Chapter 284: mass publicity

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Without struggling for too long, Ryan chose to wait for a while for the time being.

Anyway, for a long time, no other film company will acquire MGM, and it will take time to collect funds from the stock market. . . . . . . . .

In the short term, it is impossible for him and Orion Pictures to spend billions of dollars to acquire MGM.

In the previous life, around 2005, a consortium headed by Sony Pictures successfully defeated Time Warner to acquire MGM.

Regardless of whether it is Sony Pictures or Time Warner, the original intention of the two to acquire MGM is for the film library.

The only difference is that Sony Pictures is an acquisition team formed with a consortium and chose to keep the MGM brand, while Time Warner intends to split MGM and continue to hold the MGM brand before May 1986. May Video Library.

Turner Broadcasting was acquired by Time Warner.

As the filming of "Blade Warrior" ended and the film entered post-production, it was already the end of December.

It can be said that the post-production time of "Blade Warrior" is very tight, and all post-production projects must be completed before mid-March.

Of course, the investment in "Blade Warrior" is only 35 million US dollars, and there are not many special effects production involved. More than two months are enough to complete the post-production of the film.

In mid-January, Ryan decided to increase the promotional budget of "Blade Warrior" from 35 million US dollars to 40 million US dollars directly, and edited a 25-second commercial video with Stephen Norrington, preparing to get Super Bowl to play on top.

Almost all of the newly added $5 million in promotional expenses was spent on the Super Bowl.

It's been a few years since Ryan's first Super Bowl ad, and then the Independence Day campaign again.

Now almost every top Hollywood commercial film will choose to spend huge sums of money to promote it on the Super Bowl.

It can be said that the Super Bowl is already the standard for measuring Hollywood's top commercial movies.

It can be seen from this that Orion Pictures attaches great importance to the release of "Blade Warrior".

It is impossible to edit too much content in a 25-second promotional short film, so the plot of the short film is very simple. Most of them are plots of blades driving motorcycles and hunting vampires everywhere, creating a brave justice warrior.

In addition to publicity, the most critical thing is the scale of the release of "Blade Warrior".

2,500 movie theaters are far from what Ryan expected; if possible, it is best to strive for a scale of more than 3,000 movie theaters.

At the same time, Orion Pictures has invested a lot of publicity expenses in North America, and the scale is comparable to some top commercial films.

"In addition to Batman and Superman, Marvel's superhero character Blade will soon appear on the big screen. For Marvel readers, this will be a moment worth celebrating."

"After many years, the blade has not only returned to the public, but also on the big screen. Our bravest fighters for justice will continue to hunt vampires and protect the living space of human beings."

In many media newspapers, magazines, TV stations, and Internet forums, almost at the same time, comic plots and news reports related to "Blade Warrior" poured out.

The plan of Orion Films is very simple. As a superhero film, the first thing "Blade Warrior" needs to do is to awaken the memory of the superhero of Marvel Comics among the North American public.

Perhaps in some overseas countries, the public is very unfamiliar with the blade.

But in North America, even if Blade is only a second- and third-tier superhero, he still has a lot of influence.

In the past few decades, Blade has undoubtedly been a very popular black superhero. At least in the eyes of the vast majority of blacks, the image of Blade was once one of the childhood fantasy objects.

Although Marvel Comics has been silent for too long, many superheroes who were popular in the past have been gradually forgotten.

However, as one of the two major comic companies in the United States, Marvel Comics even almost acquired DC Comics at one point, and there is absolutely no shortage of long-term accumulated readers.

Whether it is the upcoming "Blade Runner" or the upcoming "X-Men", Orion Pictures is preparing to use the plot in the comics to introduce each character in detail to meet the interests of these readers.

As the "Blade Warrior" promotional video appeared on the Super Bowl, a black leather jacket, a giant flame gun with invincible firepower, and an invincible whirlwind knife and the long sword on his back, always with a pair of sunglasses blade , the driver drove to destroy a gathering place of vampires.

"I did it."

Sitting in front of the TV, Wesley Snipes, the leading actor in the film, couldn't help but want to shout out excitedly. The character he played also appeared in the Super Bowl, becoming the first to appear in the Super Bowl Black starring above.

Wesley-Snipes is not only a black actor, but he has been very curious about Kung Fu since he was a child. He has received years of training, even fighting training. It is almost no difficulty for him to play Blade.

On the contrary, he is now a little worried about gains and losses. "Blade Warrior" is about to be released. Whether the box office can meet Orion's expectations of winning is not only related to Orion Pictures' next plan, but also his future development, and the other two "Blade Warrior" sequel films.

Suddenly, he thought that almost none of the films produced by Orion Films had failed for a period of time. Even "Rush Hour", which was not expected by anyone, had created a jaw-dropping box office.

On Internet forums, many netizens joked that the production of Orion Films must be a high-quality product, at least it can succeed in business.

Of course, every film cannot be recognized by everyone. Some people are looking forward to the release of "Rush Hour", while others complain that it is another disappointing film, just like "Batman and Robin".

Ryan will not expect everyone to like this film, but to awaken the memory of most public relations about the superhero characters of Marvel Comics, and strive to let most of them enter the cinema, which is enough to support the ticket sales of "Blade".

Even, you don't need to care about "Blade Warrior", but let the superheroes under Marvel Comics become widely circulated again.

As for cultivating new fans of comic characters, it is not yet time.

As the first Marvel superhero movie to be released, it is not the time to cultivate a new generation of movie fans. In addition to what I just said, I have to dispel some concerns, such as a number of theater companies.

The box office of "Batman and Robin" failed to meet expectations, and Warner Bros. chose to temporarily stop shooting sequels. The impact brought by it cannot be eliminated by Orion Pictures.

At the same time, for the films produced by Orion Films, a group of theater companies are willing to use a large number of screens for "Inception" in the intense summer file, and are unwilling to give "Blade Warrior" to the "Blade Warrior" in the off-season spring file. It has a screening scale of more than 2,500 movie theaters.

To put it bluntly, a group of theater companies are not optimistic about the prospect of this film's release.

For a film that will not bring benefits in the future, theater companies will never give too much resource support.

"Including the Emperor Cinemas, a group of theater companies only give a screening scale of 2,300 cinemas."

Nancy Utley, who had just rushed back from New York, seemed faintly tired, "The cinema company requested that unless Orion Films hold a trial screening in advance and get a good reputation from the audience, it will refuse to increase the scale of the film's release."

Ryan never refuses the trial screenings, "Notify the theater company that as long as the post-production of the film is over, several trial screenings can be held immediately. In addition, except for the necessary film critics, do not invite any online media, as for the audience group!"

"Try to invite some Marvel readers over."

Orion Films does not have much influence on traditional media, so it is better not to invite them, so as not to be maliciously smeared by some media.

As for online media and forums, the influence of Orion Films faintly exceeds that of the seven major Hollywood film companies.

Google has become the supplier of Yahoo's search engine. In just a few months, with the investment of Ryan and Orion Films; Google's search engine business has almost easily occupied more than half of the North American market.

For this reason, the search engine fee provided by Google is very low, and the page is clean ~ www.wuxiaspot.com ~ temporarily does not plan to provide advertising services related to search keywords.

However, as an investor of Google, Orion Films is naturally no longer among them, and can get a large number of advertising pages.

"Tell Marvel Comics to hurry up, don't care about market sales, and immediately launch a character comic about Blade."

Ryan thought for a while, and then said, "As for the traditional media, I will personally say hello to Time Warner."

With the cooperative relationship between Orion Cinema and Warner Bros., at least the news media and TV stations under Time Warner will maintain a more objective attitude.

Of course, in return, Orion Pictures will buy a large number of advertising positions.

Nancy-Utley nodded, as long as the test screenings are not bad, the theater company will definitely increase the scale of screenings appropriately.

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