Chapter 21: continue

"so many people!"

Looking at the crowd in front of him, Carter Eisner frowned slightly, and he understood Jon Avenay's worries at this moment.

But considering the overall situation, it is impossible for Disney to easily have friction with 20th Century Fox, which is also a Hollywood giant.

However, the crowd in front of them is not the most worrying thing.

In contrast, if this is the case in most theaters throughout North America, every theater has a long queue to buy tickets, which is enough to explain the extraordinaryness of "The Blair Witch".

This film has become the hottest film in the North American film market at present, and it is not one of them.

It can even be said that it is the topic of most concern to the North American media and the public at present.

Fortunately, Carter-Eisner asked his assistant to book a ticket early in the morning, otherwise, I'm afraid he would have to make a trip today.

As the crowd entered the theater, Carter-Eisner chose a corner seat and sat down.

No way, he doesn't want to be recognized and appear on the front page of tomorrow's media.

Naturally, he didn't come here to simply watch a movie, but wanted to personally experience the popularity of "The Blair Witch", so as to formulate a release plan for "When a Man Loves a Woman".

"It seems that the publicity plan for "When a Man Loves a Woman" should be postponed for a while."

Looking at the auditorium with only a few empty seats in front of him, Carter-Eisner said softly to himself: "Perhaps it would be better to start promoting "When a Man Loves a Woman" after the deception in the film is exposed. Some."

Not to mention that it is the off-season of North American movies, even some commercial blockbusters released in summer, it is difficult to see the attendance rate in front of you.

However, he knew very well in his heart that even if "The Blair Witch" was eventually exposed, the topic of the film would not weaken, but would probably increase again, so that it would not be really forgotten by the media for a long time.

"On the first weekend, 100 theaters received a box office of 10.35 million U.S. dollars. Next, it was 3.7 million U.S. dollars on Monday, 4.1 million U.S. dollars on Tuesday, and 5.2 million U.S. dollars on Wednesday. The highest box office in a single show exceeded 44,000 U.S. dollars."

"It has to be said that this is a miracle, enough to be recorded in the annals of Hollywood history."

Carter-Eisner couldn't help but feel a bit of sourness. One can imagine the final income of 20th Century Fox, which is absolutely jaw-dropping.

In contrast, Disney has not improved in live-action movies, and the feature film animation market has also plummeted. In addition, the board of directors has always advocated the acquisition of ABC, the American Broadcasting Corporation, to transform it into a media group.

As a result, had to face financial problems.

ABC is the American Broadcasting Corporation. It is not a small company. It was first established in 1943. Until the 1970s, its ratings ranked among the top in the United States. It has 225 affiliated TV stations, 8 domestic TV stations, and 21 radio stations. It is one of the largest television networks in the United States.

Once the acquisition agreement is reached, Disney will pay tens of billions of dollars in funds, and it will bear huge debts for a long time.

"I hope "The Lion King" can meet expectations." Carter-Eisner looked at the screen preoccupied.

If we talk about live-action movies, it has always been the direction Disney wants to develop.

Then feature film animation is the guarantee for Disney's success.

Perhaps feature-length animation has shortcomings such as huge investment and long production time, but there is one thing that live-action movies cannot match, and that is peripheral income.

For a big-selling feature film animation, the box office revenue is only a small part of the profit, and peripheral revenue is the bulk.

Several large Hollywood film companies have their own characteristics. For example, 20th Century Fox has the support of News Corporation and is good at publicity and hype. Disney is unparalleled in the marketing and promotion of peripheral copyright channels.

"It's a pity that the relationship between Disney and George Lucas is mediocre, otherwise it might not be possible to become the distribution company of this film."

It is very difficult for Hollywood to truly keep it secret. At least Carter Eisner can learn through some information that the film in front of him was recommended by George Lucas to 20th Century Fox.

Unfortunately, as he said, the relationship between Disney and George Lucas is very ordinary, and even the relationship with most Hollywood producers, directors, and actors is very ordinary.

This point is far inferior to several other film companies.

When Carter-Eisner was thinking wildly, the film on the screen began to show, everything seemed very real, there was no production company logo, no producer, no director's signature, no actor's name, it seemed that this was a real movie. Selfie video.

But he is very clear that the film in front of him is a complete fraud, and it is not difficult for many Hollywood practitioners to see this.

However, the distributor of the film is 20th Century Fox, and these people chose to remain silent.

Looking at the shaking picture on the screen, Carter-Eisner couldn't help but twitch the corners of his mouth, and couldn't help cursing inwardly. The distribution department of 20th Century Fox is shameless, and the promotion line is too low. ethical bottom line.

"It seems that it is time to hold a regular meeting for members of the distribution department when we go back, and we must change the distribution promotion model."

Once this film is a big success, it will change the entire way of Hollywood promotion.

Compared with the propaganda method, the content of the film itself has almost no characteristics and is very plain.

It is precisely because of this plainness that people believe more in the authenticity of the incident itself, rather than an outright hoax.

"There's going to be a box office miracle this summer, a 20th Century Fox box office miracle."

According to years of experience in the industry, Carter-Eisner can easily judge that the final box office of this film will definitely not be 50 million US dollars, and may even exceed 80 million US dollars.

At the same time, he secretly breathed a sigh of relief. This film obviously cannot last for a long time. In at most two or three weeks, the fabricated hoax will be exposed.

The impact on Touchstone's upcoming "When a Man Loves a Woman" is limited.

In fact, as the screening scale of "The Blair Witch" continues to expand, some media and the public have already noticed something is wrong.

However, for the film, it has no practical impact. As long as the mainstream media has not exposed the matter, then there will be a steady stream of people entering the theater.

People who have watched "The Blair Witch" can be roughly divided into two types. One group thinks this is a real incident and is worried about the three missing college students.

The other is that they think they have seen through the deception in the film, and yell at them, thinking that they have been deceived like a fool.

Of course, none of this has anything to do with Ryan. He has been working **** the script for the past few days, and he has to go to the screenwriters guild almost every day or two, including the new script for the next film.

Regarding the behavior of occupying pits in advance, he has always been reluctant to think about it, and wrote down the successful cases in his previous life so as not to crash in the future.

Even if it really crashes, with a script from the Screenwriters Guild, it can be regarded as a creative crash at best, or it can be used as strong evidence to fight a lengthy lawsuit.

The box office of "The Blair Witch" broke out on Friday, continuing to occupy the top spot on this week's list with a box office score of 11.3 million US dollars.

On Saturday, the box office increased again. UU Reading www.uukanshu.com took in US$16.39 million from North America. On Sunday, it inevitably fell slightly, ending with US$12.5 million at the box office, ending the second weekend of screenings.

In the three days of the weekend, it won the second weekly box office championship with 40.19 million US dollars.

Combined with the box office results of the remaining four days of this week and the three days of last weekend, the North American box office of "The Blair Witch" has reached 67.74 million US dollars.

Only ten days to go!

Earned a box office of 67.74 million US dollars!

Not to mention all the distribution companies in Hollywood, even 20th Century Fox was stunned. They knew very well that the cost of filming was only 40,000 US dollars, maybe even less than 40,000 US dollars, but now it has achieved a box office record of 67.74 million US dollars. .

And, the overseas box office has not been counted.

The overseas box office is somewhat lower than that in North America, but its results are still high. In the first week, it was released in only a few countries and regions, and it earned tens of millions of dollars in box office.

Make 20th Century Fox's distribution department happy, but the box office ladder share that is signed is a bit of a headache, and it is likely to take millions of dollars from 20th Century Fox.

As the owner of the Star Brokerage Company, Helen's mood is also indescribable. Based on the box office trend of "The Blair Witch", at the end of next week at most, a director with a box office of more than 100 million US dollars will be born under her banner, as well as three male and female leading actors.

But what worries her is that once the incident is exposed, it will be better for Ryan, but the male and female protagonists in the film will surely usher in a bloodbath. disappear.

No film company or investor will like an actor who is hated by the entire North American media and the public, even if he has just starred in a film with a box office of over 100 million in North America.