Chapter 3529 Fan Economy

Recommended, full of love for the sturdy life in the courtyard

Where does fame come from? Reputation is all publicity. If you don't say it, who will know that you are a good person, right?

Speaking of doing good deeds without leaving a name behind them, of course this is a traditional virtue and it is worth promoting. However, if you are in the entertainment industry, this kind of thing is really not recommended. Of course, those who have done good deeds must publicize it.

If you don't publicize it, how will others know that you are doing good things, like this time.

Ye Mingzhu’s fan visit event directly requires his fans not to spend money to buy precious gifts. You say the aunt is not big, but if the small bar promotes it well, so does he. A big selling point.

So this publicity is still necessary. Therefore, Ye Ming directly accepted an exclusive interview with a media on the second day. The purpose of the interview was to promote this matter.

Of course, in order to maximize publicity, Ye Ming directly chose a media that was relatively influential and had a very good relationship with him.

Because Ye Ming is also a very popular entertainment figure recently and is often on hot searches, this media was very happy to agree to Ye Ming's exclusive interview and sent out its own ace host. Haitang came to be the host of the interview.

This is the advantage of acquaintances. If an acquaintance comes over and you tell them directly what your purpose is, then everyone will be very skilled in formulating an interview outline according to your requirements.

This point is also something that needs to be emphasized. For example, interviews, variety shows, etc., in fact, they all have an outline.

Don't think that reporters don't bring outlines during interviews. Basically, why some reporters always ask tricky and weird questions during interviews is because.

Most reporters will conduct some research on the interviewees before interviewing, and then focus on writing out what they want to ask, and what must be asked?

What are the selective questions? As a qualified reporter, it is actually very necessary to do these things before conducting interviews.

Programs are actually like this, they are all similar, and they must have scripts. It is enough to say that we are in the central program and everyone can express themselves freely. In fact, this is all to deceive the audience.

How could it be possible without a script? Of course, it can be said that Chinese art programs and variety shows are different. Some variety shows require that they strictly follow the script.

However, some variety shows may invite guests who are relatively big names and give you a script, and require you to follow the script as much as possible, and you can use the rest freely, but don't jump out of the script too much.

Anyway, there must be a script. The key point is that the program team requires that he strictly follow the script or that he can play freely according to the script. But no matter what, in the final analysis, one thing is that he must have a script.

This is especially true for interviews. You need to make an interview outline. It depends on what questions you ask during the interview and what questions you cannot ask. Will the interviewee be able to answer some questions after they are asked? Can it be broadcast?

These are all important considerations.

Because the host Haitang and Ye Ming are relatively familiar with each other, and they have interviewed Ye Ming more than once, they are at least considered acquaintances.

Although they are not particularly close friends, they are still acquaintances, so Haitang made a brief outline before the interview.

I discussed with Ye Ming what questions an interviewee must ask, and then what questions to start with, and gradually lead to what is the important topic today?

Also, there were a few questions that Ye Ming was quite sensitive about, so it was best not to ask them. Haitang was also very cooperative in deleting those more sharp topics.

No need to ask, in fact, in order to promote the TV series "The Legend of the White Snake", Haitang set less than ten questions, which then led to the focus of today's interview, which is the existence of fandom economic fan culture. Is it good or bad for the entertainment industry?

In fact, it seems to Haitang that the previous question is basically nonsense. It is similar to some of the questions asked by reporters when they came to interview the crew two days ago. Even without coming for an exclusive interview, Haitang can understand everything.

Why is Haitang able to come here as his ace host this time? He came here just for the last question, which is a discussion about fandom culture and fan economy. That is actually a more serious issue in the entertainment industry, but just this Basically, any actor or director he interviewed would answer such a question in an evasive way, because everyone has vested interests, right?

The fandom economy and fan culture are the direction in which the entertainment industry continues to develop. Judging from the general trend, this development direction is very correct.

There are some top-level celebrities who release an electronic single, and it can sell hundreds of thousands or millions of hands in a short period of time online. This shows that it must be consumed by his fans.

It is not impossible for a fan to buy hundreds or thousands of times. As a die-hard fan of this idol, if your idol releases a single and you don’t have enough to buy dozens or hundreds of them, do you have the nerve to talk about other people’s die-hard fans? ? Are you embarrassed to be in the group?

So if you look at the click traffic of those little fresh products, someone can release an electronic single and achieve sales of hundreds of thousands or millions in a short period of time. This is actually supported by his fans.

This is the fandom economy, and fan culture is actually a similar commercialized entertainment model.

That is to say, the core fans are organized to form a cheering group to support their idols, which means that no matter what their idols do, they are right. Basically, this is the fan culture of fandom economy.

On this issue, in fact, many celebrities either clearly support it or adopt an ambiguous attitude and will not express their opinions casually.

But this time Ye Ming decided to express his opinion on such an issue. He also discussed his opinion with Hai Tian in advance, leaving Hai Tang stunned.

Directly attacking the economics of these fans in the fandom culture, my dear, such a star is rare in the entertainment industry.

However, if you want to influence Ye Ming, he is notoriously difficult to deal with. If you dare to say so, it is reasonable. This kind of thing is almost like a cannon in the entire entertainment industry.

Only people like Ye Ming dare to do something that offends almost the entire idol economy in the entertainment industry.

Therefore, Haitang was very looking forward to this exclusive interview. The less than ten questions at the beginning were equivalent to chatting about daily life, talking about the filming of the new White Snake legend.

Anyway, for such a question, no one particularly cares about the interviewer. Haitang is not very concerned about these questions. In fact, Ye Ming, the developer, is not particularly interested in such an interview topic.

So everyone chatted in the same way, and after more than 10 minutes, this issue was almost settled.

At this time, Haitang adjusted her sitting posture intentionally or unintentionally, because she was about to face the biggest problem overnight.

Once this question is raised, the good guy can directly criticize it, and the ratings of this program will be there.

Regardless of whether Ye Ming will face the anger of vested interests in the fandom economy and fan culture in the end, this explosive point must have been caused by Haitang, and the ratings must have been there.

Moreover, Haitang believed that even those who had vested interests in the rice circle economy felt very unhappy, so what could they do? They could care less about them scolding Ye Ming and not expect them to eat.

Therefore, it seems to Haitang that Ye Ming doesn't particularly care about that pack of fresh meat. Therefore, in such a situation, this guy is willing to kick such a thing, and Haitang is looking forward to it. of.

So before asking this question, Haitang herself was a little nervous. She needed to adjust her sitting posture to relieve her inner tension.

At this time, Haitang adjusted her sitting posture and sorted out her body temperature card, and then asked very calmly, saying: "Director Ye, many young people nowadays have fallen into a strange circle of fandom economy and fan culture, and... In the entertainment industry as a whole, fandom economy and fan culture are also on the rise. Some idols’ movie albums and even electronic singles have achieved sky-high sales, with sales of hundreds of thousands or millions. In just a short period of time, It can be accomplished in two hours or less.

These are all concrete manifestations of the fan culture of the fan circle economy. What is your opinion on such a thing? "

Ye Ming did not hesitate at this time and said without any hesitation: "In fact, I think this matter is basically a model that is not very healthy. I think it is completely unnecessary.

What is the fandom economy and fan culture? What does an artist rely on? Does an artist just rely on his own fans? right?

The fandom economy and fan culture are a bit putting the cart before the horse.

Whether an artist is a singer or an actor, their ultimate goal is to let their work speak for themselves. Whether it is an actor or a singer, as long as your work is good, everyone will like you, and your The influence is naturally there.

But the phenomenon of fandom economy and fan culture has traces of being commercially produced, organized and premeditated.

Such activities directly push certain young people to a very high position. I think such a thing is like a hanging garden. The popularity may be there, but if it persists for a long time, I think it is unlikely.

Such a Tomato Economy fan culture is like rootless duckweed. If an artist does not have particularly good works to support himself, even if he can become popular, he will become famous. But I think such popularity will not last long. The level is also very poor, and it will be broken sooner or later.

And I think disillusionment is a piece of cake. Who will clean up the mess in the end, then who is the victim, and nine out of ten, it will be the fans.

So I think as an artist, as long as it’s you. That's great, then you will naturally have fans, and people will naturally pay for it. If they buy your records, people will pay for tickets to watch your movies and so on.

These are the things you should do as an artist. Don’t always think about using the fandom economy and fan culture to get a vote and leave. This will only create a popular star at most, but will not create an actor with both virtue and art.

Moreover, actors with both virtue and skill are not artificially created by a certain company, but are an artist's moral character and a concrete reflection of his behavior. An artist, even if his acting skills are not particularly good or his singing is not special. Well, as long as he works hard in this business, I think he will succeed sooner or later.

On the contrary, if an artist feels that his traffic is high, he always relies on the fan circle economy, fan culture and so on. But I think this kind of existence is just a temporary prosperity. After Rong Hua's death, the mountains and rivers will remain silent forever. All that's left is a pile of chicken feathers.

Such a person may be a top traffic person or a small talent, but such a person will only be prosperous for two or three years at most, if the capital behind it withdraws from such a person.

The final result may be unexpected by everyone, so I think the crime economy fan culture is unacceptable. Anyway, I don’t dare to say what other people are like about my own fans, so I will ask them to have some offline activities. For example, at the fan viewing meeting yesterday two days ago, I asked them not to bring any precious gifts, such as diamond rings, gold, laptops, etc. Not to buy these precious gifts.

Our fans are called Ye Jiajun. Old fans of Ye Jiajun know that I never advocate fans buying gifts for idols. These are simply unnecessary.

So we old fans of Ye Jiajun know us. For any on-site activities or offline activities, you don’t need to buy me any gifts at all, and I don’t need you to buy me gifts. At most, you can fold me paper cranes, lucky stars, or other handmade products. I'm very happy with crafts and stuff.

I never encourage my fans to buy me any precious gifts during meet-and-greets. None of these are available. Sister Zhao Yazhi and Damimi’s fans, I also told them yesterday not to buy anything precious. one's gift.

You young people don’t have much income, right? Normally if we release a movie or an album or something, you would support me, and that would be enough. I don’t need my fans to pay any extra money for anything I do.

I release a movie and you go to the cinema to buy a movie ticket and watch my movie. I release an album and you listen to each album. This is already OK. I think this is already very satisfying.

Therefore, I can only support my own idols to this extent. I think that a fan should be the best he can be. Don’t be greedy for money and buy laptops, gold bricks, etc. These things are completely non-existent. That's necessary. I think the fan clubs, fandom economy and other things that are in such a mess in the entertainment industry are completely avoidable. They are all phenomena driven by certain people behind the scenes. I don’t think they are healthy. Phenomenon, in the entertainment industry, things like this will slowly lead fans to a wrong path.

So I think the best thing about Fan Xue Economic fan culture is to reorganize it a little bit. Don’t do it all day long, think about how much money you can make from your fans, organize an offline party, etc. Charging tickets and so on are all idols’ actions to make money from their fans. Is this interesting?

I don’t have any fans at all. I organize some offline meet-and-greets and other activities. I never ask for any ticket money, and I don’t want people to buy me any precious gifts. I don’t think that is necessary at all. "