Chapter 42: Xikebao

New York.

madison square garden

Shake Burger.

This burger restaurant just opened last year and its business is extremely good.

Today, Tommy and Kim are gathering here.

"It's very average, far less delicious than I imagined."

Jin took a bite of his burger and frowned slightly.

To be honest, her taste has been heightened since she tasted the delicious crab patties.

An ordinary hamburger was almost unpalatable in her mouth.

If Xikebao gets an average rating, it is already very good.

After a brief taste, Jin put the burger down.

After all, she had business to do today. She was not here to eat, but to inspect the business model of Xikebao.

In an ordinary fast food restaurant, even McDonald's, you can eat all you want for twenty dollars.

But not Xikebao.

Here, it’s hard to get half full for only twenty dollars.

A meal here will cost you at least fifty dollars.

But such a high price did not dissuade consumers.

On the contrary, a large number of diners came here just to taste what the so-called healthy burger is all about.

Tommy knew how those people felt.

This is no different from the Internet celebrity store in his previous life.

When everyone comes here, what they eat is not the taste at all, but the brand and the trend.

Xikebao has captured this mentality of people, packaged itself as a high-end brand, promoted the concept of green and healthy, and attracted more consumers.

“What do you think the future of this store will be?”

Tommy was not as picky as Kim. He ate all his set meals and asked a question instead.

"It's hard to say."

Jin did not answer immediately. After pondering for a while, he gave his answer.

She feels that although Xikebao's business is still booming, no one is sure how long this store can survive.

After all, the cost of burgers here is high. It is said that every beef patty is made from 100% antibiotic-free Angus beef.

The vegetables in the burger are also organic vegetables from fresh farms.

A lot of effort and money are also spent on employee training.

Due to high costs, the store's profits in the first year were worrying, and it was almost unable to make ends meet.

It was only this year that business improved and began to slowly make a profit.

Because of this, Kim had his doubts.

Compared to Shakeburg, she hopes that Tommy can adopt a chicken-and-eat business model.

After all, success has been achieved by eating the chicken.

But Xikebao is more like a toddler. It’s hard to say what he will grow into in the future.

Unlike Jin, Tommy was very optimistic about this store.

With experience in his previous life, he knew what the future of this store would be like. Amid the downbeat voices, Xikebao's business was getting better and better, and it would even go public in the near future, with a total market value of several billion dollars.

This is certainly not as good as the industry overlord Golden Arches.

But the problem is that Golden Arches does not make money entirely from the fast food business, but mainly focuses on real estate projects.

Compared with other industry peers, Xikebao is already very impressive.

It is precisely because of this that Tommy plans to open his own burger restaurant based on the model of Shakeburg before Shakeburger takes off completely.

This was not his initial choice.

Before he came to New York, he wanted to use the advantages of affordable price and delicious food to build a brand reputation, and then continuously open branches to quickly occupy the market.

But after coming to New York, he discovered that this path might not work.

After an inspection yesterday afternoon, he discovered that New York is in short supply of fast food restaurants.

You can see one almost at a distance, and it's a different brand.

The competition was so fierce that Tommy was amazed.

Of course, Tommy believes that he can really make a name for himself with the delicious Krabby Patties.

But the problem is that the energy he has to put in is too much.

He has not forgotten that his fundamental focus is on how to obtain more points, and focusing all his energy on business dealings is simply the behavior of an idiot at the expense of others.

Therefore, after a lot of consideration, Tommy chose to imitate Shakeburg.

As the saying goes, follow other people's paths and leave others with nowhere to go.

With memories from his previous life, he knew how Silksburg was successful.

There is no mistake. One post, one content, one 6 one, one book, one book, take a look!

Moreover, he has also experienced the era when Internet celebrity stores gathered together.

Although it has passed the test of time, Internet celebrity has gradually become a derogatory connotation.

But that’s mainly because Internet celebrity stores focus on marketing and don’t know how to master real skills.

But Tommy is different.

He has the ancestral secret recipe for delicious crab patties, and this is his trump card.

During his years in Italy, he relied on this recipe to make the prison restaurant business prosperous.

I believe that when I come to New York, I will be very popular.

Kim didn't understand why Tommy had so much confidence.

But she is just an assistant and can only make her own suggestions.

The real overall decision-making still has to be made by Tommy himself.

"The store we are interested in can be bought directly. Let's start with the decoration first. Don't worry about the cost. We must work hard to make it high-end."

As Tommy spoke, Kim took a small notebook to record.

"We also need to acquire a transportation company, a food processing plant, and of course we can't leave out the ranch and farm."

"This will cost a lot of money."

Jin was a little worried.

Tommy's steps were too big, beyond her imagination.

She was not sure if she had the ability to complete these tasks.

After all, she had not yet graduated and had no practical experience. She was still a newcomer in the business world.

"Boss, I'm afraid I can't handle so much work alone. It's better to find a few more helpers. If possible, I have a few classmates who can recommend."

"You don't need to introduce anyone to me."

Tommy said, holding Jin's hand on the table, with a sincere expression and a sincere attitude.

"You don't need to introduce anyone to me. I don't believe anyone except you. You don't know how much energy you have in your body."

Jin's eyes were a little wet.

Although she knew that there was a factor of her uncle's willingness to introduce her, she was still moved and touched by Tommy's attitude of attaching so much importance to her.

Of course, Tommy did this because Kim was young, only in his early 20s, and had no relatives around him, so he was free and unattached.

In this way, young Kim could be influenced by him, constantly transformed, and slowly become his own.

Looking at Kim's current expression, Tommy knew that he was right, and this was the right way.

At a table next to him, two guests were eating hamburgers. After hearing Tommy's business idea, one of them couldn't help but mutter twice.

"Pfft, it's ridiculous, just eating a hamburger in Sikburger, you really think you are a big shot?"

"Hey, Rama, keep your voice down!"