Chapter 36 Leading the boom in casual games
Under the attention of the entire game circle, the data of Plants vs. Zombies continued to rise.
24-hour sales, 23,187; 3-day sales, 77,409; 7-day sales, 122,375; 30-day sales, 514,580!
During this month, all the game media and designers were shocked again and again. The average game grew in the first week of launch, and then began to decline rapidly, but Plants vs. Zombies was not, until the In the fourth week, the daily download volume is still stable at a very high level!
500,000 sales in the first month! What is this concept? This means that Chen Mo can earn more than 2 million from this game alone, in just one month!
As a newcomer, this number is so amazing that Plants vs. Zombies has set off a craze in the entire game circle!
The player base is going viral and sales are getting higher and higher!
Many players spontaneously formed various game communities to study the strategies of Plants vs. Zombies, especially the gameplay of the endless mode. The ranking on the list changes every day.
The gaming press releases new press releases every day, and various industry insiders analyze the success of Plants vs. Zombies.
In the major Q\u0026A communities and even the official forums of the Fantasy Editor, many game designers are also discussing it.
Where is the success of Plants vs. Zombies?
Can its success be replicated? Can we learn from it?
The level design, combat system, numerical value, guidance, graphics, music, and even some details of Plants vs. Zombies have been taken out for repeated research, and it has become a benchmark product for puzzle games!
An A-level game designer from Zen Entertainment posted a long Weibo, analyzing in detail the genius of Plants vs. Zombies, and asserted that the spring of puzzle games is coming!
He wrote on his long Weibo: To be honest, I admire Chen Mo, the author of Plants vs. Zombies, as a new game designer, he gave us designers who have never looked down on casual games. a lesson.
We have always felt that casual games are small tricks, and only C-level and D-level designers will use casual games to practice their skills. Because this kind of puzzle casual games often cannot guarantee the game time, nor can players indulge, players It tends to burn out easily, leading to mass attrition.”
And many so-called puzzle games don't have so many puzzle elements at all, just like children playing at home, and the strategy is far worse than some large-scale strategy games!
However, Plants vs. Zombies subverts this traditional view. Who said that puzzle games can't be complicated? Who said that puzzle games can't last? The two major difficulties that have plagued puzzle games for a long time, Plants vs. Zombies All solved!
This shows that it's not that there is a problem with this game type, but that our thinking is too limited!
Not only that, Plants vs. Zombies also showed us a huge market for casual puzzle games. This type of game is not only a niche game, but has a huge market!
Furthermore, Chen Mo also pointed out a clear path for all C-level and D-level game designers. It doesn't matter if there are few resources and poor ability. Don't they all advertise themselves as creative? If you are really creative, then do one. A casual game like Plants vs. Zombies that can make you a top game designer!
As for Chen Mo, I think he has shown his great talent in casual puzzle games. As long as he can maintain this momentum, he will develop two or three puzzles of the same level as Plants vs. Zombies. I am sure that he will become the best casual puzzle game designer in China, no one!
Industry insiders, game media, player comments... basically all positive comments, nothing like the last happened,
No designer or critic has jumped out to accuse Plants vs. Zombies of being bad.
The occasional black draft was also submerged in the players' scolding.
Chen Mo knew that he made the right choice this time. It can be said that he gained both fame and fortune. With Plants vs. Zombies reaching the top of the puzzle casual game list, Chen Mo suddenly became popular.
In this month, Chen Mo's Weibo fans have reached 80,000 to 90,000, which shows the popularity of this game.
However, Chen Mo also knows that Plants vs. Zombies still has potential.
In the previous life, Plants vs. Zombies was released for nine days, and the sales volume reached 300,000 sets, breaking many records.
Chen Mo has restored more than 90% of the previous life's Plants vs. Zombies, but the sales in the first month only reached 500,000 sets, obviously there is still a big gap with the previous life.
Chen Mo himself also analyzed the reason.
First of all, there is the problem of early publicity. Chen Mo basically did not publicize it. The forwarding of those game media did cause some heat. However, unlike the overwhelming publicity of those big companies, Plants vs. Zombies obtained from the beginning. Attention is not enough.
The second is the market problem. Plants vs. Zombies is currently only available in the domestic market. If it can be launched in foreign markets, the sales volume should be even higher.
However, Chen Mo has already been satisfied. Although Plants vs. Zombies has the strength to enter the foreign market, Chen Mo does not want to invest too much energy in this aspect for the time being.
For Chen Mo, the foreign market is still a completely unfamiliar field. In the parallel world, are the tastes of users in the foreign market the same as in the previous life? It takes a lot of effort and money to verify.
Chen Mo has not considered entering the foreign game market for the time being, so he does not want to invest too much energy at this stage.
Therefore, Chen Mo is basically satisfied that Plants vs. Zombies can achieve such results, and he did not expect this game to reach the sky in one step.
If it is only based on the beginning, Chen Mo has a perfect start as a designer. What he can develop next depends on how he goes next. UU reading www.uukanshu.com
...
10 o'clock in the morning.
Chen Mo sat at the bar, yawning frantically.
Last night, he and Lin Mao and Zhao Zihao drank until more than 11 o'clock in the evening, and now his mind is still a little awake.
After all, Lin Mao and his game were considered great successes, and they must be celebrated, so Chen Mo was considered a minor relapse and drank some wine.
The download volume of Storm Rider Adventure in the first month was more than 70,000, which is incomparable to Plants vs. Zombies, but it is also the top three games in the new game list, which may bring nearly 800,000 to Lin Mao. income.
For Lin Mao, he is already very satisfied. This is an achievement that most rookie designers cannot achieve.
Of course, it's impossible for Lin Mao not to be envious of an achievement like Plants vs. Zombies, but envy is an envy, and he is also sincerely happy for Chen Mo.
These few days, people like Wen Lingwei and Jia Peng are not coming every day like before. After playing for a month, they are not as enthusiastic about Plants vs. Zombies as before.
More and more routines have been developed on the forum, and more and more ways of playing this game have been discovered, but people's interest will eventually subside.
Wen Lingwei and the others are urging Chen Mo to develop subsequent versions, and even develop new games.
Chen Mo also knew this in his heart. Plants vs. Zombies is indeed a very long-term game. Some people can even play it for a year or two, but for most people, after a month or two, they will get tired of it.
Of course, as a stand-alone game, it doesn't matter if you are tired or not. Anyway, the game is sold and the money is earned. It's just about developing the next game.
Chen Mo is also ready to shift his focus to the next game, but before that, he has to arrange a version update for Plants vs. Zombies.
