Chapter 448: U.K.

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Washington's declaration of war on Afghanistan obviously aggravated the setback of the US economy, and even spread the scope to the whole world.

The sadness of the people has also shifted from the 9/11 terrorist attack to the war.

But no matter what, life and work must continue.

As soon as he returned to Los Angeles, Ryan met with Swift and explicitly rejected his plan to invest in the crude oil futures market in the short term.

Compared with investing in crude oil futures with huge risks, it is better to buy more Apple stocks. This is an investment that is sure to make a profit.

In addition, the shadow brought by the war did not affect the publicity plan of "Spider-Man".

And just as Ryan expected, in early November, the North American box office market gradually began to improve.

On November 2, the 3D animation feature film "Monsters, Inc" produced by Pixar Animation Studios was released, and it earned a box office of 62.57 million US dollars in three days in the first weekend.

It is enough to show that the impact of the 911 incident has gradually passed.

At the same time, promotional posters and trailers for "Spider-Man" can be seen all over North America.

"With great power comes great responsibility"

Almost got the sympathy of countless people.

To this end, Orion Pictures has spent tens of millions of dollars in publicity budget, second only to the scale of the publicity of "Lord of the Rings: Fellowship of the Ring".

However, this isn't the first time Spider-Man has been brought to the silver screen.

As early as 1969, Donald Coote made an unauthorized "Spider-Man" short film, bringing Spider-Man to the big screen for the first time.

In 1977, Spider-Man was put on the screen again by Columbia Pictures, namely "Spider-Man's Counterattack" and "Spider-Man: Challenge of the Dragon".

There is also a Japanese film company in 1978, which also brought Spider-Man to the screen.

In addition, there are some TV series, cartoons and so on about Spiderman.

However, any Hollywood person and veteran movie fan, as well as fans of the original Spider-Man comics, know one thing.

This upcoming "Spider-Man" can be said to be completely different from the old movies before.

The producers of the film, Orion Pictures and Marvel Pictures, made no secret of their ambitions for the "Spider-Man" project.

Of course, the publicity and release of "Spider-Man" has not been smooth sailing.

There was no small trouble in England.

"Michael, we're out of time."

In the conference room of Orion Films, Ryan sat at the head of the conference table and said without hesitation: "Since the British Film Classification Committee insists on the rating of the "Spider-Man" movie."

"Then we can only postpone the release of the film in the UK."

The British Board of Film Classification gave "Spider-Man" a rating of 15, suitable for adults aged 15 and over.

In contrast, the American Motion Picture Association is much more talkative, only giving a PG-13 rating, and children under the age of 13 need to be accompanied by their parents to watch.

"The British Board of Film Classification is in a bit of trouble."

Michael Kuhn showed a helpless look, "The original rating was 12."

"However, the rating of 12 has caused a lot of controversy in the media. So under pressure, the British Film Classification Board temporarily changed the rating of the film."

"There seems to be a shadow of News Corporation in it." Avi-Allard reminded.

Ryan frowned. He remembered the rating of "Spider-Man" in his previous life. It seemed that there was a lot of trouble in the UK, and Sony Pictures even chose to re-release it.

"Postpone the release of "Spider-Man" in the UK by a week after it finishes."

He paused for a moment, "As long as the film sells well at the North American box office in the first weekend, someone will naturally help us solve the problem of rating."

Based on the three-day box office performance of the original "Spider-Man" in the first weekend in North America, there is no need for Orion Pictures to come forward, and a group of British theater companies will rush to help solve the film's classification issue.

As for News Corporation!

It is also impossible to stop a group of British cinema companies from making money.

What's more, there are many shareholders behind the British theater chains, including members of the royal family and aristocrats.

"No problem." Michael Kuhn nodded.

In the end, Ryan looked at Avi-Arad and said slowly: "If the box office of the movie meets our expectations, then Marvel Comics needs to release the "The Amazing Spider-Man" comic immediately to cooperate with the follow-up publicity plan."

The original The Amazing Spider-Man comic was published in January 2000.

But at the moment, Marvel Comics has not published the "Amazing Spider-Man" comics, but is focusing on the "X-Men" comics.

Avi-Allard's eyes lit up when he heard Ryan advance "The Amazing Spider-Man", "I will urge Marvel Comics."

The "Amazing Spider-Man" comics published by Marvel Comics can not only use "Spider-Man" to sell well at the box office, but also usher in a sales peak.

More importantly, the launch of the "Amazing Spider-Man" comics marks the development plan for the follow-up "Spider-Man" film.

In fact, Marvel Comics began to publish a new "Spider-Man" comic a few months ago to cooperate with Orion Pictures' promotion and sell it as a derivative product of the film.

It's just that it's not The Amazing Spider-Man that Ryan wanted.

In addition, so far, most of the derivative products of "Spider-Man" have been delivered, such as Spider-Man dolls, key chains, T-shirts, toys, etc., as well as a small amount of accessories such as Iron Man, Captain America, and Black Widow. .

The remaining small part will be shipped in place before the film is released.

The profit channels of superhero movies are not only box office and DVD copyright, TV copyright, comic income, but also various peripheral products.

The original "Spider-Man" only relied on the sales of TV copyrights and peripheral products, and Sony Pictures recovered all its investment.

It can be seen how terrifying the profit brought by this film is.

This is why Ryan attaches great importance to the superhero film project.

At the end of the meeting, Michael Kuhn began to inform the British branch to postpone the release time of "Spider-Man" from November 23 to November 30.

Nancy Utley and Kevin Fitch continued to negotiate with a number of North American theater companies, trying to get more screens and film schedules.

In addition, the Chinese Theater in Los Angeles is also under intense arrangement, and a series of superhero dolls belonging to Marvel Comics are erected outside the theater.

From a distance, it is extremely spectacular.

This also led to a temporary increase in the promotional budget of "Spider-Man".

The rent of the Chinese Theater in Los Angeles is not cheap. Excluding various decoration and labor costs, it is as high as more than 1.5 million US dollars.

Even if you look at the whole of Hollywood, only a very small number of large-scale commercial films will choose to hold their premieres in Chinese theaters.

During this period of time, Ryan has also not been idle, working with Digital Domain, Industrial Light & Magic, and Weta Studios to produce special effects for the film "Spider-Man 2".

The production cost of "Spider-Man 1" reached 140 million US dollars, and the production cost of "Spider-Man 2" will definitely increase a lot.

According to Ryan's estimate, the production cost of "Spider-Man 2" will reach more than 160 million US dollars, and the production cost of the third part will increase a lot.

Except for inflation reasons, the surplus is almost all added to the production of special effects.

In addition, the various promotional work of the film has entered the most critical moment.

At the beginning of November, on the eve of the film's release, any website on the Internet can see the link and promotional pictures of "Spider-Man"'s personal website.

The film stars Tobey Maguire, Natalie Portman, and James Franco, and they frequently appear on popular variety shows.

All in all, for the release of "Spider-Man", Orion Pictures has exhausted all kinds of publicity means, from online newspapers, magazines, TV stations, radio, outdoor billboards, to publicity and marketing activities on the Internet, etc.

To put it bluntly ~www.wuxiaspot.com~ The scale of the promotion of Spider-Man is enough to make most Hollywood film companies dumbfounded.

For a film with a production cost of 140 million US dollars, Orion Pictures actually set out a promotional budget of 75 million US dollars.

You must know that the production cost of "Independence Day", which was a global hit in the past few years, was only 75 million U.S. dollars.

Now it is only the promotional budget of "Spider-Man", and Orion Pictures has paid out 75 million US dollars.

In fact, Ryan's idea is very simple, to create momentum for "Spider-Man", Marvel Studios, and even the next superhero film shooting plan.

He is very clear that the prerequisite for any film to sell well is inseparable from publicity.

Without the support of massive promotional funds, "Spider-Man" could not easily succeed.

So Ryan set the promotional budget for "Spider-Man" to $75 million.

The success of the first "Spider-Man" is not only related to the next two sequel films, but also a key step in the superhero film plan of Orion Pictures and Marvel Pictures.

As long as this "Spider-Man" succeeds.

Then Marvel Pictures can gradually get on the right track, and even start preparing for the Avengers plan.

It can be said that Ryan is under tremendous pressure now.

However, the time gradually came to mid-November, and the premiere of "Spider-Man" officially kicked off, which attracted the attention of a large number of media and movie fans.

In addition, the number of openings of "Spider-Man" in North American theaters broke the record again, and it got 3,950 movie theaters on the day of its premiere.