Chapter 577 Rich holiday life! Gu Ran stole Ronaldo's advertisement!

After the end of the season, the Southampton team entered an overall break period of one and a half months.

Originally, the Southampton club could take a longer break, and the new season of the English Championship would not start until the end of August. However, since the Southampton team has already qualified for the Europa League qualifiers for the new season, in order to maintain In order to achieve sufficient competitive status, head coach Adkins asked the players to end their vacation in late July of the new season and return to the club's training ground.

The players were naturally very happy.

First of all, it is an honor for them to participate in the Europa League.

Secondly, although the vacation is shorter, the bonus salary for overtime training is also higher.

The current Southampton Club is no longer the Southampton Club that was in a precarious financial position a year ago.

After Gu Ran created various championship myths, Southampton Club's annual ticket sales for the new season completed its sales target early and set a record high.

Player peripheral products, especially the No. 8 jersey product represented by Gu Ran, have been in a state of explosion. If you want to buy it, you have to rely on connections.

In addition, the final ranking bonuses for the English League One and various cup competitions in the old season are also very generous.

The new season has not yet started, but TV stations and online media have greatly increased broadcast fees. The share of overseas online broadcasts provided by "Ran Live" alone has exceeded Southampton's total funds in the previous fiscal year.

What excites Southampton club executives even more is that the Southampton stocks they hold have skyrocketed since the winter window, and the current increase is close to 100%.

In a word, Southampton Club is rich, and it is not ordinary rich, but rich close to the peak of history.

This is before the new season starts.

If Gu Ran can continue to lead Southampton to win the British Championship and be promoted to the Premier League after the start of the new season, then the Southampton Club's share price in the stock market will increase by at least 100%!

Of course, Gu Ran had made plans in advance. Gu Ran absorbed and held shares through Mendes, a white glove. Now Gu Ran's shares have exceeded 55%.

This actually exceeds the number of shares held by the controlling shareholder Liebherr. In other words, Southampton's current major shareholder is already Gu Ran.

However, Gu Ran was not in a hurry to reveal his identity.

He also wants to take advantage of the equity war before it is put on the table to get more shares in Southampton.

When the shares in his hand have an overwhelming advantage over the Liebherr Group, that is when it will be truly safe.

In addition, Gu Ran also has a concern that his current shares are actually still in the name of Mendes. If he cannot repay the money he borrowed from Mendes, according to the gambling agreement at the time, these Southampton shares , it cannot truly belong to Gu Ran, and Gu Ran has not exercised his rights as a major shareholder.

Therefore, when the vacation began, Gu Ran did not go back to China to rest, but chose to stay in England. Under the arrangement of Mendes, he participated in several sports celebrity entertainment programs and interacted with various Premier League stars and Premier League models. and Hollywood actresses shared the stage as guests.

After these few entertainment programs, Gu Ran's advertising fee has reached the level of a first-tier Premier League star, even surpassing Manchester United's meritorious star Rooney.

In addition to participating in entertainment programs, Gu Ran also took on a few commercials, such as Qingyang, KFC, and Coca-Cola. These commercials were super simple to shoot. Qing Yang just made a hairstyle and looked cool for the camera. KFC just held a Family Bucket, picked up the chicken legs and took a big bite. Coca-Cola just faced the camera and drank half of it happily. bottle.

Although these products are not used at all, it is not shabby to make money.

What's more, these advertisements were originally prepared by Mendes for Ronaldo. Ronaldo's advertising charges are extremely high, and he is already one of the best among sports stars. Gu Ran's endorsement fee is currently only one-fifth of Ronaldo's. , although the price of the Premier League is already very high for Gu Ran's age, but compared with the world's top Ronaldo and Messi, Gu Ran is now cheap and high-quality.

These programs and advertising endorsements also took a lot of energy from Gu Ran.

But Mendes is very satisfied.

Gu Ran has obviously become a new growth point for the Mendes Agency's finances.

Mendes and his economic company also made huge profits from this.

And Gu Ran's fame has begun to break through the indirect promotion of programs and advertisements.

Now, not only fans in England know about Gu Ran's existence, not only fans in their own country and Europe know about Gu Ran's existence, and not only fans in other parts of the world know about Gu Ran's existence - many people are not interested in football. I know very well that non-fans who don't even know how many players are playing on the field also know Gu Ran's name.

Although Gu Ran is from the football and sports circles, Gu Ran's influence has expanded to the film and television circles, fashion circles, and entertainment circles.

During his vacation, Gu Ran continued to maintain high-intensity training every day. During his free time, he spent time with Sophie, Maria, Evelyn, Anne Hathaway, Elizabeth Olsen, Taylor Swift and others. Have a chat.

Gu Ran communicated the most with Linda, the proprietress of Liverpool, and NO, the boss of Chelsea.

After all, Gu Ran is actually the big boss of Southampton Club. In terms of identity and status, his communication with Linda and Sister NO will be more thorough.

During the holidays, Mendes became the busiest agent.

Of course, this is not serious business.

For Gu Ran, the real business of this summer vacation is to obtain a controlling stake in Southampton, so that before the start of next season, he can gain absolute rights to control the Southampton club's transfers and signings.

Mendes is also the busiest agent during the offseason.

With the popularity of summer movies and Gu Ran's participation in various programs and advertising endorsements, the debt in the gambling agreement was paid off much earlier than Mendes expected.

After Gu Ran repays the gambling loan, Mendes must speed up to help Gu Ran obtain more club equity.

But the problem is that Mendes has already acquired most of the equity of small retail investors through the secondary market at a premium, and the top management of Southampton Club are all veterans, and of course they will not give up their shares so easily. right.

The summer window has already begun, and other teams are desperately trying to buy players. However, Southampton's senior management, especially those headed by CEO Nikolaj Coster, have no intention of spending money to buy players. What I mean is that I want to use all the money earned from the old season to distribute dividends to the major shareholders!

...(End of chapter)