Chapter 645: How to do it is my business

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Wang Xing: "Although our Mi Tuan Optimal Group has taken up some market share, it has been operating at a loss and is not making money at all. Unlike Mr. Yang's Fresh Optimiser, it can make a substantial profit in the first place."

Chen Yong: "Yes. To be honest, I really want to ask Mr. Yang about how to make the platform profitable. We rely on Ali and Taobao. We have huge traffic and many users, but we still do it. But fresh food is the best choice. Mr. Yang, I hope you can give me your advice."

The old rivers and lakes are the old rivers and lakes, and the two of them locked the problem on profitability as soon as they spoke.

In fact, they are very clear in their hearts that in terms of the current product pricing of fresh food, the platform must not be profitable, at least 10% loss.

They deliberately said that fresh food is profitable by a large margin, in fact, they want to induce Yang Chen to say that the platform is not profitable.

Yang Chen followed their wishes and said with a smile: "The two bosses are really ashamed of me. Ashamed, ashamed... Since I received the fresh food selection, the platform has been losing money. After the recent increase in the price of food, the platform has been losing money every day. The guaranteed loss is 100 million. I also want to learn from the two bosses how to make a profit."

Wang Xing seized the opportunity and hurriedly asked: "Mr. Yang is joking with us? Your platform is not profitable, so how can you reduce prices again and again?"

Chen Yong also hurriedly agreed: "Yeah. Doing business doesn't make money. That's not a joke."

Yang Chen watched as the two sang together, and a smile appeared at the corner of his mouth.

"I really don't lie to the two bosses. Our platform does not make money. Now the net loss is at least 100 million yuan every day." Yang Chen said truthfully.

Wang Xing and Chen Yong knew that Fresh Optimal was losing money every day, but they didn't expect to lose so much.

A net loss of 100 million a day is a bit awkward. If you burn this money with fire, you can't burn it all by yourself.

Wang Xing: "Huh? A net loss of 100 million a day? This loss is too severe, right? Mr. Yang, are you sure you didn't lie to us?"

Yang Chen: "What Mr. Wang said is interesting. Do you think that someone with our status will deceive people by saying some nonsense? One is one, two is two, lying is too worthwhile, I can Can't do this."

Chen Yong: "Haha... yes yes yes, we are all scenes, there is no need to lie. But then I don’t understand. The net loss is 100 million a day. Why did Mr. Yang set the price so low? Slightly profitable, if you suddenly lower the price drastically, we can only follow up, which makes us not profitable."

Wang Xing: "That's right. Originally all three of us can make money. Wouldn't it be good to continue like this? Why would Mr. Yang prefer to lose 100 million a day and cut prices?"

Yang Chen replied very directly: "Because I want to get more market share. Now I want to get traffic and customers, and I must spend money. Therefore, I can only lose money to supplement consumers and induce them to spend on our platform. .Alas...I can’t help it. Mi Tuan prefers to rely on the United States and Penguins, and does not lack traffic. Taobao and Ali are backed by Taobao and Ali, and there is no lack of traffic. We don’t have any backstage, and there is no online channel to obtain traffic. , Then we can only rely on directly subsidizing consumers to accurately obtain customers. Seriously, I really envy the two bosses who rely on the big trees to take advantage of the cool. Don’t need to be like me, with a net loss of 100 million a day to acquire new customers. Here, a toast."

After speaking, Yang Chen raised his glass.

Wang Xing and Chen Yong met their eyes secretly, and hurriedly picked up their wine glasses and clinked with Yang Chen.

In order to acquire customers, there is no problem with operating at a loss.

Many new industries use this method to gain customer trust when they appear.

When customers form a habit, slowly increase the price to achieve profitability.

Rice dumplings, rice dumplings are the best choice, and when they first started shopping for vegetables, they also relied on huge subsidies to get customers.

It's just that they have been doing it for a long time, and the cost of acquiring traffic is relatively low, so they can make a profit now.

After a few glasses of wine and another meal, Wang Xing continued.

"We all understand Mr. Yang's ideas, but you keep cutting prices like this, and you deliberately lower the prices by more than 10% than our two platforms. This makes it difficult for our two companies to do it. Mr. Chen, don't you think?" Wang Xing said with a melancholy expression.

Chen Yong hurriedly nodded and replied: "Yes, that's right... Mr. Wang is too right. If it's just a little bit lower, we won't say anything. The key is that you are more than 10% lower and the price gap is too obvious. Customers are not fools, they will definitely choose you, which makes it impossible for our two families to do it."

Yang Chen smiled slightly and raised the most critical issue of this meeting.

"So, what do the two bosses think I should do? Or, if you have any thoughts, you can speak up and listen."

Wang Xing and Chen Yong looked at each other again, and the two gave each other affirmative glances.

Wang Xing first said: "I hope Yang will always adjust the price back, at most about 3% cheaper than us. Okay?"

Chen Yong: "Mr. Yang also has to think about it for our two families. Your price is too low and we can't do it. If you lower it a little bit, we don't care about it. Okay?"

This made them say as if Yang Chen needed their permission to do anything.

Yang Chen: "Haha...Aren't the two bosses kidding me? The reason why I lowered the price is to let customers notice the price difference between our platform and your two platforms, and induce them to come to our platform to spend. If I only lowered the price 3%. Customers can’t detect such a subtle price difference. How can I induce them to come and place an order? You have to figure out one thing. Price reduction is not my purpose, but only my means. My ultimate purpose is to obtain Customer. Do you understand?"

Wang Xing: "Mr. Yang, aren't you obviously digging our corner?"

Chen Yong: "In front of our face, it is said that digging our corners, you are too careless about this matter."

Both of them showed unhappy expressions on their faces, and they looked a little angry.

If it weren't for the two giants, Penguin and Ali, Yang Chen would not be willing to deal with them.

Therefore, it is useless for them to be angry, and Yang Chen won't care about their feelings.

Competing directly with Ali and Penguin will definitely work hard.

But with the younger brothers of these two giants, Yang Chen is still very confident that he can win.

Yang Chen: "There is no way. There are so many customers who choose to buy food online. If I don't grab customers from your two platforms, I can't do it anymore."

Wang Xing may have been drinking too much, and patted the table angrily, and said, "It's your business that you can't do it. You can't take us to the knife."

Chen Yong also said with a bit of displeasure: "Mr. Yang, just give you a clear sentence, is there any discussion on this matter? Is the 3% difference really not enough?"

Yang Chen took a piece of paper, wiped his mouth, and replied: "Since the two bosses have spoken to this point, then I won't be polite and perfunctory. In a word, my company, what do I want to do? Just do what you do. It’s still not a turn for outsiders to point and point me. If the two are not convinced, you can follow me to reduce the price. I can also tell the two bosses that I will continue to reduce the price in a few days. Get ready."

Wang Xing was furious, got up and threw his wine glass.

He was originally a weird person, since he couldn't talk about it, he didn't want to pretend to be polite.

"You want to be clear, dig our corner like this, we have a way to block the online traffic of your platform!" Wang Xing said angrily.

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