Chapter 1,202 To buy a prize or not to buy a prize

All conditioned phenomena are like bubbles in a dream, like dew or lightning, and should be viewed as such.

Some things need to be seen through. If you can stand at a fairly high position and see through the essence of this matter, then everything is actually very simple.

For example, the Golden Globe Awards is an example. Ye Ming has already explained this matter clearly, saying that giving gifts can solve the problem. However, Zhang Yimou and Kitano Takeshi looked at each other in this matter. They don’t believe it. In their opinion, the Golden Globe Award, how could this be the case? Isn’t the Golden Globe Award a very sacred award?

Zhang Yimou sighed and said, "Isn't it possible that after you gave the gift, even the films shot in the Middle East countries can still win the award?" Ye Ming nodded with certainty and said: "

Pretty much, the Golden Globe Awards actually has such an unspoken rule. Of course, your movie can't be too bad. It can't be so bad that it makes people look at it. This is meaningless. At most, it can get one nomination. Of course, this is for people abroad. If you are an American, then such a market situation is not impossible to change.

In 1982, the Golden Globe Award for Best Newcomer went to Pan Die, the heroine of "Butterfly". This movie is very cheating. From a professional perspective, it can't be said to be useless, but it can be screened. That’s right, losses are inevitable.

Therefore, on a question like this, why Pan Die won the award is not because of how good her acting skills are, but because Pan Die has a rich husband, a multi-millionaire. This is because Pan Die's husband hired a group of public relations companies and spent money to get through the process, so Pan Die won the award.

As a result, the Golden Globe Awards, which had a good cooperation with CBS, parted ways because of this.

This is because Pan Die is an American. If he were a foreigner, this would not have happened at all. If a foreign film wants to win a Golden Globe, give gifts and build relationships, this is on the one hand, and the other is that your film has enough artistry, at least to shut up the film critics in Hollywood, and it cannot be rubbish. Otherwise, no matter how much money you spend, you will only get one nomination and you won’t win. "

At this time, Ye Ming actually looked down on those directors. Directors who can come here for activities, who doesn't think they are talented, and who would think that their movies are garbage, so in such a thing Above, in fact, no matter how you say it, everyone will think that their movies are artistic.

What's more, Zhang Yimou and Takeshi Kitano are also master-level directors proven by many international honors. Therefore, their films, at least artistically, are passable.

Therefore, at this time, Zhang Yimou and Kitano Takeshi began to become active.

Zhang Yimou pondered this matter and said: "Giving gifts is really surprising. I thought that this would be an exception, but I didn't expect to give gifts in the same way. It really is in compliance with the old saying, the world is as dark as crows." "

Ye Ming said with a smile: "What you guessed, Director Zhang, is correct. All crows in the world are black, but the method of blackening is different. Of course, you two have nothing to say in terms of artistry, but if you say It is not that easy to win an award, or even to be nominated. But if you ask a relevant company for public relations, there is absolutely no problem in being nominated. If the public relations are in place, it is not impossible to win the award. , the key is to be willing to do it and find a good public relations company.”

If you are willing to spend money, find a good public relations company. Of course, the cost of a good public relations company is also quite high. Kitano Takeshi paused, as if to digest the news he heard.

He has been paying attention to the Golden Globe Awards. In fact, he also knows about Pan Die, the Golden Globe Best Newcomer Award in 1982, but in the end, nothing came out. It has been more than ten years now. Now, in the entertainment industry, she is a third-tier actress. This depends on her husband's face. He is rich and can play as he pleases. If it weren't for her poor acting skills, it wouldn't be impossible for her to win an Oscar. Of course, if public relations becomes an Oscar, then in such a matter, money alone will not be able to solve the problem.

The Oscars, after all, still have to establish a chastity memorial. They are not as shameless as the Golden Globes, and they don’t even give up face. It is precisely because Takeshi Kitano has been paying attention to the Golden Globe Awards. At this time, he felt a little distressed. So many directors in Japan challenged the Golden Globe Awards. Come on, Akira Kurosawa even won the Oscar. Why didn't he win the Golden Globe Award? , is it because the master’s kung fu is not good enough?

It's nonsense. In fact, Kitano now understands the truth. He smiled bitterly and said: "Senior Akira Kurosawa has never won a Golden Globe Award in his life. Is it because of this?" With a sigh, Kitano felt infinite sadness. Ah, such a powerful master actually said that he failed at this.

At this time, Ye Ming said with certainty: "It goes without saying that if Director Akira Kurosawa knows how to give gifts and how to find a public relations company to do this, he will win one or two Golden Globe Awards.

But it's a pity that he didn't think of this at all. How could he know that the Golden Globe Awards are darker than the Oscars. "

Oscar, more or less, always has a little bit of humanity and always takes care of one's own face. If a director's skills are really good and the subjects he shoots are also popular in the West, then give him the best foreign language award. It's not impossible for movies, but if it's about the Golden Globe Awards, I'm sorry, it's almost impossible without public relations.

Unless all the judges are drunk one day, maybe there is a slight possibility.

After hearing what Ye Ming said, Takeshi Kitano said helplessly: "If it really works to find a public relations company at this time, then Akira Kurosawa will die with his eyes in peace."

Does Kurosawa have no money? It's impossible that there is no one, but he doesn't know the rules, so he only hates the Golden Globe Awards. Who makes you a country bumpkin who doesn't know our Hollywood rules? Yes, in Hollywood and outside of Hollywood, filmmakers are all country bumpkins and don’t know the rules.

Ye Ming nodded and said: "Giving gifts may not necessarily win you the prize anyway, but on a question like this, giving a gift will at least give you a chance to compete fairly with others. Otherwise, you won't even have a chance to compete fairly." nothing.

The Golden Globe Awards are so capricious, so don't be angry. If you don't do public relations, they really won't let you play. "

This is based on experience. Although some Golden Globe Awards public relations are very covert, or have not been exposed, some judges of the Golden Globe Awards have publicly said that if any studio treats us better, we will treat him better. The impression of the work will also be better. We are all human beings, and this is human nature. This is basically Chi Guoguo's request for bribes, which is not impossible.

It is difficult for Zhang Yimou to accept such a result. In fact, he himself wants a more stable method. For him, the current method may not have any possibility of success.

At least at this time, Zhang Yimou didn't think he could take this path. At this moment, he still said: "If, if this method is not used, then do you think there is any other way? If you don't give gifts, then there is no possibility of winning the award? I am talking about foreign movies, there is no hope Get a Ballon d’Or without giving a gift?”

This topic is actually something Kitano Takeshi wants to know very much. Giving gifts and finding a public relations company are obviously not something that can be settled with a small amount of money. Moreover, once found, the reputation will immediately collapse, and there is basically no way to do it internationally in the future. Mixed down.

For example, Pan Die is just an amateur. Her husband is a multi-millionaire and a rich man. People don’t care about the remuneration for making movies. Therefore, if you expose yourself, you will be exposed. I am buying a prize. You can take me. how is everything.

But Zhang Yimou and Kitano Takeshi are not in such a state. Both of them rely on this to make a living. Therefore, if it is not a last resort, hiring a public relations company will not be easy at a time like this. tried.

If Zhang Yimou could ask such a topic, it would naturally attract Kitano Takeshi's attention.

At this time, Ye Ming thought for a while and said: "According to your current situation, that is impossible. Director Zhang wants to introduce heroes. Mr. Kitano is concerned about the battle royale. These two movies , one has started shooting, and the other has been completed, this change is unlikely, so this is the only way to use it. But if it is a movie that has not been started, it is still possible to change it at this time.

One is to attract investment. The investment in this film is from the eight major Hollywood companies in the United States. Since they are the eight major companies, they invested money in such an issue. Naturally, they want to get good returns and win some awards, including the Golden Globe Award. Or something, that would still be good for the hair style in the movie.

If in a situation like this, you don’t have to worry about it, the investors will run the Golden Globe Awards, and there will be many winners, because many of the Golden Globe judges are actually people from these companies, or they are from These companies are a community of interests. They will naturally take care of their own people, just like what the committee member said, I will take care of the studios that I am more familiar with.

By the same token, the committee took care of the more familiar film companies. There is another way, that is, you shoot it and sell the film rights to the eight major companies. In this case, the previous method is also suitable.

But Battle Royale has been released and has obviously been sold, so this change is impossible. As for your film, Director Zhang, because it is a composition, it is almost impossible to change and sell the copyright. Therefore, under such circumstances, the current situation of the two of you, if you want to win or lose, public relations is the most important.

And it is almost the only way. If you really want to revamp the version, start the project for the next movie from the beginning. At this time, you actually need to attract Hollywood capital. Only in this way can you win the Golden Globe Award. In other words, he won an Oscar.

Why Crouching Tiger, Hidden Dragon, an Oscar-winning film, is so powerful and has won so many awards is because of the shadow of Hollywood capital. This is a successful example. You should focus on this issue. "

Ye Ming said that instead of giving gifts, there are other ways, co-production, or selling overseas copyrights. Regarding such an issue, it is not very suitable for the current situation of Kitano Takeshi in Zhang Yimou's industry. Therefore, in this Under the circumstances, the two directors were said to have fallen into deep thought.

There are three ways and one road. It depends on whether you can walk or not. Takeshi Kitano was the first to stand up and said very politely: "Thank you Mr. Ye for your generous teaching. When I go to Tokyo in the future, I will treat Mr. Ye to some sake. As for Tell Mr. Ye what to do, I will go back and think about it, and I will say goodbye."

This naturally means saying goodbye. Ye Ming has already told the story. There is nothing to say on a question like this. What are you doing here without saying goodbye?

But Zhang Yimou did not do this. Regarding such a problem, in fact, what Zhang Yimou decided at this time was that he would take such a long road, but found that it would not work. And Ye Ming also saw Zhang Yimou's hesitation. Even if you know how to handle some things, it is almost impossible for you to handle such a problem. A problem now.

Ye Ming said curiously: "Director Zhang, you two are here. I'm not hiding anything. Foreign movies are either gifts or have something to do with Hollywood when they were shot. Otherwise, whether it's at the Golden Globes or the Oscars, No matter what, in fact, it is impossible to succeed on such a problem.

This is a game of capital, and everything depends on money. At least when the artistic level is about the same, it depends on money.

If you hesitate, then the hero probably has no hope of entering the Golden Globe Awards, or being nominated, but there is absolutely no chance of winning the award. "These are Ye Ming's experiences in Hollywood.

Zhang Yimou said very distressedly: "Yi Zi, I don't know what you said about this matter. Therefore, I have also considered your approach on such a problem, but at such a good time , I don’t have the final say on this matter alone. If it’s easy to make a movie, it doesn’t matter how much money you spend. The movie Hero is really not short of money.

But if it's something like treating guests and giving gifts, then it's really not that good to talk about at such a time. You know, the situation in the country is not decided by me alone. ” (To be continued)