Chapter 3347: You have good physical strength

Wang Xiaoshu didn't know how Ye Ming promoted the nightclub, but anyway, he felt that 800,000 yuan was of no special use. 800,000 yuan for a live movie was just like throwing it into the water. At most, it was just A small splash won't have much effect, so Wang Xiaoshu didn't particularly care about Ye Ming's statement that he wanted to cooperate with the publicity.

However, Teacher Wang has a request that the leading actors should conduct road shows and conduct as many road shows as possible to promote the film.

In other words, when a movie is released, people have to go to markets and run road shows in one city. This is also a means of promoting the movie and shortening the distance between the movie actors and the audience. This is also a part of the movie. It's an unspoken rule.

At the beginning of the movie's release, the leading actors and director would conduct road shows in conjunction with the publicity, so Ye Mingdao agreed to this without hesitation.

However, a week after it was released, I finally saw how Ye Ming promoted it when I was a kid. At this time, Ye Ming was not running around the world to promote it. After all, he was not famous in the entertainment industry. Very big, he is just a has-been child actor.

Maybe when he was a child actor, he was still very influential. If he was promoted based on his popularity at that time, it would definitely boost the movie box office.

But at this time, his movies are regarded as twice-cooked pork, and he is regarded as a second-time actor, and now he is not particularly famous, not as famous as the songs he wrote. Although he appeared in the Spring Festival Gala, it was only a mere mention. The Spring Festival Gala only allowed him to establish a foothold in the entertainment industry, so Ye Ming's popularity is not particularly high now.

But Wang Xiaoshu's side has also arranged a large-scale media promotion. After all, it is decided to release this movie, so in terms of promotion, Wang Xiaoshu's company is quite powerful and does not discriminate against Ye Ming. movie.

At least in terms of publicity, it can be considered that they have tried their best. As a friend of the prince, no employee would be foolish enough to tamper with the publicity.

Even if the nightclub is not optimistic, at least it is doing its best in publicity.

Of course, because there is more time for release on May Day, the film was released two days in advance as a key publicity target. However, this actually shows that the film is not confident.

If they are confident, they can go straight to 51, but at this time, I actually want to say that they are not particularly confident.

Although the movie "Nightclub" performed very well during internal screenings, they had no idea how the movie would be received in the market. Therefore, although Wang Xiaoshu's people did their best during the promotion, Definitely not the kind that you pay special attention to.

At this time, Yanming's promotion came up, and the page on the Internet was promoted using the Internet.

At this time and space, the Internet was just emerging, and few film companies would think of promoting movies, because at that time, the promotion mode of movies was still the traditional promotion mode, using media and road shows.

However, promoting a movie through the media requires spending money, especially if it is on TV or a variety show, it requires a lot of money and a lot of connections. In this regard, Wang Xiaoshu and others Although it is clear, and although they also have this ability.

However, there was not much such publicity arranged. After all, this film was released in cooperation with Ye Ming, and the contract also stipulated that the income ratio between the two parties was 6:4.

In other words, Ye Ming gets 60%, I mean here is only the 4th floor, so Wang Xiaoshu and his company are promoting it, at least the upper-level leaders are not particularly motivated.

However, Ye Ming spent 800,000 yuan on the media at this time, and hiring trolls indeed set off waves on the Internet.

There was no such means of publicity before, and everyone has never seen how powerful the navy can be when promoting movies. But this time, everyone has seen the navy for the first time. What exactly is the propaganda? Such a scene.

It’s like locusts crossing the border. The current situation is that as long as you open the Internet, you can basically find promotions about nightclubs.

Ye Ming directly found the five navy leaders who are known as the five kings on the Internet.

The tens of millions of naval troops they lead have never been taken seriously.

And Ye Ming directly gave each person 100,000 yuan, and then he also expressed one thing, that is, if the movie box office can exceed 7 million, then at this time, the reward will increase by 100,000 yuan, and for every additional 7 million yuan, the reward will be increased by 100,000 yuan. Their remuneration will be increased by an additional 100,000.

Although each person only gets 20,000 yuan of the 100,000 yuan, but 20,000 yuan is still money, right?

So, these five big fishermen are also the kind that have never been taken seriously. The business they basically take is small jobs worth a few thousand yuan, and jobs worth tens of thousands of yuan are relatively small. Otherwise, why would Crystal be called the Five Cent Party? Do you think it costs 50 cents to post a post? One or two cents is already considered good, and a few cents is not enough.

This was the first time I received a big deal like Yanming. In the end, they actually said that for every additional 7 million in box office, they would be rewarded with 100,000 yuan. Each family got 20,000 yuan, so at this time, they were also very He also worked hard day and night to promote the movie Nightclub.

Moreover, Ye Ming also said that for the top two performers during the promotion, the first place will be directly rewarded with 200,000 yuan, the second place will be rewarded with 100,000 yuan, and the third place will of course not be rewarded.

The five major navy forces don't like each other, and they all try hard to win the first place. Therefore, when promoting, they also mobilized their strongest power and promoted it overwhelmingly on the Internet.

So for a while, the entire Internet was filled with promotions about the movie Nightclub, all praising how good this movie was.

At this time, Wang Xiaoshu called and said: "Yi Zi, this is your propaganda method. For 800,000 yuan, you have contracted the entire network crystal."

At this time, Ye Ming immediately shook his head and said, "You can't say that, right? In fact, we haven't spent 800,000 so far, we only spent 500,000, and there is still 300,000 left as a bonus. Looking at the results, the ranking of their five major navy forces will divide the 300,000. For the first place, I will give him 200,000, and the second place will give him 100,000.

So, these 5 companies are also competing with each other. Don’t show any signs of it. It depends on who posts more and who leads the most traffic. This is a kind of healthy competition. In fact, I didn’t expect that the power of crystal is so great. It seems The 800,000 spent is also worth it. "

As for Wang Xiaoshu, he immediately said: "It's more than worth it. Now the entire Internet is in turmoil. Your propaganda about nightclubs is everywhere, praising nightclubs.

There are very few people who disparage the movie Nightclub. Even if there are people, it will be covered by online comments within a few seconds. It can be said that your movie is praised by the entire Internet.

This is something that has never happened before. Even Hollywood blockbusters were criticized on the Internet before, but you can't find anything in this movie? Your voice.

My dad and other Internet bosses were a little dumbfounded. When did the Internet trolls become so powerful? The business of 800,000 yuan is really worth it. Even 8 million advertising fees may not be able to achieve this effect.

Everyone has never paid much attention to the concept of network crystal before, but they didn't expect this kind of thing. You were the first to find it and apply it in publicity. My dad also said it when the board of directors was held, just because of you. Every idea is worth tens of millions.

For the movies our company produced in the past, even if they were blockbusters worth more than 100 million, they might not be able to achieve such an effect online even if they spent 20 to 30 million in promotional expenses.

Now our company has set up an online publicity department. It is said that we need to find someone to take charge of publicity in this area. It's a pity that you occupied it for the first time. This makes the three major film and television companies so angry that they want to scratch the wall.

Anyway, the people in our company’s publicity department wanted the performance bonuses for the past three months. My dad banged the table and scolded them, saying that the salary was so high, the Internet conditions were so good, and the company spent tens of millions on publicity every year. Why didn’t those people think of promoting it on the Internet? Got a head start. "

Ye Ming, as for Versailles, said helplessly: "There is no way around this. I have no money to begin with, right? I don't have any money for publicity. I only have 800,000 in publicity expenses. Think about it. 800,000 yuan is enough to promote a movie, right?

Everyone is in the circle, and they all know in their hearts that 800,000 yuan, even if you want to appear on a variety show, may not be enough to cover all the expenses.

So, I have no choice. People who are poor can only think of other ways. I am also forced to do this. If I had tens of millions of publicity expenses, I would not use this method. Good guy. I contacted all the popular variety shows and went on the show directly. The publicity effect was also very good. Who would go to the five major trolls?

But there is no way, because I actually only have this 800,000 yuan here. If I go to a variety show, others will think that I am not famous, and there are no big names in my movie, and people will not discuss it at all. I want to If you arrange a variety show, I guess your company would not agree to it before. "

At this time, Wang Xiaoshu hesitated and thought about this situation, and then nodded helplessly and said: "This matter must be based on your film. Although this movie has the potential to become a hit, after all, It's a low-budget film, and it's hard to say how much money it will earn, so it's very difficult to arrange for you to participate in a Chinese arts program.

After all, we need to use our company's relationships. These relationships are maintained with money, so our company generally won't use them. That is, some of our company's key movies will use this kind of relationship. I think it is almost impossible for the nightclub to use this kind of relationship to arrange a variety show for this movie.

So, we had no such plan at all, but we didn't expect that you would survive the desperate situation and actually come up with such an idea. "

As for the movie "Nightclub", it is finally time to be officially released. It will be officially released on the first day of April 29th, which means that Ye Ming has no special intention to participate in the competition for the May Day schedule.

Of course, it also avoided those 9 large and small films released on May 1st, which suppressed Ye Ming.

The nightclubs are all scared. If you try to suppress it at this time, you won’t be able to lose face. Besides, everyone also found out about Ye Ming’s movie, which surprised everyone a little bit when it was promoted online.

The Internet promotes movies. This has never happened before, but it surprised everyone a little. They are all thinking about whether the next movie will use this kind of promotion method.

Anyway, Ye Haiming's nightclub, apart from using the Internet to attract everyone's attention during promotion, there is nothing else that attracts others' attention at all.

In terms of actors, the more famous ones are Damimi and Lao Xu, but these two are TV stars and not very famous.

Lao Xu is more famous, but his transformation failed, and he is now at a low ebb.

There is also the lead actor Ye Ming, who is still a washed-up child actor who has just paid his dues. Even if he appears in the Spring Festival Gala, what does this have to do with the film industry? Will those who attend the Spring Festival Gala definitely make money by making movies?

This is a joke, making movies is not that easy to make money, so everyone despises the movie "Nightclub" and thinks it has no threat at all. Otherwise, why not choose to release it on April 29th with frequent innovations in force.

Probably because of the movie Nightclub, I knew I had no competition, so I said that. It was released two days ahead of schedule.

However, no one expected it to be released in Nightclub at this time. The box office on the first day was actually 3.6 million, which is a quite high number. But considering that there were no other films released on April 29th, only the movie Nightclub was released, so it is understandable that such a result was achieved.

However, the movie Nightclub on April 30th achieved a good result of 3.9 million on the second day, which attracted everyone's attention.

Although the publicity about the nightclub on the Internet was full of praise, in fact, no one was particularly concerned about it at this time. However, after the box office came out, the box office in two days was actually 7.5 million. On the third day, which was May Day, the box office of the movie Nightclub increased sharply, directly to 5.2 million.

It exceeded 10 million in three days. This caused a shock in the entertainment industry, and the box office bucked the trend. It actually became the box office champion on May Day!

This caused the glasses of the other 9 movies, large and small, to be released to shatter. It also shocked the entire entertainment industry. Everyone is studying why the movie Nightclub was able to earn over 10,000 yuan in three days.

The box office can be described as a hit, and the nightclub has definitely become a dark horse at the box office.

At this time, Ye Ming had already given 300,000 yuan to the top two of the five major tax payers, and then directly distributed the bonus of 200,000 yuan to them. At this time, the five major navy forces were even more cautious in publicity. It is full of motivation. For every bonus exceeding 7 million, 100,000 yuan will be awarded directly, and then the five companies will share it equally. This is a good business.

And Ye Ming has fulfilled his promise. At this time, Uncle Wu should have felt that Ye Ming was reliable and kept his word, so the publicity was even more detrimental to his interests and he hoped that the nightclub could achieve better results.

At this moment, Ye Ming, Lao Xu, and Uncle Da were doing a publicity road show, and they were very happy along the way.

But just because he was a little tired, Zhao Yazhi didn't want to move every time he returned to the hotel to rest. However, Ye Ming had good physical strength and seemed to have endless energy, so he took the initiative to toss Zhao Yazhi.

However, in fact, for Zhao Yazhi, this matter can be regarded as a kind of massage enjoyment. It is a massage inside and out, and he can enjoy the sage's time, and his sleep is more guaranteed.