Chapter 192 1800 million sponsorship contract
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Xian Xue Niao
Chapter 192 1800 million sponsorship contract
The defeat in this battle of focus has made the outside world look down on Manchester United's prospects for this season.
Moyes's performance in the first five rounds of coaching the team can only be described as stretching his hips.
After five rounds, Manchester United has 2 wins, 1 draw and [-] losses.
Those who win are the underdog teams in the middle and lower reaches of the Premier League, but those who lose are their mortal enemies Liverpool and Manchester City.
When facing the top teams in the Premier League standings, Moyes' Manchester United failed to win a game.
Although Chelsea's challenge was repelled at home in the second round of the league, judging from Chelsea's recent performance, the magic bird who entered the palace for the second time seems to be out of magic. Chelsea's record this season is not as good as the team led by Di Matteo last season. score.
In the first eight rounds of last season, Chelsea had seven wins and one draw, topping the list.
Therefore, a draw with Chelsea, which is in poor form, does not seem to be a commendable thing.
The reporters on Fleet Street obviously knew how to make big news, so after the Manchester derby, they rushed to surround Moyes and wanted to interview him.
"Coach Moyes, what's your opinion on Manchester United's current record?"
"Coach Moyes, why didn't your team win the Manchester City derby?"
"Coach Moyes, Manchester United is now ranked No.8 in the standings, 8 points behind Manchester City at the top of the list. Do you think Manchester United can win the championship this season?"
"Coach Moyes, have you considered resigning? Or, what kind of results do you think will make the Manchester United boss fire you?"
……
After one question after another, Moyes' old face could no longer hold back.
These reporters are really deceiving people!
But what is amazing is that even though reporters made things difficult for him with such blunt questions, Moyes did not explode on the spot.
"The league is still very long, and it has just begun. I have great confidence in my team!"
"Manchester City performed better today, they deserved this victory, the loss is my responsibility, I have nothing to say!"
"As I said before, the league has just started, and it is still too early to predict who will win the championship. We still have 33 rounds to play, and no one knows what will happen next."
"I am satisfied with my current coaching results. Although the team has encountered some ups and downs in the record, it is related to the schedule. In the next games, we will try our best to win more games and recover the point difference!"
Moyes answered all the questions from the reporters in a daze.
This made the reporter who made things difficult for him couldn't help feeling in his heart:
Moyes is really a good-tempered person!
If it was Mourinho, he would have already complained to reporters.
However, as the head coach, having such a good temper may not be a good thing.
After the game, the outside world criticized Moyes very loudly.
Some people think that his conservative employment and stubborn tactics are the main reasons for Manchester United's loss.
Some people also believe that Moyes does not match the Red Devils in temperament at all, and choosing him as Manchester United's coach is simply a mistake.
In the face of various criticisms from the outside world, Manchester United's board of directors had to stand up.
Joel Glazer says the board will not sack Moyes for a defeat.
The meritorious coach Ferguson also publicly stated his position to the media, asking everyone to give Moyes more time.
With the club owner and Ferguson coming forward one after another, the criticism from the outside world finally stopped temporarily.
However, doubts and dissatisfaction with Moyes have not disappeared.
……
Except for Liverpool's home loss to Southampton in the fifth round, there were no other upsets.
Arsenal, Chelsea, Tottenham all won the game.
It is precisely because of Liverpool's loss that Manchester City is the only team that currently maintains a winning streak in the Premier League.
On the side of the five major leagues, Rome in Serie A, Barcelona and Atletico Madrid in La Liga, and Dortmund in the Bundesliga also currently maintain a winning streak.
After the game, Lin Quan invited Guardiola to have a meal.
When he heard Guardiola introduce the name of the assistant coach who was not bald next to him, Ten Hag, he couldn't help but look at him a few more times.
This guy, seems like the right choice to end United's turmoil?
Many Red Devils fans in later generations regarded him as a savior, until the 7:0 game at Anfield...
Losing a game means nothing. Although he lost a little more, his record after coaching Manchester United has indeed improved a lot, which shows that this guy still has some skills.
"The Bundesliga game is too boring, Bayern's lead is too big, and the game is not very exciting!"
Guardiola couldn't help complaining after watching the derby between Manchester City and Manchester United.
How interesting is a highly competitive league like the Premier League, Bundesliga?
The Bundesliga is Bayern's one-man show!
"Well, coach, we now, it seems, are not number one in the standings..."
Ten Hag said to Guardiola cautiously.
"Really? Oh, we were tied by Freiburg!"
Guardiola patted his forehead, thinking of the previous game where the team was unexpectedly tied in the away game because he put Martinez in the central defender position.
However, Bayern is still unbeaten now. Except for Dortmund who have two more points than them, no other team can threaten them.
After he leads the team to regain the top spot, he can continue to tinker with his new tactics.
Piggy Schweinsteiger is not very satisfied and plans to adjust his usage. Thomas Muller's skills are too rough, and Guardiola can't wait to go off the field to teach him how to play.
Kroos is good, he has a very precise long pass, and is very good at capturing the opponent's defensive gaps, and can always appear in the most suitable position to receive the ball, allowing him to play the ball safely.
However, Kroos' shortcomings are also obvious. He has no breakthrough ability, weak explosive power, and slow speed. He can only play as a defensive midfielder and cannot play as a forward midfielder.
And if he plays as a midfielder, his defensive ability is not strong enough, and he needs someone to protect him, otherwise he will become a time bomb for the team.
This gave Guardiola a headache.
It is not that there is no defensive midfielder in the Bayern team. Martinez is a qualified candidate, but Martinez is very useful, and it is a pity that he is dedicated to doing dirty and tiring work.
Alas, go back and study it again!
I don't believe it anymore. After experimenting again and again, can't I still get the answer I want?
……
After Guardiola left, Pere came again.
"Your wine estate has been purchased. This is the key to the estate. If you are free, you can go and have a look at it anytime!"
After thanking Lin Quan, he asked:
"Who usually takes care of the manor?"
"Don't worry about this. There are local agencies responsible for managing the vineyards to help. You only need to pay them a management fee every year!"
Presumably, as an investment product, the local area will definitely provide various supporting services, so that investors will not be asked to go to the field to grow grapes in person.
"In addition, the stock of the Internet company you invested in before has also been bought, but we bought the B shares of the AB shares, and the voting rights are limited, but there is no problem with shareholder dividends and the like."
Lin Quan nodded. It is really too difficult to buy Class A shares in the hands of listed companies.
There may still be opportunities to buy Class A shares in the seed round investment stage before the other party’s IPO financing stage, but after the public offering of shares, this possibility is basically ruled out.
This is also the actual helm of many companies. He obviously only owns a small part of the shares, but he can firmly hold the actual control of the company in his own hands by virtue of the super high voting weight of the Class A shares in his hands.
Lin Quan is not very interested in the actual control of these Internet companies. He just wants to take a free ride and earn some Internet development dividends.
"One more thing!"
"what's up?"
"After seeing your outstanding performance in the Premier League, Nike and Adidas have shown greater interest in signing things. This is the new contract they submitted!"
Perret has actually been pressing this matter for a while. Adidas and Nike had already submitted their contracts long before the start of the Champions League group stage.
But he knew that Lin Quan was not very anxious about this matter, so he was not in a hurry to report to Lin Quan.
Now the Champions League group stage has started, and the first month of the Premier League has also ended.
Lin Quan's outstanding performance shattered the doubts of the outside world and made the two companies completely determined.
Lin Quan thought for a while. He originally planned to delay and wait until the end of the season or the end of the World Cup.
But Guardiola told him one thing, that is, these sports brands have a great influence in football.
If you can sign a contract with them, it will be of great help to you to win various awards.
For example, the selection of the Golden Boy Award and the Golden Globe Award each year is actually a competition of players' connections and football influence.
A good sponsor can play a big role.
For example, the Golden Globe Awards ceremony in a certain year was specially postponed for a period of time, which caused a scarred man who won the Champions League to miss the opportunity to win the Golden Globe Awards.
He will sign the contract sooner or later, and it won't be a good thing to delay it any longer.
Thinking of this, Lin Quan said to Pere:
"Which of the two offers the better conditions?"
Pere obviously had researched on this a long time ago, so he said:
"Nike's sponsorship fee is high, and the intensity of publicity and promotion is also the greatest, so overall, Nike's sincerity is the greatest!"
"Then sign with Nike and reject the Adidas contract!"
Lin Quan quickly made a choice. Now that he has made a decision, he doesn't like to procrastinate.
Only by solving this matter as soon as possible can we focus on the competition and training.
Pere knew what he was thinking, so after he made a decision, he quickly notified Nike and informed the other party that he agreed to sign the contract.
After getting a reply from Lin Quan, Nike's sports director breathed a sigh of relief.
In order to compete with Adidas for Lin Quan, Nike has been observing and contacting Lin Quan for more than half a year.
Seeing the opponent's influence in football is growing, gradually showing the potential of a superstar.
Nike is very anxious from top to bottom, for fear that such a potential stock will be poached by Adidas.
Adidas already has Messi under its command. If Lin Quan is poached away, then Nike will not be able to fight with only Ronaldo.
Besides, Ronaldo is 28 years old this year, and his peak period can only last for four or five years at most.
When he gets old, who can Nike rely on to support the facade?
nobody!
Therefore, they are very eager to sign a supernova like Lin Quan who is young enough to have outstanding influence and strength.
In this case, even if Ronaldo's status declines in the future and falls out of the ranks of the peerless double pride, some of them will be able to stand up, and even fully surpass the status of replacing Ronaldo.
By that time, Adidas will face the dilemma of Messi's aging and declining state.
Nike may be able to take this opportunity to subvert the status of both sides in football in one fell swoop.
In addition, Lin Quan's Asian identity also allows Nike to further develop the Asian market.
With the rapid development of China's economy, Asia, especially the Chinese market, is becoming more and more important to Nike.
By signing Lin Quan, they can even save a lot of money, and they don't have to go to China to invite local sports stars to do promotion.
After such a comprehensive consideration, Nike thinks that Lin Quan's commercial value is greater than that of Ronaldo!
Therefore, they visited in person, contacted Lin Quan and his agent, and kindly invited Lin Quan to the Nike headquarters to hold a signing ceremony.
Seeing that the other party offered a three-year contract of 1800 million euros, Lin Quan accepted Nike's invitation.
Take the special plane provided by the other party and set off for Portland, Oregon.
At Nike's headquarters, Lin Quan received a warm welcome from Nike.
Nike CEO Mark Parker and brand president Charlie Danson both personally welcomed him.
"Lin, I've been waiting for you for more than half a year, and you're finally here!"
Mark warmly gave Lin Quan a hug and said to him with a smile.
"Lin, welcome to come. We have invited more than 200 reporters from various media to the signing ceremony. Believe me, signing with us is definitely the most correct choice!"
Charlie Denson's words, on the one hand, are showing that Nike attaches great importance to Lin Quan. If they don't pay attention, they won't invite news media from all over the world to attend the signing ceremony.
These words are also showing Lin Quan the strength and influence of Nike, not just any brand can have such a huge influence and appeal, and can invite so many media to join in so easily.
However, Lin Quan was not very impressed with this. He felt that even if Nike had a strong appeal, if the player who signed with them was an ordinary player, then these reporters might not give them such face.
In the final analysis, it was the huge sensational effect created by the strong alliance between the two sides, as well as Nike's influence in the media circle, that finally attracted so many reporters.
It's a bit shameless for Nike to take all the credit on their own heads.
However, the sincerity shown by Nike later made Lin Quan dispel his doubts about them.
"Lin, this is a sneaker specially developed and designed by our R&D department for you. It is a customized sneaker that belongs exclusively to you!"
The appearance of this pair of sneakers made Lin Quan's eyes shine.
For football players, good equipment is necessary.
For most players, it is their dream to own a custom-made sneaker.
"Can I try?"
"Of course, it is not perfect yet. We need direct feedback and opinions from players to further improve it. I hope you can wear this pair of sneakers and achieve better results on the field!"
Players achieve better results, sponsors gain more exposure and make more money.
Both parties get what they need!
PS: According to the comments of readers, this chapter has been extensively revised.
PS: After reading everyone’s comments, thank you for your suggestions. This chapter has been completely revised, and the signed sponsor has been replaced by Nike. I personally don’t like Nike and Adidas because of the cotton incident. I haven’t bought anything from them for two years, but consider The background of the times. In 13, the domestic brands were really not very good. Not only did they not have influence in football, but they were not professional enough in football shoes. I ignored this point, so I made changes. Thank you for your suggestions!
(End of this chapter)
The defeat in this battle of focus has made the outside world look down on Manchester United's prospects for this season.
Moyes's performance in the first five rounds of coaching the team can only be described as stretching his hips.
After five rounds, Manchester United has 2 wins, 1 draw and [-] losses.
Those who win are the underdog teams in the middle and lower reaches of the Premier League, but those who lose are their mortal enemies Liverpool and Manchester City.
When facing the top teams in the Premier League standings, Moyes' Manchester United failed to win a game.
Although Chelsea's challenge was repelled at home in the second round of the league, judging from Chelsea's recent performance, the magic bird who entered the palace for the second time seems to be out of magic. Chelsea's record this season is not as good as the team led by Di Matteo last season. score.
In the first eight rounds of last season, Chelsea had seven wins and one draw, topping the list.
Therefore, a draw with Chelsea, which is in poor form, does not seem to be a commendable thing.
The reporters on Fleet Street obviously knew how to make big news, so after the Manchester derby, they rushed to surround Moyes and wanted to interview him.
"Coach Moyes, what's your opinion on Manchester United's current record?"
"Coach Moyes, why didn't your team win the Manchester City derby?"
"Coach Moyes, Manchester United is now ranked No.8 in the standings, 8 points behind Manchester City at the top of the list. Do you think Manchester United can win the championship this season?"
"Coach Moyes, have you considered resigning? Or, what kind of results do you think will make the Manchester United boss fire you?"
……
After one question after another, Moyes' old face could no longer hold back.
These reporters are really deceiving people!
But what is amazing is that even though reporters made things difficult for him with such blunt questions, Moyes did not explode on the spot.
"The league is still very long, and it has just begun. I have great confidence in my team!"
"Manchester City performed better today, they deserved this victory, the loss is my responsibility, I have nothing to say!"
"As I said before, the league has just started, and it is still too early to predict who will win the championship. We still have 33 rounds to play, and no one knows what will happen next."
"I am satisfied with my current coaching results. Although the team has encountered some ups and downs in the record, it is related to the schedule. In the next games, we will try our best to win more games and recover the point difference!"
Moyes answered all the questions from the reporters in a daze.
This made the reporter who made things difficult for him couldn't help feeling in his heart:
Moyes is really a good-tempered person!
If it was Mourinho, he would have already complained to reporters.
However, as the head coach, having such a good temper may not be a good thing.
After the game, the outside world criticized Moyes very loudly.
Some people think that his conservative employment and stubborn tactics are the main reasons for Manchester United's loss.
Some people also believe that Moyes does not match the Red Devils in temperament at all, and choosing him as Manchester United's coach is simply a mistake.
In the face of various criticisms from the outside world, Manchester United's board of directors had to stand up.
Joel Glazer says the board will not sack Moyes for a defeat.
The meritorious coach Ferguson also publicly stated his position to the media, asking everyone to give Moyes more time.
With the club owner and Ferguson coming forward one after another, the criticism from the outside world finally stopped temporarily.
However, doubts and dissatisfaction with Moyes have not disappeared.
……
Except for Liverpool's home loss to Southampton in the fifth round, there were no other upsets.
Arsenal, Chelsea, Tottenham all won the game.
It is precisely because of Liverpool's loss that Manchester City is the only team that currently maintains a winning streak in the Premier League.
On the side of the five major leagues, Rome in Serie A, Barcelona and Atletico Madrid in La Liga, and Dortmund in the Bundesliga also currently maintain a winning streak.
After the game, Lin Quan invited Guardiola to have a meal.
When he heard Guardiola introduce the name of the assistant coach who was not bald next to him, Ten Hag, he couldn't help but look at him a few more times.
This guy, seems like the right choice to end United's turmoil?
Many Red Devils fans in later generations regarded him as a savior, until the 7:0 game at Anfield...
Losing a game means nothing. Although he lost a little more, his record after coaching Manchester United has indeed improved a lot, which shows that this guy still has some skills.
"The Bundesliga game is too boring, Bayern's lead is too big, and the game is not very exciting!"
Guardiola couldn't help complaining after watching the derby between Manchester City and Manchester United.
How interesting is a highly competitive league like the Premier League, Bundesliga?
The Bundesliga is Bayern's one-man show!
"Well, coach, we now, it seems, are not number one in the standings..."
Ten Hag said to Guardiola cautiously.
"Really? Oh, we were tied by Freiburg!"
Guardiola patted his forehead, thinking of the previous game where the team was unexpectedly tied in the away game because he put Martinez in the central defender position.
However, Bayern is still unbeaten now. Except for Dortmund who have two more points than them, no other team can threaten them.
After he leads the team to regain the top spot, he can continue to tinker with his new tactics.
Piggy Schweinsteiger is not very satisfied and plans to adjust his usage. Thomas Muller's skills are too rough, and Guardiola can't wait to go off the field to teach him how to play.
Kroos is good, he has a very precise long pass, and is very good at capturing the opponent's defensive gaps, and can always appear in the most suitable position to receive the ball, allowing him to play the ball safely.
However, Kroos' shortcomings are also obvious. He has no breakthrough ability, weak explosive power, and slow speed. He can only play as a defensive midfielder and cannot play as a forward midfielder.
And if he plays as a midfielder, his defensive ability is not strong enough, and he needs someone to protect him, otherwise he will become a time bomb for the team.
This gave Guardiola a headache.
It is not that there is no defensive midfielder in the Bayern team. Martinez is a qualified candidate, but Martinez is very useful, and it is a pity that he is dedicated to doing dirty and tiring work.
Alas, go back and study it again!
I don't believe it anymore. After experimenting again and again, can't I still get the answer I want?
……
After Guardiola left, Pere came again.
"Your wine estate has been purchased. This is the key to the estate. If you are free, you can go and have a look at it anytime!"
After thanking Lin Quan, he asked:
"Who usually takes care of the manor?"
"Don't worry about this. There are local agencies responsible for managing the vineyards to help. You only need to pay them a management fee every year!"
Presumably, as an investment product, the local area will definitely provide various supporting services, so that investors will not be asked to go to the field to grow grapes in person.
"In addition, the stock of the Internet company you invested in before has also been bought, but we bought the B shares of the AB shares, and the voting rights are limited, but there is no problem with shareholder dividends and the like."
Lin Quan nodded. It is really too difficult to buy Class A shares in the hands of listed companies.
There may still be opportunities to buy Class A shares in the seed round investment stage before the other party’s IPO financing stage, but after the public offering of shares, this possibility is basically ruled out.
This is also the actual helm of many companies. He obviously only owns a small part of the shares, but he can firmly hold the actual control of the company in his own hands by virtue of the super high voting weight of the Class A shares in his hands.
Lin Quan is not very interested in the actual control of these Internet companies. He just wants to take a free ride and earn some Internet development dividends.
"One more thing!"
"what's up?"
"After seeing your outstanding performance in the Premier League, Nike and Adidas have shown greater interest in signing things. This is the new contract they submitted!"
Perret has actually been pressing this matter for a while. Adidas and Nike had already submitted their contracts long before the start of the Champions League group stage.
But he knew that Lin Quan was not very anxious about this matter, so he was not in a hurry to report to Lin Quan.
Now the Champions League group stage has started, and the first month of the Premier League has also ended.
Lin Quan's outstanding performance shattered the doubts of the outside world and made the two companies completely determined.
Lin Quan thought for a while. He originally planned to delay and wait until the end of the season or the end of the World Cup.
But Guardiola told him one thing, that is, these sports brands have a great influence in football.
If you can sign a contract with them, it will be of great help to you to win various awards.
For example, the selection of the Golden Boy Award and the Golden Globe Award each year is actually a competition of players' connections and football influence.
A good sponsor can play a big role.
For example, the Golden Globe Awards ceremony in a certain year was specially postponed for a period of time, which caused a scarred man who won the Champions League to miss the opportunity to win the Golden Globe Awards.
He will sign the contract sooner or later, and it won't be a good thing to delay it any longer.
Thinking of this, Lin Quan said to Pere:
"Which of the two offers the better conditions?"
Pere obviously had researched on this a long time ago, so he said:
"Nike's sponsorship fee is high, and the intensity of publicity and promotion is also the greatest, so overall, Nike's sincerity is the greatest!"
"Then sign with Nike and reject the Adidas contract!"
Lin Quan quickly made a choice. Now that he has made a decision, he doesn't like to procrastinate.
Only by solving this matter as soon as possible can we focus on the competition and training.
Pere knew what he was thinking, so after he made a decision, he quickly notified Nike and informed the other party that he agreed to sign the contract.
After getting a reply from Lin Quan, Nike's sports director breathed a sigh of relief.
In order to compete with Adidas for Lin Quan, Nike has been observing and contacting Lin Quan for more than half a year.
Seeing the opponent's influence in football is growing, gradually showing the potential of a superstar.
Nike is very anxious from top to bottom, for fear that such a potential stock will be poached by Adidas.
Adidas already has Messi under its command. If Lin Quan is poached away, then Nike will not be able to fight with only Ronaldo.
Besides, Ronaldo is 28 years old this year, and his peak period can only last for four or five years at most.
When he gets old, who can Nike rely on to support the facade?
nobody!
Therefore, they are very eager to sign a supernova like Lin Quan who is young enough to have outstanding influence and strength.
In this case, even if Ronaldo's status declines in the future and falls out of the ranks of the peerless double pride, some of them will be able to stand up, and even fully surpass the status of replacing Ronaldo.
By that time, Adidas will face the dilemma of Messi's aging and declining state.
Nike may be able to take this opportunity to subvert the status of both sides in football in one fell swoop.
In addition, Lin Quan's Asian identity also allows Nike to further develop the Asian market.
With the rapid development of China's economy, Asia, especially the Chinese market, is becoming more and more important to Nike.
By signing Lin Quan, they can even save a lot of money, and they don't have to go to China to invite local sports stars to do promotion.
After such a comprehensive consideration, Nike thinks that Lin Quan's commercial value is greater than that of Ronaldo!
Therefore, they visited in person, contacted Lin Quan and his agent, and kindly invited Lin Quan to the Nike headquarters to hold a signing ceremony.
Seeing that the other party offered a three-year contract of 1800 million euros, Lin Quan accepted Nike's invitation.
Take the special plane provided by the other party and set off for Portland, Oregon.
At Nike's headquarters, Lin Quan received a warm welcome from Nike.
Nike CEO Mark Parker and brand president Charlie Danson both personally welcomed him.
"Lin, I've been waiting for you for more than half a year, and you're finally here!"
Mark warmly gave Lin Quan a hug and said to him with a smile.
"Lin, welcome to come. We have invited more than 200 reporters from various media to the signing ceremony. Believe me, signing with us is definitely the most correct choice!"
Charlie Denson's words, on the one hand, are showing that Nike attaches great importance to Lin Quan. If they don't pay attention, they won't invite news media from all over the world to attend the signing ceremony.
These words are also showing Lin Quan the strength and influence of Nike, not just any brand can have such a huge influence and appeal, and can invite so many media to join in so easily.
However, Lin Quan was not very impressed with this. He felt that even if Nike had a strong appeal, if the player who signed with them was an ordinary player, then these reporters might not give them such face.
In the final analysis, it was the huge sensational effect created by the strong alliance between the two sides, as well as Nike's influence in the media circle, that finally attracted so many reporters.
It's a bit shameless for Nike to take all the credit on their own heads.
However, the sincerity shown by Nike later made Lin Quan dispel his doubts about them.
"Lin, this is a sneaker specially developed and designed by our R&D department for you. It is a customized sneaker that belongs exclusively to you!"
The appearance of this pair of sneakers made Lin Quan's eyes shine.
For football players, good equipment is necessary.
For most players, it is their dream to own a custom-made sneaker.
"Can I try?"
"Of course, it is not perfect yet. We need direct feedback and opinions from players to further improve it. I hope you can wear this pair of sneakers and achieve better results on the field!"
Players achieve better results, sponsors gain more exposure and make more money.
Both parties get what they need!
PS: According to the comments of readers, this chapter has been extensively revised.
PS: After reading everyone’s comments, thank you for your suggestions. This chapter has been completely revised, and the signed sponsor has been replaced by Nike. I personally don’t like Nike and Adidas because of the cotton incident. I haven’t bought anything from them for two years, but consider The background of the times. In 13, the domestic brands were really not very good. Not only did they not have influence in football, but they were not professional enough in football shoes. I ignored this point, so I made changes. Thank you for your suggestions!
(End of this chapter)
