Chapter 267: Future S7

"Exclusive supplier?"

Boss Xia said with some confusion:

"What does this have to do with helping me enter the domestic automobile field? I have been supplying parts to major domestic automobile manufacturers, and even some foreign companies will order from me. With my connections, anyone who wants to enter the domestic automobile field will have no choice. There is no way, can I help you put on a show? "

Su Che grinned and explained slowly:

"Looking at the development history of major international car brands, there are many well-known car companies that originally stood out from club competitions and later developed into famous car companies, such as the famous Ferrari. Isn't that how it rose? ”

"this……"

Upon hearing this, Boss Xia shook his head and said:

"Those you mentioned are all development paths for luxury brands. They cost too much and are not in line with our country's current national conditions. My current idea is to first enter the mid- to low-end market, slowly promote the brand, and then consider entering High-end market!”

Dong Yun on the side smiled and said:

"Boss Xia, don't you understand what Su Che means? You can't let go of your children without trapping the wolf! No one stipulates that a brand must move from the low-end market to the high-end market!

You can do the opposite and use Su Che's program to build the country's first super luxury sports car brand. After it becomes famous, you can then enter the mid- to low-end market. Isn't that simple? "

"And you underestimate our consumption power in the hot summer, right? Who can't afford a car worth two to three hundred thousand yuan now? You can even abandon the low-end market and directly enter the mid-range market! This kind of reaction This plan that works in the right way is definitely the first of its kind in the domestic market. If it doesn’t succeed, we will lose billions. But if it works, do you think about the benefits it will bring?”

"yes!"

After being nudged by Director Yundun, Xia Yunbo's eyes lit up and he nodded:

"Our fan economy is still very strong in the hot summer. By promoting the brand through Su Che's program, when the time comes to lower the price and enter the mid-range market, ordinary people will easily accept it!"

"Su Che, I agree to this! I can be your car supplier!"

Xia Yunbo also realized that this was definitely an unprecedented opportunity for him, and he would never let it go easily!

And Su Che is now the biggest star in Yanxia. With his golden brand here, what brand can't be popular?

"Haha! Then it's settled! We wish Brother Su Che's show success! Boss Xia's car brand will have smooth sailing!"

Director Yun picked up the wine glass, and everyone clinked their glasses at his suggestion.

With Xia Yunbo's approval, things will naturally become much simpler.

Many bosses present also took a fancy to the prospects of Su Che's project and invested money one after another to register a new supercar brand together!

Su Che invested all the 90 million yuan he earned from this trip.

Director Yun was even more generous. He waved his hand and invested 500 million meters of gold!

A total of one billion meters of gold was spent to start building the country's first super sports car brand!

During the dinner, everyone was chatting, and Xia Yunbo asked curiously:

"Brother Su Che, how did you come up with this plan? As far as I know, Lexus seems to only be in the mid-to-high-end market and has not invested much in the field of sports cars..."

Su Che took a sip of red wine and said with a smile:

"In addition to neon, I also went to the United States to play games before. I found that people there believe in their own country's brands. Even if they don't buy them, they can't look down on them with colored glasses."

"But the atmosphere in our hot summer is different. The vast majority of people in the summer feel that domestic products are not good and are worse than those in Europe and the United States! So I am thinking about how to change this atmosphere. I happen to be a racing enthusiast. Let me refer to foreigners. The development history of automobile companies gave me this idea.

And I also want to take this opportunity to change the way Chinese people view domestic brands! Let us Yanxia people also have our own proud brand! "

As soon as Su Che said these words, everyone was shocked.

Su Che is not very old, but his structure and vision are so far-sighted?

"Okay! Brother Su Che, your idea is very good! I will definitely support you with all my strength!"

Director Yun nodded. He was indeed the young man he valued. He was so outstanding!

Other bosses also praised him and said they would definitely help Su Che.

Therefore, at such a private gathering of a group of super bosses, a super brand that was about to dominate the world and compete with the world's super brands was born.

…

In the following days, the registration channel for the "Here Comes the Car God" program continued to open, and online registration was enthusiastic.

In just a few days, the total number of applicants exceeded 30,000!

There are hundreds of them, all celebrities in the entertainment industry, ranging from first-tier to eighteenth-tier.

This is a show hosted by Su Che, and it has a huge influence across the country. Naturally, the artists are eager to get in!

Including Tian Han, Huang Tao and others, they all signed up and were unwilling to miss this opportunity.

…

With a large number of applicants, the review work is naturally also large. The staff of Su Che's studio worked overtime to review.

There are two main points of reference. Artists must be topical and can bring popularity to the show, and amateurs must fully review their resumes.

After all, it is a reality show, and ensuring the program’s effectiveness is the most important!

While Su Che's studio was preparing for the show, two weeks later, Xia Yunbo's studio also brought in three preliminary design models.

The three sets of designed models all have very avant-garde appearance, a bit like a concept car, and have a strong sense of technology.

"Not bad! Boss Xia is really capable!"

Su Che couldn't help but praise after reading it.

Xia Yunbo smiled and said:

"That's right. Although we can't run a car factory, we have also visited countless top factories. You haven't eaten pork, but you haven't seen pigs run, right?"

Su Che nodded and asked again:

"Some parts of your design are too advanced. Are you sure you can produce it?"

Xia Yunbo promised:

"Of course! We have the best team responsible for production. As long as you and Director Yun nod, we can immediately mass-produce 50 units for program delivery!"

"Okay!"

Su Che was overjoyed.

Within two weeks, not only can we provide such high-quality design drawings, but we can also mass-produce them immediately. The person introduced by Director Yun is indeed right.

Director Yun looked at it and was very satisfied. He said to Su Che:

"Su Che, come up with a good name for the new brand! Those foreign super sports car brands, Ferrari, Maserati, Lamborghini, the names sound very grand! We can't fall behind!"

"Hmm..."

Su Che nodded, touched his chin and thought for a while, then raised his head and said:

"This car model is full of avant-garde and futuristic feeling, so why not call it the future! This first set of models will be called s7!

The meaning is to create a new future!"

...