Chapter 267: "Mulan" released

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During the tense filming of "Inception" crew, Ryan has almost no time to pay attention to other things.

As the time came to mid-June, the traditional hand-painted animated feature film "Mulan" produced by Disney was released on the 19th, and the scale of its opening on the first day exceeded 3,000 movie theaters.

"Mulan" is a traditional hand-painted animation feature film carefully created by Disney after "The Lion King", and it can be regarded as a pinnacle work.

However, the three-day box office in the first weekend of the film only earned 20.56 million US dollars, ranking second in the weekly box office list.

It's not like "X-Files: Conquer the Future", which was released on the same day. It earned 30.12 million US dollars in the box office in the first three days, and won the first weekly box office championship.

The third-ranked movie is also produced by Disney, and the fourth-ranked "Ice Age" has been released for about a month, with a box office of 8.65 million US dollars in three days on weekends.

However, the word-of-mouth of "X-Files: Conquering the Future" is not very good. After watching it, many viewers complained that the plot is not as good as the original TV series. This is a very bad adaptation.

Some viewers even said that this is not a movie at all, but a sequel to the original TV series, and they should watch it at home instead of going to the cinema.

The word-of-mouth of "Mulan" is also not very good, and many people expressed disappointment, it does not look like an animated feature film produced by Disney.

Many media believe that compared with Pixar Animation Studios, Blue Sky Studios, and DreamWorks Animation Studios, it has continuously improved in technology and creativity.

Disney is gradually declining, away from mainstream Hollywood animated feature films.

Many parents would rather choose to take their children to watch "Ice Age", which has been released for more than a month, rather than choose to watch "Mulan".

"Can anyone tell me why?"

Disney CEO Michael Eisner ruthlessly threw out the box office data in his hand, glanced at the company executives on both sides, and finally fell on the director of "Mulan" Tony Bancroft.

"Disney, actually lost to a special effects studio?"

The predecessor of Blue Sky Studio was just a small special effects studio.

"Tony, tell me why this happened!" Michael Eisner's face was livid.

Starting from Donald Duck, Snow White, and Mickey Mouse, Disney has always been a leader in the field of animation, almost monopolizing the production and distribution of Hollywood feature films.

However, changes have taken place in recent years. First, the release of "Toy Story" by Pixar Animation Studios sounded the alarm for Disney and the hand-drawn animation feature film industry.

Then Blue Sky Studio's "Ice Age" was released, heralding the advent of the era of 3D animated feature films.

What's even more ridiculous is that the three major animation studios recognized by Hollywood actually exclude Disney.

Tony Bancroft opened his mouth and said in silence: "I admit that the three-day box office performance of "Mulan" in the first weekend is really not ideal."

"But as long as we continue to increase our publicity efforts, there shouldn't be any problem with the film's North American box office exceeding 100 million U.S. dollars."

The production cost of "Mulan" is as high as 70 million US dollars, plus Disney's 30 million US dollars promotional budget, the box office performance of 100 million US dollars in North America is obviously far from recovering the investment cost.

Before Michael Eisner could speak, someone couldn't help interrupting Tony Bancroft's continuation.

"enough!"

"Even if the North American box office of "Mulan" exceeds 100 million US dollars, it will not be able to recover the investment cost."

Stanley Gold took a deep look at Michael Eisner, "Someone has to be responsible for this."

"Disney's future cannot depend solely on its partnership with Pixar Animation Studios."

"And, on behalf of the board of directors, I would like to ask one thing."

"Why didn't Disney choose to make a 3D animated feature film!"

The board of directors will not care about what is a 3D animated feature film or a hand-painted animated feature film. What they need are benefits and Disney's revenue data.

For a while, all the senior managers on both sides of the meeting room were silent.

Michael Eisner's face turned ugly again, obviously the words were addressed to him.

Stanley-Gold not only represents himself, but also the opinions of all shareholders on the board of directors.

I'm afraid there are still some people who secretly contribute to the flames and want to set off a storm.

"Abandoning the traditional hand-drawn animated feature film rashly will shake the foundation of Disney."

Michael Eisner took a deep breath. "Is Disney still Disney without thousands of hand-drawn animators?"

Eisner's words made many people fall into deep thought.

There are more than one animation studio under Disney, and these employees add up to thousands.

These employees have always been Disney's most valuable asset.

Once they are all fired, not only will they need to pay a large severance fee, but also risk losing their dominance in traditional hand-drawn animated feature films.

Stanley-Gold was silent for a while, "Eisner, maybe you are right."

"But the board of directors needs to explain to a group of shareholders that Disney must make changes."

"We need to have our own 3D animated feature film."

The box office of "Mulan" and 3D animation film production technology have already affected Disney's stock price.

Right now, the board of directors hopes that Disney can abandon traditional hand-drawn animated feature film production and develop 3D animated feature films instead.

In this way, Michael Eisner's interests were touched.

"Disney, also cannot lose the capital on which it depends."

After speaking, Michael Eisner stood up directly and left the conference room with a cold expression.

Michael Eisner's tough attitude made Stanley Gold furious. With a clink, he threw the cup in front of him and almost roared, "Eisner!"

"Whether you like it or not, this matter must be explained to the board of directors."

In the next few days, Disney will stage the scene just now almost every day.

Until the three-day box office of "Mulan" came out the following weekend, it was only 15.23 million US dollars, which completely broke the silence.

Michael Eisner chose to make some compromises with the board of directors, and decided to gradually lay off the employees in the hand-painted animation studio in Burbank, and finally streamline the studio staff and turn to the production of 3D animated feature films.

Before the end of 2002, the Burbank hand-painted animation studio was completely closed, so as to fully enter the 3D animation feature film market.

The hand-drawn animation studio in Florida remains unchanged for the time being, and continues to produce hand-drawn animation business, focusing on low-cost traditional hand-drawn animation feature films.

The rest of the animation studios will be on the dismissal list in the future.

Ryan, who is far away in New Zealand, continues to participate in the filming of the crew

Right now, we are shooting an action scene, and we must master the shooting angle. Fortunately, Charlize-Theron is very proficient in fighting scenes, and basically has no problems.

Other actors, including Leonardo DiCaprio, chose stand-in actors, so after only two shots, Ryan called it through.

After the filming is over, the crew will have no action scenes in the next few days, so we can breathe a sigh of relief.

After looking at the shot just finished, Ryan felt quite satisfied, at least in terms of fighting, Charlize-Theron was trained by him.

At this time Sofia Coppola hurried over, her expression seemed a little anxious, as if there was something important.

"What happened?" Ryan asked a little puzzled.

Sofia Coppola didn't speak immediately, but handed over a newspaper, "Disney has decided to lay off some employees at the hand-painted animation studio in Burbank, and is preparing to shoot a 3D animated feature film."

Ryan took it over and took a look, without any surprise expression.

In the previous life, it was precisely because of Pixar Animation Studios, DreamWorks Animation Studios and Blue Sky Studios that they successively achieved great success in 3D animated feature films.

This forced Disney to lay off the employees at the hand-painted animation studio in Burbank, leaving only a small number of people to make 3D animated feature films.

"Disney intends to completely abandon traditional hand-drawn animated feature films?" Ryan asked curiously.

"The news from within Disney is that the box office of "Mulan" is not satisfactory, and Michael Eisner needs to make some compromises with the board of directors."

Sofia Coppola paused for a moment, and continued: "With Michael Eisner's tough style of acting, it is estimated that traditional hand-drawn animated feature films will not be completely abandoned in a short period of time, and only some superficial compromises will be made."

"In addition, Jon just called and plans to take the opportunity to recruit some people who were dismissed by Disney to set up the animation production department of Orion Pictures."

This is something that Jon Felthammer has always wanted to promote, but Ryan refused to merge Blue Sky Studios into Orion Pictures, but plans to merge DreamWorks Animation Studios in the future.

Ryan suddenly hesitated. The establishment of the animation production department of Orion Films has advantages and disadvantages.

In his previous life, he didn't have any experience in animation production, and he knew almost nothing about 3D animation production technology and full digital production technology~www.wuxiaspot.com~.

Once the animation production department of Orion Films is established, not only does it need to invest a lot of money, it is also a kind of adventure for the works produced in the future.

But right now is another good opportunity.

Even the staff dismissed by Disney are still elites in the Hollywood animation industry. As long as they adapt to 3D computer production technology, they may not be able to break out of the cocoon and be reborn like the previous Disney animation studio.

"It seems that I need to go back to Los Angeles." Ryan showed a determined look, "Book two tickets back to Los Angeles, and let Jon help me investigate a few people."

Next, Ryan called Emma Thomas over, temporarily handed over the crew to an assistant director, Christopher Nolan, and took a flight back to Los Angeles at night.

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