Chapter 463: Teach these foreigners how to do community group buying

"Mr. Yang, then you can quickly talk about what is going on in this community group buying."

"I have seen this thing on the Internet, but I haven't studied it in particular, and I really don't know how to operate it."

"Does it really need to invest tens of billions of summer coins? That's too much. If it doesn't happen, isn't it a huge loss?"

"Indeed, the project sounds good, but the investment is really a bit big. The big investment, the big risk."

...

Li Zhien motioned everyone to be quiet and let Yang Chen clarify.

Yang Chen stood up, walked to the small blackboard, and drew every link of the community group buying.

If you want to do this project, the most important thing is to solve the problems of supply, warehousing, outlets, and distribution.

The supply is easy to solve. As a large agricultural country, Daxia can buy everything.

Yang Chen can help solve the supply problem and get a variety of vegetables of high quality and low price.

As for warehousing and other aspects, it is actually better to solve the problem. The entire Bangzi Country is not as large as a province in Daxia, and the investment will be much smaller.

The most critical issue is pricing, because the only effective way to attract consumers is low prices.

The normal selling price of vegetable vendors, including supermarkets, is basically to sell a catty of vegetables, and the buying interest rate must be above 66% to make money.

Simple and rude calculations, the vegetables that come in for one yuan per catty will sell for at least 3 yuan per catty.

If it is lower than this gross profit margin, the vegetable vendor will not make much money, so it is better to work in the factory.

If the selling price is reduced to two yuan per catty, the vegetable vendor will not be able to do it anymore.

Because the booth fee, storage, transportation, and electricity costs, plus the natural loss of vegetables, double the cost of selling it is very likely to lose money.

To do community group buying is to give consumers a price that a vegetable vendor can't do. As long as it is an individual, it will be willing to accept it.

Yang Chen: "Our main operating costs are actually warehousing, distribution, and outlets. Fortunately, the area of ​​Bangzi Country is small, which is not as large as a province in Daxia. One warehouse in one city is enough. One delivery car a day Delivery to 4-5 streets is easy, and there are not many delivery vehicles in total. As for the outlets, this is the most essential part of community group buying. We don’t need to set up outlets by ourselves, but to develop convenience stores in each community. Our outlets. They only need to provide a shelf of about 3-5 square meters and a refrigerator, and all the products that pass through the outlets will give them 50% of the profit. The small shop that originally only sold snacks and beverages suddenly added a portion of vegetables. Income. If you are the boss, are you willing to join?"

The shareholders immediately became excited.

"Can you still play like this? It's kind of interesting."

"I have a question, if we sell it at the lethal reserve price of the vegetable vendor at two yuan a catty, will we not lose money?"

"Yes, the same is selling vegetables. Vegetable vendors may be satisfied with a salary a month. Unlike us, we have to pay for warehousing, drivers and other wages. It stands to reason that our costs are higher. They don't earn money. Money, where do we have profit?"

...

Yang Chen drew two circles at random, with a small circle inside a large circle.

Later, he explained: “For ordinary vegetable vendors or supermarkets, their customer area is just that. Therefore, their customer unit price must be high, otherwise they can’t make money. But one of our warehouses can cover the entire In the urban area, although our customer unit price is low, there are enough customer groups. Even if each customer only earns one dollar, these hundreds of thousands of customers can guarantee that we can earn hundreds of thousands. We earn hundreds of thousands of gross profit every day, deducting each After this cost, I will make a lot of money."

The shareholders nodded.

But some people still raised new questions.

Even according to what Yang Chen said, hundreds of thousands of profits are made every day, but compared with the investment, this little money is not worth mentioning.

Yang Chen explained with a smile: "This is about a kind of business thinking, first save money or even lose money so that customers can develop consumption habits. When they are all used to this way of life, then raise the price to harvest leeks. The most appropriate example is Online taxi. We have a brother in Daxia who takes a taxi, do you know?"

Everyone nodded.

Yang Chen continued to explain to them.

The younger brother's taxi is a very typical case of spending money to cultivate user habits, and then harvest.

At first, in order to occupy the market, they offered users a ride at a far lower price than a taxi.

After 90% of the entire online car-hailing market is occupied by them, they will quietly raise prices.

To know that the fare increases by 1-2 yuan per trip, users will not notice it at all.

Even if you are aware of it, you can wait for a red light, race car and other reasons to prevaricate.

However, for the company that takes a taxi, the company can generate tens of billions of extra ride fares every year.

This does not count as some blatant price increases, such as the increase in oil charges, which increase operating costs and increase prices.

Turn to the community group buying project.

First of all, the website should cultivate the habit of users going home from get off work every day to take away the dishes they ordered online from the convenience store in the community.

As long as they get used to this kind of life, they won't go to the vegetable market or supermarket to buy groceries.

Who wants to go to the vegetable market or supermarket to buy groceries after working all day?

When you go home, take the packaged dishes from the convenience store at the gate of the community. Is this uncomfortable?

At that time, the website will increase the unit price of each product by a few cents, and users will not be able to find it at all.

But for the website, these few cents are pure profits.

Even the website can provide free delivery service for full amount.

This should be determined comprehensively based on the profit of the dish and the actual distance. You can calculate it in detail later and talk about it.

Li Zhien nodded and said: "In fact, it is just one sentence to cultivate the habit of lazy users. Once they get used to this kind of life, we can harvest."

Yang Chen: "Yes, it can be understood. This is the marketing strategy of many big brands. For example, Microsoft, in order to occupy our Daxia operating system and office software market, they deliberately give us free use, and even ignore the piracy everywhere. . When we are all used to using free and pirated versions, companies in our country will not develop products in this area. Because they will definitely charge for their research and development, otherwise the R&D team’s wages and other inputs will not be collected. But users have already I'm used to free and pirated editions, how can I buy charged products? Therefore, after so many years, our country still does not have its own operating system. It is not that we can't do it ~www.wuxiaspot.com~ but everyone knows to do it. You can't make any money if you come out, it's a waste of time and money."

Everyone understands that this is the benefit of cultivating consumer spending habits.

Hearing what Yang Chen said, everyone probably knows how the community group buying is done.

Li Zhien: "I believe everyone knows what community group buying is about. Then, let's vote by show of hands. Shareholders who agree to do this project, please raise their hands."

After speaking, Li Zhien was the first to raise his hand.

Everyone was watching her attitude, she raised her hand to agree, and everyone else hurriedly raised their hands to agree.

Li Zhien nodded very satisfied, now this situation is harmonious.

These people can join the two-star group and become billionaires, relying on the Li family.

What they have to do is to obey and support unconditionally, but they can't make money while thinking about seizing power like Jeong Jae Hyuk and others.

Li Zhien: "Well, then our key project during the next period of time is community group buying. The vice chairman is temporarily vacant, and Mr. Yang Chen will be the honorary vice chairman, who will be responsible for the community group buying project. Do you have any comments?"

The shareholders are a little dazed.

What does this Yang Chen have to do with the president, why is he so treated by her?

He was appointed as the vice chairman before officially becoming a shareholder of the two-star group.

Although it is only the honorary vice president, as long as he is the honorary vice president, other people don't want to be the vice president.

Under one person, above ten thousand people.

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