Chapter 34: foreign language film

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Ryan has no intention of interfering with Netflix's operations and day-to-day business.

Even, unless it is related to Netflix's future development direction, he will not ask.

Of course, he must personally ask about things like online video sites, and solve some difficulties encountered by Netflix if necessary.

Among them, the authorization of film copyright and the copyright of film online broadcasting are related to Netflix's future development strategy.

The United States had a supplementary agreement on digital copyright as early as 1998. Any commercial Internet company that conducts online commercial operations on content including movies, American dramas, TV programs, and short films must pay a certain amount to the copyright owner or copyright company. license fee.

The payment of license fees can be divided into two types, one is a one-time buyout, and the other is apportioned to each transaction, and the copyright company can draw a percentage from Netflix's business.

However, what Ryan wants is not only a one-time buyout, but an exclusive buyout.

The main reason why Netflix made its own online dramas in the previous life was that with the increase in the number of video sites, a large number of videos can be watched on any small video site on the Internet, which makes the number of Netflix users continue to decrease.

In addition, there is the involvement of Hollywood giants.

In desperation, Netflix can only choose to take risks and make its own web series.

In this way, Netflix has the exclusive right to broadcast videos and has attracted a large number of users.

So Ryan plans to buy exclusive online rights.

From the beginning, Netflix has had its own exclusive online movies.

Don't underestimate this.

In the previous life, a bunch of video sites on the other side of the Pacific Ocean did not buy copyright at all, and no one would sue anyway. When the country began to pay attention to the copyright of film and television works, except for LeTV Video, the rest of the video sites were dumbfounded.

Since its establishment, LeTV Video has been an alternative among video websites, buying thousands of movie copyrights and tens of thousands of episodes of TV series copyrights in a short period of time.

If it wasn't for LeTV Video's failure, there would be no other video sites at all.

Now Ryan wants Netflix to become an alternative among North American video sites in the future, and arrange film online copyright in advance.

"In terms of film licensing, the copyright company and the film company said that as long as the price is reasonable, most of them can be properly licensed to Netflix."

Mark Randolph became serious and said, "However, there is a small problem with online copyright."

"What's the problem!" Ryan asked.

"Many Hollywood film companies refuse to sell online copyrights of films." Mark Randolph said helplessly, "However, they agreed to sign a long-term licensing agreement."

Nobody is a fool.

Hollywood studios attach far more importance to film copyright libraries than imagined.

Most Hollywood studios are reluctant to sell even a useless network rights.

After listening, Ryan felt that Mark Randolph had entered a misunderstanding, "Don't set your target on the first and second-tier Hollywood film companies."

"Compared to first- and second-tier Hollywood film companies, those second- and third-tier film companies, independent production companies, and TV program production companies are the targets of Netflix."

Most first- and second-tier Hollywood film companies have long-term development plans, and will not easily sell film copyrights for immediate benefits.

Even if it's just digital rights that are useless.

Those second- and third-tier film companies are different from independent film companies and TV program production companies.

These companies are small and might fail at any moment.

Of course, it is a fortune to make a fortune.

In addition, don't underestimate the small scale of these companies, and they own very few film copyrights.

But Linlin scattered together, is by no means a small sum.

Besides, Ryan also mentioned the TV production company.

In the future, what really attracts users to video sites is not movies, but popular online dramas.

"Also, don't just focus on Hollywood, take the long view."

Ryan said in a deep tone: "North America has a large number of ethnic minorities. Netflix can purchase a large number of overseas film online copyrights, and even set up a foreign language film rental area on the website."

"Divide these foreign language films in detail. For example, Chinese films can be divided into the other side of the Pacific Ocean, Xiangjiang, Wanwan, Malaysia, etc., while European films can be divided into British, German, French, Spanish, etc."

"Of course, it can also be divided by language." He added.

Minorities!

Foreign Language Movies!

Mark Randolph's eyes are getting more and more serious. In the past, Netflix's market was almost concentrated on young people, and minorities were not noticed.

According to Ryan's proposal, Netflix can completely attract a large number of minority users and users who like to watch foreign language movies.

"To do this, Netflix not only needs to fully optimize the website functions, but also needs the support of Orion Pictures."

Mark Randolph continued: "Use Orion Films' overseas distribution channels to obtain detailed information on overseas film companies."

"Yes." Ryan agreed directly.

It is nothing more than using the overseas channels of Orion Films to obtain the contact information of overseas film companies.

"The purchase of overseas film copyrights."

"It can be handed over to Orion Films." Ryan thought for a while, and simply let the overseas branch of Orion Films be responsible, so as not to let Netflix contact each overseas film company.

"What Netflix needs to do is to optimize the website functions as soon as possible, so that Orion Pictures will put the DVD on the shelves as soon as it gets the licensing agreement."

Next, the two talked for a while, about the details of website optimization.

In the next step, Netflix will first separate the Hong Kong films from the film library and set up a separate Hong Kong film film library for customers to choose and hire.

These films are Hong Kong film copyrights owned by Golden Harvest.

In addition, Ryan agreed to ask someone to inform Golden Harvest to buy as many copyrights as possible in the shortest possible time.

At this time, the copyright of Chinese-language films is not worth much at all, and even the copyright of DVD disc distribution cannot be sold at a price.

There is no way around this, as pirated DVDs are flooding the market in almost all Chinese-speaking countries and regions, and not many people will buy genuine ones.

Even in a few years, the copyright of a movie on the other side of the Pacific Ocean will only cost tens of thousands of dollars, while the price of a TV series will range from a few hundred dollars per episode to thousands of dollars per episode.

Converted into US dollars ~ www.wuxiaspot.com ~ is simply the price of cabbage.

It is estimated that if the settlement is converted into US dollars, the price will be much lower.

It's worth it, even to expand Netflix's library.

Besides, it can be used as a trump card to counter Blockbuster in the future.

Blockbuster has almost monopolized the DVD rental market in North America, so naturally it will not be so honest.

Blockbuster will put some empty boxes of movies on the shelves to attract customers' appetite.

For example, in rental stores in some ethnic minority areas, some empty boxes of popular foreign language films are placed on the shelves.

In this way, some ethnic minorities can be attracted to keep coming to inquire, and in the process of inquiring, many people will choose to rent some other films to go back.

In fact, Blockbuster has not obtained the copyright of these films at all, and whether users can rent these films in the future can only be unknown.

Ryan checked the time and greeted Mark Randolph to leave the Netflix headquarters and head to the Hilton Hotel.