Chapter 221: box office direction

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As the premiere of "The Sixth Sense" ended, more than 2,300 movie theaters in North America flooded into countless audiences.

"The Sixth Sense" easily took in $8.12 million at the box office on Friday.

For an unknown new director, such a first-day box office performance is enough to be regarded as very dazzling.

"The Sixth Sense"'s first-day opening results, in the entire spring file, are second only to the US$9.58 million box office of Universal Pictures' "Liar".

The former "The Sixth Sense" is only a spooky thriller film with an investment of only 35 million US dollars. Even if the cost of the entire film is included in the promotional budget, it does not exceed 60 million US dollars.

The latter "Liar Liar" is a comedy film, not only the investment cost of the film is far higher than "The Sixth Sense", the film stars Jim Carrey, who is also the most famous movie star in Hollywood at present, and the director is Tom Sadiak.

Tom Sadiak not only directed "Plane Detective", but also the famous "Fake God" in the future.

So there's nothing wrong with celebrating what The Sixth Sense achieved on its first day.

At the same time, "The Sixth Sense" has a pretty good reputation among audiences.

"This is an astonishing film. Underneath the seemingly unscary plot, there are the most frightening things hidden. People can't help but want to go into the movie theater again and relive it carefully."

"The plot is very novel, and the plot design is very ingenious, especially the turning point at the end of the film, which is even more eye-catching."

"The first feeling after watching it was not a thriller, but a desire to watch it again, the confrontation between Bruce Willis and Scarlett Johansson."

"The shocking acting skills and ingenious plot design all reveal the director's genius-like idea setting."

Through the audience who watched it on the first day, the topic of "The Sixth Sense" on the Internet quickly became a hot topic.

Many netizens said, "I saw dead people."

For a while, this sentence directly became the hottest word at the moment.

With the big sales of "Terminator 3", the release of "The Sixth Sense", the preparations for the crew of "Rush Hour" and so on.

Orion Films once again expanded its staff, and the office space suddenly became a little crowded. In desperation, they had to rent another entire floor.

Jon Fertimer even planned to buy an office building at the right time as the headquarters of Orion Films.

It was only temporarily suppressed by Ryan, and most of the funds are currently invested in the stock market by him, so it is impossible to spend tens of millions of dollars to buy an office building.

It is completely possible to wait until the Internet bubble bursts, take the opportunity to buy an office building at a low price, and move the Blue Sky Studio here, instead of now.

"According to the survey data obtained yesterday."

Jon Fertimer walked into the office and said excitedly: "Only a quarter of the audience of "The Sixth Sense" are young people under the age of 20, and more than one third are young people. Audiences over the age of 20, and the rest of the audience are almost all over the age of 30."

"Overall, the audience of "The Sixth Sense" is very broad, and female audiences account for a very high proportion."

Ryan nodded and said, "As long as it continues, "The Sixth Sense" will definitely succeed."

"By the way, what about online?"

"Very good." Jon Felthammer said confidently: "In terms of online promotion, Orion Films is far ahead of other Hollywood film companies, and can even influence public opinion on the entire Internet."

"Keep it going." Ryan also had a smile on his face.

The promotion of "The Sixth Sense" does not need to make too many arrangements at all. Those who have watched the film are the best publicity themselves.

There is no publicity that can compare to the word of mouth of the audience, that is, word of mouth.

"I won't be in Los Angeles for too long, I'll have to go back to New Zealand next week at most."

"So for many things, you can only contact Paramount and MGM." Ryan tapped the table with his fingers.

There is no need to worry about the cooperation with Paramount, but MGM is a bit of a headache.

"MGM has made it clear that it will not sell any property in the short term." Jon - Felthammer has already contacted MGM, but the result is not very satisfactory.

"Continue to contact MGM, and the price can be slightly increased." Regarding MGM, Ryan has no good solution.

In the previous life, New Line Cinema and Warner Brothers only obtained the global distribution rights of "The Lord of the Rings", while the global distribution rights of "The Hobbit" have always been in the hands of MGM.

In desperation, Warner Bros. could only jointly release three "The Hobbit" with MGM.

Jon Fertimer nodded in agreement, then turned and left the office.

"The Sixth Sense" had just come out, and he had a lot to deal with.

In just one day, the Internet propaganda department of Orion Films quickly posted ""I saw a dead person. "

This sentence has completely become a noun on the Internet.

At the same time, the audience rating of "The Sixth Sense" on IMDB was quickly changed to 9.2 points, which can be regarded as the first of its kind.

The audience scoring mechanism on IMDB is very simple to operate, and it is easy to brush up the audience ratings.

Not to mention the present, even in the previous life, it is impossible to completely eliminate the matter of brushing the ratings.

In addition, the comprehensive score of "The Sixth Sense" media is also as high as 8 points or more, thinking that this is a twisted ghost story, with the style of classic Hollywood movies, but with the novelty of modern movies.

For a film from a new director, this is already a very good reputation.

But what Ryan didn't expect was that the data compiled by some evaluation agencies left him speechless.

The audience score of "The Sixth Sense" was "A-", and it is expected that the North American box office will not be less than 100 million US dollars.

For any film with an investment of only 35 million US dollars, the North American box office revenue of 100 million US dollars will not only recover all investment costs, but also make a lot of money, which is a very good prediction.

However, Ryan is very skeptical about the standards of these evaluation agencies. The North American box office of "The Sixth Sense" is only 100 million US dollars?

What a joke!

The North American box office of the original "The Sixth Sense" reached 293 million U.S. dollars, which is about three times the 100 million U.S. dollars.

It won't take long for these rating agencies to discover that they underestimated The Sixth Sense's box office potential.

On Saturday, "The Sixth Sense" earned US$10.23 million in a single day, continuing to overwhelm the US$8.15 million of "Little Liar" that day, and firmly sat at the top of the single-day box office list.

On Sunday, "The Sixth Sense" once again earned $9.67 million in a single day, continuing to top the single-day box office list, while "Liar Liar" only earned $4.21 million.

In just three days, the North American box office of "The Sixth Sense" reached 28 million U.S. dollars, and will soon exceed 30 million U.S. dollars.

Paramount and Orion Pictures were once again able to increase the promotional scale of "The Sixth Sense", from the initial $15 million to $24 million.

A number of theater companies have also expanded the scale of film releases and the rate of film scheduling.

On the first working day, it still earned $5.23 million at the box office on Monday, $5.12 million on Tuesday, $5.02 million on Wednesday, and $5.11 million on Thursday.

The North American box office of the film reached 48.59 million US dollars.

The box office of "The Sixth Sense" dropped by an average of less than 4% in the four working days, and there was a small rebound.

This is a studio, not a weekend.

Countless media outlets were amazed by such an unreasonable box office trend. The Los Angeles Daily pointed out directly that the North American box office of "The Sixth Sense" could never be only $100 million.

Soon the media put forward different opinions, and "The Sixth Sense" is about to usher in a competitor on Friday.

"The Plague of Python" produced by Sony Pictures, with an investment of 45 million US dollars, is also a thriller film, which is expected to have a big impact on "The Sixth Sense".

However, the reality is not the same as the media imagined.

Friday ~www.wuxiaspot.com~ On that day, "The Sixth Sense" single-day box office once again exceeded 8 million US dollars, earning 8.01 million US dollars at the box office.

"The Plague of Python", which was released that day, only earned 4.5 million US dollars in a single day, which surprised many media.

On Saturday, the box office of "The Sixth Sense" did not fall but rose, earning US$11.25 million in a single day.

On the other hand, "The Calamity of Python", which was released on the second day, only earned US$5.65 million in a single day, which is not as good as the US$5.86 million of "Liargian", which was released for several weeks.

On Sunday, "The Sixth Sense" dropped only 20 percent to another $8.82 million.

The North American box office of the film reached 76.67 million U.S. dollars, and many forecasting agencies raised the box office forecast of "The Sixth Sense" directly from 100 million U.S. dollars to 200 million U.S. dollars at the box office.

On Sunday, "The Disaster of Anaconda" only had a box office of 4.23 million US dollars, and the box office performance in the first weekend was only 14.38 million US dollars, which was about 2 million US dollars less than the original version.