Chapter 1768: Advertising Sweeping the World

This time it was Schrempp, the chairman of Mercedes-Benz, who personally gave the order.

This advertisement shot by Ye Ming completely shocked the board of directors. Therefore, after the board of directors' study and decision, Chairman Schrempp personally issued the order.

This Mercedes-Benz advertisement adopts a global promotion strategy.

Global promotion means that no matter the cost in the early stage, it can be promoted as widely as possible.

From their point of view, this kind of promotion regardless of cost can only be adopted by large groups, and the standard adopted by this large group is three days, promotion regardless of cost within three days, and then, there will be specialized companies for Statistics on the effectiveness of promotion.

If it is said that the effect of promotion can meet the requirements of the group. Then at this time, the group will continue to promote and continue to promote regardless of costs.

Generally speaking, this kind of promotion regardless of cost will last for two weeks. After two weeks, this promotion mode regardless of cost will return to normal. However, after two weeks of promotion regardless of cost, the effect must have been It reached a fever pitch.

Therefore, the more extensive this kind of promotion regardless of cost, the more popular the advertisement will be, and this is exactly the effect that Mercedes-Benz needs.

However, this is also a pit Ye Ming dug for him. Ye Ming also needs Mercedes-Benz to promote it. If he promotes this advertisement, it will be equivalent to adding an advertisement to Fast and Furious. After all, he stars in this advertisement. No matter how they Promotion, yourself, is one of the biggest beneficiaries.

Now that his fame is established, the movie Fast and Furious starring in him will be released soon. This will definitely attract more fans to watch it.

What's more, under such circumstances, The Fast and the Furious is also a road movie, so it is naturally closely related to cars. What would it be called a road movie without cars?

Ye Ming personally told this secret in front of so many reporters, so he knew that Mercedes-Benz would definitely promote it vigorously. Of course, there is a situation here. Ye Ming did not expect that Mercedes-Benz was so powerful that it dared to promote it this afternoon. That is true global promotion. Global promotion regardless of cost. If a large company like Mercedes-Benz promotes regardless of cost, the energy that will burst out will be huge.

Everywhere you can see Mercedes-Benz advertisements on TV stations, newspapers, broadcasts, and even on the Internet, this advertisement will be there.

A great split advertisement, this is the name defined by netizens for this advertisement.

It is said that what was the original name of this advertisement? Who cares who he is?

I don't care.

Everyone on the Internet expressed their admiration for this advertisement. This shocking advertisement conquered the hearts of almost all car lovers the moment it was broadcast.

Two large trucks slowly backed up on the wide road.

There is only a gap of about half a meter in the middle, and in this picture, Ye Ming has one foot on the top of the cab of a truck.

At this time, he slowly raised his hand from behind to talk about the car, dragging Ye Ming back slowly.

In this scene, Ye Ming's voice-over came out. I have experienced ups and downs. I have gone through countless bumpy roads and violent storms to achieve what I am today. And I am standing in front of you now. What he saw was a perfect body, and a pair of legs that could defy the laws of physics, and he had mastered the most epic one-piece horse.

As the words were spoken slowly, the two large trucks slowly separated, and Ye Ming's legs also slowly separated.

In the end, Ye Ming's legs formed the shape of a horse, with one foot stepping on the cab of a large truck.

In this way, two large trucks dragged Ye Ming and slowly retreated against the rising sun. In the slowly rising morning sun, they exuded infinite brilliance.

A horse riding on two large trucks.

But Notorious's face was expressionless at the moment, with a look of perseverance blooming in his serious eyes.

The advertisement actually lasted less than a minute, but this advertisement swept the entire media in an instant.

Great advertising has the power to inspire people.

Ye Ming is a kung fu star and is set to make a career in Hollywood. Therefore, under such a situation, it is very suitable for Ye Ming to shoot this kind of advertisement.

The number of comments about this advertisement on Huihuang.com exceeded 10 million in almost an hour.

In other words, within an hour of this ad being launched, 10 million netizens around the world liked and left comments on this ad.

As for the click-through rate, it has exceeded 50 million.

Newspapers and magazines with photos of this advertisement also sold out on this day.

With one word in the sky, Ma Lin rode on two large trucks, facing the rising sun, slowly retreating, retreating.

His determined eyes were like those of a statue.

Blooming with powerful dominance!

An advertisement like this represents the position and dominance of Mercedes-Benz trucks in the global truck industry.

Mercedes-Benz advertisements for this big truck have started to appear in almost every place you can think of, including major squares in airports, subways, supermarkets, etc.

A great one-word horse, almost everyone can see this advertising cycle broadcast wherever there is a screen.

It’s really no matter the cost. Especially after receiving the statistics on the first day, you should increase your advertising efforts for Mercedes-Benz and prepare to work harder to promote TV advertisements.

Because they believe that such an advertisement can further confirm their dominance in heavy-duty vehicles! In such a situation, Volvo Cars has become angry.

After all, Volvo's biggest rival is Mercedes-Benz. Therefore, in such a situation, seeing such a powerful advertisement from Mercedes-Benz, three managers of Volvo have been taught a lesson by the president.

They are all trash and losers! Seeing his opponents come up with such advertisements, he remained indifferent.

The CEO’s exact words were, are you all just losers?

In the face of such advertisements, do you know how much help such an advertisement will bring to our own competitors?

If I can, are you all just freeloaders? What are you thinking these days?

Come up with a countermeasure within three days. If you can't come up with a countermeasure, the people in charge of advertising will get out of here.

At this time, Ye Ming also received a very unexpected call.

That was the call from Sister Fangfang. Fangfang, what you are saying is, where and how have you expressed your dissatisfaction in the country?

In addition, when Ye Ming has good advertisements like this, he should first think of some products from his own country and give him that advertisement for Mercedes-Benz. Then he will definitely beat the rest of Zhou Xun to pieces.

Mercedes-Benz is already a big brand, with a mountain lying in front of everyone. An advertisement like yours makes Mercedes-Benz even more powerful, and can make consumers remember the Mercedes-Benz brand even more.

Of course, if they buy a large truck from Mercedes-Benz or another large truck manufacturer, their sales will inevitably decrease.

Therefore, FAW expressed their disbelief that Ye Ming did not expect such an advertisement.

Ye Ming could only say helplessly: "Can you blame me for this? This is what I want to tell them. Can they achieve such an effect?"

Is that right? Moreover, the remuneration for this advertisement is 10 million U.S. dollars. Can you tell me that FAW can afford such a remuneration? "

Sister Fangfang stopped talking now. She knew without saying that it was impossible to get such a salary for ten million U.S. dollars. Ten million U.S. dollars was not a small amount.

In fact, there are very few large groups in the world that can offer such advertising remuneration. Especially when it comes to professional counterparts, the chance of being able to offer such advertising remuneration can be found with one hand.

In fact, by this time, everything means that they have come to the door, which means they are questioning. Moreover, Sister Fangfang called in person and told the person in charge of FAW that he himself cannot be the master of this matter. The person who calls the shots is Ye Ming.

And at this time, Sister Fangfang was on speakerphone when she was on the phone. Everyone in the office could hear Ye Ming's question.

Sister Fangfang had nothing to say, and the person in charge of FAW also had nothing to say.

Ten million dollars, this is a joke! Recall how much the total profit was last year?

Only 1.85 billion. Why do you want to get 10 million US dollars?

It was about 1/20 of last year's total profit. This thing is simply impossible.

Ye Ming thought about it before saying, "Give the phone to the people over there. I have a few words to say to them."

In fact, there is some cooperation between the Group and Huihuang Film and Television. Could it be that during the filming of the movie, some cars and other things were jointly provided with some sponsorship.

Of course, cooperation is not a very close relationship, but we are still considered partners, right?

Speaking of which, Yitai is similar to Huihuang Film and Television, a partner or something.

If the relationship between the two families wasn't so good, then it would be impossible for a loyal person to come to the door on his own. Why wouldn't people from the second district come?

You said it was you who said that, just come here regardless.

Ye Ming confirmed that the person on the other side of the phone was Mr. Ding, the general manager of FAW's advertising department, and then said earnestly: "Where's Mr. Ding? In fact, I have no choice in this matter. This advertisement is simply impossible. I leave it to you."

Because this advertisement is done in conjunction with the movie Fast and Furious. As long as it is promoted globally, it is impossible to achieve this, right? "

At this time, Manager Ding had nothing to say. Of course, it was impossible for FAW to do this. Whether it was a title worth 10 million US dollars or global promotion, this was something that FAW could not do.

Looking at the current value of Mercedes-Benz's global promotion, it really doesn't matter the cost. The world is overwhelming. Almost all major cities in the country have more advertising channels, and they are all occupied by Mercedes-Benz. Overnight, this one-word horse advertisement has become Focus within focus.

The advertising industry has conducted in-depth analysis of this work. It is a very simple advertisement, but this creativity is eye-catching.

This is an advertisement with a very different focus. It inserts the focus of others through other people's perspectives, and then highlights the various qualities of Mercedes-Benz trucks, such as stability, flexibility, self-improvement and so on.

This is a very suggestive ad.

Of course, Ye Ming's horse performance is also very exciting. There is a horse in the air between two big guys. It is definitely a very shocking advertisement, especially when it is a Chaoyang and it is posted upside down. It’s even more unforgettable.

Manager Ding said with some frustration: "Don't you think no one is happy after seeing this advertisement? Because we are partners no matter what. You have such a good idea and you don't tell us, right? Huh? How can we continue to cooperate in the future?"

Think about it at this time, and then nod carefully and say: "What is this director like? Everyone is a partner, and the support for us is also very strong. How can it be better?

If the first Fast and Furious movie is a hit, then in the second movie, I will add some Chinese footage appropriately. In this case, FAW cars will appear in the Chinese footage.

You have to decide the details yourself. After all, I am very happy to cooperate with Huaxia Automobile Company. In the first episode, Bididi Automobile has already been in contact with me. Since Bididi Automobile used a stowaway car at that time, , entering the mainland of the United States.

No matter what, this can be considered a good start for cooperation.

If this movie can be a big hit, then I hope to add some Chinese scenes into it. We will definitely have a good cooperation by then. Please tell the leaders of the series about this. We will keep your support for us in mind. We will drop atomic bombs, and we are not the kind of ungrateful people. We will definitely give you an explanation when the time comes. "

Ye Ming has talked about this, and Manager Ding has nothing to say. This is Ye Ming's explanation to him. No matter what, after he returns, he will also have something to say about his leader.

Moreover, the second movie is not suitable. It depends on the box office performance of the first Fast and Furious movie.

If the first part of The Fast and the Furious was very popular at the box office, then the cooperation between FAW Group and the second part of The Fast and the Furious would be a matter of course.

Of course, if The Fast and the Furious doesn't do well at the box office, then it's hard to talk about collaboration at this time.

After all, we are still together with a large state-owned company.

Since it is a large state-owned company, it still has to take into account publicity. It must have very good results. Only in this way can it be possible to cooperate with the Fast and Furious crew.

And just when Ye Ming was appeasing the anger of his allies.

There was a lot of noise on Sony Columbia's side, and the atmosphere on the board of directors was very solemn.