Chapter 444: The inside story of endorsement!

Qiao Qiao said that every time Lu Qier participates in activities or recording programs, he will announce the event location one day in advance, and select fans according to his discretion. On the one hand, he will satisfy the mood of fanatic fans to see idols, on the other hand, it is convenient to control the number of people. In order to achieve peace of activity.

In view of Lu Qier’s popularity in the United States, Jojo’s first scheduled event was to record an interview with the largest TV station in the United States to promote Lu Qier’s new album.

From the hotel to the TV station, about an hour's drive, Jojo and Xiao Zheng were accompanied by Lu Qier's car. There was a black car in front and five cars in the rear to form a huge defending team.

"This is our first interview with the United States. Qier, your attitude must be serious. Lest you be ruthless by the unscrupulous media." On the car, Qiao Qiao browsed the interview content while licking Lu Qier.

"Yeah. I know." Lu Qier nodded. As the first battleground for her popularity, Lu Qier naturally attaches great importance to the US market. Even her album sales are from the United States. If she offends the US market, her album sales will plummet and it will be difficult to break the sales legend of the previous album.

In fact, Lu Qier as a new generation of music in the world, whether it is the image temperament, or the ever-changing style, is destined to become a new generation of superstars who are popular with the music world. Compared with the United States, which protects copyright, China’s booming Internet, coupled with weak copyright awareness, has lost its record sales at the end of the century and the beginning of this century, and it’s not a profit. Come back. Therefore, as a red star, the US market will be the largest sales area for Lu Qier's new album. Rather than being popular, there are many fans in China.

The two reviewed the interview content, and Xiao Zheng, who had never been able to sit still, had a rare silence. The line of sight calmly aimed out the window. I don't know what I am thinking about.

"Xiao Zheng, what are you thinking about?" Lu Qier repeatedly shouted Xiao Zheng three voices did not get a response, could not help but gently pushed Xiao Zheng, complained.

"Nothing." Xiao Zheng gradually returned to God and ordered a flue. "Is the interview finished?"

"Yeah." Lu Qier nodded. "There are old models. There is nothing to see."

"Be careful." Xiao Zheng smiled. “I heard that the media likes to surprise others, ask questions that are not on the interview, and set a trap for the guests.”

"Do you believe this?" Lu Qier grinned. "The so-called media is not surprising. In fact, many times the requirements are taken by the stars."

"These stars have problems?" Xiao Zheng asked with an eyebrow. "Do you add yourself to yourself?"

When Joe Joe saw Xiao Zheng asking such a simple question, he couldn’t help but smile. “It’s not adding, but giving yourself a sense of presence. You think, a third-rate star is falling in love, or getting married, even seeing parents. Most of the paparazzi are staring at the first-line reds. How can there be so many resources to track what the third-rate stars are doing? Since no one is promoting their current situation and news, it is natural for the stars to find their own channels."

"It’s really painstaking." Xiao Zheng took a sip of cigarettes and said it was awesome.

Qiao Qiao smiled and explained slowly: "The most important thing for a star is attention. Especially those who don't have a work and are purely speculative. They need a lot of exposure. If there is no news, who will take the initiative to pay attention to them. "A pause, Jojo is proud." "After all, no one is as talented as our Qier. The album is contracted and has a wide reputation in the world. The support group is spread all over the world. As long as she has a word, there are countless fans."

Xiao Zhengbai took a look at Qiao Qiao, and asked slowly: "Joe Joe, do you have such a king to sell melons?"

Jojo slightly smiled and said: "I am telling the truth. Qier is indeed the most popular female star in the entertainment industry. Even in Hollywood, there are many big star directors who throw an olive branch to her."

"This is my letter." Xiao Zheng nodded, a serious saying. "But Qier, you can't just pick up some shoddy movies. If you don't take a role, don't easily consume your own popularity to make movies. This is not good for you."

"Do not worry." Lu Qier laughed. "I don't need money, I don't have time. I won't consider making movies in the short term."

"Yeah." Xiao Zheng smiled and turned his head. “But with your stage experience, advertising can still be competent.”

Qiao Qiao listened to Xiao Zheng as saying, in the eyes of a glimpse of a protective color, tried to say: "Mr. Xiao, you would not want to invite Qier as your new Austrian product spokesperson?"

"Hey. Jojo, how do you know what I am thinking about? Are you a locust without a belly?" Xiao Zheng continued to explain the shackles that were exposed, and continued. "Ji Er. You and our new Olympics have also had a cooperation. It is said that we will be familiar with each other. With our relationship, you should not refuse my invitation?"

"Of course not!"

Without waiting for Lu Qier to open, Jojo is more truthful: "Mr. Xiao, do you know what advertising resources are in the hands of Qier? It is all the world's top luxury goods! The endorsement fee of an advertisement is at least 10 million dollars! You think Will Qier easily pick up some unnamed endorsements?"

Xiao Zheng felt insulted by Jojo. On the face of the face asked: "You can't listen to you if you say this. What is the endorsement of no known reputation? We are new in the Pearl, is it a star enterprise? Goodbye. You receive 10 million endorsement fees overseas. Shouldn’t you take the initiative to let the price go in the country? You are exporting to domestic sales. If the price is too high, you are not afraid to lose the domestic market?”

Jojo thinks that Xiao Zheng is simply entangled in Hu, and he does not understand the endorsement at all, but actually let himself lower the endorsement fee. When he was about to end the boring conversation with Xiao Zheng, Lu Qier curiously asked: "Xiao Zheng, what products do you have for Xinao?"

Xiao Zhengxi said with a brow: "You can rest assured that I will never find some messy products to give you endorsements. First, it affects your image. Second, we also waste channel resources." Dunton, Xiao Zheng continued. "Do you know that our new Olympics is talking to Jefferson?"

"Yeah." Lu Qier nodded with a smile. "You came here to visit the United States."

"Right." Xiao Zheng smiled and said. "We and Jefferson are working together to develop a brand new brand. Cosmetics. You also know that the money for women and children is the best earned this year. We have little experience in children, but in terms of women, There are some success stories. Together with Jefferson's strong market share and your global influence, I believe that once the product is launched, it will be sold out."

"Cosmetics." Lu Qier thought about it with her head, and asked Jojo. “I have cosmetic endorsements on my body?”

Jojo’s expression was stiff and he whispered: “Yes. French Lancome.”

"Help me push it." Lu Qier said without hesitation.

"Ah?" Jojo was shocked. "Push it?"

"Yeah." Lu Qier nodded and looked serious.

Qiao Qiao was busy and persuaded: "Ji Er. The contract we signed with Lancome is not limited to endorsing their company's products. Even if you want to help Xiao Zheng's busy. Is it not necessary to push Lancome's contract?"

In fact. However, the management of the endorsement of the major brand companies is very rigorous. Artists are not allowed to endorse the same type of products when they endorse their own brands. This aspect will weaken the influence and promote the effect, and will also confuse the brand of the product. However, Lu Qier as a global red man, Lancome did not limit her right to speak when signing with him. Therefore, in Qiao Qiao's opinion, even if Lu Qier endorses two cosmetics at the same time, it will not have much impact. After all, on the one hand, Lancome is the world's top brand, while on the other hand, it is just a brand that has not yet been developed. Why did Lu Qier refuse to cooperate with Lancome for such a non-tuneful thing?

It’s really licking the sesame and losing the watermelon. Too bad.

"At the same time, endorsing two products, will weaken the promotion effect." Lu Qier smiled slightly, and turned back to Xiaozheng's eyes and smiled. "Your products can be on the line soon. No one knows when I am angry."

Xiao Zheng said with a thumbs up: "Good brothers talk about loyalty." Suddenly, he said to Joe Joe. "Reassure, Lancome will give you ten million, and I will not give one less."

Jojo said with no anger: "This is not a million things."

"What did you just say is the question of money?" Xiao Zheng said.

Qiao Qiao saw Xiao Zheng completely do not understand the operation of the entertainment circle, and explained patiently: "Yes. It is indeed a matter of 10 million to sign a contract. You know that for artists, in addition to signing gold, publicity channels. Is it also crucial?" After a pause, Jojo continued to explain. "Take an example with you. Qier signed a contract with your new Olympics. Are you sure that the products that Qier participated in will be shown on TV? Even if it is, is it a star TV? Even if it is high, is the TV station's ratings high? In China, can you go to CCTV, go to Hunan Station, and go to Zhejiang Taiwan? In addition, can your new Olympics provide Qier with a high-end show? Lancome, they can arrange for the highest ratings in the world. The TV station can provide a variety of red carpet catwalks to increase the exposure rate for Qier. It can carry out online and offline bombing and promotion. This is all you can't do."

"So, do you think this is just a question of 10 million signings?" Jojo explained with a smile. "Celebrity endorsements are far from being as simple as you think. On the one hand, the products are well-known with the help of Qier. On the other hand, Qier can also get a lot of promotional resources provided by Lancome. This is complemented by each other and complement each other."

"It turns out that." Xiao Zheng nodded, a serious way. "It's no wonder that big stars endorsements are big brands. Third-rate small stars can only endorse products that are not graded. The original problem is here."

After a pause, Xiao Zheng’s face involuntarily emerged with a smile, and Chong Qiao said: “But what about it? Qier promised me. Do you want her to be an unbelievable artist? This is a question of morality. Will hurt her image."

Lu Qier also sang with Xiao Zhengyi and said: "Yes, Joe Joe. Do you want me to be an artist without character?"

Jojo looked at the incomparable cooperation between the two men and shouted: "What do you like when you love, I don't care!"

The two looked at each other and laughed and succeeded.