Chapter 1971 Zhang Weiping’s Hype

Bai Jing is not the only person who thinks that the law harms people. There are many people like this in the entertainment industry.

Zhang Weiping is actually one of the typical representatives.

For the sake of box office, basically anything can be done.

This time, he also saw that the box office of Golden Armor was not very good, so on such a question, he just expressed his dissatisfaction.

Since the box office performance was not very satisfactory, of course he would find a way to hype up such a thing.

Although it is said that this kind of thing is actually a bit dirty, in order to make money, who would have trouble with money these days.

But in fact, if you want to hype, you must use different methods.

For a movie like The Golden Armor, it has been said that it has done a very good job in publicity.

No matter how good the publicity is, it may not necessarily have very good results.

In order to promote the movie "The Golden Armor", Zhang Weiping even said that he and Ye Ming had eased their relationship.

From Zhang Weiping's point of view, Ye Ming was actually just a junior who improved, and it was just luck that led to his current fame.

Therefore, under such a situation, Zhang Weiping temporarily reconciled with Ye Ming for the sake of publicity.

But now, since Zhang Weiping is satisfied with the fact that the box office performance of Golden Armor is not very good, then at this time, finding someone to have a fight is a common method in the entertainment industry.

And this is actually quite skillful in selecting candidates. You need to choose a more influential person to quarrel with, so that it can cause a sensation.

Otherwise, if Zhang Weiping finds a third- or fourth-tier artist to quarrel, there will be no achievement and no sensation. Therefore, there will be no publicity effect.

Because reporters won’t pay attention to this kind of thing.

Therefore, if you want to find someone to quarrel with, you must find a big shot to quarrel with on an issue like this.

At this time, Zhang Weiping chose Ye Ming. After all, he wanted to take advantage of Ye Ming's reputation, and everyone knew that he and Ye Ming were not very good at dealing with each other.

Therefore, if you quarrel with Ye Ming under such circumstances, it will attract more attention.

Zhang Yimou doesn't agree with this point. Ye Ming just came to the premiere to support him, and you turn around just to quarrel with others. This is a bit inappropriate.

But Zhang Weiping actually has his own reasons. For example, at this time, the box office of Golden Armor is not very satisfactory.

At this point, Zhang Yimou actually couldn't tell anything.

Regarding a question like this, at this time, it actually depends more on the box office.

Even if Zhang Yimou is an international celebrity and one of the few influential Chinese directors in the world, even if he is an international director, he still has to eat and support himself by pointing to the box office.

If there is a good box office performance, then it will actually be a pretty good result for Zhang Yimou.

Therefore, although Zhang Yimou did not agree with this kind of thing, in the end he could only sigh helplessly and said: "Even if you want to hype this matter, you'd better find time to talk to Ye Ming." .

This kind of hype method also exists in our circle, and generally the effect is pretty good.

But most of the time, we actually discuss an issue like this before we hype it up.

It is best to plan how high the hype will be, how many days the hype will end, and how it will end to give everyone an explanation. "

Zhang Weiping waved his hand and said: "If you really want to hype it up, there is actually no need to go to such trouble at all. After all, for an issue like this, what you want is a sensational effect.

If this matter had been discussed with Ye Ming in advance, it was hard to say whether the effect would be achieved at this time.

Therefore, in my opinion, the relationship between Ye Ming and I is not very good anyway, and everyone knows it. If we want to achieve a good publicity effect at this time, it is best not to discuss it in advance. Otherwise, it would appear to be a bit of a hype. "

In fact, Zhang Weiping still wants to achieve the best effect for the sake of hype.

Because Zhang Weiping knew very well what kind of person Ye Ming was. He had a good temper, but if you provoke him, he would definitely be very irritable.

Therefore, on such an issue, at this time, Zhang Weiping knew that if it was discussed in advance, it would be difficult to say whether Ye Ming would be willing to cooperate with the hype.

But if there is no discussion and I am the first to stand up and criticize Ye Ming, then coupled with the hype of paid reporters, it will definitely cause some sensational effects.

After all, where is Ye Ming's fame? Everyone would like to read the news about Ye Ming.

Therefore, in such a situation, Zhang Weiping thought it was better not to communicate. In fact, if you are in the entertainment industry, communicating is a better option.

After all, in a situation like this, if everyone communicates, there is a certain level of hype. If there is no communication, it is difficult to say whether the hype will be muddled.

Zhang Yimou was not impressed by Zhang Weiping's approach, and even gave him a few words of advice, but Zhang Weiping had already made up his mind and swore that he was doing it for the sake of publicity and for the sake of the box office.

Therefore, in fact, at this time, Zhang Yimou hesitated and looked at it, but said nothing else.

But he actually understood in his heart that this kind of thing is a double-edged sword. If the scale is not grasped well, the consequences will be difficult to imagine.

However, Zhang Weiping is the producer and the boss after all. Therefore, in a situation like this, since the boss insists, Zhang Yimou really has nothing to say.

Originally, Zhang Yimou also planned to call Ye Ming, hoping to communicate with Ye Ming. After all, this kind of hype would be smoother if both parties had discussed it.

But think about it, according to the relationship between Zhang Weiping and Ye Ming, if the two people could not quarrel after meeting, it would be a very good result.

Therefore, if we want two people to communicate well, the result of such a matter is difficult to say. On such an issue, Zhang Yimou finally decided to wait and see.

After all, the hype is indeed very beneficial to the city full of golden armor. Ye Ming is busy with Running Brothers. Ode to Joy can be released for a while, but the Running Brothers movie has to be released in time for the Spring Festival.

In this case, the filming time for the "Running Brothers" movie will be relatively tight.

Although it is said that big variety movies like this usually only consume fans, but if you think about it carefully, you can't fool people when it comes to such an issue, right?

After all, Ye Ming is still thinking about having a second and third big movie.

Therefore, at this time, the preliminary preparations must be done as much as possible. Now Ye Ming is busy with something like this in the morning.

And if it’s afternoon, then we have to go to the Ode to Joy crew.

Ode to Joy is more of an urban white-collar melodrama. Therefore, at this time, as long as a few major shooting locations are taken care of, the preliminary preparations are basically ready.

Moreover, Ye Ming also very directly arranged the main shooting location of Ode to Joy on a floor near the Fifth Ring Road. Both floors of the house in Henderson have been rented out, so naturally the prime location will not be used for scenes.

However, Ye Ming also invested in a building near the Fifth Ring Road, so he directly decorated it there and hired people to build the shooting scene according to the script.

At this time, Ye Ming also told people in his company that this kind of decoration would not need to be dismantled even if the filming is completed in the future. It can be regarded as a fine decoration for the house.

Stingy is really very stingy. When Liu Tao and others heard this, they felt that this kind of boss was indeed not an ordinary stingy. Do you, Ye Ming, still lack the money for decoration?

This kind of scenery must be arranged in one's own room, which is definitely not what ordinary people can think of.

Of course, there are not many bosses in Beijing who have so many properties to choose from.

In fact, Ye Ming originally planned to arrange the scene in a courtyard, but after thinking about it, he found that the filming location of Ode to Joy was relatively modern.

Therefore, in the case of a bridge like this, if it is arranged in a courtyard, it will basically have to be dismantled after the filming is completed. At this point, Ye Ming feels that it is a waste.

Therefore, Ye Ming finally decided to find a more suitable house to decorate near the Fifth Ring Road. It was originally a house with two units on the same floor, four large rooms and one living room, but in the end Ye Ming was asked to directly change it to a new one.

The company meeting room, office, the apartment where Ode to Joy Wumei lived, the bars she often went to, and other places were all directly copied by Ye Ming in these four houses.

In total, it has a little 600 square meters of face, and it was directly transformed into a photo studio by Ye Ming.

Zhao Baozi also followed behind and said: "Boss, after this renovation, you are not going to dismantle it. Look at the renderings to see if it is good or not, but if you are going to shoot it immediately after the renovation, the smell of the decoration will not be good."

Ye Ming said very definitely: "Originally I planned to shoot at Huihui.com, but after all, it affected the work of Huihui.com. Therefore, I directly found someone to re-decorate elsewhere. All home and office appliances were directly It was moved from the warehouse of Huihuang.com and Huihui Film and Television, and there are no harmful gases such as formaldehyde. For decoration, environmentally friendly materials are also used if they can be used.

In fact, all of my houses were basically renovated early on. It has been several years. At most, the walls were painted, and the ceilings did not need to be changed. They just used the previous ones.

The rest is just moving the furniture over. Otherwise, do you think I would shoot in a newly renovated house? I'm not stupid, I also want to think about your safety. "

Renovation, Ye Ming is just remodeling, not that it must be renovated.

Basically, the houses Ye Ming buys can do basic decoration. The same goes for shop floor office space. Siheyuan will be re-inspected by experts, and those that need reinforcement will be reinforced and those that need repairing will be repaired. If it can be transformed into a modern courtyard, it must be transformed into a more modern courtyard house.

Don’t think that the courtyard houses in the capital are all ancient buildings. In fact, around 2,000 years ago, there were a number of courtyard houses that were renovated under the banner of renovating the old city.

Therefore, there are indeed some relatively modern courtyards in the courtyard houses in Beijing.

Ye Ming has two courtyard houses that are similar to those built two thousand years ago. Although they are antique, the water supply, water, electricity, heating, Internet connection lines, etc. are all relatively high-tech interior decoration. It is also relatively convenient to wear.

For example, the house next to the Fifth Ring Road here is an exception if it is not rented out after being renovated.

Because after Ye Ming had someone decorate it, he forgot to tell the staff to rent it out. The boss didn't say to rent it out. Who among the staff would dare to rent it out? They thought the boss wanted to keep the house for other purposes.

Therefore, in a matter like this, this property has become a forgotten corner.

If it weren't for the need to film Ode to Joy, Ye Ming would have even forgotten that he had such a property next to the Fifth Ring Road.

Just when Ye Ming was busy with the filming of the big movie "Running Brothers" and "Ode to Joy", Zhang Weiping took action.

At this time, when Zhang Weiping was being interviewed by reporters, he directly criticized Ye Ming's movie "Running Brothers" for making money.

I believe that to truly make a movie, you should be like wearing golden armor all over the city, and do every detail conscientiously.

This is the real making of a movie, and the big movie of Running Brothers cannot even be called a movie at all. It is just an extended version of a variety show, which is like a pile of dregs.

Anyway, this kind of words are full of gunpowder when spoken. It sounded like Zhang Weiping was angrily attacking Ye Ming.

Of course the reporter said that he was not afraid of things getting serious. Originally, it would be more beneficial to reporters after this matter became a big deal.

After all, the more noisy the entertainment industry becomes, the more news will be revealed about such a matter.

Therefore, reporters are naturally not afraid of things getting serious.

In particular, the producer of Zhang Yimou, who is considered a big shot in the entertainment industry, directly criticized Ye Ming's new movie for not being like a movie and just like dregs of tofu.

This is not a provocation. It must be the rhythm of a verbal spat. Ye Ming is not the kind of person who likes to keep things quiet.