Chapter 187: publicity

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As the post-production of "Terminator 3" proceeded in an orderly manner, the publicity offensive in North America officially kicked off.

Twentieth Century Fox and Orion Films are jointly responsible for the promotion and distribution of the film in North America.

It's just that Orion Films has just been bought by Ryan. Whether it is in terms of publicity or distribution, it is dominated by 20th Century Fox.

Orion Pictures is more familiar with the process of publicity and distribution, and perfects its own distribution and publicity channels.

As for the overseas promotion and release of the film!

With an investment of up to 130 million US dollars and the popularity of the summer sci-fi film "Independence Day", 20th Century Fox started the overseas promotion and distribution of the film almost at the same time.

This time Ryan did not propose any publicity suggestions, everything was in accordance with 20th Century Fox's previous publicity plans, such as putting up advertising posters, investing media resources, and so on.

Several main cast members have to accept interviews from newspapers or TV stations almost every day, and even participate in some popular variety shows on weekends.

In addition to participating in the promotion, Ryan also took time to edit several versions of the promotional video, focusing on Arnold Schwarzenegger and Charlize Theron as the selling point of the film promotion.

When Arnold Schwarzenegger was interviewed by the media, he was full of praise for the special effects and fighting scenes in the film. He said that this "Terminator 3" is far superior to the previous "Terminator 2", and will even change Hollywood action science fiction. The way the movie was shot.

Arnold-Schwarzenegger's influence is naturally unquestionable. Coupled with the fans accumulated in the first two "Terminator", many people are full of expectations for the release of "Terminator 3".

With two "Terminator" hits, "Terminator 3" has already received the support of a large number of audiences before it was released.

That's why 20th Century Fox agreed to invest a whopping $130 million.

Of course, five full years have passed since the release of the last "Terminator 2". For some new generation groups, the "Terminator" series of films is more or less unfamiliar.

This depends on the way of publicity to let the new generation understand the brilliance of the "Terminator" series of films, as well as the upcoming "Terminator 3".

For this reason, multiple TV stations in North America played the promotional trailer at the same time, and the short 30-second screen included multiple highlights.

For example, Arnold - Schwarzenegger's wild racing, Charlize - Theron's bullet time and gun skills and so on.

Although many shots just passed by in a flash, it still ignited the topic of "Terminator 3".

In Orion Films, Ryan asked people to set up a new propaganda department, relying on the existing Internet website and a number of university forums in the United States, as a new propaganda model.

"David, post more on the forum."

Ryan said to David Bryant, the director of the Internet publicity department: "Don't make the content too obvious. It should be told in the tone of ordinary audience netizens, not for people to see through at a glance. This is a publicity advertisement."

David Kobe nodded. He was used to the boss's sudden whims for a long time.

Many people in the company even knew that the boss' talent in publicity was hardly below the level of directing.

"Register a few more accounts, use different identities to post, guide the topic a little bit, don't worry." Ryan added.

To put it bluntly, this network propaganda department is the predecessor of the network troll army in the previous life.

In the United States in 1996, the Internet has quietly emerged.

In March, Yahoo was successfully listed, with a closing price of US$33 on the first day and a market value of US$800 million. It created a miracle of wealth, completely ignited the topic of the Internet, and caused a surge in Internet users.

Swift also manipulated funds to participate in this financial feast and made a fortune.

However, the Yahoo stock belonging to Ryan did not choose to sell it immediately, but was prepared to hold it for a long time.

Ryan is very clear that the wealth miracle created by Yahoo is only just beginning. In the previous life, the market value of Yahoo once exceeded US$125 billion, and the price per share hit a high of US$475.

Based on the calculations of relevant organizations, Internet users in the United States have reached 10% of the total population. According to the total population of 263 million in the United States, there are at least 26.3 million Internet users.

In fact, counting some illegal workers, overseas students, etc., there must be more than 26.3 million Internet users.

In other words, the US Internet era has arrived.

(I don’t know whether the data checked on Baidu is true or not.)

"Hollywood's Sexiest Female Stars Ranked..."

There are posts with similar titles on almost every forum on the Internet. Among them, the Yahoo website is directly promoted to the top. The advertisement price is so cheap that Ryan can't believe it.

The content of the post is very simple. First, I listed several famous female stars in Hollywood, such as Julia-Roberts, Nicole-Kidman, Monica-Belucci, Michelle-Pfeiffer, etc. are among them.

Then the topic changed, and Charlize Theron and "Terminator 3" were suddenly mentioned.

"In "Terminator 3", which will be released in December, in addition to the well-known Arnold Schwarzenegger, I have to talk about Charlize Theron. Her bullet time and gun fighting scenes are definitely a visual feast. , Many people who have watched the promotional video say that Charlize Theron's figure is simply perfect."

"Even through the screen, people can feel the full long legs. She completely uses her body to play out the **** and cold charm. She is definitely the best figure among Hollywood female stars~www.wuxiaspot. com~Welfare] Pay attention to the public.. account [Book Friends Base Camp], read books every day to draw cash/point coins!

"It is said that Charlize Theron is not wearing anything under the tight leather jacket, and that every inch of her skin is covered with lubricating fluid..."

Internet users in this period are obviously mainly male, and they can only use some special topics to attract people's attention.

Apparently, the topic of Charlize Theron's figure, naked body, and lubricating fluid has been welcomed by the vast majority of Internet users, and people continue to join the discussion.

Ryan did not blindly make people support Charlize-Theron, but made people choose to support other female stars in a targeted manner, and constantly refuted those who supported Charlize-Theron.

Ever since, the first batch of professional gangsters appeared on the Internet. The female stars who obviously supported her were extremely poor in figure and character, and they continued to support them crazily, and even broke out with the crowd who supported Charlize-Theron. Internet scolding war.

At this time, Ryan, who was the mastermind behind the scenes, was sitting in the office of Orion Films, brewing a large cup of wolfberry tea and taking a sip from time to time.

He felt a little regretful. At this time, there were not too many rotten women on the Internet, otherwise Arnold Schwarzenegger's figure could be used as another topic.

He has a deep understanding that female netizens are far more crazy than male netizens.

Twentieth Century Fox is also not idle, and keeps releasing promotional videos one after another.

One of the hottest promotional videos is not Arnold Schwarzenegger, nor Charlize Theron and Gun Art, but Bullet Time.

As if time stood still, easily dodging bullets that were approaching at high speed, it was like a dreamlike scene.

Almost all the media unanimously praised that this is a revolutionary special effect, and at the same time crowned "Terminator 3" as the most anticipated film in the Christmas schedule.

Many people watch the promotional video over and over again, just to be able to watch every detail of bullet time carefully.

People living in the 20s of the 21st century cannot imagine how shocking the appearance of bullet time would be to the media and the public in the mid-1990s.

The success of "The Matrix" in the previous life, the visual impact can be said to account for a large part of the factor, otherwise, the more and more complicated plots in the follow-up "The Matrix" series of films will make the audience turn away. step.

Not to mention the audience, many actors themselves don't know the plot in the film and what it is about.

Twentieth Century Fox took the opportunity to invest more publicity resources, and the publicity budget as high as 40 million US dollars~www.wuxiaspot.com~has gradually exerted a huge effect.

Several films that were originally released in early December have revised their release time, advancing the release time to around mid-November, and giving up the release in early December.

As a result, an embarrassing situation was created. From mid-November to the end of November, a large number of commercial films appeared in the North American film market.

There are Sony Pictures and Tom Cruise's "Mr. Sweetheart", Disney's "Ransom Storm", "101 Dalmatians", "Scream" jointly released by Dimension Pictures and Miramax Pictures, New Line Cinema's "Angel Michael" and Paramount's "First Strike in the Sky" and other films.

On the contrary, the Christmas schedule has become extremely deserted, with only a few films such as Paramount's "The Mentally Retarded and the Lost Men Playing in the United States" being released.

Many media exclaimed, because Ryan Gosling's new film was released, this will be the most deserted Christmas in North America, and those Hollywood film companies have rushed to release the film in November.

In fact, this is not the case at all. Most of the films here are originally scheduled to be released in November, and only a few have temporarily revised their release time.