Chapter 536 Yang Chen's New Design Canvas Bag for LV
·
Yun Zhong Jun Wang
Arnold and the group were chatting happily, when they suddenly found that they were surrounded by enthusiastic Longguo people.
Everyone knows that many people in Longguo like to take pictures with their mobile phones when watching the excitement, and they don't care whether they are happy or not.
Seeing so many people around, the accompanying bodyguards quickly became vigilant, and signaled the people in front not to block the way, and their actions were very unfriendly.
At this time, a few young people with straighter tempers complained.
"Damn, put on a show in front of the patron's father? My whole body is covered with LV products, so I can't even take a photo?"
"But he's the boss of LV, isn't it normal to be a bit swayed? If I were him, I would be more swayed than him, and whoever dares to shoot me, I will shoot whoever."
"If you are afraid of being photographed, don't come out. When you come out, don't be afraid of being photographed. This is the simplest rule in the world. Why pretend to be noble?"
"I'll just shoot. If you have the guts, you hit me?"
"Don't be stubborn. If the bodyguard really fucks you up, there's nothing you can do about him. First of all, you violated his portrait rights, and it's reasonable for them to fight back. At most, he said sorry, paid for some medical expenses, and nothing happened. Anyway, he doesn't want to If you are short of money, you can earn back billions of times if you just produce a product.”
……
This makes it impossible to judge who is right.
Arnold's eldest daughter, Delphine, is well-informed, but she is also used to this kind of scene.
Arnold entrusted her with the management of both LV and Dior's businesses, which shows that she must have strong abilities in all aspects, otherwise she would not be able to gain the trust of her father.
Defina said in very unproficient Longguo dialect: "Hi everyone, I'm Defina, nice to meet you. I love you, I love Longguo."
How about she can stand out from Arnold's many sons and daughters?
She knows a few words of Long Country dialect, but speaking these few words is enough to ensure that she will be greatly welcomed in Dragon Country.
The onlookers immediately clapped their hands and cheered happily, praising the princess as a very kind person.
The password for foreigners to make money in Longguo is to say "I love Longguo", and then fools will take the initiative to give them money. This can be seen from foreign Internet celebrities on platforms such as Douyin.
It doesn't matter if they are doing some shit behind their backs, just say "I love Dragon Kingdom" in videos and in public.
Delfina is obviously well versed in this, and specially learned these few words of Long Guo dialect to use at the right time.
Defina: "Thank you for your welcome. My father, my younger brother, and my companions want to enjoy the beautiful scenery of West Lake quietly. I hope everyone can treat us as ordinary people and stop taking pictures around us like this. Is it possible?"
The translator quickly translated Delfina's words into Longguo dialect and told the onlookers.
Some thin-skinned tourists quickly put away their mobile phones, but some thick-skinned tourists continued to take pictures without being affected.
At this time, Yang Chen shouted from the window on the second floor: "Hi, Mr. Arnold, come up and have a chat."
Arnold looked up and saw Yang Chen, and immediately felt a little familiar.
Thinking about it carefully, it seems to be Yang Chen, right?
He quickly took out his mobile phone and found Yang Chen's ID photo for comparison. After confirming that it was Yang Chen, he immediately laughed happily and said loudly: "Mr. Yang, why are you here? Didn't you say you were in Haicheng? I am planning to go to Haicheng to find you in a few days."
Yang Chen: "I happened to come over to do something. Come up for tea."
Arnold: "Haha... ok, ok. I'm coming."
Then Arnold called his children to follow, and the bodyguards stayed below.
Yang Chen can drink tea upstairs, so he definitely doesn't have to worry about safety issues, there's no need to bring bodyguards up there, making the atmosphere unharmonious.
The tourists watching downstairs instantly became restless.
"I lost it, Boss Yang is so awesome, Arnold is so polite when he sees him?"
"Damn it! Star Investment even dares to harvest oil and the Bank of America. Isn't it easy to harvest an LVMH group?"
"Boss Yang doesn't show off the mountain and doesn't leak water. I didn't expect that all the people he associates with are big shots of this level."
"So what about Boss LV? If Boss Yang said a word, he's still running up there. Can you see that? LV is nothing in front of Boss Yang. Don't be so brainless to praise LV."
"Today's trip to the West Lake was not in vain. I saw three big bosses at once, and also saw Boss Yang's status in the world. Boss Ma accompanied me modestly. Boss LV trotted upstairs to see him. Tsk tsk tsk... We regard it as a high Those who climb must be polite in front of Boss Yang."
Arnold brought a pair of children to the second floor, Yang Chen and Mr. Ma stood up to greet him.
"Mr. Arnold, welcome to Longguo. Does this person need my introduction?" Yang Chen shook hands and asked.
Arnold: "Haha... Thank you, Mr. Yang, for your welcome. This guy needs no introduction. People all over the world know him as Jack Ma."
President Ma: "Haha... How are you, Mr. Arnold, the last time we met was three years ago. You are still the same as that time, nothing has changed."
Arnold: "Haha... Hello, Mr. Ma. You are a little fatter than before. It seems that your semi-retired life is very nourishing."
Mr. Ma: "Haha...it's okay, I have less things to worry about. If I eat well and sleep well, I will naturally gain weight."
Arnold: "Mr. Yang, Mr. Ma, let me introduce you. She is my eldest daughter, Defina, and he is my youngest son, Jane. Defina, Jane, this is the Yang I have been telling you all the time. Mr. Chen, the second largest shareholder of our LVMH Group and Louisville. Mr. Yang, Delfina is now in charge of the affairs of the two brands of LV and Dior. You can talk to her directly if you have anything to do with these two brands in the future. Jane En is still in school and has not held any position in the group for the time being."
Delfina bent forward to shake hands with Yang Chen with surprise and admiration on her face, like a little girl meeting her long-awaited idol.
Jian En who was next to him seemed to be very afraid of his elder sister. His elder sister stepped forward to shake hands with Yang Chen. He rubbed his hands excitedly, but he didn't dare to disturb his elder sister talking to Yang Chen.
This may be the suppression of the blood.
"Mr. Yang, hello, I am your fan. I have been your die-hard fan since you harvested oil and the banking industry in the United States. At that time, I wanted to come to Longguo to find you, but I had too much work to leave. I dropped all my work and followed Dad on this trip to Asia. Apart from inspecting stores, the most important thing is to meet you and talk to you face to face. Seriously, I don’t know what to say Okay, but as long as I can say a few words, anything is fine, I feel very satisfied now." Defina said with a look of admiration.
Yang Chen: "Ms. Defina, I am also very glad to meet you. When you took over Dior affairs, I already knew you. LV and Dior have performed very well in the past three years, and I am very grateful for your work." affim."
Delfina: "Thank you, thank you. I am very happy to be praised by Mr. Yang."
Jian En was really anxious and uncomfortable, so he mustered up the courage to poke his sister's arm with his finger.
Defina performed what is called face-changing in seconds. One second she looked at Yang Chen with admiration, and the next second she stared at her brother with a straight face, and asked angrily: "What are you doing? Didn't you see that?" Am I talking to Mr. Yang? No manners!"
Jian En was so frightened that his expression changed suddenly, and he hurriedly explained: "I'm sorry, big sister, I can't help it anymore. You know, I'm also a fan of Mr. Yang, and I want to say a few words to him. Is that okay? ?”
Delfina gave him a blank stare, and then said to Yang Chen threateningly: "Mr. Yang, my younger brother is also your fan. After he saw you harvesting oil and the banking industry in the United States, he determined to become an internationally influential person like you." He is a man of the hour. He is a child and likes to daydream. Mr. Yang doesn't care about him, let's continue talking."
Yang Chen, President Ma, Arnold, the three laughed in unison.
Jian En's face was flushed, and he looked at his sister with sad eyes, but he didn't dare to say anything bad to his sister, so he could only hold back.
Arnold shrugged, and said helplessly: "It's like this when there are too many children, the older ones overwhelm the younger ones."
Brother Da Ma: "Haha... I can understand it. My family is also like this. The little ones will be obedient when they see the big ones."
Yang Chen: "The topic of you two is a little strange to me. Should I avoid it?"
"Haha..." Big Brother and Big Nord laughed in unison.
Yang Chen stepped forward to give Jian En a hug, and said: "Young people should have dreams. To use the lines in a movie of our Dragon Kingdom, if a person has no dreams, what is the difference from a salted fish? Let me tell you the truth." You, before I finished harvesting oil and banking in the United States, I never thought that one day I would be able to do such a thing. But, I have a dream, that is to have the whole world crawling under my feet. Everything I have done They are all serving this dream, do you think you can do without a dream?"
Jian En nodded excitedly, and said: "Mr. Yang is right. I also think that one should have dreams. Sister, you have heard Mr. Yang say that. You can't say that I dream every day, right?"
Delfina taunted mercilessly: "Mr. Yang has such a skill, do you have it?"
Jian En once again looked sad, and was speechless after being hit by the eldest sister.
Brother Da Ma hurriedly greeted Manager Huang and served three morning teas to Arnold and the other three.
It's almost ten o'clock, and it can't be considered morning tea, anyway, that's what it means, let's sit down and chat while eating.
After a few people had a chat, Delfina suddenly said to Yang Chen: "Mr. Yang, the air vest you designed for LV before was very bold and avant-garde. Response. Can you make another design for LV? Thank you."
At that time, the design of air vests and steel ball bracelets was just for spoofing, and at the same time, it was to prove that most people who bought LV were "no brains".
However, after seeing the air vests, steel ball bracelets, etc. sold out, Yang Chen suddenly felt that the people of the country were very sad, and felt sad.
From then on, Yang Chen didn't make any designs for LV.
Arnold took over his daughter's words and said, "Mr. Yang's design is very in line with our LV's eclectic brand concept. I think if you come up with another design, it will definitely sell like crazy. I know that Mr. Yang's girlfriend is going to be in November. On the 11th, the opening party was held in the capital of Longguo, and we specially asked some designers to go there. If Mr. Yang can come up with a new design for LV, I will bring my son and daughter to the party that night, and I will try my best to cooperate with you How about promoting your girlfriend's brand well?"
I rely on!
This condition is very attractive.
But Yang Chen really doesn't want to give LV a design to harvest the wealth and IQ of the people of the country.
At this time, Yang Chen saw an aunt holding a canvas bag outside the window, and he suddenly had an inspiration.
Such an ordinary canvas bag printed with the LV logo sells for 588 yuan, so no one will buy it, right?
In this way, an exchange can be reached with Arnold, and it can also avoid harvesting the wealth and IQ of the people of the country. Isn't it killing two birds with one stone?
Yang Chen signaled the waiter to bring paper and pens, and drew a design manuscript of a canvas bag on the spot.
What is so special about this canvas bag?
amount……
It is the same as the canvas bag used by the aunt to sell vegetables, the only difference is that the letter logo of LV is printed on it.
Yang Chen handed the manuscript to Defina, and said, "Miss Defina, how about this design?"
The big brother next to him endured it very hard. He really wanted to laugh and say, "Isn't this the canvas bag that my aunt uses to buy vegetables?", but in order to avoid embarrassment, he held back his laughter and didn't say it .
Delfina looked at the manuscript carefully for a while, and then said in shock: "Mr. Yang is really a design genius, he was born for our LV Group."
what?
Yang Chen is also holding back his laughter, big sister, this is an ordinary canvas bag, he just drew it and added the LV logo, this is a design genius, born especially for LV?
Yang Chen himself was too embarrassed to explain, so he asked: "Miss Defina can really understand this design?"
Defina immediately nodded and replied: "Yes! Our LV design concept is simple but not simple. The more simple and ordinary things look, the more in line with our LV style. Many of our products are not complicated. The design can be seen everywhere on the street, but after adding our LV logo, this simplicity can become extraordinary. I remember Mr. Yang, when you made the design of the air vest and other designs, you said there is an old saying in Longguo It's called "The Great Way to Simplicity". Although I can't understand the profound meaning, I think good things should be simple. For example, a flower is simple, pure and beautiful, without redundant and complicated decorations. For example, a beautiful woman, She is pure beauty and does not need any embellishment. Dressing up is beautiful, can it still be called beautiful? Returning to nature and pureness is the most beautiful. Therefore, I think Mr. Yang’s design is definitely a superior work, and it will definitely sell well once it is launched. , Consumers will definitely line up to buy, and the supply exceeds demand.”
Yang Chen was a little confused, thinking: "Why don't I know that I have so much meaning in this design?"
This is like the reading comprehension of Chinese in the college entrance examination. The original author does not know the meanings given by the teacher who produced the test.
Or could she stand out from Arnold's many children?
Look at the extraordinary meaning they found out for such an ordinary pair of canvas bags, she sat in this position and Yang Chen didn't object at all.
Yang Chen immediately held Defina's hand, and said: "Friends! Few people can understand my design, and Miss Defina can definitely be regarded as my bosom friend. Come, let's replace wine with tea and drink this together." cup."
Delfina happily raised the water glass to clink with Yang Chen, and then the two drank it down in one gulp.
Arnold and Jane next to him looked at the design manuscript in bewilderment. They looked at each other with doubts in each other's eyes. Why couldn't they understand what Delfina said?
Jian En: "Sister, are you sure that this manuscript has as many meanings as you said? Why can't I understand it? Oh, I'm not questioning Mr. Yang's design, but I really don't know where to comprehend what the elder sister said those meanings."
Delfina said with a look of disgust: "Of course you can't tell the level of appreciation. When you can see the meaning of this design manuscript, I can entrust you with the business of LV."
Jian En looked unconvinced and dared not speak again.
Arnold said with a smile: "Although I didn't see too much meaning, I believe that Mr. Yang's design is absolutely correct. Defina, just taking advantage of our chance to play in Hangcheng, you will submit the manuscript in the afternoon Send it to a foundry for production. Double 11 is coming soon, and the Dragon State-owned Shopping Festival, we will seize this opportunity to launch this simple but not simple LV canvas bag.”
Delfina nodded and said, "Okay, Dad. I'll send it to the foundry in the afternoon. How much should we price? 288? The cost will not exceed 10 yuan, and we can earn enough by selling 288."
The purpose of Yang Chen's design is not to let the people of the country be harvested. If the price is too low, for example, it is priced at 288 yuan, maybe someone will really buy this canvas bag.
Therefore, Yang Chen quickly objected: "No! The price of 288 does not meet the positioning of LV, and it will make LV customers feel too cheap. You must know that many people buy LV because of a sense of vanity and superiority. Excuse me, 288 Do things still have a sense of superiority?"
Delfina: "Mr. Yang is right. How much do you think the price is appropriate?"
Yang Chen: "588, and the supply must be limited, don't supply too much. Make red, blue and khaki three colors, let them slowly line up to grab them. Remember, LV products don't need to meet the shopping needs of all consumers, only It needs to be available to some consumers.”
In order for the compatriots to be less harvested, Yang Chen has worked hard.
Defina: "Mr. Yang is so right, I feel that your knowledge of LV is more accurate than mine. I said that this trip must come, it is really worth it. Mr. Yang, I will replace wine with tea, I respect you A glass."
Yang Chen nodded with a smile, picked up the water glass and clinked it with Delfina and took a sip.
Originally, Yang Chen was thinking of going to Enbei Pharmaceutical to inspect earlier, and it was noon after chatting.
They simply had lunch here, and chatted for a while before leaving.
Yang Chen went to Enbei Pharmaceutical for inspection, Brother Da Ma had to go back to handle official business, Arnold and others continued to play in the West Lake, and Delfina went to the foundry to process canvas bags.
More than an hour later, Yang Chen came to the headquarters of Enba Pharmaceutical Group.
The doorman saw a car with the words "beep" on it coming, and hurried out and asked, "What do you do, do you have an appointment?"
Yang Chen: "My name is Yang Chen, tell your chairman Li Enbei to come pick me up."
The guard: "Yang Chen? Which Yang Chen? Is it Yang Chen, the boss of the star department who just bought our group?"
Yang Chen: "Yes, uncle. Ask Li Enbei to come down and pick me up."
Guard: "Mr. Yang, hello Mr. Yang. I'll call right away, please wait a moment. Open the door and let Mr. Yang go in. Mr. Yang, you go in and drive along this road. I will report to Secretary Li. Let her talk to Li Dong."
Yang Chen nodded, and said, "Thank you, uncle."
The electric door opened, and Yang Chen drove in.
The uncle ran back to the guard room and quickly called Secretary Dong.
"Hey, Secretary Chen, hurry up and report to Director Li. Mr. Yang is here, and he called for Director Li to come down to pick him up. He has driven in now, and you can just come down along the main road to meet him."
Secretary Chen: "Is it Mr. Yang who just bought our group?"
Uncle: "Yes! He said he is Yang Chen, the boss of the Star Department."
Secretary Chen: "Okay, okay. I'll report to Director Li right away."
At this time, a Mercedes-Benz Vito commercial vehicle drove over.
A middle-aged man wearing glasses on the co-pilot seat said to the doorman: "Hi, we are from Merck, and we have an appointment with you, Mr. Li, to meet in the afternoon."
Guard: "It's from Merck. That's right, that's right, Secretary Chen has explained it. Please come in, please come in."
Li Enbei, chairman of Enba Pharmaceuticals, ran over to meet Yang Chen in a panic with his secretary.
Li Enbei: "Did the guard say what kind of car Mr. Yang drives?"
Secretary Chen: "I didn't say that. I just said that you can meet him along the main road that enters the door. Is that the car in front?"
Li Enbei took a closer look and said, "How could the online car-hailing platform on the beep platform be Mr. Yang?"
Secretary Chen: "Mr. Li, that's not necessarily the case. There are rumors in the world that Mr. Yang usually drives an online car-hailing car to pass the time. Maybe he just drove his online car-hailing car here in order to hide his identity and keep a low profile?"
Li Enbei suddenly felt that it made sense, and quickly ran over at a faster speed.
Yang Chen didn't know Li Enbei, but when he saw Li Enbei and his secretary running this way in a hurry, he stopped the car and poked his head out to ask loudly, "Is it Li Enbei and Director Li?"
Li Enbei: "Yes, yes, I am. Are you Mr. Yang?"
Yang Chen nodded, and Li Enbei ran over at a faster speed again.
Panting, Li Enbei ran to Yang Chen's side, and said hello with a smile: "Mr. Yang, hello, hello. Why didn't you say hello in advance when you came over? I'm ready to welcome your arrival. Look at how rude it is now." .”
Yang Chen: "Hehehe... Li Dong doesn't need to be so ostentatious, he is his own person, and he doesn't engage in those vain things. Come on, get in the car, I want to go to the factory."
Li Enbei nodded. Just as he was about to get in the car, the secretary quickly pulled him away and said, "Mr. Li, it looks like someone from MSD is here."
Li Enbei looked up, and it was indeed a Merck car.
"Mr. Yang, people from Merck are here. I'll say hello to them and tell them to wait in the lounge. Then I'll come back and accompany you to see the factory area. Do you want to see it?" Li Enbei asked.
Yang Chen: "Mersk? That pharmaceutical factory in the United States?"
Li Enbei: "Yes, it is the Merck Group of the United States."
Yang Chen: "Oh, why are they here? Aren't we competitors?"
Li Enbei quickly replied: "We are indeed competitors, but we are colleagues after all, and sometimes we can cooperate. Merck just developed an AIDS blocking drug and wants to authorize us to produce it."
Yang Chen: "Why are they so good?"
Li Enbei: "As one of the conditions in exchange, we terminate the current ongoing drug research projects. The research and development funds that have been paid before will be subsidized to us by the profits generated by the production of their drugs. I think this is very good, and we can save a lot of money." With a large amount of research and development funds, this drug will be available immediately to benefit AIDS patients in Longguo. We have invested almost 10 billion in research and development funds before, and it is hard to say where we have progressed. It is impossible to predict how much money will be invested in the future .From the perspective of a rational broker, I think it is the most sensible choice to cooperate with them.”
This is the old routine of foreign companies. They let Longguo's counterparts use their products at low prices, or even free of charge. The condition is that Longguo's counterparts can no longer conduct research and development by themselves.
In the past, the Dragon Kingdom was relatively poor, and there were too many places to spend money. It could save the bottomless research and development funds, and the government and enterprises were willing to accept it.
But the price of this is that there is a lack of high-tech enterprises in Longguo, and it is restricted by people everywhere.
Since the chip sanctions incident, both the Longguo government and enterprises have realized the importance of their own research and development.
In the era of peaceful development, others can use it for you for free.
But when there is no peace, you don't want to use it once the law comes down.
People, we must have the concept of being prepared for danger in times of peace.
If you only care about the present, you will definitely suffer a lot in the future.
If Yang Chen had no money, perhaps it would be a wise choice to accept Merck's cooperation.
But what he lacks most is money. Now that he holds 100% of Enbei Pharmaceuticals, he must insist on his own research and development, and it is absolutely impossible to accept Merck's cooperation conditions.
Yang Chen: "Reject their cooperation. Can't you see the problem with the chip incident? I have talent, but what others give me is always unstable. Today he is happy, and I will let you use it. Tomorrow, if he is not happy, you don't want to use it. It’s useless to beg him. Even if you don’t consider these things, [-]% of Zhifei’s turnover depends on MSD. Do you think such a company will have a good future? In my opinion, this kind of company that relies on others to survive is begging. Survive on the charity of others. Once people are unwilling to give charity, it will die immediately, and there is no room for struggle."
Li Enbei nodded, and said: "What Mr. Yang said is also reasonable. The main reason is that the company lacked research and development funds before, and there are ready-made ones that can be used. Of course we are willing. For research and development, no one knows how much it will cost to achieve results. Now Mr. Yang is buying After entering the company, you will formulate the company's business strategy in the future, and I will follow your instructions. Then I will reject them now, and I don't need them to wait in the lounge."
Yang Chen nodded, and Li Enbei hurried to the Mercedes-Benz commercial vehicle.
The person in charge of Merck's delegation is Thomas, the director of the Hangcheng factory.
Li Enbei greeted Thomas and others, and then cut directly to the topic and said: "Mr. Thomas, I am very sorry, we have decided not to cooperate with you. You should produce and sell the new drugs that you have worked so hard to develop. We I still continue my own research and development, even if there is no result in the end, I will admit it."
The smile on Thomas's face froze, and he quickly asked, "Why did Mr. Li suddenly change his mind? Can you let me know the reason?"
Li Enbei glanced at Yang Chen's car subconsciously, and then said with a smile: "What I just said is the reason."
Thomas saw what it meant, and quickly walked towards Yang Chen's car.
Li Enbei hurriedly stepped forward to stop him: "Mr. Thomas, I have made my meaning very clear, you should go back quickly."
Thomas: "No, no, no, I must find out why. We have come here with a contract, and now you suddenly change your words and say that you will not cooperate. I think there must be some reason for this. Even if you do not cooperate, you should let me know The truth is right. Isn't it?"
Yang Chen opened the door and got out of the car, and said: "Dong Li has made it very clear just now, we want to develop it ourselves, we don't need your company's products, thank you for your kindness."
Thomas: "Who are you?"
Yang Chen: "My name is Yang Chen, and I'm the new boss of Enbei Pharmaceuticals. I've bought out the company wholly, and now I have the final say on everything about the company. I said I won't cooperate with you, and we will do research and development ourselves. It’s not aimed at you, but at all colleagues. From now on, Enbei Pharmaceuticals will insist on independent R&D, production and sales, and will never cooperate with any of its colleagues. Even if we are given patents for free, we won’t. Have I made it clear enough?”
Toms: "But you don't have that much money. And even if you are willing to invest more money in research and development, there may not be results. Now there are ready-made patents for you to use, why don't you use them? Did you spend money to acquire Enbei Isn’t the pharmaceutical industry just about making money?”
Yang Chen: "Of course I want to make money, but I'm not doing it for such a small profit, I want to make a lot of money. The pharmaceutical industry has always been controlled by foreign companies like you, and we have only been forced to accept it, and have never had pricing power. I just want to break this situation, I want to earn the money of the whole world like you, not just the money I'm just sending out."
Thomas laughed out loud, obviously he thought Yang Chen's words were ridiculous.
Counting those big international manufacturers, which one has not achieved its current status after decades or even hundreds of years of development?
Yang Chen wants to make money from the whole world like those big international companies in his lifetime, isn't that just a dream?
This is not something that can be accomplished by one generation. It takes at least three generations of efforts to accumulate success.
"I don't want to hit you, at least it is impossible to accomplish such a feat in your lifetime. Without the accumulation of three generations, it is impossible for Enbei Pharmaceutical to enter the international market and earn money from all over the world. Don't say you don't have this ability, even if You have this ability, and our international companies will not allow you to take a share of the pie. You are only worthy of a small share of the market within the Dragon Kingdom, and you are not allowed to go out of the Dragon Kingdom. Do you understand what I mean?" Thomas said arrogantly Said.
Yang Chen sneered, and said: "Brother Chen is very angry when you talk like this, and the consequences will be serious."
Thomas was very unconvinced, with a slightly joking expression on his face, and said, "Haha...do you still want to short our group?"
Everyone knows that many people in Longguo like to take pictures with their mobile phones when watching the excitement, and they don't care whether they are happy or not.
Seeing so many people around, the accompanying bodyguards quickly became vigilant, and signaled the people in front not to block the way, and their actions were very unfriendly.
At this time, a few young people with straighter tempers complained.
"Damn, put on a show in front of the patron's father? My whole body is covered with LV products, so I can't even take a photo?"
"But he's the boss of LV, isn't it normal to be a bit swayed? If I were him, I would be more swayed than him, and whoever dares to shoot me, I will shoot whoever."
"If you are afraid of being photographed, don't come out. When you come out, don't be afraid of being photographed. This is the simplest rule in the world. Why pretend to be noble?"
"I'll just shoot. If you have the guts, you hit me?"
"Don't be stubborn. If the bodyguard really fucks you up, there's nothing you can do about him. First of all, you violated his portrait rights, and it's reasonable for them to fight back. At most, he said sorry, paid for some medical expenses, and nothing happened. Anyway, he doesn't want to If you are short of money, you can earn back billions of times if you just produce a product.”
……
This makes it impossible to judge who is right.
Arnold's eldest daughter, Delphine, is well-informed, but she is also used to this kind of scene.
Arnold entrusted her with the management of both LV and Dior's businesses, which shows that she must have strong abilities in all aspects, otherwise she would not be able to gain the trust of her father.
Defina said in very unproficient Longguo dialect: "Hi everyone, I'm Defina, nice to meet you. I love you, I love Longguo."
How about she can stand out from Arnold's many sons and daughters?
She knows a few words of Long Country dialect, but speaking these few words is enough to ensure that she will be greatly welcomed in Dragon Country.
The onlookers immediately clapped their hands and cheered happily, praising the princess as a very kind person.
The password for foreigners to make money in Longguo is to say "I love Longguo", and then fools will take the initiative to give them money. This can be seen from foreign Internet celebrities on platforms such as Douyin.
It doesn't matter if they are doing some shit behind their backs, just say "I love Dragon Kingdom" in videos and in public.
Delfina is obviously well versed in this, and specially learned these few words of Long Guo dialect to use at the right time.
Defina: "Thank you for your welcome. My father, my younger brother, and my companions want to enjoy the beautiful scenery of West Lake quietly. I hope everyone can treat us as ordinary people and stop taking pictures around us like this. Is it possible?"
The translator quickly translated Delfina's words into Longguo dialect and told the onlookers.
Some thin-skinned tourists quickly put away their mobile phones, but some thick-skinned tourists continued to take pictures without being affected.
At this time, Yang Chen shouted from the window on the second floor: "Hi, Mr. Arnold, come up and have a chat."
Arnold looked up and saw Yang Chen, and immediately felt a little familiar.
Thinking about it carefully, it seems to be Yang Chen, right?
He quickly took out his mobile phone and found Yang Chen's ID photo for comparison. After confirming that it was Yang Chen, he immediately laughed happily and said loudly: "Mr. Yang, why are you here? Didn't you say you were in Haicheng? I am planning to go to Haicheng to find you in a few days."
Yang Chen: "I happened to come over to do something. Come up for tea."
Arnold: "Haha... ok, ok. I'm coming."
Then Arnold called his children to follow, and the bodyguards stayed below.
Yang Chen can drink tea upstairs, so he definitely doesn't have to worry about safety issues, there's no need to bring bodyguards up there, making the atmosphere unharmonious.
The tourists watching downstairs instantly became restless.
"I lost it, Boss Yang is so awesome, Arnold is so polite when he sees him?"
"Damn it! Star Investment even dares to harvest oil and the Bank of America. Isn't it easy to harvest an LVMH group?"
"Boss Yang doesn't show off the mountain and doesn't leak water. I didn't expect that all the people he associates with are big shots of this level."
"So what about Boss LV? If Boss Yang said a word, he's still running up there. Can you see that? LV is nothing in front of Boss Yang. Don't be so brainless to praise LV."
"Today's trip to the West Lake was not in vain. I saw three big bosses at once, and also saw Boss Yang's status in the world. Boss Ma accompanied me modestly. Boss LV trotted upstairs to see him. Tsk tsk tsk... We regard it as a high Those who climb must be polite in front of Boss Yang."
Arnold brought a pair of children to the second floor, Yang Chen and Mr. Ma stood up to greet him.
"Mr. Arnold, welcome to Longguo. Does this person need my introduction?" Yang Chen shook hands and asked.
Arnold: "Haha... Thank you, Mr. Yang, for your welcome. This guy needs no introduction. People all over the world know him as Jack Ma."
President Ma: "Haha... How are you, Mr. Arnold, the last time we met was three years ago. You are still the same as that time, nothing has changed."
Arnold: "Haha... Hello, Mr. Ma. You are a little fatter than before. It seems that your semi-retired life is very nourishing."
Mr. Ma: "Haha...it's okay, I have less things to worry about. If I eat well and sleep well, I will naturally gain weight."
Arnold: "Mr. Yang, Mr. Ma, let me introduce you. She is my eldest daughter, Defina, and he is my youngest son, Jane. Defina, Jane, this is the Yang I have been telling you all the time. Mr. Chen, the second largest shareholder of our LVMH Group and Louisville. Mr. Yang, Delfina is now in charge of the affairs of the two brands of LV and Dior. You can talk to her directly if you have anything to do with these two brands in the future. Jane En is still in school and has not held any position in the group for the time being."
Delfina bent forward to shake hands with Yang Chen with surprise and admiration on her face, like a little girl meeting her long-awaited idol.
Jian En who was next to him seemed to be very afraid of his elder sister. His elder sister stepped forward to shake hands with Yang Chen. He rubbed his hands excitedly, but he didn't dare to disturb his elder sister talking to Yang Chen.
This may be the suppression of the blood.
"Mr. Yang, hello, I am your fan. I have been your die-hard fan since you harvested oil and the banking industry in the United States. At that time, I wanted to come to Longguo to find you, but I had too much work to leave. I dropped all my work and followed Dad on this trip to Asia. Apart from inspecting stores, the most important thing is to meet you and talk to you face to face. Seriously, I don’t know what to say Okay, but as long as I can say a few words, anything is fine, I feel very satisfied now." Defina said with a look of admiration.
Yang Chen: "Ms. Defina, I am also very glad to meet you. When you took over Dior affairs, I already knew you. LV and Dior have performed very well in the past three years, and I am very grateful for your work." affim."
Delfina: "Thank you, thank you. I am very happy to be praised by Mr. Yang."
Jian En was really anxious and uncomfortable, so he mustered up the courage to poke his sister's arm with his finger.
Defina performed what is called face-changing in seconds. One second she looked at Yang Chen with admiration, and the next second she stared at her brother with a straight face, and asked angrily: "What are you doing? Didn't you see that?" Am I talking to Mr. Yang? No manners!"
Jian En was so frightened that his expression changed suddenly, and he hurriedly explained: "I'm sorry, big sister, I can't help it anymore. You know, I'm also a fan of Mr. Yang, and I want to say a few words to him. Is that okay? ?”
Delfina gave him a blank stare, and then said to Yang Chen threateningly: "Mr. Yang, my younger brother is also your fan. After he saw you harvesting oil and the banking industry in the United States, he determined to become an internationally influential person like you." He is a man of the hour. He is a child and likes to daydream. Mr. Yang doesn't care about him, let's continue talking."
Yang Chen, President Ma, Arnold, the three laughed in unison.
Jian En's face was flushed, and he looked at his sister with sad eyes, but he didn't dare to say anything bad to his sister, so he could only hold back.
Arnold shrugged, and said helplessly: "It's like this when there are too many children, the older ones overwhelm the younger ones."
Brother Da Ma: "Haha... I can understand it. My family is also like this. The little ones will be obedient when they see the big ones."
Yang Chen: "The topic of you two is a little strange to me. Should I avoid it?"
"Haha..." Big Brother and Big Nord laughed in unison.
Yang Chen stepped forward to give Jian En a hug, and said: "Young people should have dreams. To use the lines in a movie of our Dragon Kingdom, if a person has no dreams, what is the difference from a salted fish? Let me tell you the truth." You, before I finished harvesting oil and banking in the United States, I never thought that one day I would be able to do such a thing. But, I have a dream, that is to have the whole world crawling under my feet. Everything I have done They are all serving this dream, do you think you can do without a dream?"
Jian En nodded excitedly, and said: "Mr. Yang is right. I also think that one should have dreams. Sister, you have heard Mr. Yang say that. You can't say that I dream every day, right?"
Delfina taunted mercilessly: "Mr. Yang has such a skill, do you have it?"
Jian En once again looked sad, and was speechless after being hit by the eldest sister.
Brother Da Ma hurriedly greeted Manager Huang and served three morning teas to Arnold and the other three.
It's almost ten o'clock, and it can't be considered morning tea, anyway, that's what it means, let's sit down and chat while eating.
After a few people had a chat, Delfina suddenly said to Yang Chen: "Mr. Yang, the air vest you designed for LV before was very bold and avant-garde. Response. Can you make another design for LV? Thank you."
At that time, the design of air vests and steel ball bracelets was just for spoofing, and at the same time, it was to prove that most people who bought LV were "no brains".
However, after seeing the air vests, steel ball bracelets, etc. sold out, Yang Chen suddenly felt that the people of the country were very sad, and felt sad.
From then on, Yang Chen didn't make any designs for LV.
Arnold took over his daughter's words and said, "Mr. Yang's design is very in line with our LV's eclectic brand concept. I think if you come up with another design, it will definitely sell like crazy. I know that Mr. Yang's girlfriend is going to be in November. On the 11th, the opening party was held in the capital of Longguo, and we specially asked some designers to go there. If Mr. Yang can come up with a new design for LV, I will bring my son and daughter to the party that night, and I will try my best to cooperate with you How about promoting your girlfriend's brand well?"
I rely on!
This condition is very attractive.
But Yang Chen really doesn't want to give LV a design to harvest the wealth and IQ of the people of the country.
At this time, Yang Chen saw an aunt holding a canvas bag outside the window, and he suddenly had an inspiration.
Such an ordinary canvas bag printed with the LV logo sells for 588 yuan, so no one will buy it, right?
In this way, an exchange can be reached with Arnold, and it can also avoid harvesting the wealth and IQ of the people of the country. Isn't it killing two birds with one stone?
Yang Chen signaled the waiter to bring paper and pens, and drew a design manuscript of a canvas bag on the spot.
What is so special about this canvas bag?
amount……
It is the same as the canvas bag used by the aunt to sell vegetables, the only difference is that the letter logo of LV is printed on it.
Yang Chen handed the manuscript to Defina, and said, "Miss Defina, how about this design?"
The big brother next to him endured it very hard. He really wanted to laugh and say, "Isn't this the canvas bag that my aunt uses to buy vegetables?", but in order to avoid embarrassment, he held back his laughter and didn't say it .
Delfina looked at the manuscript carefully for a while, and then said in shock: "Mr. Yang is really a design genius, he was born for our LV Group."
what?
Yang Chen is also holding back his laughter, big sister, this is an ordinary canvas bag, he just drew it and added the LV logo, this is a design genius, born especially for LV?
Yang Chen himself was too embarrassed to explain, so he asked: "Miss Defina can really understand this design?"
Defina immediately nodded and replied: "Yes! Our LV design concept is simple but not simple. The more simple and ordinary things look, the more in line with our LV style. Many of our products are not complicated. The design can be seen everywhere on the street, but after adding our LV logo, this simplicity can become extraordinary. I remember Mr. Yang, when you made the design of the air vest and other designs, you said there is an old saying in Longguo It's called "The Great Way to Simplicity". Although I can't understand the profound meaning, I think good things should be simple. For example, a flower is simple, pure and beautiful, without redundant and complicated decorations. For example, a beautiful woman, She is pure beauty and does not need any embellishment. Dressing up is beautiful, can it still be called beautiful? Returning to nature and pureness is the most beautiful. Therefore, I think Mr. Yang’s design is definitely a superior work, and it will definitely sell well once it is launched. , Consumers will definitely line up to buy, and the supply exceeds demand.”
Yang Chen was a little confused, thinking: "Why don't I know that I have so much meaning in this design?"
This is like the reading comprehension of Chinese in the college entrance examination. The original author does not know the meanings given by the teacher who produced the test.
Or could she stand out from Arnold's many children?
Look at the extraordinary meaning they found out for such an ordinary pair of canvas bags, she sat in this position and Yang Chen didn't object at all.
Yang Chen immediately held Defina's hand, and said: "Friends! Few people can understand my design, and Miss Defina can definitely be regarded as my bosom friend. Come, let's replace wine with tea and drink this together." cup."
Delfina happily raised the water glass to clink with Yang Chen, and then the two drank it down in one gulp.
Arnold and Jane next to him looked at the design manuscript in bewilderment. They looked at each other with doubts in each other's eyes. Why couldn't they understand what Delfina said?
Jian En: "Sister, are you sure that this manuscript has as many meanings as you said? Why can't I understand it? Oh, I'm not questioning Mr. Yang's design, but I really don't know where to comprehend what the elder sister said those meanings."
Delfina said with a look of disgust: "Of course you can't tell the level of appreciation. When you can see the meaning of this design manuscript, I can entrust you with the business of LV."
Jian En looked unconvinced and dared not speak again.
Arnold said with a smile: "Although I didn't see too much meaning, I believe that Mr. Yang's design is absolutely correct. Defina, just taking advantage of our chance to play in Hangcheng, you will submit the manuscript in the afternoon Send it to a foundry for production. Double 11 is coming soon, and the Dragon State-owned Shopping Festival, we will seize this opportunity to launch this simple but not simple LV canvas bag.”
Delfina nodded and said, "Okay, Dad. I'll send it to the foundry in the afternoon. How much should we price? 288? The cost will not exceed 10 yuan, and we can earn enough by selling 288."
The purpose of Yang Chen's design is not to let the people of the country be harvested. If the price is too low, for example, it is priced at 288 yuan, maybe someone will really buy this canvas bag.
Therefore, Yang Chen quickly objected: "No! The price of 288 does not meet the positioning of LV, and it will make LV customers feel too cheap. You must know that many people buy LV because of a sense of vanity and superiority. Excuse me, 288 Do things still have a sense of superiority?"
Delfina: "Mr. Yang is right. How much do you think the price is appropriate?"
Yang Chen: "588, and the supply must be limited, don't supply too much. Make red, blue and khaki three colors, let them slowly line up to grab them. Remember, LV products don't need to meet the shopping needs of all consumers, only It needs to be available to some consumers.”
In order for the compatriots to be less harvested, Yang Chen has worked hard.
Defina: "Mr. Yang is so right, I feel that your knowledge of LV is more accurate than mine. I said that this trip must come, it is really worth it. Mr. Yang, I will replace wine with tea, I respect you A glass."
Yang Chen nodded with a smile, picked up the water glass and clinked it with Delfina and took a sip.
Originally, Yang Chen was thinking of going to Enbei Pharmaceutical to inspect earlier, and it was noon after chatting.
They simply had lunch here, and chatted for a while before leaving.
Yang Chen went to Enbei Pharmaceutical for inspection, Brother Da Ma had to go back to handle official business, Arnold and others continued to play in the West Lake, and Delfina went to the foundry to process canvas bags.
More than an hour later, Yang Chen came to the headquarters of Enba Pharmaceutical Group.
The doorman saw a car with the words "beep" on it coming, and hurried out and asked, "What do you do, do you have an appointment?"
Yang Chen: "My name is Yang Chen, tell your chairman Li Enbei to come pick me up."
The guard: "Yang Chen? Which Yang Chen? Is it Yang Chen, the boss of the star department who just bought our group?"
Yang Chen: "Yes, uncle. Ask Li Enbei to come down and pick me up."
Guard: "Mr. Yang, hello Mr. Yang. I'll call right away, please wait a moment. Open the door and let Mr. Yang go in. Mr. Yang, you go in and drive along this road. I will report to Secretary Li. Let her talk to Li Dong."
Yang Chen nodded, and said, "Thank you, uncle."
The electric door opened, and Yang Chen drove in.
The uncle ran back to the guard room and quickly called Secretary Dong.
"Hey, Secretary Chen, hurry up and report to Director Li. Mr. Yang is here, and he called for Director Li to come down to pick him up. He has driven in now, and you can just come down along the main road to meet him."
Secretary Chen: "Is it Mr. Yang who just bought our group?"
Uncle: "Yes! He said he is Yang Chen, the boss of the Star Department."
Secretary Chen: "Okay, okay. I'll report to Director Li right away."
At this time, a Mercedes-Benz Vito commercial vehicle drove over.
A middle-aged man wearing glasses on the co-pilot seat said to the doorman: "Hi, we are from Merck, and we have an appointment with you, Mr. Li, to meet in the afternoon."
Guard: "It's from Merck. That's right, that's right, Secretary Chen has explained it. Please come in, please come in."
Li Enbei, chairman of Enba Pharmaceuticals, ran over to meet Yang Chen in a panic with his secretary.
Li Enbei: "Did the guard say what kind of car Mr. Yang drives?"
Secretary Chen: "I didn't say that. I just said that you can meet him along the main road that enters the door. Is that the car in front?"
Li Enbei took a closer look and said, "How could the online car-hailing platform on the beep platform be Mr. Yang?"
Secretary Chen: "Mr. Li, that's not necessarily the case. There are rumors in the world that Mr. Yang usually drives an online car-hailing car to pass the time. Maybe he just drove his online car-hailing car here in order to hide his identity and keep a low profile?"
Li Enbei suddenly felt that it made sense, and quickly ran over at a faster speed.
Yang Chen didn't know Li Enbei, but when he saw Li Enbei and his secretary running this way in a hurry, he stopped the car and poked his head out to ask loudly, "Is it Li Enbei and Director Li?"
Li Enbei: "Yes, yes, I am. Are you Mr. Yang?"
Yang Chen nodded, and Li Enbei ran over at a faster speed again.
Panting, Li Enbei ran to Yang Chen's side, and said hello with a smile: "Mr. Yang, hello, hello. Why didn't you say hello in advance when you came over? I'm ready to welcome your arrival. Look at how rude it is now." .”
Yang Chen: "Hehehe... Li Dong doesn't need to be so ostentatious, he is his own person, and he doesn't engage in those vain things. Come on, get in the car, I want to go to the factory."
Li Enbei nodded. Just as he was about to get in the car, the secretary quickly pulled him away and said, "Mr. Li, it looks like someone from MSD is here."
Li Enbei looked up, and it was indeed a Merck car.
"Mr. Yang, people from Merck are here. I'll say hello to them and tell them to wait in the lounge. Then I'll come back and accompany you to see the factory area. Do you want to see it?" Li Enbei asked.
Yang Chen: "Mersk? That pharmaceutical factory in the United States?"
Li Enbei: "Yes, it is the Merck Group of the United States."
Yang Chen: "Oh, why are they here? Aren't we competitors?"
Li Enbei quickly replied: "We are indeed competitors, but we are colleagues after all, and sometimes we can cooperate. Merck just developed an AIDS blocking drug and wants to authorize us to produce it."
Yang Chen: "Why are they so good?"
Li Enbei: "As one of the conditions in exchange, we terminate the current ongoing drug research projects. The research and development funds that have been paid before will be subsidized to us by the profits generated by the production of their drugs. I think this is very good, and we can save a lot of money." With a large amount of research and development funds, this drug will be available immediately to benefit AIDS patients in Longguo. We have invested almost 10 billion in research and development funds before, and it is hard to say where we have progressed. It is impossible to predict how much money will be invested in the future .From the perspective of a rational broker, I think it is the most sensible choice to cooperate with them.”
This is the old routine of foreign companies. They let Longguo's counterparts use their products at low prices, or even free of charge. The condition is that Longguo's counterparts can no longer conduct research and development by themselves.
In the past, the Dragon Kingdom was relatively poor, and there were too many places to spend money. It could save the bottomless research and development funds, and the government and enterprises were willing to accept it.
But the price of this is that there is a lack of high-tech enterprises in Longguo, and it is restricted by people everywhere.
Since the chip sanctions incident, both the Longguo government and enterprises have realized the importance of their own research and development.
In the era of peaceful development, others can use it for you for free.
But when there is no peace, you don't want to use it once the law comes down.
People, we must have the concept of being prepared for danger in times of peace.
If you only care about the present, you will definitely suffer a lot in the future.
If Yang Chen had no money, perhaps it would be a wise choice to accept Merck's cooperation.
But what he lacks most is money. Now that he holds 100% of Enbei Pharmaceuticals, he must insist on his own research and development, and it is absolutely impossible to accept Merck's cooperation conditions.
Yang Chen: "Reject their cooperation. Can't you see the problem with the chip incident? I have talent, but what others give me is always unstable. Today he is happy, and I will let you use it. Tomorrow, if he is not happy, you don't want to use it. It’s useless to beg him. Even if you don’t consider these things, [-]% of Zhifei’s turnover depends on MSD. Do you think such a company will have a good future? In my opinion, this kind of company that relies on others to survive is begging. Survive on the charity of others. Once people are unwilling to give charity, it will die immediately, and there is no room for struggle."
Li Enbei nodded, and said: "What Mr. Yang said is also reasonable. The main reason is that the company lacked research and development funds before, and there are ready-made ones that can be used. Of course we are willing. For research and development, no one knows how much it will cost to achieve results. Now Mr. Yang is buying After entering the company, you will formulate the company's business strategy in the future, and I will follow your instructions. Then I will reject them now, and I don't need them to wait in the lounge."
Yang Chen nodded, and Li Enbei hurried to the Mercedes-Benz commercial vehicle.
The person in charge of Merck's delegation is Thomas, the director of the Hangcheng factory.
Li Enbei greeted Thomas and others, and then cut directly to the topic and said: "Mr. Thomas, I am very sorry, we have decided not to cooperate with you. You should produce and sell the new drugs that you have worked so hard to develop. We I still continue my own research and development, even if there is no result in the end, I will admit it."
The smile on Thomas's face froze, and he quickly asked, "Why did Mr. Li suddenly change his mind? Can you let me know the reason?"
Li Enbei glanced at Yang Chen's car subconsciously, and then said with a smile: "What I just said is the reason."
Thomas saw what it meant, and quickly walked towards Yang Chen's car.
Li Enbei hurriedly stepped forward to stop him: "Mr. Thomas, I have made my meaning very clear, you should go back quickly."
Thomas: "No, no, no, I must find out why. We have come here with a contract, and now you suddenly change your words and say that you will not cooperate. I think there must be some reason for this. Even if you do not cooperate, you should let me know The truth is right. Isn't it?"
Yang Chen opened the door and got out of the car, and said: "Dong Li has made it very clear just now, we want to develop it ourselves, we don't need your company's products, thank you for your kindness."
Thomas: "Who are you?"
Yang Chen: "My name is Yang Chen, and I'm the new boss of Enbei Pharmaceuticals. I've bought out the company wholly, and now I have the final say on everything about the company. I said I won't cooperate with you, and we will do research and development ourselves. It’s not aimed at you, but at all colleagues. From now on, Enbei Pharmaceuticals will insist on independent R&D, production and sales, and will never cooperate with any of its colleagues. Even if we are given patents for free, we won’t. Have I made it clear enough?”
Toms: "But you don't have that much money. And even if you are willing to invest more money in research and development, there may not be results. Now there are ready-made patents for you to use, why don't you use them? Did you spend money to acquire Enbei Isn’t the pharmaceutical industry just about making money?”
Yang Chen: "Of course I want to make money, but I'm not doing it for such a small profit, I want to make a lot of money. The pharmaceutical industry has always been controlled by foreign companies like you, and we have only been forced to accept it, and have never had pricing power. I just want to break this situation, I want to earn the money of the whole world like you, not just the money I'm just sending out."
Thomas laughed out loud, obviously he thought Yang Chen's words were ridiculous.
Counting those big international manufacturers, which one has not achieved its current status after decades or even hundreds of years of development?
Yang Chen wants to make money from the whole world like those big international companies in his lifetime, isn't that just a dream?
This is not something that can be accomplished by one generation. It takes at least three generations of efforts to accumulate success.
"I don't want to hit you, at least it is impossible to accomplish such a feat in your lifetime. Without the accumulation of three generations, it is impossible for Enbei Pharmaceutical to enter the international market and earn money from all over the world. Don't say you don't have this ability, even if You have this ability, and our international companies will not allow you to take a share of the pie. You are only worthy of a small share of the market within the Dragon Kingdom, and you are not allowed to go out of the Dragon Kingdom. Do you understand what I mean?" Thomas said arrogantly Said.
Yang Chen sneered, and said: "Brother Chen is very angry when you talk like this, and the consequences will be serious."
Thomas was very unconvinced, with a slightly joking expression on his face, and said, "Haha...do you still want to short our group?"
