Chapter 248: giveaway
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Since rejecting the cooperation of 20th Century Fox, in just a few days, Orion Films encountered obstacles one after another. First, the scale of the screening of "Ice Age" was reduced to only 2,300 movie theaters.
The theater company stated that unless the release time is changed from early June to early May, the scale of "Ice Age" will continue to be reduced in the future.
In the end, only 2,000 movie theaters can be guaranteed, which is a full third less than the expected 3,000 movie theaters.
The explanation given by the theater company is very simple. "Mulan" produced by Disney also chooses to release in June during the summer. The theater company needs to give priority to ensuring the scale of "Mulan" release.
Compared with Orion Films, which has not yet released any animated feature films, theater companies will definitely choose Disney, and it is even impossible to refute.
I have to say that sometimes theater companies are very cheating.
Normally, elementary schools in North America usually start their holidays in early June and don’t start until the end of August. Therefore, as a 3D animation feature film, June and July are the best release dates.
For example, Disney's "Mulan" will be released on June 19.
Pixar's "A Bug's Life" and DreamWorks' "Prince of Egypt" are released in late November and early December, which are also student holidays.
In addition, in early May, there will also be "Clash of Heaven and Earth" jointly produced by DreamWorks and Paramount.
In this regard, Ryan did not say anything. It is not impossible to release it in early May. Anyway, 20th Century Fox chose to release it in March in the previous life.
Next, at the premiere of "Mr. and Mrs. Smith" on April 10, 20th Century Fox suddenly changed the plan temporarily and canceled a large number of invited guests, and the entire premiere became deserted.
It was nothing more than a chain reaction of refusal to cooperate. Ryan was very straightforward and directly chose to miss the premiere, and only let Sofia Coppola accompany Charlize Theron to attend.
The friction between Twentieth Century Fox and Ryan and Orion Films did not have any impact on the film's box office.
On the day of its release on Friday, it earned US$18.5 million from the North American box office market, US$19.85 million on Saturday, and US$15.32 million on Sunday.
In just three days, the North American box office of the film reached 53.5 million US dollars in the first weekend.
The first working day came, and after four days, it still earned a box office of 25.32 million US dollars. In the three days of the next weekend, it earned a box office of 31.56 million US dollars.
In less than ten days, the North American box office of the film officially exceeded 100 million, an astonishing $110 million.
Faced with such a box office figure, many executives and shareholders within 20th Century Fox expressed regret.
On the first day of the release of "Mr. and Mrs. Smith", Ryan asked Demi to personally watch every account expenditure of the film, and hired two third-party agencies as supervisors to guard against any small moves by 20th Century Fox.
As for overseas box office!
Ryan chose to give up very simply. The overseas distribution rights of the film are all in the hands of 20th Century Fox, and it is almost impossible to achieve effective supervision.
Even during the honeymoon period of cooperation between the two parties, 20th Century Fox will still play tricks on the overseas box office, just more or less.
Of course, Ryan didn't do nothing, and asked Daniel Green to find a private detective to go to England to investigate something.
News of the World, a newspaper owned by News Corp., the parent company of Twentieth Century Fox, reported the wiretapping incident.
This matter was aroused in the previous life, and the News Corporation was implicated, and even the entire British political party had a huge shock.
In addition to the above two things, it is not without good news. After a period of consideration, Nancy Utley decided to join Orion Pictures to take charge of the North American online distribution channel and videotape and disc distribution.
With the addition of Nancy Utley, Ryan suddenly felt a lot more relaxed, and focused on "Ice Age" and preparing new films.
"Chris agreed to advance the release date of "Ice Age" to May to avoid competition with Disney's "Mulan."
Speaking of this, Nancy-Utley suddenly became a little worried, "Twentieth Century Fox and Disney greeted many manufacturers and wanted to increase the production cost of "Ice Age" derivative products."
Most Hollywood film companies, except for Disney, rarely produce animated feature films, and almost always choose to license derivative products. Only Disney has a complete derivative product sales channel.
There are also closely cooperated doll manufacturers, as well as Disney towns and specialty stores.
It can be said that Disney is far ahead of all Hollywood studios in the sales channels of movie derivative products.
However, the sales model of Orion Films' derivative products is different from the above two methods. It first entrusts a third-party agency manufacturer to produce, and then signs a contract with the channel provider to distribute the goods.
Twentieth Century Fox and Disney have spotted exactly this.
"Don't worry about it." Ryan didn't bother to care about it at all.
Even if all the Hollywood studios are tied together, Orion Pictures is not afraid of competition in derivative products.
Ryan's attitude caused Nancy Utley to show hesitation, "I can try to contact some Mexican manufacturers, and the price may be cheaper."
Hearing this, Ryan smiled, got up and opened the safe in the office, took out a stack of documents from it, turned around and handed it to Nancy Utley, "Orion Films has a very close relationship with the co-producers, and the price is only One-sixth that of Mexican producers, and even lower."
Nancy-Utley flipped through the information in her hand, and the more she looked at it, the more shocked she became. The delivery time and price on it were unbelievable, "How is it possible?"
"It is impossible for any producer in North America to offer such a low price, not even in Europe or Latin America."
"It's not North America, Europe, or Latin America." Ryan knew better than anyone about the manufacturing capabilities across the Pacific Ocean in his previous life, "Don't worry, there won't be any problems. These manufacturers have very strict testing for export products, and This is not the first time we have worked together."
As has always been the case for producers across the Pacific, export goods are generally stricter than domestic standards.
Even after the previous several cooperations, many large producers on the other side of the Pacific Ocean expressed that as long as Orion Pictures agrees to sign a long-term cooperation agreement, they can lower the price appropriately.
For small commodities such as dolls, posters, key chains, and T-shirts, there is no difficulty for manufacturers on the other side of the Pacific
What's more, Orion Films is happy to give money, the price is much higher than the same product in China, and it is all in foreign exchange, so you can get an export tax rebate subsidy.
"Don't publicize this matter to the outside world." Ryan instructed.
The production channel of derivative products is one of the commercial secrets of Orion Films. Only a few people know the specific situation, and Sofia Coppola is in charge of it in many cases.
Let alone the late 1990s, even a few years later, Hollywood studios would rarely contact producers on the other side of the Pacific Ocean.
What follows, for a long time, will bring unimaginable and terrifying income to Orion Pictures.
To put it bluntly, it is a kind of information asymmetry.
In the previous life, many foreign trade companies started their business by relying on information asymmetry.
"No wonder." Nancy Utley murmured to herself. In the "Ice Age" publicity plan, there was a very weird activity.
Any underage audience can get a beautiful little doll with the movie ticket of the day, and couples can get two couples t-shirts or couple key chains printed with the characters of the film~www.wuxiaspot.com~The types of each small gift There are as many as ten varieties, and the audience can choose according to their own preferences.
It stands to reason that there should be a considerable fee, but according to the order price on the document, Orion Pictures only needs to pay a small amount of money to attract a large number of audiences to the cinema.
Don't underestimate this point. The gifts prepared by Orion Films are not only exquisite, but they are not for sale.
Whether it's underage groups or young couples, they often do crazy things for a small gift of little value, such as dolls and keychains.
Nancy Utley couldn't help but secretly startled, Orion Films is by no means as simple as it appears on the surface.
Even Jon Fertimer may not be very clear about some things.
In fact, the plan was set by Ryan himself, and it would even be rolled out in every major box office market.
Such as Germany, Japan, South Korea, the United Kingdom, France, Spain and other developed countries.
Countries and regions on the other side of the Pacific Ocean and Russia are not included.
This is not discrimination, but based on the price of movie tickets.
The price of an American movie ticket is generally around 8 dollars, and the cost of a gift is at most less than 3 cents, or even only about one cent.
For Orion Films, it will not damage the box office revenue of the film, but can play a publicity effect.
During the same period, the ticket price on the other side of the Pacific Ocean was only about one dollar (more than eight yuan), plus only about 30% of the box office share, each movie ticket Orion Films can earn at most three cents in revenue,
Even if the price of a gift is only one cent, it is equivalent to reducing the box office revenue by one-third.
(1 US dollar can be exchanged for about 8.3 yuan RMB)
