Chapter 40 Potential hidden dangers
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Yi Hu Zhuo Jiu Yi Sui Feng
Chapter 40 Potential hidden dangers
After almost a whole morning of understanding, Lu Lin has almost figured out the current customer group in Kaiyuan Hotel.
Because the positioning is too high-end and the cost of staying in the hotel is too high, most of the company meetings or product launches will choose other star hotels in Qindu. Even if the environment may be slightly worse, the cost is worse. a lot.
And similarly, because of the high-end positioning and high prices, the current customer base of New Century Hotel is also relatively single, most of them are the rich generation who come for leisure, and these budget-conscious rich generation seldom come here For permanent residence, most of the presidential suites on the top floor are vacant all year round.
It is precisely because of this that the long-term idle presidential suite has become an important expenditure cost of the hotel. Labor costs, as well as usual maintenance costs, have gradually begun to drag down the hotel when there are no customers staying.
Moreover, one of the main reasons why there are no resident customers is that the hotel does not have enough discounts for resident customers. It cannot be said that there are no such discounts, but for those who can stay here, they do not pay attention to this discount.
The reason is that the entire hotel is too single, blindly taking the so-called high-end route, resulting in a single customer group, and Qindu is not the only high-end hotel, compared with the two, most people will still Choose a more affordable hotel.
After all, the money of the rich does not come from strong winds, and most of the people who still come here to spend frequently now have a cooperative relationship with the hotel owner.
"Tsk, at present, it seems that there are quite a lot of problems in this hotel."
After returning to the room, Lu Lin looked at the materials he had sorted out and said helplessly.
However, although there are not many problems, it is not particularly difficult to solve them, but a detailed plan is still needed.
"Ding~"
Just when Lu Lin was thinking about how to transform the hotel, the mobile phone on the side rang. It was Yan Ruowei who sent him a message, informing Lu Lin that he was awake.
"Just woke up, are you awake?"
"Wake up early, no one can sleep until noon, no way no way."
"."
"climb"
"Are you in the room now?"
"Yes, what's wrong?"
"Is it possible that you want to come and find me?"
"Well, it's noon, so it's not appropriate to prostitute yourself during the day."
"?"
"You wait in the room, my old lady will go over and beat you to death."
Looking at the message sent by Lu Lin on the phone, Yan Ruowei can imagine how cheap Lu Lin must be at this moment, even through the screen.
After a while, Yan Ruowei knocked on the door of Lu Lin's room.
"Hey, you're here."
After hearing the knock on the door, Lu Lin immediately ran out of bed and went to open the door for Yan Ruowei.
"You bastard, don't hit Fang Jiewa for three days."
As soon as she entered the door, Yan Ruowei changed her ladylike appearance in front of outsiders, and grabbed Lu Lin's ears directly, and walked into the room.
"Wrong wrong."
"Release release."
"pain."
Seeing Lu Lin gritted his teeth and screamed in pain, Yan Ruowei also let go of Lu Lin's ear.
"Humph."
"Deserving it."
Looking at Lu Lin's deflated appearance, Yan Ruowei also said very arrogantly.
"Tell me, what is the purpose of calling me over in this way?"
"Be honest, otherwise."
As she said that, Yan Ruowei made a movement of twisting her ears at the same time.
Seeing the movements of Yan Ruowei's hands, Lu Lin hastily covered his ears and said.
"My family gave me a task, asking me to acquire this hotel and complete the revenue growth within the specified time. Didn't I want you to help me figure out a way?"
"Think of a way, think of a way?"
"It's how to increase the hotel's revenue. You are the top student in our School of Management, so the first thing I thought of was you."
"???"
"Theory is different from actual combat, and we don't even know what's going on in this hotel now."
"It's okay, I have already investigated this this morning."
As he said that, Lu Lin passed the information he investigated this morning to Yan Ruowei.
"Tsk."
Yan Ruowei carefully read the information that Lu Lin handed over.
"Don't say it, it's well organized."
"At present, it seems that there are indeed quite a few problems with the management and operation of this hotel."
"However, as long as these problems are improved, it will definitely not be difficult to achieve profitability based on the background of this hotel."
"Do you have any ideas?"
After reading the information compiled by Lu Lin, Yan Ruowei nodded in approval.
Although the information compiled by Lu Lin is not so formal, it does point out a lot of problems.
"Yes, the main problem of the hotel now is that the revenue structure is too single, which is mainly caused by the single target customer group."
"If the acquisition is successful, the first thing to do is to change the pricing ladder of the hotel."
"The launch of affordable housing will lower the user group we face, no longer blindly pursue high-end, and segment the customer group."
"A hotel must be able to serve most people to be a qualified hotel."
Then, Lu Lin put forward many suggestions on how to improve the current situation of the hotel.
"Well, you're right."
"However, have you overlooked a problem?"
Yan Ruowei very much agrees with Lu Lin's rectification suggestions. Although he has no actual management experience, based on what he has learned over the years and the case studies of some successful hotels, it is enough to judge the current needs of this hotel. What improvements have been made.
"what is the problem."
Hearing Yan Ruowei's words, Lu Lin was also a little puzzled.
Although I really haven't figured out the whole hotel now, but from the current point of view, I should have discovered the main problem.
"Management."
"The New Century Hotel is a hotel under the New Century Group in Qindu."
"Kaiyuan Group, looking at the entire Qin Capital, is also one of the top ten large groups, even in the entire Xia Kingdom, it has a certain status."
"How can such a group manage such a poorly managed hotel in their base camp?"
"It stands to reason that the person who can be sent by Kaiyuan Group to manage the hotel should not be someone who knows nothing."
Yan Ruowei's words made Lu Lin feel enlightened.
It is true that the current Kaiyuan Hotel is indeed at a loss, but in fact, relying on the revenue brought by those rich customers and other aspects, it should not be so serious.
Moreover, as Yan Ruowei said, the person sent by the Kaiyuan Group would not be a waste, they would also change people, how could the hotel continue to lose money like this.
Even if a big company is not short of money, this is not how it does business.
There is something tricky here.
(End of this chapter)
After almost a whole morning of understanding, Lu Lin has almost figured out the current customer group in Kaiyuan Hotel.
Because the positioning is too high-end and the cost of staying in the hotel is too high, most of the company meetings or product launches will choose other star hotels in Qindu. Even if the environment may be slightly worse, the cost is worse. a lot.
And similarly, because of the high-end positioning and high prices, the current customer base of New Century Hotel is also relatively single, most of them are the rich generation who come for leisure, and these budget-conscious rich generation seldom come here For permanent residence, most of the presidential suites on the top floor are vacant all year round.
It is precisely because of this that the long-term idle presidential suite has become an important expenditure cost of the hotel. Labor costs, as well as usual maintenance costs, have gradually begun to drag down the hotel when there are no customers staying.
Moreover, one of the main reasons why there are no resident customers is that the hotel does not have enough discounts for resident customers. It cannot be said that there are no such discounts, but for those who can stay here, they do not pay attention to this discount.
The reason is that the entire hotel is too single, blindly taking the so-called high-end route, resulting in a single customer group, and Qindu is not the only high-end hotel, compared with the two, most people will still Choose a more affordable hotel.
After all, the money of the rich does not come from strong winds, and most of the people who still come here to spend frequently now have a cooperative relationship with the hotel owner.
"Tsk, at present, it seems that there are quite a lot of problems in this hotel."
After returning to the room, Lu Lin looked at the materials he had sorted out and said helplessly.
However, although there are not many problems, it is not particularly difficult to solve them, but a detailed plan is still needed.
"Ding~"
Just when Lu Lin was thinking about how to transform the hotel, the mobile phone on the side rang. It was Yan Ruowei who sent him a message, informing Lu Lin that he was awake.
"Just woke up, are you awake?"
"Wake up early, no one can sleep until noon, no way no way."
"."
"climb"
"Are you in the room now?"
"Yes, what's wrong?"
"Is it possible that you want to come and find me?"
"Well, it's noon, so it's not appropriate to prostitute yourself during the day."
"?"
"You wait in the room, my old lady will go over and beat you to death."
Looking at the message sent by Lu Lin on the phone, Yan Ruowei can imagine how cheap Lu Lin must be at this moment, even through the screen.
After a while, Yan Ruowei knocked on the door of Lu Lin's room.
"Hey, you're here."
After hearing the knock on the door, Lu Lin immediately ran out of bed and went to open the door for Yan Ruowei.
"You bastard, don't hit Fang Jiewa for three days."
As soon as she entered the door, Yan Ruowei changed her ladylike appearance in front of outsiders, and grabbed Lu Lin's ears directly, and walked into the room.
"Wrong wrong."
"Release release."
"pain."
Seeing Lu Lin gritted his teeth and screamed in pain, Yan Ruowei also let go of Lu Lin's ear.
"Humph."
"Deserving it."
Looking at Lu Lin's deflated appearance, Yan Ruowei also said very arrogantly.
"Tell me, what is the purpose of calling me over in this way?"
"Be honest, otherwise."
As she said that, Yan Ruowei made a movement of twisting her ears at the same time.
Seeing the movements of Yan Ruowei's hands, Lu Lin hastily covered his ears and said.
"My family gave me a task, asking me to acquire this hotel and complete the revenue growth within the specified time. Didn't I want you to help me figure out a way?"
"Think of a way, think of a way?"
"It's how to increase the hotel's revenue. You are the top student in our School of Management, so the first thing I thought of was you."
"???"
"Theory is different from actual combat, and we don't even know what's going on in this hotel now."
"It's okay, I have already investigated this this morning."
As he said that, Lu Lin passed the information he investigated this morning to Yan Ruowei.
"Tsk."
Yan Ruowei carefully read the information that Lu Lin handed over.
"Don't say it, it's well organized."
"At present, it seems that there are indeed quite a few problems with the management and operation of this hotel."
"However, as long as these problems are improved, it will definitely not be difficult to achieve profitability based on the background of this hotel."
"Do you have any ideas?"
After reading the information compiled by Lu Lin, Yan Ruowei nodded in approval.
Although the information compiled by Lu Lin is not so formal, it does point out a lot of problems.
"Yes, the main problem of the hotel now is that the revenue structure is too single, which is mainly caused by the single target customer group."
"If the acquisition is successful, the first thing to do is to change the pricing ladder of the hotel."
"The launch of affordable housing will lower the user group we face, no longer blindly pursue high-end, and segment the customer group."
"A hotel must be able to serve most people to be a qualified hotel."
Then, Lu Lin put forward many suggestions on how to improve the current situation of the hotel.
"Well, you're right."
"However, have you overlooked a problem?"
Yan Ruowei very much agrees with Lu Lin's rectification suggestions. Although he has no actual management experience, based on what he has learned over the years and the case studies of some successful hotels, it is enough to judge the current needs of this hotel. What improvements have been made.
"what is the problem."
Hearing Yan Ruowei's words, Lu Lin was also a little puzzled.
Although I really haven't figured out the whole hotel now, but from the current point of view, I should have discovered the main problem.
"Management."
"The New Century Hotel is a hotel under the New Century Group in Qindu."
"Kaiyuan Group, looking at the entire Qin Capital, is also one of the top ten large groups, even in the entire Xia Kingdom, it has a certain status."
"How can such a group manage such a poorly managed hotel in their base camp?"
"It stands to reason that the person who can be sent by Kaiyuan Group to manage the hotel should not be someone who knows nothing."
Yan Ruowei's words made Lu Lin feel enlightened.
It is true that the current Kaiyuan Hotel is indeed at a loss, but in fact, relying on the revenue brought by those rich customers and other aspects, it should not be so serious.
Moreover, as Yan Ruowei said, the person sent by the Kaiyuan Group would not be a waste, they would also change people, how could the hotel continue to lose money like this.
Even if a big company is not short of money, this is not how it does business.
There is something tricky here.
(End of this chapter)
