Chapter 192: word of mouth and screen

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While the two were talking, Colette Singer, director of 20th Century Fox's distribution department, hurried in, holding a document bag in his hand.

"The survey data just calculated."

Colette-Singer paused, and continued: "The invited film critics agreed that the visual effects of "Terminator 3" are very exciting."

"In the next few days, they will discuss the innovations in the film on the newspaper column."

Critics!

Ryan interrupted him, saying, "Don't worry about the critics."

Twentieth Century Fox and Orion Films have already carried out public relations with some well-known film critics, so there is no need to worry about the word-of-mouth of film critics.

"Well, the critics really don't have to worry."

Colette-Singer shrugged, and said again: "The twenty-five reporters who were invited also agreed that "Terminator 3" is a classic film, completely comparable to "Jurassic Park". "

Hearing this, Ryan nodded. Compared with the word-of-mouth of film critics, the word-of-mouth of media reporters is much more real, and at most there is some flattery.

Of course, as for how it is written in the newspaper, that is another matter.

"Where are the audience reputation and theater company representatives?" Moritz-Berman asked the most critical thing.

Regardless of whether it is a film critic or a media reporter, in the face of "Terminator 3"'s publicity budget of up to 40 million US dollars, they can completely manipulate public opinion at will.

Therefore, the audience's word-of-mouth and the reaction of the theater company representatives are what everyone cares most about.

"A total of thirty-five viewers participated in the trial, including twenty-five male audiences and ten female audiences. Twenty-three of the former gave an a+ evaluation, two gave an a- evaluation, and nine of the latter gave For evaluations above a, only one person gave a + evaluation."

Colette-Singer took a deep breath, "According to the audience's age group, "Terminator 3" is the most popular among young audiences, and it is only the 30- to 40-year-old group."

Obviously, the current young people like "Terminator 3" very much.

As for the audience in their thirties to forties, they are fans accumulated from the first two "Terminator" series films.

"Next, Twentieth Century Fox and Orion Pictures need to increase their promotional efforts among young people."

Ryan was not surprised by this at all.

Young people are more receptive and prefer to pursue some visual effects.

These "Terminator 3" can be satisfied.

"What about theaters?"

Ryan thought for a moment and asked, "Does the theater company agree to increase the scale of screenings?"

20th Century Fox, Orion Films and a number of cinema companies initially set a screening scale of about 3,425 screens, which is quite a lot.

It's just that Ryan is not satisfied with the scale of the release.

"Representatives of a group of theater companies said that the scale of screenings can be appropriately increased." Colette-Singer had already prepared to say.

"I hope it can increase to more than 4,500 screens." Ryan said a very astonishing figure.

The more screens are screened and the higher the screening rate, the higher the box office of the film will be.

"4500 screens!"

Colette-Singer showed a bit of embarrassment on his face, and said: "It is difficult to start drawing with more than 4,500 screens on the first day of release, and it is expected to increase to about 4,000 screens at most."

"However, Emperor Entertainment and several other large theater companies stated that as long as the box office of "Terminator 3" on the first day meets expectations, the scale of film releases can be increased again on the rest day."

On the first day of "Independence Day", only 2,426 movie theaters opened. On the second day, a group of theater companies increased to 2,882 movie theaters, and then even increased to 2,977 movie theaters.

It is nothing more than the box office hit of "Independence Day", and a group of theater companies saw a profit.

Only then did the screening scale increase one after another.

"It is very in line with the practice of a group of theater companies."

"I believe that the first-day box office of "Terminator 3" will definitely exceed the expectations of the theater company." Ryan was somewhat helpless.

This is the case with North American theater companies. Once a film is a hit at the box office on the first day, the theater company will take the initiative to increase the number of screens and the filming rate without the need for urging by the film company or distribution company.

On the contrary, once the box office of the film is not satisfactory on the first day, the theater company will 100% reduce the number of screens and the rate of film scheduling on the second day.

With the end of the preview screening, the staff of 20th Century Fox and Orion Films, instead of relaxing, became even busier.

First, I negotiated with a group of theater companies to increase the scale of the screening, and finally increased it to 3,850 screens, which is still a short distance from the number of 4,500 screens.

Next, whether we can continue to increase the number of screens and the filming rate will depend on the film's first-day box office data and audience reputation.

Although it is not as good as "Black Super SWAT 2" in the previous life in 2002, it was screened on more than 6,000 screens in 3,560 movie theaters across the United States.

But in the current period of time, it is already considered a super-large-scale release, and 20th Century Fox and Orion Pictures are still negotiating with a number of theater companies, and it is expected to increase the number of screens on the day of the release.

At the same time, the large-scale publicity did not stop. Twentieth Century Fox, Orion Pictures and a group of North American media reached a publicity agreement to continuously hype about Arnold-Schwarzenegger, Charlize-Theron and bullet time, firearms and other topics.

On the Internet, Ryan once again increased the scale of publicity, created topics related to the film on various forums, and exposed some insider tidbits during the filming period to gain the attention of netizens.

"Gregory Hobright, I would like to ask you to meet this afternoon."

Back in Orion Films, Sofia Coppola held a piece of relevant data about "Saw 4", "He should have come to inquire about the rumors about temporarily freezing the filming plan of the "Saw" series."

Although Orion Pictures has not officially notified 20th Century Fox of its intention to temporarily freeze the filming plan of the "Chain Saw" series of films.

However, some rumors spread more or less.

"Reject it, I don't have time for now."

Ryan hesitated for a moment, and continued: "Just say that I don't have time to discuss the filming plan of the "Chain Saw" series of films right now, and let him come back after a while."

Even if Gregory Hoblit came here in person, nothing would change. He has already made up his mind to temporarily freeze the filming plan of the "Saw" series, and will not restart "Saw" for at least two to three years. "Shooting of the film series.

"By the way, isn't he cooperating with Paramount to prepare for the filming of "Level One Fear", why did he suddenly have time to pay attention to this!" He asked curiously.

"Primary Fear" is not an original screenplay, but an adaptation of the novel "rimalfear" written by William Deere.

Paramount gave a shooting budget of 30 million US dollars for this, which is already a very high investment for a horror film, even a sky-high price.

"Some high-level executives at Paramount, although somewhat skeptical of Gregory-Hobright's directing level, with the commercial success of "Chain Saw 4" and the popularity of the novel itself, they still give With a shooting budget of US$30 million~www.wuxiaspot.com~, it is estimated that he does not want Orion Pictures to officially announce the freeze of the filming of the "Saw" series at this time, which will affect his cooperation with Paramount. ’ said Sofia Coppola.

"A $30 million investment, and it's a horror movie." Ryan shook his head.

For a horror film, $30 million is too much, too much.

Generally speaking, horror films are synonymous with low cost. Let alone an investment of tens of millions of dollars, even an investment of 10 million dollars is a very high figure for a horror film.

The investment in several "Chain Saw" series films, the most one is only 15 million US dollars.

"Perhaps Paramount has other plans. After all, the novel itself is very well-known and has a group of loyal fans." Sofia Coppola thought for a while and said.

"A loyal fan?" Ryan smiled, "Sometimes, a loyal fan of an adaptation is like a double-edged sword."

Hearing the words "double-edged sword", Sophia Coppola nodded thoughtfully, agreeing with Ryan's words very much.

"Okay, let's not talk about this." Ryan shook his head and talked about the business.

"I'll let David contact the person in charge of Yahoo in a while to formulate a new publicity plan, and don't rely on 20th Century Fox for everything."

For a period of time, Orion Films has almost always assisted 20th Century Fox in the promotion and release of films.

Of course, there is no way to do this. Compared with 20th Century Fox's experience and channels in publicity and distribution, Orion Pictures is just a toddler.

Then we can only invest more in the Internet and future emerging media.