Chapter 1,408 We are skilled

[The fallen leaves are rolling up, and the east wind is blowing in the sky. It is difficult to decide where to return. In the most desolate depths, where will the love be. Looking at the empty branches and feeling resentment brings people thousands of thoughts. The west wind is blowing, the clouds are low, and the autumn geese are leaving in a hurry - the sound is slow and slow.]

Sam was a little hesitant this time. What Ye Ming said was a bit too confident. He invested 50 million. Now that the movie has not started to be released, half of the investment has been recovered. This is a very good result. .

And at this time, in front of so many reporters, it was impossible for Ye Ming to lie. This was a matter of credibility.

In the United States, a person can live and drink, be bohemian, and even lazy. Anyway, the United States has relief funds. Even if you do nothing, you will not starve to death. Of course, if you want to eat better, you have to find ways to make money and improve your life.

But one thing in the United States is that even a homeless person takes his or her credibility very seriously.

Because as long as your credit is good, even if you are a homeless person, you can make a comeback one day. But if your credit is lost, you will be restricted from taking out loans, doing business, entering official careers, etc. of.

Therefore, credit seems to be quite important to most Americans. Ye Ming is a public figure. Naturally, he would do better when it comes to a matter like this. It is impossible for him to talk nonsense, especially in front of so many media.

Therefore, at this time, Sam hesitated and gave up a more pointed question. Ranhui said: "Mr. Ye, I have a question. You said that half of the investment in Fast and Furious has been recovered. It is Dodge, Honda Advertising dollars invested by companies like Toyota and Hyundai.

It is said that from my understanding, these large multinational groups are quite cautious about advertising. Even if it is a Hollywood movie, not all movies are worthy of their investment.

Although the movie Fast and Furious is a road movie, with all due respect, most people are not optimistic about this road movie. At this time, how did you convince those manufacturers to invest? "

In Sam's eyes, Bididi was actually nothing. Within China, Bididi had just entered the automobile industry. It was not easy to be remembered by Americans.

Therefore, Sam intentionally or unintentionally ignored the Bididi car. China's Bididi Automobile? What is that? In fact, this is the view of a considerable number of people in the West towards China. Their attitude towards China is a condescending one.

Therefore, in such a situation, Ye Ming was not angry, but said with a smile: "There is also our Chinese Bididi Automobile. Of course, if I say it, then everyone may not believe it. Thinking that we are selling ourselves and boasting, I also invited representatives from several of their manufacturers to come and hope that everyone will watch a short video together, and then I will explain your questions just now."

Bididi's representative was still Manager Zhou, who had already signed a contract. Manager Zhou originally wanted to go back, but because the headquarters decided to let him be responsible for contacting the Fast and Furious crew until his car scenes were filmed. Therefore, Manager Zhou stayed.

Honda's Ito Takanobu and Toyota's Toyoda Akio were also deliberately retained by Ye Ming.

Mr. Zheng of Hyundai Motor was recalled due to family matters, and Andrew, a manager of Hyundai Motor's American branch, was asked to attend instead. This was because he paid enough attention to this press conference.

At this time, as the representatives of the manufacturers came on stage, some staff distributed special glasses to everyone.

Ye Ming picked up the glasses and said: "Let me introduce to you, these are a kind of 3D glasses recently developed by our brilliant film and television. The huge screen in front of you is actually a huge screen for showing 3D movies. . Today we invite you all to watch a piece of Fast and Furious special effects that our company has just completed recently."

To be honest, 3D technology has been invented for a long time, but those are some technologies in the laboratory. So far, if you want to show 3D movies, it is almost impossible to do such a thing. of.

At least in terms of technology, this problem is indeed impossible to solve. On this point, the reporters on the scene are very clear.

But after hearing the introduction, it seems that Huihuang Film and Television has already mastered this technology? With doubts, not only the reporters at the scene, but also the manufacturer representatives Manager Zhou, Takanobu Ito, Akio Toyoda and Andrew were all very surprised to be able to watch 3D movies live in the cinema. , this is a very rare opportunity.

This is not the first time that Ito Takanobu and Toyoda Akio have watched it, but even this swallow has a very powerful and shocking feeling about the immersive feeling of such a movie.

This short story is actually very short. Two Dodge cars are driving out of a road movie. However, this is different from ordinary movies. Now that I put on 3D glasses and see the Dodge cars, it is like saying that there is a kind of An immersive feeling.

It's like seeing a car whizzing past and crashing directly on the side of a real highway. The visual sensory stimulation cannot be experienced unless you see it with your own eyes.

If a real car rushed over, the Dodge's speed of at least 120 would definitely be able to knock people away.

But now when you watch a movie, cars whizzing by without any harm to you. This is a very novel sensory stimulation.

Of course, if it is the first time to see this kind of immersive footage on a question like this, then it is very possible to be scared to death about a question like this.

Exciting, very exciting, this is a brand new technical experience. The footage only lasted for twenty-five seconds, but just these twenty-five seconds of footage gave the reporters at the scene a feeling of separation between life and death.

It was as if he had been turned around under the scythe of death, and then he was lucky enough to escape with his life.

Is this the surprise that Ye Ming told everyone? This is a really big surprise. Many reporters on the scene have seen 3D technology at the laboratory level, but it is definitely the first time to see such a technology in a cinema. .

Ye Ming took off his glasses and gave everyone a moment to breathe. After all, the scene just now was so surprising.

It should give everyone a moment to breathe, otherwise everyone would be in surprise. This press conference is also very satisfying and must allow everyone to have a slow acceptance process.

As for why Ye Ming’s short film is about Dodge, it’s because Dodge offers the most money, seven million. In the absence of top-notch cars such as Mercedes-Benz and Rolls-Royce, Dodge really expresses this. Enough sincerity came out.

Therefore, the first shot of the short film is a Dodge car. Ye Ming actually asked the system to make this in advance. The glasses and other things were also redeemed from the props.

The purpose? In fact, it was just to give the reporters at the press conference a big surprise. At this time, seeing everyone slowly coming back to their senses, Ye Mingcai said calmly: "Do you now know why these car manufacturers put advertisements in our movie? One is that they took a fancy to it. The intensity of publicity and influence of Hollywood movies.

Another point is that the short film you just saw has actually been seen by the leaders of the car manufacturers at the scene. Otherwise, they would not have invested so much money. Just talking about Dodge, they invested seven One million, and they will also make some special props and vehicles for our movie.

This is a mutually beneficial cooperation. The leaders of Dodge Company believe that this 3D technology alone is worth their investment of 7 million at this time.

Do you think this technology is worth the investment of advertisers? "

Is it worth the investment? If you hadn't seen this wonderful scene with your own eyes, you wouldn't have believed that you would see such a wonderful scene in the cinema.

Moreover, when it comes to an issue like this, some things are actually not as simple as everyone thinks.

No one is a fool, especially large groups such as Dodge Hyundai, who have their own intentions at every step.

They want to get enough publicity from the Hollywood movie Fast and Furious, but there are also many Hollywood movies. For example, Fast and Furious is a big production with an investment of 50 million, and there are about seven or eight movies every year. It's not a big problem, this is normal.

But there are really only a few movies that are truly worthy of the investment of those car giants, but it definitely does not mean that the only movie is Fast and Furious.

But why are these car scenes so keen on investing in Fast and Furious? In fact, publicity is one aspect, and the theme fits Mom.

A road movie is naturally indispensable for car shots, and often there will be close-ups of cars. Therefore, if a car manufacturer invests in road movies, such a thing is indeed a very wise choice.

For example, if there are literary films, science fiction films, ancient war films, or even films like Jurassic Park, and everyone goes to see dinosaurs, driving out in a car probably won’t be very attractive. of.

Therefore, regarding such a problem, those car manufacturers are also very clear that Ye Ming's speed and passion are very in line with their expectations.

In particular, those car manufacturers invited their board members to watch a 3D short film of a Dodge car on the set. At this time, the advanced technology of Brilliant Film and Television completely shocked these car giants.

As for the fact that these people were watching footage of Dodge cars, it’s not a big deal. In fact, everyone knows that Dodge gave 7 million. Naturally, it was because of this brilliant film that it was the first to make shots of Dodge cars. Come out, since the Dodge lens is so good, when the time comes, the spontaneous combustion of your car will also be very impressive when it is actually screened. It is a good investment, and it is indeed quite good.

Therefore, someone made additional investment, and Dodge Motors informed the headquarters of Mercedes-Benz about the news. Mercedes-Benz was also unable to sit still. With such good technology, if it does not have its own car, it would be suspected of being lagging behind. .

Therefore, under such a situation, Mercedes-Benz directly sent people to negotiate the contract, and the direct opening required an investment of 10 million. After seeing the 3D technology of Huihuang Film and Television, the people from Mercedes-Benz believed that this movie was worthy of Mercedes-Benz's investment. .

In the end, even Rolls-Royce and Cadillac came, as well as Blue Bird and other car companies, but Ye Ming was rejected.

One movie has four or five car brands, which is enough. If there are more, it will seem a bit crowded.

Ye Ming's answer was, "What did you do earlier? Come invest now. It's no longer possible. We have already signed enough car brands."

If you want to cooperate, then for Fast and Furious Part 2, you are welcome to place advertisements.

Things are more valuable when they are rare. At this time, both Ye Ming and Robert Cohen understood this truth very well. There is no contract with Mercedes-Benz, but because of Dodge, the relationship with Mercedes-Benz is still relatively good.

And the crew also promised that Mercedes-Benz cars would be given priority in the second part.

The Fast and Furious crew also needs to win over a group of people and attack a group of people. What they did this time was to win over Mercedes-Benz and attack these luxury car brands such as Rolls-Royce.

At that time, I asked you to place advertisements, but you pretended to be big-tailed wolves and refused to invest. Now that you see the benefits and want to invest, I have the final say on such a matter.

Anyway, there is no such opportunity for Fast and Furious. Our advertising positions are not that cheap. If you want to advertise, then next time, Fast and Furious Part 2 will consider your advertising.

Ye Ming actually does this to make his advertisements appear more precious. In this case, during the second part of The Fast and the Furious, luxury cars such as Rolls-Royce will definitely be hemorrhaging money, and they will also want to give away their own brands. Come on in, this is the time for Fast and Furious to make money. Therefore, you can’t care about the gains and losses of one city or one place, but have to take a longer-term view. After what Ye Ming said, Robert Cohen understood Ye Ming's intention very well.

Yes, that's right. At this time, we actually want to whet the appetite of those people. Don't think that you can come if you want. If you don't want to come, we won't give our crew face at all. You didn't come last time when we invited you to come. Now you're late. , come early next time.

This also makes Rob Cohen feel proud and proud. This feeling is not an ordinary sour feeling. (To be continued)