Chapter 18: hot
As the screening of the film ended, the two walked out of the cinema and returned to the car.
"It seems that the publicity effect is good." Ryan nodded, very satisfied with 20th Century Fox, which has News Corporation as its support.
Compared with the craftsmanship of the previous life, even if there is no Internet platform now, 20th Century Fox can still achieve the current publicity effect, and it is worthy of being one of the seven major Hollywood film companies.
"The effect is really good."
Helen seemed to think of something, and she was a little bit regretful, and said, "It's a pity that only a hundred theaters ordered the show in the first week."
Even 20th Century Fox still cannot directly premiere on a large scale. After all, theater companies also need to take risks, so on-demand screenings are the best choice.
"One hundred theaters is already very good. Even if each theater has only one screen, then there are still one hundred screens, which is very rare."
On the contrary, Ryan felt very satisfied. It is already a very rare thing to have a hundred screens in the first week of the painting.
If he remembered correctly, the number of openings in the first week of this film in the previous life was at most half of the current number.
"I hope that the next screening will continue smoothly." Helen was inevitably a little worried.
However, she was not worried about the film's box office, but rather worried about whether the heat caused by the film's release would catch fire.
"Helen, you don't have to worry."
"I have seen the list of films released, and the films released at the same time do not pose any threat to us." Ryan is very clear about the results of films that are about to be released or have already been released.
For the entire April schedule, there are good and bad for "The Blair Witch".
On the bad side, within April, two films "Stone Family Paradise" and "Gambler Ma Huali" were cited one after another, which inevitably had a certain impact on "The Blair Witch".
The former "Stone Paradise" is directed by director Brian Levant, starring John Goodman and Elizabeth Perkins. A film released by Warner Bros., the North American box office will reach 103 million US dollars.
The latter "Gambler Ma Huali" should not be underestimated. The North American box office also exceeded 100 million, telling the story of a gambler
But "Stone Paradise" is a live-action film adapted from a cartoon, and "Ma Huali the Gambler" is a film for gamblers. It is not the same type of audience as "The Blair Witch", which is gratifying .
On the bright side, it can be said that until the release of "The Lion King" in mid-June, there were no commercial blockbusters released in North America.
At least the box office hits in previous lives are not counted, which is good news for the long-term screening of "The Blair Witch".
The only thing that makes people feel regretful is that "The Blair Witch" is obviously difficult to sustain its popularity for a long time.
"Did 20th Century Fox say when the leading actor of the film will come back!" Ryan asked.
Sooner or later, the leading actor of the film will definitely affect the box office trend.
"Don't worry, they won't come back until at least the first week of June." Helen said very calmly.
"That's the best way."
Ryan suddenly asked curiously: "How did you convince them to go to Africa collectively!"
He was very curious about this.
"It's very simple. They are shooting a documentary in Africa, invested by 20th Century Fox." Helen said playfully.
Hearing this, Ryan couldn't help but rolled his eyes, this is really a good idea, probably it has something to do with Helen.
However, both 20th Century Fox and the theater company underestimated the popularity caused by the film. Almost one hundred theaters in North America that are currently showing "The Blair Witch" welcomed a large crowd.
"The Blair Witch, I want three!"
"Thank you, two copies of The Blair Witch!"
"I want two too!"
"The Blair Witch..."
The crowd came to watch "The Blair Witch" almost by coincidence, and they often bought several tickets at once.
Not to mention the off-season of movies, even in the summer, such a scene is rare.
The conductor looked at the crowd who kept joining the line and became a little headache. It seemed that the theater had only prepared one screening hall for that film.
Seeing that there are more and more people queuing up, almost none of them come alone, and they are all in groups of three or five.
In desperation, he could only pick up the phone and report the matter to the theater manager, hoping to temporarily increase the screen of "The Blair Witch".
At about the same time, many theater executives called the head office together, requesting an additional copy of the film "The Blair Witch".
One hundred theaters order screenings, and it is said that there are only one hundred copies of the film, which is obviously far from enough.
"Twentieth Century Fox? I'm the person in charge of Emperor Cinemas, and I want to add fifty more copies of "The Blair Witch" immediately."
"By the way, at least fifty copies, the more the better anyway."
"What, it will only be available next Monday!"
The voice on the phone suddenly increased a lot, "I don't care what method you use, I must see fifty copies delivered before tonight."
"Remember, there are fifty copies, not one less."
Faced with a movie that is likely to sell well in the off-season, every theater company can't wait to increase the number of copies of the movie immediately.
The reason is very simple. Now is the off-season of movies, few commercial blockbusters are released, the revenue of theater companies has plummeted, and sometimes they are even operating at a loss.
At this time, a movie that is likely to sell suddenly appeared, and the more copies, the better.
From morning to afternoon, and then to night, almost all of the 100 theaters that showed the show had long queues.
This is true even in very remote theaters.
Don't underestimate the curiosity of the public, not to mention that there are some organizations involved.
It is even possible to see some university organizations, directly group viewing.
It can be said that with the release of the film, the public's curiosity was completely detonated.
"Damn it, what did you say!"
"Do you know, I drove here from the Long Island area, and I told me that there are no tickets!" A young man looked at the conductor with unkind eyes.
In order to watch "The Blair Witch", he ran four or five movie theaters before finally finding this place, and then waited in line for more than half an hour, and now he said there are no tickets!
The conductor showed a helpless smile, and UU Reading www.uukanshu.com said: "I'm sorry, sir, all the tickets for "The Blair Witch" have been sold out today, and even the tickets for tomorrow morning are more than half booked."
"damn it."
"Okay, give me three tickets to go down tomorrow." The young man could only complain and bought three tickets for tomorrow afternoon.
If he had known this earlier, he would have called and booked the ticket directly, so he didn't have to make a trip in vain.
There were no tickets for sale in one hundred theaters where it was shown.
The 20th Century Fox distribution department in Los Angeles is also busy.
All the operators were sweaty and kept saying good things.
As for copying!
There are only one hundred for the time being, even if God comes, it will be useless.
"Notify the printing company, work overtime immediately to print out a thousand copies, and the newly printed copies will be sent to the theater company by FedEx immediately."
Fortunately, before the release of "The Blair Witch", some copies were developed in advance, which can fully satisfy the theaters near Los Angeles.
If you are farther away, you can only wait for FedEx to deliver it to your door.
"By the way, call every theater company before midnight and ask them to count the sales of each theater."
"Before dawn, I want to see today's screening box office data." Colette-Singer roared with a hoarse voice.
Naturally, other people would not object. Facing a movie that sold well at the box office, everyone had a look of joy on their faces.
At the end of the day, Colette-Singer was already exhausted, but he was still full of energy, with obvious excitement on his face.
Ignoring the rest, he picked up the phone again, and he wanted to report the matter to the company's senior management in person.
