Chapter 171 Ambition
·
Chen Ai Ting
Chapter 171 Ambition
It wasn't until near noon that the Ajax people woke up one after another, but they soon started playing around again.
The question that bears the brunt is, who will bring the trophy back to Amsterdam?
Van der Vaart secretly held the trophy and slept in the conference room last night, and was naturally expelled from the shortlist, and the others fought for this power.
After running out at the Berg Hotel, I don't know if it should be breakfast or lunch, and the team set off for the airport.
Returning to Amsterdam from Gelsenkirchen, Yang Yang felt a little uninterested all the way, and did not "sleep" as usual. Instead, he opened his eyes and looked out the window, thinking about something silently.
Van Gaal is leaving, Zlatan Ibrahimovic, Van der Vaart and Trabelsi are also leaving, and now, even Van Basten is leaving, this is what Yang Yang told him when he met Van Basten after returning to the hotel in the morning.
The current Dutch national team coach Ed Vokater will leave after the European Cup. The Dutch Football Association hopes that Van Basten can take over the team.
In the Dutch troika that year, Rijkaard coached Barcelona, and Gullit coached the Dutch national youth team before, but in the new season he will officially take over the first team of Feyenoord, and Van Basten will take over the Dutch national team.
All three are well-known legendary superstars in European football. Their brilliant careers have laid the foundation for them, making their starting point of coaching much higher than others.
The conversation in the morning was Van Basten's farewell to Yang Yang. In addition to suggesting that Yang Yang continue to train hard and solidify his basic skills, he also hoped that Yang Yang would continue to study, which was quite different from others.
Van Basten believes that reading can make players better at thinking and analyzing, and at the same time, it can also make players better at planning and have better learning ability. This is something that many players who can only play football but do not know how to learn do not have it.
Yang Yang agreed on the spot, because even if Van Basten didn't say anything, he would continue to study. This was his promise to his parents.
Flying noisily all the way back to Amsterdam from Germany, the parade organized by the club officially kicked off.
The open bus carried all the players of Ajax's first team, carrying three heavy championship trophies: the Champions League champion, the Eredivisie champion and the Dutch Cup champion, and traveled slowly all the way, from the airport to Ajax's original Olympic Stadium and then south to the Amsterdam Arena in the southeast New City.
Along the way, hordes of Ajax fans took to the streets spontaneously, with a huge momentum.
Yang Yang also temporarily let go of his dissatisfaction, and devoted himself to everyone's celebration and carnival.
He knows that this is the norm in professional football, he can accept it, it just takes some time.
…………
…………
"Dad! Mom!"
After the team's celebration parade was finally over, Yang Yang hurried to a high-end hotel not far from the south of the home court. After his parents and uncle Shen Ming's family came back from Germany, he arranged to live here.
After reuniting after a long absence, after seeing Yang Yang, Yang Yongqiang and his wife were very unhappy, especially Shen Lifang, who was so happy that she couldn't stop crying. After all, it was two years since we saw each other.
It’s different from looking at him from a distance in Aofu Schalke last night, now her son is standing in front of her, and she touches and praises him for his firm muscles, but she feels that there is no meat on the other side, reminding him to eat more, and keeps asking about Yang Yang’s situation in the Netherlands.
Yang Yang was in a better mood, and patiently answered his parents' inquiries one by one.
"The team will organize a celebration dinner tonight. I heard that even the royal family and the prime minister of the Netherlands will come." Yang Yang introduced with a smile, and then asked his parents if they want to go, because they can bring relatives to attend.
But Yang Yongqiang and his wife hesitated for a while, and finally refused. They couldn't communicate with foreigners, and it was meaningless to go there. On the contrary, they were more interested in Yang Yang's residence, and they couldn't wait to go and have a look.
So, uncle Shen Ming and cousin Shen Yuzhu drove the car and sent them to the residence of Odkerke.
They were very satisfied with the place, but they heard that Yang Yang often had to cook by himself, and his parents felt distressed. After all, when he was at home, he was a young master who never touched Yang Chunshui. Now that he is away from home, he has to rely on himself for everything.
While his mother was waiting for someone to visit Yang Yang's rented house, Yang Yang sat in the living room chatting with his father, uncle and brothers Wei Zheng.
Cousin Shen Yuzhu and Wei Zheng are going back to China. Yang Yang knew this news before, but what he didn't know was that both of them planned to work in Yang Yang's company, which surprised Yang Yang.
"Recently, I have thought a lot and asked a lot of people. I think Wei Zheng is right. Our country will host the Olympic Games in [-]. The past few years will be the golden age for the development of the sports industry, so I decided to make my own brand." Father Yang Yongqiang declared resolutely.
Yang Yang naturally supported it, "But, Dad, it takes a lot of investment to build a brand."
His hometown, Quanzhou, Jinjiang, is known as the city of brands, especially sports brands. Although Yang Yang is young, he has been familiar with it since he was a child.
"That's the traditional way." Wei Zheng smiled.
"How to say?" Yang Yang asked with interest.
"In the past year, I have learned about this industry. Many sports brands in Quanzhou basically came out of one model, that is, to find celebrity endorsements, advertise aggressively, recruit agents, and quickly expand the scale and build the brand. Naturally, this model requires a very large investment, tens of millions, or even over [-] million."
Yang Yang nodded, that is indeed the case. For a long time, the sports channel of the national TV station was regarded as the Quanzhou Jinjiang channel, because these sports brands advertised on it all day long.
"This model is relatively extensive, and it is easy to implement in the early stage, but the company has insufficient control over agents and retailers, and has high requirements for the company's own operations. As the so-called high investment and high risk, once the market does not recognize it, it is easy to lose money."
"Then what are you going to do?" Yang Yang asked curiously.
"I discussed it with Wei Zheng and decided to be more stable, take it slow, and walk on two legs. On the one hand, we will continue to focus on foreign trade and traditional wholesale, and on the other hand, we will promote brands, but we will not follow the model of other manufacturers. We will take a low-cost marketing route, and we will practice our internal skills in a down-to-earth manner, control sales channels, and focus on independent product research and development."
After talking, Yang Yongqiang and Wei Zheng shared a lot of ideas on brand marketing, sales channel construction, etc., but Yang Yang only got half of his understanding. The only thing he understood was that many powerful domestic brands are now focusing on the basketball shoe market, and then use basketball shoes to drive other fields, but Wei Zheng suggested focusing on the running shoe market.
"In our country, more and more cities are holding marathons, and the citizens' enthusiasm for running is gradually increasing. However, this area is not yet valued by domestic brands. Many marathon events are not satisfactory. I think this is an opportunity to become a professional running shoe brand in China."
Wei Zheng has obviously made sufficient preparations around this area, and has come up with a set of feasible plans to convince his father, and business is not Yang Yang's forte, as long as his father approves, he will naturally fully support it.
"Then what do I need to do?" Yang Yang asked with concern.
Since it is a family business, Yang Yang definitely wants to contribute.
"No need." Wei Zheng laughed and shook his head, "As long as you concentrate on playing well, you will help us the most."
Seeing that Yang Yang was confused, Yang Yongqiang explained from the side: "Do you know? After you became famous, the business in our factory has become better, and the city leaders are also very concerned about the development of our company. Not long ago, we bought [-] acres of land in the city's key economic development zone at a very low price. Several banks also agreed to give us low-interest loans to invest in expanding the factory."
"Over the years, your mother and I have saved some money and originally planned to leave it to you, but now that you have made a name for yourself in Europe, we don't have any worries. Now that we have such an opportunity, we plan to give it a go. The son is promising, and the parents should not be too unmotivated, right?" After finishing speaking, Yang Yongqiang laughed heartily.
Yang Yang is very happy to see his father have such ambitions. He also believes that his father is stable in nature and never takes big risks in business. Now he must be optimistic about this investment, so he has no reason to object.
Wei Zheng is studying marketing in Amsterdam, and Shen Yuzhu studied fashion design in the Netherlands before, and Quanzhou's shoes and clothing are well-known in China, so both of them felt that they would go to work in Quanzhou with Yang Yongqiang and return to China within a day or two.
On the contrary, Yang Yang will stay in Amsterdam for a few more days. After the national youth team flies from China to France, he will rush to Toulon to join the team and participate in the Toulon Cup held in France.
This is a traditional youth warm-up event, which is held once a year and has a certain influence in world football.
Wei Zhen will accompany Yang Yang. This time, he is reporting on behalf of the national TV station with the National Youth Team. He will closely follow the entire Toulon Cup competition until he returns home.
When the mother came back, she mentioned a girl named Su Ye in the chat, saying that Wei Zhen and Wei Zheng had been neighbors for many years. She had gone to Gelsenkirchen to watch the UEFA Champions League final live, but she went to Berlin early in the morning after the final.
"She is really a rare and good girl. She looks like a fairy and has a gentle temperament. When she saw me crying, she kept comforting me. I heard that she is very versatile. Not only can she read well, but she can also dance ballet and play dramas. I thought, whoever has such a daughter is really lucky."
Uncle Shen Ming laughed after hearing this, "Little sister, why don't you and Yongqiang work harder to add a younger sister to Yang Yang?"
Everyone burst into laughter, but Yang Yang nodded hurriedly.
"Uncle, that's a good idea."
Shen Lifang's face turned red, and she was so angry that she waved her hand and patted her precious son, telling him not to talk nonsense, he was already in his 40s.
But thinking about it again, judging from the current situation, Yang Yang is afraid that he will play football in Europe all year round. The couple is lonely without a partner. They just have a second child and don't want to think about it. They just hope to have a grandson as soon as possible.
In China, it is not uncommon for young people like Yang Yang to get married and have children.
(End of this chapter)
It wasn't until near noon that the Ajax people woke up one after another, but they soon started playing around again.
The question that bears the brunt is, who will bring the trophy back to Amsterdam?
Van der Vaart secretly held the trophy and slept in the conference room last night, and was naturally expelled from the shortlist, and the others fought for this power.
After running out at the Berg Hotel, I don't know if it should be breakfast or lunch, and the team set off for the airport.
Returning to Amsterdam from Gelsenkirchen, Yang Yang felt a little uninterested all the way, and did not "sleep" as usual. Instead, he opened his eyes and looked out the window, thinking about something silently.
Van Gaal is leaving, Zlatan Ibrahimovic, Van der Vaart and Trabelsi are also leaving, and now, even Van Basten is leaving, this is what Yang Yang told him when he met Van Basten after returning to the hotel in the morning.
The current Dutch national team coach Ed Vokater will leave after the European Cup. The Dutch Football Association hopes that Van Basten can take over the team.
In the Dutch troika that year, Rijkaard coached Barcelona, and Gullit coached the Dutch national youth team before, but in the new season he will officially take over the first team of Feyenoord, and Van Basten will take over the Dutch national team.
All three are well-known legendary superstars in European football. Their brilliant careers have laid the foundation for them, making their starting point of coaching much higher than others.
The conversation in the morning was Van Basten's farewell to Yang Yang. In addition to suggesting that Yang Yang continue to train hard and solidify his basic skills, he also hoped that Yang Yang would continue to study, which was quite different from others.
Van Basten believes that reading can make players better at thinking and analyzing, and at the same time, it can also make players better at planning and have better learning ability. This is something that many players who can only play football but do not know how to learn do not have it.
Yang Yang agreed on the spot, because even if Van Basten didn't say anything, he would continue to study. This was his promise to his parents.
Flying noisily all the way back to Amsterdam from Germany, the parade organized by the club officially kicked off.
The open bus carried all the players of Ajax's first team, carrying three heavy championship trophies: the Champions League champion, the Eredivisie champion and the Dutch Cup champion, and traveled slowly all the way, from the airport to Ajax's original Olympic Stadium and then south to the Amsterdam Arena in the southeast New City.
Along the way, hordes of Ajax fans took to the streets spontaneously, with a huge momentum.
Yang Yang also temporarily let go of his dissatisfaction, and devoted himself to everyone's celebration and carnival.
He knows that this is the norm in professional football, he can accept it, it just takes some time.
…………
…………
"Dad! Mom!"
After the team's celebration parade was finally over, Yang Yang hurried to a high-end hotel not far from the south of the home court. After his parents and uncle Shen Ming's family came back from Germany, he arranged to live here.
After reuniting after a long absence, after seeing Yang Yang, Yang Yongqiang and his wife were very unhappy, especially Shen Lifang, who was so happy that she couldn't stop crying. After all, it was two years since we saw each other.
It’s different from looking at him from a distance in Aofu Schalke last night, now her son is standing in front of her, and she touches and praises him for his firm muscles, but she feels that there is no meat on the other side, reminding him to eat more, and keeps asking about Yang Yang’s situation in the Netherlands.
Yang Yang was in a better mood, and patiently answered his parents' inquiries one by one.
"The team will organize a celebration dinner tonight. I heard that even the royal family and the prime minister of the Netherlands will come." Yang Yang introduced with a smile, and then asked his parents if they want to go, because they can bring relatives to attend.
But Yang Yongqiang and his wife hesitated for a while, and finally refused. They couldn't communicate with foreigners, and it was meaningless to go there. On the contrary, they were more interested in Yang Yang's residence, and they couldn't wait to go and have a look.
So, uncle Shen Ming and cousin Shen Yuzhu drove the car and sent them to the residence of Odkerke.
They were very satisfied with the place, but they heard that Yang Yang often had to cook by himself, and his parents felt distressed. After all, when he was at home, he was a young master who never touched Yang Chunshui. Now that he is away from home, he has to rely on himself for everything.
While his mother was waiting for someone to visit Yang Yang's rented house, Yang Yang sat in the living room chatting with his father, uncle and brothers Wei Zheng.
Cousin Shen Yuzhu and Wei Zheng are going back to China. Yang Yang knew this news before, but what he didn't know was that both of them planned to work in Yang Yang's company, which surprised Yang Yang.
"Recently, I have thought a lot and asked a lot of people. I think Wei Zheng is right. Our country will host the Olympic Games in [-]. The past few years will be the golden age for the development of the sports industry, so I decided to make my own brand." Father Yang Yongqiang declared resolutely.
Yang Yang naturally supported it, "But, Dad, it takes a lot of investment to build a brand."
His hometown, Quanzhou, Jinjiang, is known as the city of brands, especially sports brands. Although Yang Yang is young, he has been familiar with it since he was a child.
"That's the traditional way." Wei Zheng smiled.
"How to say?" Yang Yang asked with interest.
"In the past year, I have learned about this industry. Many sports brands in Quanzhou basically came out of one model, that is, to find celebrity endorsements, advertise aggressively, recruit agents, and quickly expand the scale and build the brand. Naturally, this model requires a very large investment, tens of millions, or even over [-] million."
Yang Yang nodded, that is indeed the case. For a long time, the sports channel of the national TV station was regarded as the Quanzhou Jinjiang channel, because these sports brands advertised on it all day long.
"This model is relatively extensive, and it is easy to implement in the early stage, but the company has insufficient control over agents and retailers, and has high requirements for the company's own operations. As the so-called high investment and high risk, once the market does not recognize it, it is easy to lose money."
"Then what are you going to do?" Yang Yang asked curiously.
"I discussed it with Wei Zheng and decided to be more stable, take it slow, and walk on two legs. On the one hand, we will continue to focus on foreign trade and traditional wholesale, and on the other hand, we will promote brands, but we will not follow the model of other manufacturers. We will take a low-cost marketing route, and we will practice our internal skills in a down-to-earth manner, control sales channels, and focus on independent product research and development."
After talking, Yang Yongqiang and Wei Zheng shared a lot of ideas on brand marketing, sales channel construction, etc., but Yang Yang only got half of his understanding. The only thing he understood was that many powerful domestic brands are now focusing on the basketball shoe market, and then use basketball shoes to drive other fields, but Wei Zheng suggested focusing on the running shoe market.
"In our country, more and more cities are holding marathons, and the citizens' enthusiasm for running is gradually increasing. However, this area is not yet valued by domestic brands. Many marathon events are not satisfactory. I think this is an opportunity to become a professional running shoe brand in China."
Wei Zheng has obviously made sufficient preparations around this area, and has come up with a set of feasible plans to convince his father, and business is not Yang Yang's forte, as long as his father approves, he will naturally fully support it.
"Then what do I need to do?" Yang Yang asked with concern.
Since it is a family business, Yang Yang definitely wants to contribute.
"No need." Wei Zheng laughed and shook his head, "As long as you concentrate on playing well, you will help us the most."
Seeing that Yang Yang was confused, Yang Yongqiang explained from the side: "Do you know? After you became famous, the business in our factory has become better, and the city leaders are also very concerned about the development of our company. Not long ago, we bought [-] acres of land in the city's key economic development zone at a very low price. Several banks also agreed to give us low-interest loans to invest in expanding the factory."
"Over the years, your mother and I have saved some money and originally planned to leave it to you, but now that you have made a name for yourself in Europe, we don't have any worries. Now that we have such an opportunity, we plan to give it a go. The son is promising, and the parents should not be too unmotivated, right?" After finishing speaking, Yang Yongqiang laughed heartily.
Yang Yang is very happy to see his father have such ambitions. He also believes that his father is stable in nature and never takes big risks in business. Now he must be optimistic about this investment, so he has no reason to object.
Wei Zheng is studying marketing in Amsterdam, and Shen Yuzhu studied fashion design in the Netherlands before, and Quanzhou's shoes and clothing are well-known in China, so both of them felt that they would go to work in Quanzhou with Yang Yongqiang and return to China within a day or two.
On the contrary, Yang Yang will stay in Amsterdam for a few more days. After the national youth team flies from China to France, he will rush to Toulon to join the team and participate in the Toulon Cup held in France.
This is a traditional youth warm-up event, which is held once a year and has a certain influence in world football.
Wei Zhen will accompany Yang Yang. This time, he is reporting on behalf of the national TV station with the National Youth Team. He will closely follow the entire Toulon Cup competition until he returns home.
When the mother came back, she mentioned a girl named Su Ye in the chat, saying that Wei Zhen and Wei Zheng had been neighbors for many years. She had gone to Gelsenkirchen to watch the UEFA Champions League final live, but she went to Berlin early in the morning after the final.
"She is really a rare and good girl. She looks like a fairy and has a gentle temperament. When she saw me crying, she kept comforting me. I heard that she is very versatile. Not only can she read well, but she can also dance ballet and play dramas. I thought, whoever has such a daughter is really lucky."
Uncle Shen Ming laughed after hearing this, "Little sister, why don't you and Yongqiang work harder to add a younger sister to Yang Yang?"
Everyone burst into laughter, but Yang Yang nodded hurriedly.
"Uncle, that's a good idea."
Shen Lifang's face turned red, and she was so angry that she waved her hand and patted her precious son, telling him not to talk nonsense, he was already in his 40s.
But thinking about it again, judging from the current situation, Yang Yang is afraid that he will play football in Europe all year round. The couple is lonely without a partner. They just have a second child and don't want to think about it. They just hope to have a grandson as soon as possible.
In China, it is not uncommon for young people like Yang Yang to get married and have children.
(End of this chapter)
