Chapter 12553

Chapter 12553

Lin Yi couldn't help but chuckle as he recalled what Zhang Baiyu had told him before.

In some ways, this guy is quite similar to one of his old friends.

They were equally meticulous in their planning and equally pure in their intentions.

However, whether it is truly pure or not remains to be seen; we must continue to listen to their words and observe their actions.

Lin Yi continued to flip through the briefing.

When I saw the last one, I suddenly had a sudden thought, and I felt a strange urge to do something.

"Could this be the key to the mystery?"

The message he was looking at at that moment had only one key figure.

It was Shen Mo, the illegitimate son of the Emperor Saint, whom I had just met when the racetrack arrived.

According to the intelligence that Lü Bukui had gathered from various channels, Shen Mo immediately gathered a group of media outlets after returning and began to launch a massive attack on the Termination Society.

Not only Lin Yi, the Emperor of Termination, but also a group of powerful families who recently joined the Termination Society are all their main targets.

Not only that, he also gave the mysterious master behind the Termination Society a nickname.

The old monster is finished.

One pass ten, ten pass a hundred.

Now, the entire Tianjun County uses this name without question.

"Is this some kind of labeling or cognitive warfare?"

Lin Yi's lips curled into a smile.

Giving nicknames seems like a very common thing, something even a three-year-old would do.

However, in the realm of public opinion, it is an extremely effective means of cognitive warfare.

The term "Old Monster" sounds like a bad guy just from the name alone.

The people of Tianjun may not have thought much of it at first, but once this nickname is used more often, it will naturally form a stereotype and prejudice.

Besides giving nicknames, Shen Mo also led a group to collectively characterize the Yunding Mountain Villa incident.

"The so-called food festival is nothing more than a conspiracy and counterattack among vested interests!"

"This is a self-inflicted injury they deliberately fabricated to cover up their own dirty secrets!"

"The ultimate mastermind is the one who ended the old monster!"

Lin Yi was no stranger to this kind of argument.

It's nothing more than turning black into white, characterizing the Cloud Peak Manor incident as a group of notorious tyrants from powerful families conspiring to strike first in order to avoid being vindicated by the Heavenly Palace.

In this way, Emperor Sheng's intervention would have sufficient legitimacy.

However, such a set of arguments alone can at most convince Emperor Saint's core supporters.

As for the rest of the public, they were mostly skeptical.

While those powerful families are certainly despicable, who would believe that Emperor Sheng, as the ruler of the highest level of powerful families in Tianjun, is a pure and kind little white rabbit?

Do you really think everyone is a three-year-old?
Shen Mo was naturally aware of this as well.

His approach was simple: instead of defending Emperor Saint, he consistently focused his criticism on the final monster.

Whether it's the Termination Society or a group of powerful families, they are all backed by the Termination Old Monster.

It must be said that the results of this cognitive warfare strategy are quite remarkable.

Under Shen Mo's deliberate guidance, everyone's attention was focused on the final boss.

"Where did this final boss come from?"

What exactly is his purpose in coming to Tianjun?

"Is his existence ultimately a good thing or a bad thing for Tianjun?"

As this series of questions was raised, the wind quickly shifted.

There's no other reason than that no one but Lin Yi himself could answer these questions.

Lin Yi himself is unlikely to come forward to prove his innocence.

The most crucial point is that Tianjun has never lacked fertile ground for conspiracy theories.

Especially under the deliberate guidance of Shen Mo and his group of media mouthpieces, the less Lin Yi stood up to clarify, the more suspicious he became in the eyes of the people of Tianjun.

This put the Termination Committee in a dead end.

Clarifying is not an option, nor is not clarifying.

It must be said that Shen Mo, the illegitimate son of the Emperor Saint, is indeed quite remarkable.

Lü Bukui was filled with self-reproach.

As the core manager of the Termination Committee under Lin Yi, he naturally bears the responsibility for failing to handle this public opinion crisis in a timely manner.

However, Lin Yi himself did not think there was any problem.

This wave of attacks caught everyone off guard and exposed the shortcomings of the end of the party in terms of public opinion.

On the surface, it appears to be a powerful force, at the height of its power, but its foundation is still shallow.

In terms of soft power, such as public opinion and media, which require long-term cultivation, we are still far behind established forces like Tianjun.

However, in Lin Yi's view, this was also an excellent opportunity.

Of course, the end of the association needs its own media mouthpiece.

But the problem is, just like the limited number of places for the Three-Zhang Dharma Image.

The number of high-end niches in any industry is always limited.

The plate is only so big.

If the people in front are not removed, it will be impossible for the people behind to rise to power.

Normally, it would be difficult to find a suitable excuse.

In contrast, this time, at first glance it seems to be a crisis of public opinion, but if it is used well, it can be used to lure the snakes out of their holes and completely wipe them out.

At that time, it will be a good opportunity to promote their own media outlets to power.

Lu Bukui gritted his teeth: "A bastard is indeed a bastard; he resorts to underhanded tactics right from the start!"

"They were all focused on Emperor Sheng, but now they've all turned their attention to us!"

Lin Yi said with a playful tone, "He is indeed very clever, but no one has stipulated that only he can use such clever tricks, right?"

Lu Bukui was stunned for a moment, then realized: "President, do you mean we should also shift the focus and refocus everyone's attention on Emperor Saint?"

Lin Yi shook his head and said, "The idea is good, but it's not very realistic to implement."

Since the other party has used this tactic, they will definitely be on guard against it.

Even if we deliberately create momentum, as long as the other side uses a bunch of mouthpieces to confuse the public and then launches a counterattack, all the pressure will still fall on us.

Ultimately, the two sides are completely unequal in terms of power in the public opinion arena.

No matter what kind of battlefield is opened up, as long as the time drags on, the other side will inevitably gain the initiative.

This is determined purely by the balance of power between the two sides, and there is no room for luck.

"Then what do we do?"

Lu Bukui scratched his head.

He is absolutely shrewd in other business areas, but when it comes to public opinion, he is a complete novice and simply cannot figure out the ins and outs in a short period of time.

Lin Yi's gaze was deep and unfathomable: "Have you ever heard a saying?"

Lü Bukui asked, "What did you say?"

"To yield to the strong and to offer up one's own flowers to the Buddha."

Less than an hour later, a powerful family member who had joined the End Society suddenly released a video of the scene.

Through his perspective, he presented a scene from the Yunding Mountain Villa at that time.

The key moment is precisely when the Emperor Saint's phantom descends and makes its move!
The release of this photo immediately caused an uproar throughout Tianjun.