Chapter 12515

Chapter 12515

Several of the food sage's disciples nearby echoed his sentiments.

"What kind of bullshit culinary delights are these? They can't even compare to our Yipin Pavilion!"

"They're not good at making authentic delicacies, but they're quite adept at creating gimmicks and fooling people. What kind of 'God of Cookery's creation' is this? They just throw out some nonsensical garbage and think they can become the God of Cookery?"

"Don't be fooled by them, everyone. Just ask anyone who has eaten at our Yipin Pavilion and you'll know that what they serve is not worthy of being called Daoist delicacies at all!"

A large group of Yipin Pavilion diners immediately came forward to corroborate the testimony.

They knew very well that behind the Tianjia Tea House was the End Emperor.

Although we don’t know exactly what this End Emperor is planning to do, one thing is absolutely certain: he has suddenly made such a big move.

The visitor is not good.

No matter what, we must not allow the other side to sway public opinion.

Unfortunately, Lin Yi's plan was an open scheme.

The reviews given by the diners from Yipin Pavilion that Jiang Xuyan invited were indeed quite convincing.

But there is a critical problem.

There is no basis for what you say.

"Since the delicacies at Yipin Pavilion are so good, why don't you bring them out for us all to try? That way we can make a comparison, otherwise how will we know if what you're saying is true or false?"

One sentence left Jiang Xuyan and the others speechless.

They naturally couldn't produce it.

Yipin Pavilion has indeed gathered a group of master chefs. Just based on the reputation of the "Saint of Cookery," their skills cannot be anything but excellent.

However, the preparation of delicious food is always an extremely complex matter. Even the most skilled top chefs can hardly achieve a success rate of more than 30%.

Moreover, traditionally prepared delicacies are generally served in small portions, and they have absolutely nothing to do with the concept of "large-scale cooking".

Even if Yipin Pavilion operates at full capacity, it can only serve a few hundred people for tasting at most in a day.

Even at its highest, it won't reach four figures.

In contrast, Tianjia Tea House, with all its branches combined, has a capacity of at least 10,000 people.

The key point is that this is only the first wave.

Judging from the current trend, there will be at least four or five more waves today, and the number of people who come to sample the food will be at least 50,000 in a day!

What is this concept?
With 50,000 people sharing their personal experiences and spreading the word, it's obvious to anyone with a brain that this is an absolutely terrifying media bomb.

Jiang Xuyan's expression changed as he realized the horror of the situation.

"Everyone! Please listen carefully to me one more time! There is no such thing as a free lunch, much less a free feast of the Great Dao. Be careful not to be instigated by treacherous people!"

Someone immediately sneered, "Yes, yes, yes, it's considered villainous people to be stirring up trouble if we eat some delicacies that we can't possibly eat in our lifetime. If you, Yipin Pavilion, aren't villains, why won't you do something good for everyone?"

A chorus of boos erupted from the crowd.

They're not fools; they understand the principle that there's no such thing as a free lunch.

But right now it's clear that the End of the Guild is fighting with the Food Saint lineage, which is why they're giving away free samples of the Great Dao delicacies to ordinary people like them.

Behind the free service, the two companies are actually bearing the costs for them.

Such a readily available bargain—why not take it? Only a fool wouldn't.

"Since your Yipin Pavilion's food is better, why don't you bring it out? Great cuisine is meant to be eaten, not boasted about!"

The crowd started to jeer even more.

They've already tasted the sweetness of victory, and now they can't wait for Yipinge to join the fray. The more bloody the two sides fight, the more sweetness they'll get.

Jiang Xuyan was speechless for a moment.

His lineage of culinary masters has always been experts at manipulating public opinion, but now that they've suddenly encountered someone like Lin Yi who doesn't play by the rules, they've been put on the defensive.

Left with no other choice, he could only place his hopes on Yan Jiajie.

This popular leader did not disappoint him.

"It's certainly a good thing that Tianjia Tea House is willing to offer its delicious food for free tasting, as it's a great benefit for everyone."

"If anyone says that doing this is wrong, I will be the first to disagree."

"Why is it wrong to have something to eat?"

"However, there are two sides to every story. Just because Tianjia Tea House offers free samples doesn't mean it's the best."

"In terms of the quality of food alone, Yipin Pavilion is clearly superior to Tianjia Tea House, which is obvious."

"It's just that truly good things are inevitably rare, so we can't offer them out for large-scale tastings like this. That's an objective reality, and everyone should understand that."

"If everyone has the means, then it's definitely better to eat at Yipin Pavilion. If not, it's not a bad idea to get some freebies at Tianjia Tea House."

Yan Jiajie, as the recognized popular leader of Tianjun, has a large number of supporters.

This seemingly fair and objective argument has resonated with many, as it appears quite reasonable at first glance.

Unconsciously, Tianjia Tea House became synonymous with free, and free meant low-end, while Yipinge was positioned as high-end and superior, quickly gaining popularity.

Lin Yi chuckled upon hearing this: "We've run into a reasonable person."

Wherever there is a public discourse, there is no shortage of such figures.

On the surface, Yan Jiajie is criticizing the great cuisine, but in reality, he is brainwashing the public, making them unconsciously choose between the End of the Society and the lineage of the Food Saint.

The Ending Society belongs to the low end, while the Food Saint lineage belongs to the high end.

This is the effect that strict discipline aims to achieve.

All humans are born with an attraction to strength.

Even if the general public belongs to the lower strata of Tianjun, they will unconsciously take a high-level position in public opinion, and thus support and cheer for the Food Saint lineage.

as predicted.

Public opinion in Tianjun has shifted again, and the balance that had been turned around is now tilting back in favor of the Food Saint's faction.

Not only has the previous public abuse of Cheng Zhiyu become controversial, but other aspects of the organization have also become the subject of various criticisms.

For a time, even Lü Bukui was somewhat exhausted from running around.

Lu Bukui said angrily, "These people are really bored. They can find fault with everything we do. They're basically just making trouble for no reason. The Cheng family really spent a lot of money this time, hiring so many shills!"

"It's not entirely a shill."

Lin Yi smiled indifferently and said, "It's human nature to look for flaws in the weak and strengths in the strong."

"This Yan Jiajie is used to manipulating public opinion, so he does have some skill."

Lu Bukui frowned and said, "If this continues, the reputation of our Termination Society will be completely ruined, and we won't be able to recover."

Lin Yi naturally understood this principle.

There are countless similar cases in the secular world.

Once people label a brand as low-end and cheap, even if they produce high-end products later, it will be difficult to shake off the preconceived notion of cheapness.

In other words, if they cannot get rid of the imposed low-end label of "Yan Jia Jie," it will be extremely difficult, if not impossible, to defeat the "Food Saint" lineage in the public sphere in the future.