Chapter 1398 Alternative Propaganda (Third update, please vote for me)

"Mr. Denver, I saw an interesting post. Do you want to listen to it?" the assistant said, standing next to Denver.

As Denver's assistant, Mi Lu basically has to intervene in everything. Anyway, she just gives advice to Denver.

"Oh? What news?"

"In the Unterste area, there was a drug addict named Liamson. In order to suppress his drug addiction, he robbed several local supermarkets."

"What kind of news is this?" Denver asked in confusion.

This kind of thing happens every day in the entire American Empire, let alone in the Antester District.

"This Liamson isn't robbing money, he's robbing beer."

"Beer? Do addicts drink beer? I heard that these people will feel the beer is extremely bitter when they drink beer." Denver said doubtfully.

"What he wanted to steal was the beer we produced. It is said that this addict suppressed his drug addiction by drinking Dashan beer." Mi Lu said: "He has been arrested now, but he has been complaining why it is only sold in Mara Supermarket. Big Mountain Beer.”

Denver's eyes lit up: "Go and confirm whether this matter is true. If this matter is true, make this a news hot spot and increase publicity in this regard."

…

"Liamson, someone wants to see you."

Liamson was curious as to who would want to see him.

He has no relatives now, and they have long been disappointed with him.

Of course, deep down Liamson still longs to return to a normal life.

However, drug addiction prevented him from calming down.

Liamson walked to the visiting room dejectedly.

He saw a beautiful but strange girl sitting outside the glass window.

Liamson sat in front of the girl: "Do I know you?"

"Are you the Liamson who robbed beer from the supermarket?" Mi Lu asked.

"Are you a reporter?" Liamson asked, narrowing his eyes.

"I'm not a reporter, I'm an employee of Dashan Beer." Mi Lu said, "I'm interested in your story."

Although Liamson is a drug addict, he is not very stupid. He is vaguely aware of Mi Lu's intentions.

"What's in it for me?"

"I can bail you out, but you have to cooperate with our company's publicity."

"Just bail me out?" Liamson clearly wanted more.

"I won't give you money directly, but I can provide you with an opportunity." Mi Lu said: "An opportunity to get you back on track. In the next month, you can get sponsorship from Dashan Beer. If you want to drink You can drink as much as you want to get rid of your drug addiction. After you are sentenced, our company will also actively help you operate so that you can get a chance to be paroled and then you can work in our company. Of course, you are just an ordinary employee. If you can If you stop using drugs for six months, you can get a reward of $10,000 in addition to your salary."

Liamson looked at Mi Lu with flickering eyes, and I have to say that he was moved.

Not only the opportunity to return to normal life that Mi Lu said, but also the dignified, beautiful and generous girl in front of her.

"Do you have a girlfriend?"

Mi Lu was stunned for a moment, but then she said with a somewhat proud tone: "You don't deserve love now. Ask me this question when you really give up drugs."

"I accept your terms," ​​Liamson said.

Generally speaking, it takes ten days to get rid of an addict.

But that is only a physical escape, the real difficulty is psychological.

Many drug addicts have entered drug rehabilitation centers, but the probability of relapse within six months is over 90%.

This is a psychological problem, because many times, they are unable to live a normal life, and their hearts are sensitive and fragile. The troubles and depression accumulated in their daily lives are blocked in their hearts, which eventually makes them embark on the road of no return.

Mi Lu didn't want her boyfriend to be an addict.

Of course, if Liamson gave up drugs, she wouldn't mind giving this man a chance to pursue her.

Everyone longs for a new lease of life, and Liamson is no exception.

Even though he knew that this opportunity was predicated on taking advantage of his deeds.

…

Denver then began using Liamson for various promotions.

At the beginning, the effect of this publicity point was not very good.

America is a sick country, and normal people don't care about the life or death of addicts.

Until a private drug rehabilitation center announced that Dashan Beer has a very good inhibitory effect on drug addiction and reduces the pain after drug addiction attacks.

This is when it really attracted media attention.

Denver obtained sales data, and the highest single-day sales volume has exceeded 250,000 cans.

Through market research, Denver found that drug treatment centers drove up sales.

There are thousands of drug rehab centers in California, most of which are private drug rehab centers.

Many of these detoxification centers have begun to try to use Dashan beer to detoxify and suppress the pain of drug addiction.

The sales of 250,000 cans in a single day not only ranked Dashan Beer sixth in California in terms of beer sales, but also ranked Dashan Beer in the top 30 in the United States.

…

Westan Lisi's face became increasingly ugly.

At this time, it is no longer just a matter of personal grudges.

It was the explosive potential of Dashan Beer that made him deeply aware of the seriousness of the problem.

Because the market sales of Dashan Beer have increased, it will not have much impact on those second- and third-tier brands.

This is similar to a brand that sells 20,000 cans of beer per day, but drops to 18,000 cans due to the increase in sales of Dashan Beer. They will not blame Dashan Beer.

However, the market will not expand suddenly. When the number of consumers is fixed, if a new brand suddenly increases its sales, then most of these sales will definitely take away the inherent sales of those first-line brands.

Westan Lees has recently been investigating whose business this Dashan Beer belongs to.

However, there is no way to investigate at all, because Dashan Beer is not a listed company and can not disclose the identity of its owners.

This made Westan Lees have to suspect that this Dashan beer is actually a Denver industry.

No, we can't continue like this.

If this continues, the California market is likely to be completely occupied by Dashan Beer.

Although Xiyuan Beer is considered a first-tier international brand, they cannot give up on a market casually. The California market is already huge.

This made Westan Lees entangled. Based on his understanding of Denver, Denver will definitely not be satisfied with California. He will launch an attack on markets across the United States and even the world.

No matter how much he hated that man, Westan Lees had to admit that that man was very capable.