Chapter 437: contradiction
"Special Forces: The Rise of Cobra", which was released in March, has been released for more than a month, and it has long passed its hit period. The cumulative box office in North America reached 175 million US dollars, and the overseas box office reached 135 million US dollars.
The film grossed $310 million worldwide.
A bit taller than the original.
With the investment cost of "Special Forces: The Rise of Cobra", Orion Pictures' first commercial film released this year has been a success.
"The Mummy Returns", which was released a week later, also achieved very dazzling box office results.
In the three days of the first weekend, it earned 68.13 million US dollars at the box office, which is much higher than the 65.83 million US dollars in the first weekend of "Special Forces: Rise of Cobra".
The release of "The Mummy Returns" brought a big impact to "Special Forces: Rise of Cobra".
However, Orion Pictures and Universal Pictures are relatively restrained, and there is no fierce competition.
First of all, the themes of the two films are different. "Special Forces: Rise of Cobra" is an action film, and "The Mummy Returns" is an epic film.
The release of two large commercial films at the same time is not the scariest.
The scary thing is that both films have the same subject matter.
Secondly, "Special Forces: The Rise of Cobra" is a promotional film for the Pentagon and the military, and Universal Pictures will not deliberately discredit it.
Ryan was back in Los Angeles on the eve of the release of The Lord of the Rings: The Knight of the Two Towers.
"How's the preparation for the premiere?"
Ryan came to Orion Films, concerned about the release of "The Lord of the Rings: The Knight of the Two Towers".
"Basically everything is ready, and the rest is waiting for the premiere on Thursday."
David Bryant, director of the publicity department, first said: "With the global box office hit of "The Lord of the Rings: The Fellowship of the Ring", the promotion of "The Lord of the Rings: The Two Towers" is very smooth."
For the last "Lord of the Rings: The Fellowship of the Ring", Orion Pictures invested more than 80 million US dollars in promotional expenses.
The promotional cost of "The Lord of the Rings: The Knight of the Two Towers" is only about half of that of the previous "Lord of the Rings: The Fellowship of the Ring", but the scale of the promotion is not small at all.
That's the benefit of The Lord of the Rings: The Fellowship of the Ring's global box-office success.
"Where's the cinema!" Ryan asked again.
"At least 3,800 movie theaters." Gregory, director of the theater company's distribution department, said: "The theater company is very active in the release of "The Lord of the Rings: The Two Towers."
Movie theater companies can also earn a lot of money if the film sells well.
What's more, as the second part of the trilogy, "The Lord of the Rings: The Knight of the Two Towers" has received the expectations of countless audiences, and theater companies will naturally invest a lot of resources.
"Nancy!"
Ryan nodded, then glanced at Nancy-Utley, and said, "Remember to be more conspicuous for Netflix's advertising position, and you must greet the media in advance."
"Jack has already greeted the media reporters who accepted the invitation." Nancy Utley had already asked people to prepare in advance, "In the report of the next day, try to mention Netflix's online DVD rental business."
Ryan's intentions are very obvious, with the premiere of "The Lord of the Rings: The Two Towers" to increase Netflix's exposure.
Even on the personal website of "The Lord of the Rings: The Trooper of the Two Towers", a link to the Netflix website was deliberately added.
In less than three days, Netflix has increased the number of user registrations by more than 100,000.
The trailer message boards were almost flooded with Netflix's name.
"Unexpectedly, Netflix was acquired by Orion Pictures, which is really surprising news."
"No wonder, a lot of movies have suddenly been added to the Netflix website, and many of them are formerly produced by Orion Films and MGM."
""The Lord of the Rings: The Knight of the Two Towers" is released, and Netflix has fully optimized its website. This will be the happiest summer for movie fans."
"Can someone tell me what Netflix is?"
The upcoming release of "The Lord of the Rings: The Knight of the Two Towers" and Netflix's comprehensive optimization of the website have excited many young viewers.
Of course, some people don't know what Netflix is.
"What date is "Shrek" going to be released!"
After the meeting was over, and back in the office, Ryan suddenly asked about "Shrek".
This is a collaborative project between Orion Pictures and DreamWorks Animation Studios.
Orion Films owns half of the investment in the film and is responsible for the overseas distribution of the film.
"May 16th."
Sofia Coppola thought for a moment and said, "This is the release time set by DreamWorks, so we don't have much to say."
While talking, Sofia Coppola poured a cup of coffee, sat down and said, "However, this is a 3D animated feature film and will not affect "The Lord of the Rings: The Knight of the Two Towers."
The North American release of the film is handled by DreamWorks, and Orion Pictures has no right to decide.
"Jeffrey Katzenberg, did he react!" Ryan asked, looking away from the window.
"I'm not sure." Sofia Coppola took a sip of coffee, "However, the conflict among the three giants of DreamWorks has already reached the point where it cannot be eased."
"Some time ago, Jeffrey Katzenberg proposed to spin off DreamWorks Animation Studio and list it on NASDAQ alone."
There was a look of weirdness on her face, and she continued: "David Geffen made it clear that he refused."
The main business scope of DreamWorks can be roughly divided into three parts.
Among them, the live-action film business is in charge of Stephen Spielberg.
The performance of this part has been good and bad, and it is far from being as successful as outsiders see.
David Geffen is in charge of the music recording business, which has almost been vetoed by DreamWorks executives.
Not only did he have no prospect of profit, but he continued to lose a large amount of money.
The remaining DreamWorks Animation studio, headed by Jeffrey Katzenberg, is the only consistently profitable DreamWorks business.
Although not every animated feature film ~www.wuxiaspot.com~ produced by DreamWorks Animation Studio can make a bold box office, at least it can achieve commercial success.
As a result, Jeffrey Katzenberg naturally did not want to stay at DreamWorks.
He wants to find a film company with global distribution channels to cooperate with.
"This is good news for us." Ryan had a smile on his lips, "see Jeffrey Katzenberg sometime."
Sofia Coppola asked curiously: "You plan to buy DreamWorks Animation Studio!"
"If there is a chance." Ryan said very naturally: "Buying DreamWorks Animation Studio can increase Orion Pictures' ability in the production of animated feature films."
"What about the animation production departments of Blue Sky Studios and Orion Films!" Sofia Coppola shrugged and reminded, "Not counting "Shrek", Orion Films already has two 3D animation feature film projects. "
"Robot Adventure" produced by Blue Sky Studios will probably be released next year.
"Rapunzel" is in production.
However, Ryan felt dissatisfied. To replace Disney's position in the animated feature film market, only a blue sky studio is not enough.
Orion's animated feature film production department is an unknown.
The best option is to buy DreamWorks Animation Studios and Pixar Animation Studios.
It can be said that Marvel Pictures' superhero films and 3D animation scenes are the strategic development direction of Orion Pictures in the future.
Ryan cannot be omniscient, and one day he will choose to retreat into the background.
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