Chapter 344: The last carnival of the Chinese audience

Wang Zhongjun picked up the phone and dialed a number that he was not very willing to dial. At this time, he couldn't help it, so although his fingers moved with difficulty, the call was quickly dialed.

On the other side of the phone was Dong Ping from Poly Huayi. They were two enemies who normally wouldn't contact each other, but at this moment they had to contact each other.

Wang Zhongjun smiled as kindly as possible and said: "Old Dong, what have you been busy with recently? I heard that your Crouching Tiger, Hidden Dragon did quite well in the later period. There is a lot to do. Maybe you can watch the Oscar next year. It’s time for your masterpiece.”

Dong Ping was also very surprised when Wang Zhongjun called. For "Crouching Tiger, Hidden Dragon", this was basically impossible. At that time, Huayi Brothers and Poly Huayi were competing for the copyright of "Crouching Tiger, Hidden Dragon", but it was not a very happy time.

But we are all in the circle, not enemies, so we still have the courtesy that we should have. Dong Ping said a few polite words: "Lao Wang, you call me at this time. It's very rare. Don't tell me that you share the bedroom with me." A tiger hides a dragon, that's impossible."

Naturally, Wang Zhongjun would not be stupid like this. Even if he said he wanted to share it, it would be impossible. Poly Huayi would not let go of such a good film.

At this time, Wang Zhongjun said with emotion: "It's not about Crouching Tiger, Hidden Dragon. In fact, it has something to do with this. Ye Ming has made big moves, which will shock the entire entertainment industry."

Dong Ping didn't get the news. Ye Ming had set up a theater chain of his own. Although it was officially affiliated, any fool could see that it was just waiting for the country's policy to open up. In fact, as a film company, we very much hope to have more theaters. If there are more theaters, it will give the film company more room to choose.

Dong Pinghei welcomed this, thought for a while and said: "Ye Ming's theater chain has made a lot of noise, but when it comes to sensationalizing the entertainment industry, it is impossible. He just went ahead and took Time Warner It's a drag, otherwise he wouldn't be able to do it." Wang Zhongjun could only say helplessly: "It's not the theater chain itself, it's the movie ticket price. The five-yuan movie ticket price will be tested in the Huihuang Cinema chain."

Suddenly, Dong Ping, who had always been motionless, actually stood up. This was earth-shattering news. It was going to blow up the entire film industry.

A stern look flashed in Dong Ping's eyes and he said: "The five-yuan fare, Zhao Guoqing didn't get it in Emei, and he went to the capital to do it, and Ye Ming followed him and started making noises. That's asking for death. This is against the whole industry." The enemy, he is not afraid that he will be strangled by the industry alliance."

Speaking of this, Wang Zhongjun said with a smile: "I guess Ye Ming is also scolding his mother about this matter. Zhao Guoqing, an old boy, found the leader of the General Administration. The leader of the General Administration seemed to have some different opinions, so he handed over this matter to the new What are the results of the Film Alliance experiment? How could those old foxes from the New Film Alliance be fooled so easily? Ye Ming should join forces to plot and let Ye Ming's Brilliant Cinema take the lead and conduct the experiment. This way, he will not offend the leaders but also teach a lesson. Ye Ming. I heard that Ye Ming overturned the table during the meeting.

Five yuan. According to my calculations, the attendance rate does not exceed 90%. There is no room for profit. This guy is waiting to lose money. "

In fact, after getting the right to experiment, Ye Ming immediately went to Han Shanping the next day to complain: "Boss, this thing is not so bullying. So many state-owned cinemas do not try it, so let me, a small private cinema, If the movie theater is doing experiments, isn't that going to make me lose money? Those guys from the New Film Alliance are a bit too bastards. If I show movies like this, I will lose money every day. I can't even pay the workers' wages for five yuan. .”

Han Shanping naturally understood what was going on, and said with a smile: "You, state-owned cinemas have the same difficulties as state-owned cinemas, but you, a private one, are much more casual. You are not the one who makes the decision. If you test it, the state will If I support you, the General Administration will also support you. Don’t complain to me. This is what the leaders above have decided. What conditions do you have, but the test must be carried out as scheduled."

In fact, Ye Ming knew very well that this matter could not be changed, and he said very categorically at the moment: "In this case, I will not say anything else. Director Feng Xiaogang said that he supported me in his two New Year films, but this is basically It's impossible to show it. I want the General Administration to support me with some films, such as Cheng Long's "Red Zone", Li Lianjie's "Shaolin Temple", "Titanic", etc. Don't these blockbusters have the domestic distribution rights of China Film Group Corporation? I I need to use the screening rights during the trial period and show these movies in my cinema according to the arrangement. Otherwise, I don’t have enough capital to attract the audience, and I will still lose money. Otherwise, the General Administration will subsidize me."

Han Shanping snorted and said: "It's impossible to compensate you. As for movies, a limited number can support you. Ten movies, no more than ten movies, you can choose as long as China Film has the distribution rights." No problem, but this is the limit of our support, and you have to do the rest by yourself."

In fact, Ye Ming only asked for that little bit. He knew that a five-yuan movie ticket could not last for too long, so he thought that it would be a serious opportunity to make his own movie theater famous first. After selecting the ten most promising movies, Ye Ming left with satisfaction.

At this time, the entire entertainment industry was in a panic. A movie with a ticket price of five yuan was a miracle. At least in the eyes of ordinary viewers, such a low-priced movie was impossible. In fact, he appeared on the poster of Brilliant Cinema, and the list of movies on the poster is very tempting, including Feng Xiaogang's New Year's film, Cheng Long's kung fu film, and the blockbuster "Titanic" and a series of others The video is dazzling.

There is an unbearable temptation in the eye-catching location, which is five yuan. The ticket price of the movie is only five yuan. At this time, the major media also expressed their opinions one after another. Lao Bai of [Southern Star Sunny Sky], as always, sneered at Ye Ming's actions like this, thinking that Ye Ming was just sensationalizing and didn't care about the film market at all. The current situation is a historical retrogression. It also pushed Ye Ming to the position of seeking fame and reputation.

But readers don’t care about this. Many readers of [Southern Sunday] are determined to go to Huihuang Cinema to watch movies. Five yuan, what's the difference between this and cabbage price?

[Entertainment Morning News] Yu Guo has completely opposite views to Lao Bai. He believes that the five yuan ticket price is a return to history. Movie ticket prices are currently inflated. Now five yuan is considered a return. The ticket price is relatively reasonable, and I highly praise the approach of Brilliant Cinema. As for the bosses of Huayi Brothers, Poly Huayi and other film companies, they all remained silent. They couldn't understand why, so they did not express their opinions at all during the cautious period.

These bosses are not reporters like Lao Bai Yuguo. Therefore, at this time, they naturally understand that Ye Ming is just a scapegoat, and the real black hand is promoted by Zhao Guoqing.

In fact, speaking of it, they actually sympathized with Ye Ming, their colleague. Being called out by the leader and plotted by his colleagues was a feeling of sadness. But what Ye Ming actually wants is an effect like this.

In the office, Sister Fang Fang held a document and said: "Boss, are you so confident that we will not lose money? If the attendance rate is not ideal, then our results will be very tragic."

Ye Ming said very firmly: "Don't worry, I have calculated this matter naturally. I won't lose money. Zhao Guoqing has already calculated it. I will definitely not lose money. The key is how much I earn. How to put it? Of course, by the time At that time, we cried out that we had lost money and would not give a penny to those grandsons. Then I would cry and complain to the leaders to see if we could get subsidies."

Sister Fang Fang frowned and said, "It's impossible. We are privately owned and the state will not subsidize us. Therefore, in such a situation, our efforts are in vain."

Ye Ming glanced at Sister Fang Fang and said: "We want to give the leader an impression, that is, we are losing money to implement the leader's plan. If this is the case, the leader will feel sorry for us in the future and try to fight for something else." In terms of policies, it would be much easier.”

Only children who cry will be fed milk, and this is the same in the movie market.

It is even said that Ye Ming contacted three of his fans in advance, namely Wawa, Miaomiao and the three girls who are the big landowners of the village. He knew that these three people were rich, and their families were not short of money. There were more people who could mobilize, so , and invited them to start a relationship and go to Beijing, Shanghai and other cities to watch five-yuan movies. As long as there is a brilliant cinema, you can watch five-yuan movies. Contact these three die-hard fans, and Ye Ming will make a box office for himself. As a back-up, if the box office is not good enough, at least there will still be an audience mobilized by three wealthy people to support the film in the first few days, right?

Who would have known that the next day, the big landowner in the village sent Ye Ming a crying face on the Internet and said, "I took my friends to see a five-yuan movie. As a result, I went an hour early and couldn't buy a movie ticket." Movie tickets were sold out throughout the day. 】

Wawa immediately lamented on the Internet [Could it be that the people's desire to watch movies was suddenly aroused? The cinema was full of people. 】

This is a carnival in the film market. This is the coming of a golden age. For Chinese audiences, this is the first and last golden age in the film market.

This is your only chance to watch a blockbuster for five yuan. Even the viewers who participate in it will not understand that they will never have such a cost-effective experience in the future.

After the first day's data came out, Sister Fang Fang came to Ye Ming excitedly and said, "Boss, boss, I'm so happy. Today, as of now, our box office statistics are 180 million, plus the peripheral income of the movie is 90,000." , the number of moviegoers has reached more than 30,000. In the capital alone, our income today is 220,000, and the market will be even more popular in the evening. In this case, how can we still make money?"

Ye Ming said very firmly: "We are not making money. Don't say that we are making money at this time. Say that we are losing money. Workers' wages are so high, and water and electricity bills are expensive. We are not making money. This time we It’s about losing money and making money.”

The next day, the statistical results came out. Ye Ming's Brilliant Cinema received a total of more than 200,000 viewers. Of course, this is a national statistics, which is already a quite remarkable achievement.

The box office was 1.3 million yuan, which was just one day, and including the peripherals, the revenue of Brilliant Cinema was more than 2.7 million yuan.

Movie peripherals are actually part of the cost of drinks, popcorn, etc. When you watch a movie, you can't just spend the same money as the movie tickets. You always have to eat melon seeds, popcorn and other snacks, as well as drinks and so on. Almost everyone has received the results on the first day. Although it is not as accurate as Ye Ming's, they are all in this field. Therefore, in such a situation, everyone actually understands that Ye Ming Didn't lose money, made money.

As for how much you earn, it’s hard to say. This is experimental in nature. The country does not want your film development fund, and China Film does not want a share of the box office. This is what the leaders have promised. If they agree to none of these, then Ye Ming will definitely not do it. They will not agree to any of these, gods. It's impossible to make money now, the only way is to lose money, and no one will do it.

At this time, some people couldn't stand it anymore. Although we didn't have a specific figure for how much revenue Ye Ming's Brilliant Cinema made in a day, after excluding the expenses, the result we got was that the net profit was at least 1.5 million, because No one shared his box office at all. This was originally an experimental attempt by the leader. Who would have thought that a five-yuan box office could be so popular?

On the first day, the second day, and the third day, it was just as popular and the crowd was full. At this time, some people finally couldn't hold on anymore. Chairman Liu of the New Film Alliance notified Ye Ming to attend a meeting. Ye Ming directly asked Sister Fang to reply and said that he was busy and had no time.

At this time, Chairman Liu and some of the remaining managers were not happy. Finally, everyone discussed it and everyone went to Huihuang Film and Television. No one went to their cinema anymore. Only a fool would go to see it if he had a five-yuan movie ticket. It's twenty-five yuan.

Guangming Cinema used to have a box office of around 100,000 to 80,000 yuan a day, but now it's pretty good if you can get 10,000 yuan at the box office.

Therefore, everyone's unanimous decision is that it is impossible to watch Ye Ming continue to be so rampant. The five-yuan movie tickets must be terminated. Chairman Liu is responsible for communicating with the leaders of the General Administration. Anyway, Ye Ming is doing this. It disrupts the market order. If this continues, movie theaters and film companies will be unable to operate. (To be continued)