Chapter 876: Star Auto Experience Store

Chapter 876 Star Auto Experience Store

There is still a week left, and the Xingchen xc-1 will be officially released.

Therefore, Yang Chen deliberately came to the 4s store to visit.

It is said that it is a 4s store, but it is actually different from the 4s stores of other brands.

4s stores of other brands are the main sales and after-sales channels.

But the main function of Xingchen Auto's 4S store is to give customers a free experience of the auto products and services under the Xingchen Auto brand.

As long as the customer submits the capital verification report and can really afford the car, no matter whether he finally buys it or not, the 4S store will provide services such as test drive for free.

If it is a customer who needs to apply for a mortgage to buy, then provide a credit report and confirm that he can apply for a mortgage loan, and then you can enjoy the opportunity of a free test drive.

If the customer is satisfied with the test drive, they can directly place an order on the company's official website or in the 4S store.

All cars ordered by customers will be sent directly from the warehouses set up by Xingchen Auto in various cities, and will not be sent to customers through 4s stores.

Doing so will definitely increase the workload of 4S stores, but it will bring consumers a better service experience.

Even if some people don't want to buy a car, coming over for a test drive can drive the reputation of Xingchen Auto.

isn't it?

Because the staff has no performance pressure and no commission worries.

All employees receive fixed wages, plus some benefits such as transportation subsidies.

Therefore, there is no immoral or even illegal thing to do in order to complete the order.

This is why Yang Chen dared to play like this, because he was absolutely confident in the quality of his products.

Knowing that the boss came to inspect, all the employees of the 4s store were very excited.

Many employees are fans of Yang Chen, and they only came to apply for the job when they knew that the Xingchen car was his car.

In order to endorse his car, Yang Chen has already put his Cullinan in the garage, and now he drives the high-end version of the xc-1 when he travels.

With the appearance of a sports car, you can open the roof as a convertible and drive up to 800 kilometers without air conditioning. Who doesn’t love such a car?

The main reason why many people do not buy new energy vehicles is battery life and replacement.

Now that Yang Chen has solved these two problems, consumers have no reason not to buy.

As soon as Yang Chen got out of the car, the employees immediately started to walk in small steps excitedly.

Li Heng, the current CEO of Xingchen Motor, hurried over to greet him.

"Yang Dong, you are here. We are ready." Li Heng said with a smile.

Yang Chen looked at the employees on both sides of the red carpet, and said with a smile: "What I want to see most is how everyone looks when they are working normally, why do you let them do these things?"

Li Heng knew that he was a little self-righteous, and quickly replied in fear: "I'm sorry Yang Dong, but I am superficial. I also hope that Yang Dong will punish him."

Yang Chen waved his hand and said, "I'm not an ancient emperor. It's okay to punish my subordinates at every turn. In the future, I want to investigate some places and show me the most real side. No matter how good or bad, I can accept it. But don't do it anymore. Show me this fake boom prepared in advance. See what I mean?"

Li Heng quickly nodded and replied: "Understood! Please don't worry, Director Yang, there will never be another time! I will know how to serve you in the future. It is true that I did not think carefully this time, and it is a little superficial."

Yang Chen smiled and nodded, but did not go forward.

Li Heng understood and quickly said to the employees, "Director Yang said that he most wanted to see your normal work. Therefore, please return to your work immediately. During the training, you will be taught how to work, and you will do what you want. Now that Yang Dong is our first customer, you must find a way to let him experience the best service of our Star Auto. No matter whether he will buy it or not, he must be satisfied, or at least have an unforgettable experience. Is everyone clear?"

All the employees quickly shouted "clear".

Afterwards, everyone quickly returned to their respective positions.

After everyone was doing it, Yang Chen took a step towards the store.

There was a fixed greeter at the door. When Yang Chen approached, the two greeters immediately bowed and said hello.

"Dear guest, welcome to Xingchen Auto Experience Store. I wish you a pleasant experience."

Yang Chen smiled and nodded, but the two welcoming young ladies were overjoyed.

After all, it was approved by the chairman, enough for them to be happy for several days.

Yang Chen walked into the store, and the experiencers in the store quickly stepped forward to greet him.

There are basic services such as serving tea and delivering water, and there are professionals explaining the performance of the car to Yang Chen.

After experiencing this set of procedures, Yang Chen can get in the car for a test drive.

The test drive is also accompanied by professionals to ensure that passengers can not only have a good understanding of the performance of the car, but also ensure safety.

If there are no other episodes, it will take about 30 minutes from the time the customer enters the store to the end of the test drive.

The specific time required is controlled by the experience instructor and test drive personnel in charge of the reception according to the actual situation.

For example, if some customers obviously have high transaction intentions, then try to sing for some time.

Some customers obviously have no intention to make a deal, so half an hour shall prevail.

If you really encounter that kind of customer who can delay your time, you will be transferred to the maintenance department for communication after the test drive.

The task of this maintenance department is to pass the time with customer chats, so that customers do not interfere with the work of the experience technicians and test drivers, and at the same time, it is necessary to further screen the customers who may make a deal, so that the follow-up telephone sales personnel can follow up.

The staff of each department have their own work to do, of course, they only need to do their own work, and do not need to worry about things beyond their job responsibilities.

To put it bluntly, Xingchen Motor relies on product quality to speak, rather than relying on salesmen to show their legs and **** to facilitate transactions.

Yang Chen always believed that as long as the quality of the product was excellent, the salesperson did not need to do anything that would damage personal dignity and image, and consumers would still pay for it.

After the experience, Yang Chen was very happy to tell everyone a few words.

"Everyone's performance is very good, but some areas can still be better. For example, when you greet the guests, you don't have to be too flattering or even too humble, you can treat it with a normal heart. So you may not understand, you just imagine How do you usually get along with your friends, and how do you get along with your guests. Your friends come to your door, how do you entertain them? Just use that mentality, be polite, and worry about not being polite, but you won't be able to lower yourself. You don’t have to spend too much time on introducing products. You don’t have to explain so clearly what materials the car is made of. , focus on telling our advantages, and then take customers to test drive experience. To be honest, when ordinary people buy a car, a few can hear the material. Even the parameters may not be well understood. They just look at how good the car is, how good the battery life is, and how safe it is, and don't care too much about other things. In addition to experiencing your warm hospitality, the key point is to experience our products. Anyway, there is still a week left. The more you rehearse and rehearse, the better the details.”

After listening to Yang Chen's words, CEO Li Heng quickly said: "Thank you for Yang Dong's guidance and teachings, I will comrade all the store managers of the experience store, and step up the rehearsal in the next week, so that every customer who enters the store will have a A perfect experience."

Yang Chen nodded and said, "En. You guys are busy, I'll go back first. I wish you all a happy work in our company and a happy life."

The employees immediately applauded and thanked them.

"Thank you boss. UU reading www.uukanshu.com"

"Thank you Yang Dong."

"Yang Dong, you are so handsome."

"Ha ha…"

Yang Chen smiled and left the experience store accompanied by Li Heng.

He just got in the car and drove out not too far when Jin Zhina called.

Jin Zhina took the team to sign with Zhao Bing, there must be something important.

(End of this chapter)