Chapter 45 New Products and Strategies

Jin Zeming knew that there must be something special when he heard Liu Sen say that, so he couldn't help but take a closer look. Sure enough, the packaging box was a little different. There was a faint shadow of a mountain on the front of the box, and there was a Taoist temple on it. It was the same as Qingfeng wine, the only difference was that the name was "Shangqing".

"Is this Shangqing a new product you launched?" Jin Zeming was a little unsure. After all, Yidian Winery has only been open for more than a month, and Qingfeng wine is very popular. Is there a new wine now?

"Yes, this is what I just developed in the past two days, and it was just brewed yesterday."

Jin Shuya also looked at it with interest. Although she knew that the company had recently expanded the factory and was preparing to launch new wine, she didn't expect that this one had already been produced and was right in front of her.

After Liu Sen opened the carton, he took out a carton inside. The design of the entire wine box was the same as Qingfeng, but the color was light red, the entire mountain pattern was also a gradient red, and the Taoist temple was bright red.

The wine box was still very simple, without any other anti-counterfeiting design.

After opening it, the bottle was a red and transparent sphere, which was very beautiful. It was placed on the dining table with the base.

It looked like a flame, much more beautiful and majestic than Qingfeng wine.

"Come on, Uncle Jin, try it. I'll fill it up for you." Liu Sen directly filled Jin Zeming's glass with wine.

Jin Zeming didn't say anything more. The moment the wine was opened, the aroma of the wine emanated, and it smelled much stronger than Shangqing wine.

He took a sip of the wine, and his eyes lit up instantly. Then he drank it all in one gulp, closing his eyes and savoring it.

"Good wine."

Jin Zeming thought Shangqing wine was already very good, but he didn't expect that this Shangqing was even more amazing. The previous Qingfeng wine was so unique, and it was already very good at that price, not much worse than the general six or seven hundred.

Now this Shangqing wine is more mellow when you drink it. After drinking it, you feel that it is hotter than Qingfeng wine, but it is very soft, with the feeling of getting better and better, from warm to hot, and then from hot to cold. The coolness is not ice, but a feeling in your heart, a feeling of forgetting troubles, and then a warm feeling emerges.

It is also as gentle as jade and a modest gentleman.

This is completely different from the feeling of Qingfeng wine. Qingfeng wine feels more suitable for young people, while Shangqing is definitely suitable for people with rich life experience. Of course, young people will feel good when drinking it a lot.

Jin Zeming himself absolutely likes Shangqing wine and likes that feeling.

"Asen, you are really a genius. How do you make this kind of wine and this feeling?" Jin Zeming did not hesitate to praise.

"Uncle Jin, I'm glad you like it. It means that my wine is successful. You are the first person to taste this wine besides me." Liu Sen said happily.

"Asen, pour a glass for your aunt and Shuya to try, and listen to their opinions."

"Okay."

Liu Sen stood up, poured a glass for Aunt and Shuya, and then filled it up for Jin Zeming again.

Aunt Jin and Jin Shuya took a small sip, and then drank it all.

"It's really good, it makes people feel better after drinking it."

"Well, the taste is simply indescribable, very good."

Hearing what the two said, Liu Sen was also happy, and filled a glass for the two again, and poured a glass for himself.

"Uncle Jin, Aunt, this glass is for you." Liu Sen drank it all directly.

"I just brewed some of this Shangqing wine at home. The factory has not produced it yet, but it should be soon. It is estimated that it will be mass-produced in a month or so after the factory is built."

"Nowadays, more and more families drink high-end wine at banquets and during the New Year, and this wine is designed to welcome the Spring Festival and impact high-end wine."

"And the red color of the wine bottle is also for festive occasions, which makes it look more high-end and atmospheric."

Liu Sen introduced this wine and its market positioning.

Uncle Jin nodded. The positioning of this wine is indeed very good, and the taste is unique. Anyone who has drunk it will definitely remember it deeply.

"It's just that I haven't thought about the price yet. I wonder if Uncle Jin can give some advice." Liu Sen asked.

"This wine is undoubtedly a high-end wine. There is no problem with the price benchmarking Guomao. The taste is better than Guomao, but your winery is not well-known, and many people dare not try it. Your factory has just opened for a short time. Although Qingfeng wine sells very well, people have known it for too short a time and it has not settled in people's hearts. It can only be regarded as a low-end wine. It is not easy for people to accept the high price of Shangqing wine."

"People who have drunk your wine will definitely not let it go, so there must be an entry point. It can be priced at 1688 yuan. This year, it is sold at a special price of 688 yuan per bottle. After the ex- After the evening, the price will be restored to the original price. With Qingfeng Liquor in the past, this price is still acceptable. As long as some people buy it and taste it, more people will buy it. With the reputation, it will be no problem for you to raise the price later. After all, I believe that anyone who has tasted Shangqing Liquor knows that this price is absolutely worth it, and it is very, very worthwhile. In this way, it will be no problem to return to the original price later. "

"And you can also use the slogan this year. Thanks to everyone's love this year, the newly opened Yidian Liquor Industry has achieved good results. In order to give back to everyone, the new high-end liquor is welcoming the New Year with special discounts. "

After listening to this, Liu Sen suddenly felt enlightened and learned a lot. When thinking about the performance of Yidian Wine Industry this month, the next few months will definitely be even more explosive. Once the tax is paid in January, such a large amount of tax revenue will definitely become a hot topic as long as it is hyped a little. Then it will be announced and the new wine will be launched to give back to customers and sold at a discount.

"Uncle Jin, your suggestion is great. Let me toast you another glass." Liu Sen raised his glass again.

Then everyone chatted about daily meals and the atmosphere was very good.

In the study, Jin Zeming and Liu Sen sat on the sofa. Jin Shuya made a pot of tea for them and walked out.

"Asen, I hope Shuya hasn't caused you any trouble during this period."

"Uncle, you are too polite. Shuya is one of my generals and has helped me a lot. She is in charge of the company's finances, so I can concentrate on research."

"She is capable, but she needs more practice."

"Uncle Jin, here are some data of our company this month. After you read it, I will tell you my thoughts."

Liu Sen took out the company's operating data printed in the afternoon from the briefcase he brought and handed it to Jin Zeming.

Jin Zeming looked at the document in front of him and hesitated for a moment. After all, this is a company secret.

But thinking of his relationship with Liu Sen, this also shows Liu Sen's trust in him.

He took a few sheets of paper, glanced at them, and his expression changed instantly. He was a little surprised and started to read them carefully from the beginning again.

A few minutes later, Jin Zeming let out a long breath, adjusted his sitting posture, glanced at Liu Sen who was sitting on the side, and spoke after a while.

"These data are all true!"

Liu Sen nodded affirmatively to confirm.

"It's really amazing. It's only been created for a month." Jin Zeming immediately exclaimed after receiving a positive reply.