Chapter 884: Whether the price is expensive or not depends on the quality of the product

A car can make everyone feel that except for the price, there are no other shortcomings, which is enough to show that this car is a success.

As long as the car itself cannot be faulted, the higher price is not a problem, and consumers will still pay for it.

Yang Chen said with a smile: "Thank you for your liking for Xingchen XC-1. As for some friends who say that the price is a bit high. What I want to say is that the price can't be seen only in numbers, it has to be seen whether it is worth the price. At present, for new energy vehicles with a battery life of 800 kilometers and functions such as automatic driving and automatic braking, there is no other brand of cars on the market that has such comprehensive functions except our Xingchen XC-1. Tesla sells more than us The ones are even more expensive, but they are beaten by us in all aspects. How come no one says they are expensive?"

At this time, someone made a very brain-dead remark.

"Because they are Tesla! The first brand of new energy vehicles! And they are foreign brands, which are better than domestic ones in all aspects. It is normal for them to sell more than one million."

"Yes, how do domestic cars attract customers to buy them? Of course they are cheap. If the prices of domestic cars are the same as foreign cars, then why do we buy domestic cars instead of selling foreign cars?"

"Your car is good, but the price is more than it deserves."

…

To sum up what they mean, it makes sense that foreign cars are expensive, and domestic cars must be cheap.

What kind of **** is this!

However, it's not their fault.

The automobile industry in Daxia is not only the automobile industry, but all walks of life have developed very late.

When Daxia started to develop, foreign brands had already occupied a major global market share.

The production technology of foreign brands has matured, and the quality is better than that produced in Daxia. Even many things can be produced in foreign countries, but not in Daxia.

Therefore, over time, many Daxia people have formed a kind of thinking, that is, foreign things must be good, and Daxia domestic things must be bad.

This kind of thinking was really fine ten years ago, and Yang Chen also admitted that this is a common phenomenon.

But it is already 2022. Daxia has reached the international advanced level in many industries, and even many things can only be done by Daxia. If the manufacturers of Daxia leave it, the whole world will be out of stock.

Therefore, if Daxia people still think like this, then it really shouldn't be.

Let's not talk about anything else, just talk about the comparison between this Xingchen XC-1 and all Tesla models.

If you don't look at these two brands, and simply compare the overall performance of the car, the Xingchen XC-1 definitely has the overall advantage.

In appearance, the XC-1 draws on the sports car shape of many well-known brands such as Bugatti Veyron and Lamborghini.

Besides, the car's automatic driving, automatic braking and other functions have left Tesla a few streets away.

Tesla's cars have brake failures at every turn, and this kind of news is not exposed once or twice.

Let’s talk about the battery life. The actual 800-kilometer battery life is not comparable to those cars that have a false standard of 500 kilometers of battery life, but actually run more than 200 kilometers.

Therefore, in terms of the value of the car itself, the Xingchen XC-1 definitely beats Tesla.

But these people think that it is reasonable for Tesla to buy more than one million, hundreds of thousands, because it is Tesla.

However, the top configuration of the Xingchen XC-1 was only 680,000, so they felt unreasonable because it was a domestic car.

Don't talk about Yang Chen's temper. If you change to someone with a softer temper, you can't help but get angry when you hear such words.

However, on the first day of opening today, Yang Chen didn't want to quarrel with customers at the main store.

Therefore, he said with a smile: "This thing depends on the cost-effectiveness and personal choice. If you think it's worth it, it's worth it. If you think it's not worth it, even if we give it away, you think it's garbage. So, this This is one of the reasons why we opened the experience store. In a short period of time, our brand effect will definitely not be better than that of Tesla, etc. But we can rely on product quality and consumer reputation to counterattack slowly. I believe that the vast majority of people buy The car is still practical and affordable, not just the brand. So, how do you say it? It’s a matter of opinion, we don’t force it, it’s completely personal choice.”

Yang Chen has already spoken politely enough, and those who say that the price is expensive do not dare to continue speaking.

After all, Yang Chen is the man who killed Wall Street giants. If he really made him lively, what kind of things would he do if he couldn't keep him.

So, there is no need to find yourself unhappy.

If you are interested, continue to line up and wait for the test drive. If you are not interested, just leave.

At this time, Li Heng, CEO of Xingchen Automobile, came.

"Dong Yang, you're here. Do you see anything that needs to be improved?" Li Heng asked very respectfully.

Yang Chen looked at the busy employees and enthusiastic customers, and replied with great satisfaction: "There is nothing to improve, everyone, let's continue to work hard. I'll just take a look, you don't need to worry about me, go and entertain the guests. "

Li Heng nodded and said, "Okay. There are a few dealers over there who are visiting. They want to sell our cars. I'm chatting with them."

Yang Chen: "Then you have to strictly follow our joining standards, and tell them all the requirements in advance. They can do what they can, if they can't, don't force it."

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Heng: "Okay, I remember it. Don't worry, Director Yang, I will definitely do things in strict accordance with the standards you set."

Yang Chen nodded, and Li Heng quickly ran into the store to greet the dealer.

The customers who were waiting in line next to him chatted with Yang Chen again.

"Boss Yang, what standards do you set for dealers?"

Yang Chen smiled and replied: "Actually, there are no special standards, I just ask them to do things strictly according to our company's rules and regulations. Because our model is to let customers experience first, and then consider whether to place an order after the customer's experience is satisfied. It will inevitably increase the workload and reduce the probability of closing. Because there must be many customers who only experience, but do not buy. If it is an ordinary 4S store, such customers are definitely not welcome. But we are different, no matter how willing to buy , we don't even have any willingness to buy. We all welcome customers to come to the store to experience. If the dealer can't accept our model, they will definitely not be able to cooperate. Therefore, it is still necessary to make it clear in advance. time."

Customers have expressed their personal opinions.

"Boss Yang's model was learned from the mobile phone and other electronic product industries."

"The cost of electronic product experience stores is relatively low, and they can play like that. You are a car brand, and all costs are high. Are you not afraid of losing money at such a high price?"

"So, why do you think he sold 580,000 and 680,000? Isn't this passing the cost on to consumers."

"I think you might as well use the traditional 4S store model to reduce costs and prices."

…

Yang Chen explained with a smile: "In the traditional 4S store model, the salespersons have to get a commission, and these commissions have to be passed on to the consumers. Right? And our salespersons are paid a fixed salary, and there will be no additional commissions. So, it’s the same for consumers. No matter what model is adopted, there should be a certain cost.”

Those few customers who were staring at the price were silent, their minds were spinning quickly, and they were still trying to find a way to discuss the price with Yang Chen.

To put it bluntly, this kind of person is a jerk.

Yang Chen has already saved them face, but they are shameless.

Do you have to make Yang Chen anxious, so that they can't get off the stage in public to look good?

Now is the era of short videos, Yang Chen deliberately registered a Douyin account before to accumulate fans.

The so-called, raising powder for a thousand days is used for a while.

Now is the time to use them.

Yang Chen took out his mobile phone and opened the Douyin live broadcast.

Boss Yang started broadcasting, and the employees of the operation department must be sensible, so he will quickly promote him on the whole platform.

The first video that users who just opened Douyin saw must be Yang Chen's live video.

Users who are swiping videos will definitely see that Yang Chen is live-streaming within three videos.

Those fans who follow Yang Chen directly received pop-up and SMS notifications.

In just five minutes, the audience in Yang Chen's live broadcast room exceeded 100 million.

This directly crashed the server.

Yang Chen stared at the black screen for a while, then called Zhang Yiming.

Although Yang Chen is now the controlling shareholder of Douyin, he has not changed anything, and Zhang Yiming is still the chairman and CEO.

Although Zhang Yiming has always been unconvinced in his heart, he can't change the reality now.

Yang Chen has actually controlled Douyin, he can only accept everything now.

Zhang Yiming: "Boss Yang, is something wrong?"

Yang Chen: "I'm live streaming, I was very stuck at first, and then the screen went black immediately. I can't log in again several times. You can help me and ask the staff of the technical department what's going on."

Zhang Yiming: "Are there many people in your live broadcast room?"

Yang Chen: "It's okay, I don't have as many actual fans. I have 200 million fans, but there are only 150 million in the live broadcast room."

Zhang Yiming was stunned, and quickly replied: "Boss Yang, do you still think 150 million is a minority? You have crashed our server. I will call and ask, and I will reply you later."

Yang Chen: "That's fine, thank you Zhang Dong."

After hanging up, Zhang Yiming hurriedly called the person in charge of the technical department to ask how the situation was.

Zhang Yiming was sure that the server had crashed, so he didn't need to ask why, he just asked if the problem was solved.

According to the previous assumption, no matter who started the broadcast, the number of people online in real time can exceed 10 million.

But who would have thought that Yang Chen could have more than 100 million viewers watching at the same time.

Now the technical department is carrying out emergency expansion of the server, and it is estimated that it will take more than ten minutes to complete.

After Zhang Yiming knew the situation, he called Yang Chen.

"Boss Yang, the technical department is expanding the server capacity, and it will take more than ten minutes. Please wait a while." Zhang Yiming said.

Yang Chen doesn't know much about these professional and technical things, but he respects the opinions of professionals.

"Okay, then I'll wait for a while. After that, you can send a message to let me know. Is it alright?" Yang Chen replied.

Zhang Yiming: "Okay, I'll be fine later, I'll send you a message as soon as possible."

The server crashed, and other streamers couldn't start broadcasting.

If it can't be broadcast, they will send a video to explain to the fans and ask what is going on by the way.

Douyin has received a lot of messages from anchors asking why it can't be broadcast.

Afterwards, Douyin made an announcement on Weibo and Douyin's official account.

There are not many words, but to sum it up in one paragraph.

"Because more than 150 million fans watched Yang Chen's live broadcast, the server was unable to carry this traffic and crashed. The technical department is already upgrading and expanding the server, and it will be back to normal within half an hour."

Seeing that the audience in Yang Chen's live broadcast room has exceeded 150 million, it makes those anchors who live on live broadcasts envious.

"Boss Yang is Boss Yang. This number of fans is really enviable. Not to mention the 150 million viewers in the live broadcast room, my total number of fans can reach 150 million. I have to thank my ancestors for the smoke."

"My God, 150 million people watch online at the same time, that is, Boss Yang can do it. If the server does not crash, the data will definitely be more exaggerated."

"Don't think I don't know, the people watching his live broadcast must have followed him to buy stocks. They must have wanted to ask him if those stocks could go up."

…

Ten minutes later, Zhang Yiming sent a message to Yang Chen, informing him that he could live stream.

Yang Chen quickly opened the Douyin live broadcast, and soon the number of viewers in the live broadcast room exceeded 100 million.

Yang Chen felt that this number of people was almost enough, and quickly said: "Don't go to the top, don't go to the top, this number is enough. Sigh... I really want the operation to limit the flow of me. Otherwise, there will be too many people in the meeting. It's crashing the server again."

Live broadcast barrage.

"Hey... Boss Yang pretends to be forceful, no one can beat him."

"If you let those internet celebrity streamers hear this, you'll be mad. They have to spend a lot of money on DOU+ promotion to get traffic, but you want to be restricted because of too much traffic. Tsk tsk tsk..."

"Wow, I have to buy traffic to promote every time before the broadcast, otherwise there are too few people in the live broadcast room, and I can't sell the goods. You want to be restricted because of too much traffic. Are you still human when you say this? ?"

"Some people rack their brains to get traffic, while others work hard to reduce traffic. That's the difference between people."

"Kneeling and begging to make a sound daddy

Dad gave me some of the traffic that Boss Yang didn't want. I've been broadcasting it for more than two months, and now there are still more than a dozen people in the live broadcast room every day, and I can't hold it anymore. "

…

Watching the barrage in the live broadcast room complaining about himself, Yang Chen said with a smile: "Of course I also want to have more traffic, the better. But I'm not worried that the server will crash again, it doesn't matter if I can't broadcast at that time, after all, I don't rely on this to eat. . But many people who rely on live broadcasts to eat will be affected. I don't want to affect the anchors of the entire platform because of my personal reasons. Well, let's not talk about that. Today is the official launch day of our Xingchen car. I mainly want to talk to Fans share the scene of the Haicheng experience store. Look, there are still quite a lot of people."

Yang Chen gave some footage to the scene.

Barrage.

"Congratulations, congratulations, you are more reliable than Boss Jia and Boss Xu. They build cars with PPT on their rooftops. It only took two years to invest in mass production and sales, which is still very fast.”

"Boss Yang is a practical person, and he is determined to promote the production of Daxia. Those two goods are purely for harvesting leeks. After the domestic harvest is completed, the harvest is carried out abroad, one crop after another. Ten years have passed, but still not able to produce in Saw their car on the street."

"Is there so many people? Shouldn't they be asking for child care? I don't believe that so many people are really interested in new energy vehicles. In my opinion, it is still the world of fuel vehicles. It is only driven in urban areas. Okay, once you run a long distance at high speed, there is no comparison between electric vehicles and fuel vehicles. This is a fact, and you are not objective if you don’t admit it.”

"Is Boss Yang treating us as fools? You don't really think we would believe that these are all people who want to buy a car?"

…

The purpose of Yang Chen's broadcast is to let people who don't know and who don't have time to experience the store understand Xingchen Auto.

Therefore, when someone asked a question in the live broadcast room, or even complained, Yang Chen was not angry, on the contrary, he was very happy.

Because they raised questions, Yang Chen was able to answer the situation, so that everyone could better understand Xingchen Motors.

The audience questioned how many people were really nurses, so explain it to them.

"Did you see those three words? Experience store. Our model is different from the traditional 4S store. You can think of this as an experience store for electronic products such as mobile phones. Come here to play casually, and you don't need to buy it. After the experience If you are satisfied in all aspects, you can choose to buy it or not. Therefore, these customers are not childcare, but real customers who are waiting for a test drive to experience our XC-1. If you go to an Apple mobile phone store to experience it, the clerk will force you to Will you buy it? No. Will they stop you from trying the product? Neither. Do you understand what that means?"

The audience immediately became interested.

"Apple dares to play the experience store model because their products are really well done. After the customer experience, they all feel good and want to buy it. It is nothing more than the difference between affordable and unaffordable. If the quality of your car is not To satisfy everyone, you are courting death by playing like this."

"As expected of Boss Yang, if you have more money, you can't spend it all, but you can make it hard. The Apple Experience Store is only a little bigger, and you don't need too many employees, so the operating cost is not high. You have such a big store, with several floors upstairs and downstairs, occupying The land is also large and there are so many employees. As long as your car is not of high quality and you buy too few customers, the rent and labor alone are enough to make you drink a pot.”

"Why are you doing business? You are clearly doing charity, contributing rent to landlords, wages to employees, and a way to spend time for people who have nothing to do. Go to your experience store for a test drive when you have nothing to do in the future. No need to buy it anyway.”

…

From everyone's comments, we can analyze a truth, that is, everyone generally believes that products with excellent quality can play the experience store set.

If the quality is not hard enough and customers are not very satisfied after the experience, they will directly ignore Xingchen Auto.

In this way, the experience store will not only fail to play a role in promotion, but will also mess up the brand image and reputation of Xingchen Auto.

However, the quality of Xingchen Auto is precisely what Yang Chen is most confident about.

If it is to compete for soft power such as brand persuasion, Xingchen Auto is really no match for Tesla, BYD and other brands.

But just to compare the overall quality of the car, Yang Chen is confident that he can beat all brands.

"Come on, let me show you the driving experience of the Xingchen XC-1." Yang Chen said with a smile.

After that, Yang Chen drove his XC-1 and left.

As Yang Chen drove, he told everyone about the main selling point of the car.

There are four main selling points for the XC-1.

First, it is comparable to the appearance of a supercar.

Second, strong battery life.

Third, automatic driving + automatic braking.

Fourth, paid battery replacement service.

In order to avoid everyone's misunderstanding, Yang Chen specially explained the paid battery replacement service.

All car owners who have purchased Xingchen Auto can join the Xingchen Auto membership for free.

Members enjoy the service of changing batteries at least once a week and three times a month.

The owner only needs to pay the electricity bill, and no other charges are charged.

And the electricity fee is charged according to the civil electricity standard.

The main purpose of this service is to solve the current problem of difficult charging of electric vehicles.

According to the standard of 800 kilometers of battery life, if you just commute to get off work normally, the available quota of 100 kilometers a day is enough.

When the remaining power is lower than 20%, the owner can go to the nearest experience store or service store to replace the battery.

In this way, consumers can buy Xingchen XC-1 with confidence even in old communities without charging piles.

Because there are no charging worries, they just need to solve the parking problem.

If you buy an electric vehicle of another brand, you may need to replace the battery after a few years of use, and it will cost tens of thousands to replace a battery.

For the owners of Xingchen Auto, this cost is saved.

As long as the car is not scrapped, they can always use a battery in good condition for just the electricity bill.

After hearing Yang Chen's explanation, the fans immediately became excited.

"If I do this, I really want to buy one. The biggest disadvantage of electric vehicles is the battery life and charging problems. Boss Yang has solved both of these problems now. It is true that electric vehicles are more fragrant."

"If he operates like this, then the prices of 580,000 and 680,000 seem to be really cheap."

"But doesn't this mean that my car may use an old battery? If I sell a car in the future, will people not charge it or lower the price because the battery is old?"

…

Yang Chen explained: "Xingchen Automobile's national service standards are unified, even if you sell it to someone else, as long as the procedures are legal, he can still enjoy the service of replacing the battery. Therefore, there is no difference between a new battery and an old battery. We will strictly control the wear and tear of the battery, and the battery with a battery life of less than 60% will be scrapped directly, and will not be put into the market for customers to use. Let’s just say, we have considered all the issues that everyone can consider in advance, and

And give targeted solutions. Therefore, everyone only needs to consider whether our services are satisfactory, and do not need to consider feasibility. Come, let me show you the autopilot function of the car. "

Yang Chen immediately turned on the autopilot function, and then took his hands off the steering wheel.

Yang Chen brought his mobile phone and shot it from the first perspective for everyone to see.

"Everyone pay attention to the speed of the car. Autopilot is not a cruise control. The two are very different. Our autopilot function will choose the appropriate speed according to the road conditions. The car brakes automatically. Well, let's see the automatic braking function together. Isn't it very hanging?"

Looking at the car's performance and listening to Yang Chen's commentary, the more than 100 million viewers in the live broadcast room were all excited.

If the automatic driving and automatic braking of the Xingchen XC-1 are so smart, doesn't it mean that even people who can't drive, as long as they understand how to set these functions, they can drive out?

The car moved on.

There was a school ahead, and when there was still a hundred meters from the school gate, the speed of the car dropped significantly.

Even though it was class time and there was no one at the school gate, the car could only slow down.

After waiting 100 meters from the gate of the campus, the speed of the car increased quickly.

Yang Chen put the phone back, and said with a smile, "How is it? Our autopilot function is very conspicuous, right? Some fans say that people who can't drive can also drive our car. Uh, what do you say? Theoretically it is In this way, but we certainly do not encourage this kind of behavior. I always feel that technologies such as automatic driving and automatic braking can only be used as auxiliary functions, not as main functions. It can only be said that the technology is not good, especially for some lesbians, the brakes are often used as the accelerator, and the accelerator is used as the brake. Our car can really solve their problems. I will show you the automatic braking function now. "

After speaking, Yang Chen canceled the automatic driving mode, and then drove directly into a big tree on the side of the road...