Chapter 145 Signing with Puma
·
Liu Nian Fei Shui
Chapter 145 Signing with Puma
The Wolfsburg team finished attending the team season award ceremony held by the club at the Ritz-Carlton Hotel, which means that they can enter the long-awaited summer vacation.
Martin's outstanding performance in the past season, coupled with his handsome appearance and the huge Dragon Country market behind him, has won the favor of a large number of well-known brands, and they all plan to reach a cooperation with Martin this summer.
Due to his outstanding performance at the competitive level, he has also attracted the attention of many wealthy clubs.
European mainstream media also reported continuously during this period.
Yesterday it was said that Bayern wanted to sign Martin at all costs, today it is the turn of the Manchester City duo to spend huge sums of money to introduce Martin...
As a party, Martin took a day off in Wolfsburg.
At nine o'clock the next morning, Martin, accompanied by his agent Mendes, traveled from Wolfsburg to Hannover, and then took a flight to Nuremberg, Bavaria. At that time, a special car would pick up Herzogenaurach .
That is the headquarters of Puma.
Originally, according to Mendes' previous negotiation intentions, he was inclined to Karme.
This company, which is registered in Longguo but owns the famous Spanish sportswear brand Carme, has a very attractive plan, and it matches the high signing fee and small share of equity that other sports brand suppliers cannot match.
However, the Dragon National Football Association intervened at a critical moment, which led to the long-term deployment of Kalme in the Dragon Kingdom and had to terminate the signing plan for Martin.
Since last year, KELME has signed strategic cooperation agreements with Shanghai Shengxin, Sichuan and Chongqing Lifan and many other Longguo clubs.
This year, it is negotiating with the Dragon National Football Association to become the official sponsor of the Dragon League and the Dragon National Women's Super League, and the negotiations have entered the final stage.
Considering the large investment in the early stage and the deep layout, if you give up at this time, it will be tantamount to withdrawing from the Longguo market.
Perhaps signing Martin will bring considerable profits to offline stores, but these are follow-up results.
The current situation is that signing Martin will lead to the loss of the huge funds invested in the Longguo market in the early stage, and these investments all come from bank loans.
Martin's agent, Mendes, didn't care much about whether Kalmy would withdraw. He suggested that Martin consider this sports brand because he was attracted by the huge business layout plan, and promised some equity transfers that rarely appear in the sports world.
Anyway, with Martin's current ability and potential, there is no shortage of sponsors in the world's leading sports brand suppliers.
Especially with Martin's almost monstrous performance in the second half of the 2014-2015 season, major sports brand suppliers have greatly increased their endorsement fees, and the price has reached the level of a star.
Even the two giants Nike and Adidas have changed their high profile last winter, believing that Martin will have very high growth potential and expressing their willingness to become his sports equipment supplier.
However, considering that Martin still has a very high growth potential in the future, Mendes did not suggest that Martin choose the two giants.
In the end, Martin chose Puma, which has greatly increased endorsement treatment, at the suggestion of Mendes.
But before that, Martin mentioned a prerequisite that an agreement must be reached.
[During the contract period, if Puma Company develops a development strategy that will damage the reputation of Longguo in the future, he will unconditionally terminate the contract and receive a considerable amount of compensation. 】
For this kind of signing condition that is a bit unreasonable for Puma, CEO Billan Gulden made a decision directly after thinking for a while.
The reason is simple. According to Bijan Gulden, who served as Puma's CEO the year before last, Longguo is a very important overseas market for Puma.
Whether the annual financial report is good-looking, whether the sales volume and gross profit margin can be improved depends on the performance of the Longguo market.
With the rapid development of consumption in the Dragon Country sports market, there is now another 100% Dragon Country star. He has to win and seize this opportunity that only comes out once in a century!
A development strategy that damages the reputation of the Dragon Kingdom?
What an international joke?
Love is too late!
It is impossible to do such a thing unless the brain is sick.
Billan Gulden agreed to Martin's signing prerequisites and also promised to provide a global promotion star status second only to Aguero.
The endorsement fee reached 500 million euros, and the two parties signed a contract for 6 years, with an annual increase of 10%.
Under the same conditions, Puma will have the priority to renew the terms.
However, Mendes is quite optimistic about Martin's future development prospects and the rapidly appreciating market value. In the terms of the contract, he added the qualification to modify the endorsement fee every summer based on Martin's season performance and market value growth.
When reporting on his work, Bai Kuilong, the president of the Asia-Pacific region, once reported to the Long National Football Association that he hoped that Puma would give up his willingness to sign Martin, but Billan Gulden didn't respond at all.
Adidas is cooperating with the Long Guo Football Association. Is it half a dime related to Puma?
Taking a step back, even if there is a relationship, it will 100% ignore the unreasonable demands of the Long Guo Football Association.
what?
Dare to criticize the decision of my Puma CEO?
Arriving at the domestic arrival gate of Nuremberg Airport in Bavaria, Mendes whispered in Martin's ear the relatively high-standard reception staff of Puma.
The president of the Asia-Pacific region, Phillips Berquilon, and the general manager of the European German-speaking region, Michael Hoffman.
At the domestic arrivals gate at Nuremberg Airport, it was inevitable that there would be journalists all over the place.
They have great powers, and they have long learned through their own channels that Mendes, the agent of Martin, the world's most popular fried chicken, has reached an agreement with Puma, the world's leading sports brand supplier.
"Kacha", "Kacha", "Kacha"...
With the sound of shooting, Martin, who has received much attention, waved to the enthusiastic fans and reporters, showing what he thought was the most handsome smile.
Accompanied by agents Mendez, Bai Kuilong and Hoffman, Martin boarded the long-prepared Mercedes-Benz commercial vehicle.
Puma's headquarters is located in a small town called Herzogenaurach, which is located in Erlangen-Hirchstadt in the Franken district of central Bavaria, about 23 kilometers away from Nuremberg.
The journey was relatively boring, and Michael Hoffman, the general manager of the German-speaking area, acted as a guide. He introduced the development history of Puma to Martin.
Unavoidable to mention is the rival Adidas.
But for this story, Martin had learned about it through the Internet in advance.
The outbreak of World War II broke the life of this small town. The two brothers continued to have conflicts and outbreaks due to reasons such as different political opinions, personalities, and business philosophy. The Dassler family, which was once glorious, finally broke up.
In 1946, Rudolph moved to the west bank of the Aurach River and founded Puma.
Adolf of Hedong changed the name of the company to Adidas.
As a result, the two international brand giants opened the prelude to decades of fighting each other.
Herzogenaurach, with a population of just over 2, is bounded by the Aurach River and divided into two powers that are in the same situation.
Residents on both sides of the strait are also completely divided. At the peak, they refused to marry. Whether they can become friends depends on whether the other party wears the same brand of shoes as themselves.
People in the town have also become 'head bowers' to see if each other is wearing the same brand of shoes, so that Herzogenaurach is known as the 'City of Crooked Necks'.
Even in the 70s, the successive deaths of the founders of Adidas and Puma failed to resolve the conflict.
This 'feud' lasted until two years after the early death of Adolf's son in the 90s, when the two companies ended their family management at the same time and sold the company.
The commercial vehicle drove for about half an hour, and the navigation prompt came to the range of Herzogenaurach.
"This little river is called the Aurach River..."
Michael Hoffman, who was in charge, pointed along the river to the landmark building east of the river: "This is our deadly enemy, the headquarters of Adidas."
Martin looked up and followed the direction of Hoffman's finger, just in time to see a diamond-shaped building located on the bank of the small river, which seemed to be floating in the empty door, fully showing the unique charm of the simple style.
According to Hoffman, it was an office building built by Adidas last year, called the Arena.
After a while, Martin was still thinking about the Adidas headquarters building when he felt the commercial vehicle stop.
Hoffman has a strong ability to perceive words and emotions. He took the initiative to say to Martin: "Our headquarters is only 1.1 kilometers away from Adidas headquarters, which is very close."
"No wonder."
Martin and Mendes got out of the commercial vehicle one after another, and couldn't help looking at the three-story red Puma headquarters building with the logo of a white puma leaping up in front of them.
In front of the headquarters building, there are many world-renowned media reporters who were invited to come here to witness Martin's signing with Puma.
In addition, there are Puma CEO Billan Gulden, sales director, deputy marketing director, human resources director, etc.
Martin was very surprised by such a large welcoming team.
Under normal circumstances, even signing a star does not necessarily require a CEO to come forward.
But Gulden attaches great importance to the signing of Martin, and there are no other special arrangements today, so he joined the itinerary of welcoming Martin to sign with Puma.
Witnessed by more than 100 media, Martin shook hands with Puma executives successively.
Then, accompanied by CEO Gulden, visited the Puma headquarters building and the fairy-tale Puma Industrial Park.
Considering the occupied area, the locations chosen to visit are all very representative and characteristic buildings.
For example, track and field equipment research and development center, golf equipment research and development center, F1 equipment research and development center, basketball equipment research and development center, football equipment research and development center, etc...
The most important are track and field equipment research and development center, F1 equipment research and development center and football equipment research and development center.
The F1 R&D Center was renamed the Michael Schumacher R&D Center as early as 2007, and the Track and Field Equipment R&D Center is preparing to change its name to the Usain Bolt Building after signing a lifetime contract with Bolt.
In the end, Gulden pointed to the football research and development center with a very distinctive shape and said: "I hope that one day, this place can be changed into the Martin Research and Development Center in your name."
The corner of Martin's mouth raised a beautiful arc: "Will others think it is Aston Martin's R&D building?"
Gulden has been in the mall for many years and has seen a lot. Facing Martin's humorous answer, he smiled and said, "I think...by that time, your reputation should be many times greater than that of Aston Martin, right?"
"Haha, I accept your blessings."
After leaving the football equipment research and development center, several people went to the reception building.
That is the highlight of Martin's visit to Puma headquarters this time.
signing ceremony!
The media reporters who followed the tour for more than half an hour immediately became excited and adjusted their professional cameras one after another.
They knew that the real highlight was coming!
Regarding the details of the contract, Mendes had already negotiated with Puma in accordance with Martin's wishes.
Before the signing began, the Mendes lawyer team who came to Puma in advance also routinely looked at it in detail.
About ten minutes later, chief lawyer Osorio Castro nodded to Mendes and Martin, saying that there was no problem with the contract.
So, under the witness of more than 100 well-known media reporters from all over the world invited by Puma Company, Martin signed the contract in triplicate with his right hand with his signature pen in his own name in Dragon Language.
The running script [Martin] is like a dragon and a snake.
In other words, from this moment on, Martin is a football player signed by Puma's sports.
Finally, there is the media interview session.
The most curious question of many reporters is the specific cost of the endorsement contract signed by Puma and Martin.
Due to the trade secrets involved, CEO Gulden did not satisfy the reporter's curiosity, but only symbolically ordered a few journalists with good cooperative relations to answer a few routine questions.
Although the endorsement fee and specific details were not disclosed, the profession of a reporter represents great powers, and can often judge the overall situation through a few clues.
500 million euros per year, signed for six years, with an annual increase of 10%.
The clauses that included Martin's own initiative were dug up.
In an instant, Martin's status in the minds of Dragon Country fans grew wildly.
So, he also has a new title.
Patriotic star.
(End of this chapter)
The Wolfsburg team finished attending the team season award ceremony held by the club at the Ritz-Carlton Hotel, which means that they can enter the long-awaited summer vacation.
Martin's outstanding performance in the past season, coupled with his handsome appearance and the huge Dragon Country market behind him, has won the favor of a large number of well-known brands, and they all plan to reach a cooperation with Martin this summer.
Due to his outstanding performance at the competitive level, he has also attracted the attention of many wealthy clubs.
European mainstream media also reported continuously during this period.
Yesterday it was said that Bayern wanted to sign Martin at all costs, today it is the turn of the Manchester City duo to spend huge sums of money to introduce Martin...
As a party, Martin took a day off in Wolfsburg.
At nine o'clock the next morning, Martin, accompanied by his agent Mendes, traveled from Wolfsburg to Hannover, and then took a flight to Nuremberg, Bavaria. At that time, a special car would pick up Herzogenaurach .
That is the headquarters of Puma.
Originally, according to Mendes' previous negotiation intentions, he was inclined to Karme.
This company, which is registered in Longguo but owns the famous Spanish sportswear brand Carme, has a very attractive plan, and it matches the high signing fee and small share of equity that other sports brand suppliers cannot match.
However, the Dragon National Football Association intervened at a critical moment, which led to the long-term deployment of Kalme in the Dragon Kingdom and had to terminate the signing plan for Martin.
Since last year, KELME has signed strategic cooperation agreements with Shanghai Shengxin, Sichuan and Chongqing Lifan and many other Longguo clubs.
This year, it is negotiating with the Dragon National Football Association to become the official sponsor of the Dragon League and the Dragon National Women's Super League, and the negotiations have entered the final stage.
Considering the large investment in the early stage and the deep layout, if you give up at this time, it will be tantamount to withdrawing from the Longguo market.
Perhaps signing Martin will bring considerable profits to offline stores, but these are follow-up results.
The current situation is that signing Martin will lead to the loss of the huge funds invested in the Longguo market in the early stage, and these investments all come from bank loans.
Martin's agent, Mendes, didn't care much about whether Kalmy would withdraw. He suggested that Martin consider this sports brand because he was attracted by the huge business layout plan, and promised some equity transfers that rarely appear in the sports world.
Anyway, with Martin's current ability and potential, there is no shortage of sponsors in the world's leading sports brand suppliers.
Especially with Martin's almost monstrous performance in the second half of the 2014-2015 season, major sports brand suppliers have greatly increased their endorsement fees, and the price has reached the level of a star.
Even the two giants Nike and Adidas have changed their high profile last winter, believing that Martin will have very high growth potential and expressing their willingness to become his sports equipment supplier.
However, considering that Martin still has a very high growth potential in the future, Mendes did not suggest that Martin choose the two giants.
In the end, Martin chose Puma, which has greatly increased endorsement treatment, at the suggestion of Mendes.
But before that, Martin mentioned a prerequisite that an agreement must be reached.
[During the contract period, if Puma Company develops a development strategy that will damage the reputation of Longguo in the future, he will unconditionally terminate the contract and receive a considerable amount of compensation. 】
For this kind of signing condition that is a bit unreasonable for Puma, CEO Billan Gulden made a decision directly after thinking for a while.
The reason is simple. According to Bijan Gulden, who served as Puma's CEO the year before last, Longguo is a very important overseas market for Puma.
Whether the annual financial report is good-looking, whether the sales volume and gross profit margin can be improved depends on the performance of the Longguo market.
With the rapid development of consumption in the Dragon Country sports market, there is now another 100% Dragon Country star. He has to win and seize this opportunity that only comes out once in a century!
A development strategy that damages the reputation of the Dragon Kingdom?
What an international joke?
Love is too late!
It is impossible to do such a thing unless the brain is sick.
Billan Gulden agreed to Martin's signing prerequisites and also promised to provide a global promotion star status second only to Aguero.
The endorsement fee reached 500 million euros, and the two parties signed a contract for 6 years, with an annual increase of 10%.
Under the same conditions, Puma will have the priority to renew the terms.
However, Mendes is quite optimistic about Martin's future development prospects and the rapidly appreciating market value. In the terms of the contract, he added the qualification to modify the endorsement fee every summer based on Martin's season performance and market value growth.
When reporting on his work, Bai Kuilong, the president of the Asia-Pacific region, once reported to the Long National Football Association that he hoped that Puma would give up his willingness to sign Martin, but Billan Gulden didn't respond at all.
Adidas is cooperating with the Long Guo Football Association. Is it half a dime related to Puma?
Taking a step back, even if there is a relationship, it will 100% ignore the unreasonable demands of the Long Guo Football Association.
what?
Dare to criticize the decision of my Puma CEO?
Arriving at the domestic arrival gate of Nuremberg Airport in Bavaria, Mendes whispered in Martin's ear the relatively high-standard reception staff of Puma.
The president of the Asia-Pacific region, Phillips Berquilon, and the general manager of the European German-speaking region, Michael Hoffman.
At the domestic arrivals gate at Nuremberg Airport, it was inevitable that there would be journalists all over the place.
They have great powers, and they have long learned through their own channels that Mendes, the agent of Martin, the world's most popular fried chicken, has reached an agreement with Puma, the world's leading sports brand supplier.
"Kacha", "Kacha", "Kacha"...
With the sound of shooting, Martin, who has received much attention, waved to the enthusiastic fans and reporters, showing what he thought was the most handsome smile.
Accompanied by agents Mendez, Bai Kuilong and Hoffman, Martin boarded the long-prepared Mercedes-Benz commercial vehicle.
Puma's headquarters is located in a small town called Herzogenaurach, which is located in Erlangen-Hirchstadt in the Franken district of central Bavaria, about 23 kilometers away from Nuremberg.
The journey was relatively boring, and Michael Hoffman, the general manager of the German-speaking area, acted as a guide. He introduced the development history of Puma to Martin.
Unavoidable to mention is the rival Adidas.
But for this story, Martin had learned about it through the Internet in advance.
The outbreak of World War II broke the life of this small town. The two brothers continued to have conflicts and outbreaks due to reasons such as different political opinions, personalities, and business philosophy. The Dassler family, which was once glorious, finally broke up.
In 1946, Rudolph moved to the west bank of the Aurach River and founded Puma.
Adolf of Hedong changed the name of the company to Adidas.
As a result, the two international brand giants opened the prelude to decades of fighting each other.
Herzogenaurach, with a population of just over 2, is bounded by the Aurach River and divided into two powers that are in the same situation.
Residents on both sides of the strait are also completely divided. At the peak, they refused to marry. Whether they can become friends depends on whether the other party wears the same brand of shoes as themselves.
People in the town have also become 'head bowers' to see if each other is wearing the same brand of shoes, so that Herzogenaurach is known as the 'City of Crooked Necks'.
Even in the 70s, the successive deaths of the founders of Adidas and Puma failed to resolve the conflict.
This 'feud' lasted until two years after the early death of Adolf's son in the 90s, when the two companies ended their family management at the same time and sold the company.
The commercial vehicle drove for about half an hour, and the navigation prompt came to the range of Herzogenaurach.
"This little river is called the Aurach River..."
Michael Hoffman, who was in charge, pointed along the river to the landmark building east of the river: "This is our deadly enemy, the headquarters of Adidas."
Martin looked up and followed the direction of Hoffman's finger, just in time to see a diamond-shaped building located on the bank of the small river, which seemed to be floating in the empty door, fully showing the unique charm of the simple style.
According to Hoffman, it was an office building built by Adidas last year, called the Arena.
After a while, Martin was still thinking about the Adidas headquarters building when he felt the commercial vehicle stop.
Hoffman has a strong ability to perceive words and emotions. He took the initiative to say to Martin: "Our headquarters is only 1.1 kilometers away from Adidas headquarters, which is very close."
"No wonder."
Martin and Mendes got out of the commercial vehicle one after another, and couldn't help looking at the three-story red Puma headquarters building with the logo of a white puma leaping up in front of them.
In front of the headquarters building, there are many world-renowned media reporters who were invited to come here to witness Martin's signing with Puma.
In addition, there are Puma CEO Billan Gulden, sales director, deputy marketing director, human resources director, etc.
Martin was very surprised by such a large welcoming team.
Under normal circumstances, even signing a star does not necessarily require a CEO to come forward.
But Gulden attaches great importance to the signing of Martin, and there are no other special arrangements today, so he joined the itinerary of welcoming Martin to sign with Puma.
Witnessed by more than 100 media, Martin shook hands with Puma executives successively.
Then, accompanied by CEO Gulden, visited the Puma headquarters building and the fairy-tale Puma Industrial Park.
Considering the occupied area, the locations chosen to visit are all very representative and characteristic buildings.
For example, track and field equipment research and development center, golf equipment research and development center, F1 equipment research and development center, basketball equipment research and development center, football equipment research and development center, etc...
The most important are track and field equipment research and development center, F1 equipment research and development center and football equipment research and development center.
The F1 R&D Center was renamed the Michael Schumacher R&D Center as early as 2007, and the Track and Field Equipment R&D Center is preparing to change its name to the Usain Bolt Building after signing a lifetime contract with Bolt.
In the end, Gulden pointed to the football research and development center with a very distinctive shape and said: "I hope that one day, this place can be changed into the Martin Research and Development Center in your name."
The corner of Martin's mouth raised a beautiful arc: "Will others think it is Aston Martin's R&D building?"
Gulden has been in the mall for many years and has seen a lot. Facing Martin's humorous answer, he smiled and said, "I think...by that time, your reputation should be many times greater than that of Aston Martin, right?"
"Haha, I accept your blessings."
After leaving the football equipment research and development center, several people went to the reception building.
That is the highlight of Martin's visit to Puma headquarters this time.
signing ceremony!
The media reporters who followed the tour for more than half an hour immediately became excited and adjusted their professional cameras one after another.
They knew that the real highlight was coming!
Regarding the details of the contract, Mendes had already negotiated with Puma in accordance with Martin's wishes.
Before the signing began, the Mendes lawyer team who came to Puma in advance also routinely looked at it in detail.
About ten minutes later, chief lawyer Osorio Castro nodded to Mendes and Martin, saying that there was no problem with the contract.
So, under the witness of more than 100 well-known media reporters from all over the world invited by Puma Company, Martin signed the contract in triplicate with his right hand with his signature pen in his own name in Dragon Language.
The running script [Martin] is like a dragon and a snake.
In other words, from this moment on, Martin is a football player signed by Puma's sports.
Finally, there is the media interview session.
The most curious question of many reporters is the specific cost of the endorsement contract signed by Puma and Martin.
Due to the trade secrets involved, CEO Gulden did not satisfy the reporter's curiosity, but only symbolically ordered a few journalists with good cooperative relations to answer a few routine questions.
Although the endorsement fee and specific details were not disclosed, the profession of a reporter represents great powers, and can often judge the overall situation through a few clues.
500 million euros per year, signed for six years, with an annual increase of 10%.
The clauses that included Martin's own initiative were dug up.
In an instant, Martin's status in the minds of Dragon Country fans grew wildly.
So, he also has a new title.
Patriotic star.
(End of this chapter)
