Chapter 91 Intentions from Global Sports Brand Manufacturers
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Liu Nian Fei Shui
Chapter 91 Intentions from Global Sports Brand Manufacturers
After a day of extra training, Martin drove back to the apartment.
"gogogo, ale, ale, ale..."
Just about to take a shower, the phone on the coffee table rang.
Looking closer, it was the agent Mendes calling.
He still called with this in mind, probably because he had something serious to do.
He sat back on the sofa, crossed his legs, slid his finger on the screen of the phone, tapped the speaker, and said hello: "Hey~ Uncle Jorge, good evening."
"Hey, Martin, good evening."
Mendes’ familiar thick voice came from the speaker. He didn’t say anything on the scene, and he was straight to the point as before: “Your performance on the football field has attracted many brand merchants. Now there are a few sporting goods manufacturers who are more sincere and want to Listen to your opinion."
"Sporting goods manufacturer?"
Martin muttered softly, his heart moved, and he couldn't help getting excited: "Which ones?"
Becoming a player signed by a sports brand manufacturer, the future sports brand will not have to spend money to buy it, and there will be a large amount of brand endorsement fees.
Beautiful!
"Kappa, the sporting goods sponsor of Wolfsburg, Adidas, Nike and Puma, the world's leading sports brand manufacturers, and Mizuno and Carmel, who are not as influential, and by the way, Li Ning of Longguo."
Mendes smiled and said, "How about it, is there any sports brand you prefer?"
Martin shrugged: "You are a professional in this area. Call me now. You should have a detailed analysis, right?"
"You little fox, you guessed all of this."
"It must, regardless of who I am."
Mendes smiled and immediately went to work, telling Martin his team's analysis.
"If you want influence, Adidas and Nike are the best choices, but I think your future is comparable to two prides, so I don't recommend these two brands. Cristiano Ronaldo and Leo Messi are the two in front of you. A big mountain."
"Puma is a good choice. The influence of sports brands is second only to Adidas and Nike. They have abundant promotional resources, but they don't seem to be particularly optimistic about your career prospects. They have reservations, and the brand endorsement fees they pay are not high."
"Currently, Mizuno and Li Ning have the highest promised brand endorsement fees. The former has a great historical hatred with your country, so it is placed as the last candidate. Li Ning has much less influence in the international sports market. Europe's influence is declining day by day, and its market share is also shrinking, but its international popularity is still there, and it also promises to provide the number one promotional resource that other brands cannot."
Mendes said it all at once: "How is it?"
"I said Uncle Jorge, do you call this an analysis? Can you give me some tendentious recommendations?"
Martin was at a loss when he heard it, and felt that it was hard to choose.
"Then I'll be more direct?"
"It's necessary~"
"Puma and Kalmy."
"What?"
"Puma can bring your career to a higher level in a short period of time. Puma's current number one signing player in football is Aguero. The sponsorship fee is less, but your potential is great. I am very optimistic about your career prospects. , You can control the signing period in the early stage, and wait until the kick is worth it before negotiating, and strive for the same resources as Aguero."
Mendes said: "As for Kalme, I personally feel that the potential sincerity is the greatest, and there is even a certain room for negotiation. In addition to the number one promotion commitment, I also mentioned that after signing the contract, I will invest a lot of money to develop a sneaker exclusively for you."
Martin frowned slightly: "Choose one?"
"Yes."
After a short thought, Martin felt that the choice should be cautious, so he said with a smile: "Why don't you wait until the end of this season to make a decision. I can just use this time to perform well in the professional arena, and then I will comprehensively evaluate which company to sign with." Aren't sports brand manufacturers better?"
"Too."
Mendes said seriously: "Are there any other merchants who are interested in signing endorsement sponsorship contracts with you, are you interested in listening?"
"of course."
Immediately, Mendes mentioned some products that are common in daily life.
Pepsi, Lay's Potato Chips, Gatorade, Warwick Mobile, Yili, Nescafé, Beck's Beer, etc.
There is even a Longguo company called Mingliu...
The two chatted about business for about half an hour, followed by their future career.
The 2014-2015 season came to the second half, and many wealthy clubs began to plan their signings for the 2015-2016 season early, so they contacted Mendes in advance to test the tone.
In this regard, Martin feels that he has to wait until the end of the season.
Now he just wants to devote himself wholeheartedly to this season's honor competition!
……
Wolfsburg returned to the training center to prepare for Thursday's UEFA Europa League 1/16 final second leg match. The team continued their good form against Bayern last weekend, which also gave Heijin's coaching team great hope for further progress.
The team is now fighting on the third line, and the league is only one point away from Bayern. Considering that Bayern's Champions League, which is also fighting on the third line, is more difficult and will invest more energy, the possibility of the team reversing the points will be very high.
However, the team's overall strength is insufficient, and the key bench depth cannot be compared.
It is very unrealistic to exert all our strength in the third-line battle, and we must give up appropriately at that time.
However, premature abandonment is not conducive to the unity of the team. What he can do is to ensure that the team can make breakthroughs in other combat parties while guaranteeing the bottom line.
Hei Jin is determined to become a top coach, and he must have ideas in his heart.
On the two mid-week match days, the first round of the four UEFA Champions League 1/8 finals will be played first.
On Tuesday night, Manchester City lost 1-2 at home to Barcelona and Juventus beat Dortmund 2-1.
The next day, Liverpool, who was a guest at the Volkswagen Arena, took a flight to Hannover, and then took a bus to Wolfsburg.
The two teams have no grievances at the historical level, and the fans of both sides who are active on social media are also very friendly. In addition, the famous football hooligans on the list were refused entry, but there is no disharmony.
Adapting to the game venue in advance, Liverpool coach Rodgers participated in the regular press conference before the game to express his full confidence, thinking that there is a great possibility of winning the game in away games.
Later in the regular press conference of the home team, Hei Jin, who attended the interview, was very low-key, saying that the final result of the game depends on the players' real-time performance in the game, and the quick talk before the game cannot affect the final game.
That night, it was the Champions League game time.
The Bundesliga team Bayer Leverkusen defeated Atletico Madrid 1-0 at home, gaining the opportunity for the two-round knockout round.
In another knockout match, Arsenal lost 1:3 to Monaco at home.
The two-day UEFA Champions League knockout round is over, and the media's attention has shifted to the Europa League.
However, compared with the level of attention received by the Champions League, the Europa League is completely incomparable, which makes it difficult for non-home team fans to pay attention to the progress of the game.
But the focus of Wolfsburg's home game against Liverpool has attracted a lot of attention.
First of all, Wolfsburg's overall performance this season is quite good. In the just-concluded Bundesliga peak matchup, they defeated the southern king Bayern Munich 4:1 at home.
Secondly, the big sign of Liverpool can attract a lot of attention. As a veteran giant, there are many fans around the world.
The overall strength of the two teams is the top confrontation among all 32 Europa League 1/16 finals. With only one Europa League match day, there are many fans who are looking forward to Wolfsburg's home game against Liverpool.
Among them, the Dragon Country in the Far East has the most fans.
……
More than an hour before the game, UEFA's official website announced the starting lists of both sides of the game.
Let Rodgers feel a headache is Wolfsburg supernova Martin is again in the midfielder position.
He came to the Volkswagen Arena last Sunday and watched the game against Bayern live.
Compared with being a right back, Martin's coming to the midfielder position has obviously become more threatening.
Whether it is offense or defense, there has been a qualitative improvement.
However, he also found Martin's shortcomings.
The body is not strong enough, and the physical confrontation in the middle is completely at a disadvantage.
So Rogers' tactic before the game was to have as many physical confrontations with Martin as possible to make him tired.
In addition, Martin's role as a defensive midfielder exposed the shortcomings of being unstable with the ball. As long as he pays attention to the high pressure on Martin when defending, it is possible to reap miraculous results.
In the second half, Martin, who frequently engages in physical confrontation, may have a tight physical condition.
……
Rogers' plan is indeed very feasible, but it is only feasible.
The focus of the Europa League 1/16 final second round that started at the Volkswagen Arena went on as scheduled, and the Wolfsburg players at home showed good form in defeating Bayern last weekend.
The home fans cheered the players on the field from the first second of the game, creating waves of shouts.
It was also in this frenzied atmosphere that Wolfsburg launched an offensive like a tide.
Liverpool's defense, which originally planned to hold a draw in the first half, lasted less than 10 minutes before being broken by Dorst.
De Bruyne received a through ball from Alexander-Arnold on the left, used his superb foot skills to throw off Glenn Johnson, and then sent a strong low pass. Dorst finished before the end of Skrtel. Pad shot.
1:0
The score-leading Wolfsburg took advantage of the home court advantage in one go, and Liverpool, which gained the kick-off advantage, had no good way to face the high pressure of the home team.
After a series of multiple passes, the football came to Coutinho's feet.
He intends to replicate the Yunpier Arrow tie at Anfield in the first leg, but this time he is facing Martin.
The continuous dribbling that racked his brains failed to get rid of Martin, and he chose to forcefully use the speed to widen the shooting angle in desperation.
Martin's frontal defense ability is very strong. Facing Coutinho's forced ball, he stretched out his foot like lightning and stabbed the football out.
De Bruyne was right on the poke route, he stopped and turned, dodged Emre Can's tackle, and then sent a through ball to the left.
Schurrle, who was running at high speed, took the ball from the left and broke through to attack the left rib. After attracting the defensive attention of Skrtel and Henderson, he decisively passed the ball diagonally forward to Vieri who attacked the right rib. nia.
"aoaooaoaooooo—"
Accompanied by the huge shouts from the home fans, Vierinha stopped and went to the right side of the penalty area to kill.
After a few lunges, he caught up with the football to adjust his steps, glanced at Mignolet's position, and then swung his right foot.
Lovren thought that Vierinha was going to shoot, but he put his hands behind his back and moved forward, intending to block the shot with his flesh and blood.
Vierinha made a fake shot and made a real pass, and passed an inverted triangle pass to the left back without looking at the right rib of the penalty area.
De Bruyne, who planned the attack, appeared ghostly in the passing lane.
The foot kicks up and down, just like a snooker putter, pushing the ball into the lower right corner of the goal.
The scoreboard became 2:0.
For this score, Liverpool people are very at a loss.
Rodgers, standing in the command area of the coach of the visiting team, and Gerrard, the legendary captain on the bench, are all like this.
But Liverpool, who are two goals behind, have no choice. They must try to narrow the score in the restart game, otherwise it means that there is no hope of advancing.
Wolfsburg, who led by two goals, changed their previous strength and played a defensive counterattack.
What I didn't expect was that Liverpool's continuous possession of the ball also created some scoring opportunities, but the shortcomings of lacking top strikers were exposed in attack after attack.
Opportunities were created, but no players took them.
"Liverpool last season and Liverpool this season are simply two teams. It feels like a world away. The gap is too big."
PP sports commentator Zhan Jun watched Sturridge's shot from the left side of the penalty area and fired an anti-aircraft gun. He couldn't help sighing: "In all fairness, Wolfsburg's defense is not good. Liverpool should have grasped at least one It's a pity that we didn't seize even one opportunity near the end of the first half."
The child was fussy, and it didn't take long to coax him. I'm a few minutes late, sorry.
(End of this chapter)
After a day of extra training, Martin drove back to the apartment.
"gogogo, ale, ale, ale..."
Just about to take a shower, the phone on the coffee table rang.
Looking closer, it was the agent Mendes calling.
He still called with this in mind, probably because he had something serious to do.
He sat back on the sofa, crossed his legs, slid his finger on the screen of the phone, tapped the speaker, and said hello: "Hey~ Uncle Jorge, good evening."
"Hey, Martin, good evening."
Mendes’ familiar thick voice came from the speaker. He didn’t say anything on the scene, and he was straight to the point as before: “Your performance on the football field has attracted many brand merchants. Now there are a few sporting goods manufacturers who are more sincere and want to Listen to your opinion."
"Sporting goods manufacturer?"
Martin muttered softly, his heart moved, and he couldn't help getting excited: "Which ones?"
Becoming a player signed by a sports brand manufacturer, the future sports brand will not have to spend money to buy it, and there will be a large amount of brand endorsement fees.
Beautiful!
"Kappa, the sporting goods sponsor of Wolfsburg, Adidas, Nike and Puma, the world's leading sports brand manufacturers, and Mizuno and Carmel, who are not as influential, and by the way, Li Ning of Longguo."
Mendes smiled and said, "How about it, is there any sports brand you prefer?"
Martin shrugged: "You are a professional in this area. Call me now. You should have a detailed analysis, right?"
"You little fox, you guessed all of this."
"It must, regardless of who I am."
Mendes smiled and immediately went to work, telling Martin his team's analysis.
"If you want influence, Adidas and Nike are the best choices, but I think your future is comparable to two prides, so I don't recommend these two brands. Cristiano Ronaldo and Leo Messi are the two in front of you. A big mountain."
"Puma is a good choice. The influence of sports brands is second only to Adidas and Nike. They have abundant promotional resources, but they don't seem to be particularly optimistic about your career prospects. They have reservations, and the brand endorsement fees they pay are not high."
"Currently, Mizuno and Li Ning have the highest promised brand endorsement fees. The former has a great historical hatred with your country, so it is placed as the last candidate. Li Ning has much less influence in the international sports market. Europe's influence is declining day by day, and its market share is also shrinking, but its international popularity is still there, and it also promises to provide the number one promotional resource that other brands cannot."
Mendes said it all at once: "How is it?"
"I said Uncle Jorge, do you call this an analysis? Can you give me some tendentious recommendations?"
Martin was at a loss when he heard it, and felt that it was hard to choose.
"Then I'll be more direct?"
"It's necessary~"
"Puma and Kalmy."
"What?"
"Puma can bring your career to a higher level in a short period of time. Puma's current number one signing player in football is Aguero. The sponsorship fee is less, but your potential is great. I am very optimistic about your career prospects. , You can control the signing period in the early stage, and wait until the kick is worth it before negotiating, and strive for the same resources as Aguero."
Mendes said: "As for Kalme, I personally feel that the potential sincerity is the greatest, and there is even a certain room for negotiation. In addition to the number one promotion commitment, I also mentioned that after signing the contract, I will invest a lot of money to develop a sneaker exclusively for you."
Martin frowned slightly: "Choose one?"
"Yes."
After a short thought, Martin felt that the choice should be cautious, so he said with a smile: "Why don't you wait until the end of this season to make a decision. I can just use this time to perform well in the professional arena, and then I will comprehensively evaluate which company to sign with." Aren't sports brand manufacturers better?"
"Too."
Mendes said seriously: "Are there any other merchants who are interested in signing endorsement sponsorship contracts with you, are you interested in listening?"
"of course."
Immediately, Mendes mentioned some products that are common in daily life.
Pepsi, Lay's Potato Chips, Gatorade, Warwick Mobile, Yili, Nescafé, Beck's Beer, etc.
There is even a Longguo company called Mingliu...
The two chatted about business for about half an hour, followed by their future career.
The 2014-2015 season came to the second half, and many wealthy clubs began to plan their signings for the 2015-2016 season early, so they contacted Mendes in advance to test the tone.
In this regard, Martin feels that he has to wait until the end of the season.
Now he just wants to devote himself wholeheartedly to this season's honor competition!
……
Wolfsburg returned to the training center to prepare for Thursday's UEFA Europa League 1/16 final second leg match. The team continued their good form against Bayern last weekend, which also gave Heijin's coaching team great hope for further progress.
The team is now fighting on the third line, and the league is only one point away from Bayern. Considering that Bayern's Champions League, which is also fighting on the third line, is more difficult and will invest more energy, the possibility of the team reversing the points will be very high.
However, the team's overall strength is insufficient, and the key bench depth cannot be compared.
It is very unrealistic to exert all our strength in the third-line battle, and we must give up appropriately at that time.
However, premature abandonment is not conducive to the unity of the team. What he can do is to ensure that the team can make breakthroughs in other combat parties while guaranteeing the bottom line.
Hei Jin is determined to become a top coach, and he must have ideas in his heart.
On the two mid-week match days, the first round of the four UEFA Champions League 1/8 finals will be played first.
On Tuesday night, Manchester City lost 1-2 at home to Barcelona and Juventus beat Dortmund 2-1.
The next day, Liverpool, who was a guest at the Volkswagen Arena, took a flight to Hannover, and then took a bus to Wolfsburg.
The two teams have no grievances at the historical level, and the fans of both sides who are active on social media are also very friendly. In addition, the famous football hooligans on the list were refused entry, but there is no disharmony.
Adapting to the game venue in advance, Liverpool coach Rodgers participated in the regular press conference before the game to express his full confidence, thinking that there is a great possibility of winning the game in away games.
Later in the regular press conference of the home team, Hei Jin, who attended the interview, was very low-key, saying that the final result of the game depends on the players' real-time performance in the game, and the quick talk before the game cannot affect the final game.
That night, it was the Champions League game time.
The Bundesliga team Bayer Leverkusen defeated Atletico Madrid 1-0 at home, gaining the opportunity for the two-round knockout round.
In another knockout match, Arsenal lost 1:3 to Monaco at home.
The two-day UEFA Champions League knockout round is over, and the media's attention has shifted to the Europa League.
However, compared with the level of attention received by the Champions League, the Europa League is completely incomparable, which makes it difficult for non-home team fans to pay attention to the progress of the game.
But the focus of Wolfsburg's home game against Liverpool has attracted a lot of attention.
First of all, Wolfsburg's overall performance this season is quite good. In the just-concluded Bundesliga peak matchup, they defeated the southern king Bayern Munich 4:1 at home.
Secondly, the big sign of Liverpool can attract a lot of attention. As a veteran giant, there are many fans around the world.
The overall strength of the two teams is the top confrontation among all 32 Europa League 1/16 finals. With only one Europa League match day, there are many fans who are looking forward to Wolfsburg's home game against Liverpool.
Among them, the Dragon Country in the Far East has the most fans.
……
More than an hour before the game, UEFA's official website announced the starting lists of both sides of the game.
Let Rodgers feel a headache is Wolfsburg supernova Martin is again in the midfielder position.
He came to the Volkswagen Arena last Sunday and watched the game against Bayern live.
Compared with being a right back, Martin's coming to the midfielder position has obviously become more threatening.
Whether it is offense or defense, there has been a qualitative improvement.
However, he also found Martin's shortcomings.
The body is not strong enough, and the physical confrontation in the middle is completely at a disadvantage.
So Rogers' tactic before the game was to have as many physical confrontations with Martin as possible to make him tired.
In addition, Martin's role as a defensive midfielder exposed the shortcomings of being unstable with the ball. As long as he pays attention to the high pressure on Martin when defending, it is possible to reap miraculous results.
In the second half, Martin, who frequently engages in physical confrontation, may have a tight physical condition.
……
Rogers' plan is indeed very feasible, but it is only feasible.
The focus of the Europa League 1/16 final second round that started at the Volkswagen Arena went on as scheduled, and the Wolfsburg players at home showed good form in defeating Bayern last weekend.
The home fans cheered the players on the field from the first second of the game, creating waves of shouts.
It was also in this frenzied atmosphere that Wolfsburg launched an offensive like a tide.
Liverpool's defense, which originally planned to hold a draw in the first half, lasted less than 10 minutes before being broken by Dorst.
De Bruyne received a through ball from Alexander-Arnold on the left, used his superb foot skills to throw off Glenn Johnson, and then sent a strong low pass. Dorst finished before the end of Skrtel. Pad shot.
1:0
The score-leading Wolfsburg took advantage of the home court advantage in one go, and Liverpool, which gained the kick-off advantage, had no good way to face the high pressure of the home team.
After a series of multiple passes, the football came to Coutinho's feet.
He intends to replicate the Yunpier Arrow tie at Anfield in the first leg, but this time he is facing Martin.
The continuous dribbling that racked his brains failed to get rid of Martin, and he chose to forcefully use the speed to widen the shooting angle in desperation.
Martin's frontal defense ability is very strong. Facing Coutinho's forced ball, he stretched out his foot like lightning and stabbed the football out.
De Bruyne was right on the poke route, he stopped and turned, dodged Emre Can's tackle, and then sent a through ball to the left.
Schurrle, who was running at high speed, took the ball from the left and broke through to attack the left rib. After attracting the defensive attention of Skrtel and Henderson, he decisively passed the ball diagonally forward to Vieri who attacked the right rib. nia.
"aoaooaoaooooo—"
Accompanied by the huge shouts from the home fans, Vierinha stopped and went to the right side of the penalty area to kill.
After a few lunges, he caught up with the football to adjust his steps, glanced at Mignolet's position, and then swung his right foot.
Lovren thought that Vierinha was going to shoot, but he put his hands behind his back and moved forward, intending to block the shot with his flesh and blood.
Vierinha made a fake shot and made a real pass, and passed an inverted triangle pass to the left back without looking at the right rib of the penalty area.
De Bruyne, who planned the attack, appeared ghostly in the passing lane.
The foot kicks up and down, just like a snooker putter, pushing the ball into the lower right corner of the goal.
The scoreboard became 2:0.
For this score, Liverpool people are very at a loss.
Rodgers, standing in the command area of the coach of the visiting team, and Gerrard, the legendary captain on the bench, are all like this.
But Liverpool, who are two goals behind, have no choice. They must try to narrow the score in the restart game, otherwise it means that there is no hope of advancing.
Wolfsburg, who led by two goals, changed their previous strength and played a defensive counterattack.
What I didn't expect was that Liverpool's continuous possession of the ball also created some scoring opportunities, but the shortcomings of lacking top strikers were exposed in attack after attack.
Opportunities were created, but no players took them.
"Liverpool last season and Liverpool this season are simply two teams. It feels like a world away. The gap is too big."
PP sports commentator Zhan Jun watched Sturridge's shot from the left side of the penalty area and fired an anti-aircraft gun. He couldn't help sighing: "In all fairness, Wolfsburg's defense is not good. Liverpool should have grasped at least one It's a pity that we didn't seize even one opportunity near the end of the first half."
The child was fussy, and it didn't take long to coax him. I'm a few minutes late, sorry.
(End of this chapter)
