Chapter 45: new ideas

The income of Hollywood film companies is not fixed, but has been changing. More than a decade ago, video recorders were not popular in North America, and the box office income of films was the main profit.

However, by the end of the 1980s, the income from offline distribution of videotapes had risen sharply, reaching about 30% of the income of producers, making the proportion of videotape distribution more and more important.

For example, for "Forrest Gump" released in the summer, the box office in North America was 320 million U.S. dollars. Calculated according to the above ratio, the income from offline video distribution rights alone can bring about 100 million U.S. dollars to Paramount. .

However, compared to the peripheral income of "The Lion King", "Forrest Gump" is much weaker.

As we all know, the peripheral revenue of each animated feature film is a frighteningly high proportion, and Disney, the film distributor, is a film company with the most complete channel of derivative products in Hollywood, and there is no one.

Since "The Lion King" was released on June 15th, it has been called one of the greatest animated feature films by the North American media. Disney is about to usher in a new rise. Even Swift made a special phone call, It is recommended to buy Disney stock.

However, Ryan flatly rejected Swift's proposal.

He knows all too well that this is by no means the rise of Disney, even if hand-drawn animated feature films have reached their pinnacle.

But next, hand-drawn animated features will inevitably go into decline.

If it weren't for the rise of Pixar Animation Studios and leading the trend of 3D animation, I'm afraid Disney will be in a slump.

Not to mention, Disney will buy ABC at a sky-high price next. The purchase price of 19 billion US dollars will put Disney on a high debt and almost breathless.

It is conceivable that holding Disney stocks now is obviously not a good choice.

As time slowly approached August, the focus of the North American media's attention gradually shifted, and "The Blair Witch" had long been forgotten.

At this time, some movie theater halls, as well as video rental stores, began to gradually appear "Chain Saw" promotional posters.

Almost everyone, as long as they walk into a movie theater or a video rental store, they will see a promotional poster for "Chain Saw", some movie theaters in the city center, and a promotional short film.

It is slightly different from the propaganda pictures on newspapers, TV stations, and magazines, and it is much bloodier.

Regardless of the promotional posters or promotional short films, Ryan specially edited out some horror and **** scenes.

With the horror and **** pictures, it has attracted some attention.

These promotional posters were all paid out of Ryan's own pocket, and it cost nearly half a million dollars.

In Hollywood, it is not uncommon for directors and leading actors to pay for publicity out of their own pockets. Many directors and actors who want to win awards will do this, and they want to increase their social status.

Otherwise, according to Fox Searchlight Pictures' publicity plan, how effective it will be in the end, only God knows.

Generally speaking, the promotional expenses of Hollywood commercial blockbusters range from 30% to 50% of the production cost, while the promotional expenses of independent films are about 10% of the production cost.

The US$200,000 publicity fee is already slightly higher than the publicity fee for ordinary independent films.

And that's not counting the part Ryan paid out of his own pocket.

But Ryan is very clear that the promotion of "Chain Saw" is still not enough, and it is difficult for Fox Searchlight Pictures to increase the promotion cost again before it has achieved enough box office.

Even if Fox Searchlight agrees, I'm afraid 20th Century Fox's distribution department will not agree.

Even the current publicity expenses are due to the box office of his last film.

Otherwise, if you want a large-scale release on the first day, don't even think about it.

As the time draws near, Ryan is inevitably a little worried. Even if he pays part of the publicity expenses out of his own pocket, the results of the first day of large-scale screenings may not be too ideal, and it is likely to affect the scale of subsequent screenings.

However, Ryan was not idle. In addition to writing the next script, Helen also asked Helen to contact the landlord to buy the apartment and sign a promotion agreement at the same time.

The success of a film, in addition to its content, is the most important thing than publicity.

Apparently the former murder scene, and rumors of being cursed by a witch, is a very good publicity selling point.

To achieve the ideal publicity effect, he can only take a slant at the right time.

In fact, to put it bluntly, it was still a matter of money. How could there be enough funds to bypass Fox Searchlight Pictures and 20th Century Fox and hire a marketing team in person.

Seeing that there were only a few days left before the release date, Ryan finally couldn't stand it any longer, and set off to the Star Brokerage Company to discuss the publicity plan with Helen.

"The publicity plan formulated by Fox Searchlight Pictures is too conservative, which is not what I want."

"They ignore the importance of publicity." Ryan declined the coffee.

"Helen, do you know someone who is absolutely reliable and has no connection with Hollywood!"

Evidently he did not know such a man himself.

Helen frowned, her expression became very serious, and she said, "What do you want to do!"

"When a horror movie is released, UU Reading www.uukanshu.com will inevitably have some unexpected situations, such as being overly frightened." Ryan pondered for a while, and finally expressed his thoughts.

Scared too much!

To be precise, the audience was overly frightened and even fainted, artificially creating a publicity point to attract media coverage.

"It seems that I need to remind you that these things are not something a director can ask."

"Remember my words, don't ask these questions." Helen's expression was extremely serious.

Ryan nodded lightly. If it was not a last resort, he would naturally not ask about these matters. Otherwise, once the media finds out, it will cause a lot of negative news.

"I'm going to move out of the apartment this afternoon." After speaking, he got up and left the office.

What happened next has nothing to do with him.

In the afternoon, he moved to live in a small hotel.

It wasn't until three days before the release that newspapers and TV stations reported on "Chain Saw" on a large scale.

Nancy Utley knew very well that the mere US$200,000 publicity fee was too little, so she could only focus on the three days before the release of "Saw" and start large-scale publicity.

Some expenses were even temporarily increased, and at the same time, the expenses for posting publicity posters were moved to newspapers and TV stations.

There are only three days, which is a little short. Most of the films start large-scale promotion two or three weeks in advance.

However, there is no way out of this. The publicity cost of "Saw" is pitifully low. In the early stage, Ryan paid out of his own pocket to put up promotional posters, and finally decided on such a publicity plan.

As long as the box office of "Chain Saw" meets expectations within three days of the weekend, she can then apply for more promotional expenses.