Chapter 51
·
Chen Ai Ting
Chapter 51
"I want to do Internet gift cards."
When Andres Ihaan expressed his thoughts, he was still a little excited.
Yang Huan knows that gift cards are shopping cards or vouchers that are very popular in China, but this industry is not new. There are already many websites that make gift cards, especially in the United States.
It is said that the US gift card market may reach 500 billion US dollars this year, and it is expected to exceed 1000 billion US dollars by [-], so this market is indeed very large, but the problem is that the competition is too fierce.
"What I want to do is not the kind of gift card sales or transactions." Andres Ihaan shook his head vigorously.
Yang Huan was surprised, "Then what do you want to do?"
"Gifts."
"Gift?" Yang Huan was a little confused.
"Now that social networks are so developed, whether it's Facebook or Twitter, there are hundreds of millions of users, and the connection between users is getting closer and closer, but I don't know if you have noticed a problem. There are almost no online gift-giving services."
When Andres Ihaan said this, he showed a little excitement, "We all know that giving a gift is more exciting than buying a gift, so my idea is not to do a gift card transaction or consumption, but to give it away."
Yang Huan remembered that in China, the giving of shopping cards and gift cards is indeed very popular, especially in reality, it is an important channel for accepting bribes that the government is determined to crack down on.
It can be delivered on the Internet, this...
"According to the analysis data I got, in the United States, among the gifts that women are most eager to receive, gift cards rank first, and men rank third. In Europe, gift cards are also the gifts that everyone most desires to receive, which is why gift card trading websites have become so popular in recent years."
Although Yang Huan didn't know the details, it sounded reasonable.
This man has worked hard on this.
"My idea is to get a friend's birthday and other important or celebratory information through social networks such as Facebook and Twitter, and then choose a suitable gift card to give to a friend and write a message."
Yang Huan listened calmly, "This is a bit like the concept of an Internet greeting card."
"Yes, that's right, but what's interesting is that after this gift card is given out, it will be temporarily stored and kept secret. The recipient of the gift card will not see the specific information on the gift card. He will not receive a reminder and learn the details of the gift card until the preset memorable day."
interesting!
It's a bit like trying to surprise the recipient.
"However, other than the recipient, other people can see the details of the gift card, and if they also want to give this recipient a gift, everyone can add an amount to it. The available spending amount in the gift card received by the recipient is the sum of the amount added by all friends."
After hearing this, Yang Huan felt that the concept was a bit like group buying, but this time it was a group buying gift.
"And then?" Yang Huan felt that it was not enough.
What Andres? Ihaan said is only on the side of users and recipients, but what about the channel of gift cards?
"You know, many brands are reluctant to engage in discount promotions nowadays. They think it will damage the brand's reputation, but everyone knows that the lower the price, the more competitive the advantage, so we use the gift card method to carry out a disguised discount. For consumers, when they walk into a physical store with a gift card, they will not feel that it is a discount promotion, but that it is a gift carefully prepared for him by a friend."
"For brands, they can sell their products cheaper without affecting their brand reputation, so I believe that there will be many brands willing to provide some free or low-priced gift cards for this purpose."
Yang Huan feels that this idea sounds really good. At first glance, it seems to be a group purchase, but it is actually more interesting than a group purchase.
In his previous life, he had seen some reports that the biggest problem with group buying websites was that users were not sticky enough.
Merchants publish preferential information on group buying websites, and users flock to them. After enjoying the low-price discounts, they never return.
But Andres? Ihaan's idea can effectively solve this problem.
At the very least, this gift-giving gimmick works well.
There is a saying that it is better to give than to receive.
Giving gifts to others is more fulfilling and proud than receiving gifts from others.
In addition, the gift card market is indeed quite large, and over the years, countless people have been groping and looking for how to break through the barriers between online and offline.
Now it seems that this is an opportunity worth trying.
Seeing that Yang Huan was lost in thought, Andres Ihaen smiled awkwardly, "This is a relatively primitive idea of mine, but I think this model has great prospects for development, especially your WeChat. All users are users in the mobile phone address book, and the connection between each other is closer than Facebook and Twitter."
Generally, people who give gifts are those who are close to each other, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between the two users.
It is estimated that this is the reason why he approached Yang Huan.
"It's interesting!" Yang Huan praised with a smile after hearing this.
He has always felt that free is the ultimate killer on the Internet, as long as anything is free, it will immediately become popular.
But free is also a double-edged sword. If you use it well, you will win, and if you don’t use it well, you will be finished.
From the current point of view, Andres Ihaan's whole idea is relatively complete.
And he feels that with this app, it is bound to be able to attract users on Facebook and Twitter to WeChat as much as possible.
"I can promise you right now, I am willing to invest in this project!" Yang Huan made a decision on the spot.
It doesn't take much money to invest in this kind of project, and it is even more painless for him.
After all, Dad had just been blackmailed for £3000 million.
"Now, I solemnly invite you to join my company and work for me. The annual salary is 20 pounds, and there are no shares. But I will give you the space to play freely, equip you with a research and development team, and provide 200 million pounds of research and development funds. As long as you do a good job, I will definitely give you a salary increase."
"20 pounds?" Andres Ihaan was a little dumbfounded.
This is more than five times his salary in Sweden, and even at Google, which claims to have the best salary, the salary of senior technicians is similar to this level.
He didn't expect that Yang Huan would be so generous when he made a move.
200 million pounds of research and development funding is enough to stun him.
In fact, Yang Huan searched for Sound Potron from his mobile phone. This company is not small, and being able to serve as the chief technology officer of a company like Sound Potron at least proves that Andres Ihaan is very capable.
"Think about it." Yang Huan was not in a hurry.
People have come to the door on their own initiative, why are you so anxious?
Are you still afraid that he will fail to escape?
Even if he runs away, Yang Huan can organize his staff immediately and do it himself according to this idea.
"Don't think about it, I'll follow you!" Andres Ihaan nodded without hesitation.
People go to high places, and water flows to low places. Of course, he will not be so stupid as to give up his high salary and continue back to Stockholm.
Yang Huan nodded in praise, "You won't regret today's decision!"
Swedish Internet innovation companies have always been outstanding. For example, Skype was acquired by eBay at a high price, and Yang Huan was acquired by Microsoft for US$85 billion in [-].
The current performance of Shengpotian is also quite good, and has been favored by many investors.
Sweden also has a lot of game development and software development talents, what Yang Huan is most scarce now is talents.
So his calculation is to retain people first, find opportunities to use him, and attract more Swedish talents to join his team. After all, talents are the primary productive force.
…………
…………
Germany, Gelsenkirchen.
Clemens Tennis was sitting in the office. On the desk in front of him was a financial statement that had just been delivered to him. On the opposite side of the desk was the team's newly appointed general manager Peter Peters.
Since the retirement of the chairman of the board of directors Joseph Schnussenberg this summer, Tenis has become the sole person in charge of Schalke 04 as the chairman of the supervisory board. At the same time, he has also taken over the huge debt of Schalke 04 from his predecessor.
"At present, our debt is as high as 7000 million euros, and the annual interest that needs to be paid is nearly 500 million euros. If we cannot solve these problems as soon as possible and reduce the team's debt burden, even if we successfully enter the Champions League this season, in the end, we will be overwhelmed by debts and even go bankrupt."
Peter Peters used to be the sports editor of WAZ magazine. This time he was invited to take over Schalke 04 to help Tenis improve the team's management, but after taking over, he found that the situation was much worse than expected.
It can be said that what Joseph Schnussenberg left for them was not just a mess.
"The team's current salary expenditure is more than 7000 million euros, which is only a little less than that of Bayern Munich, but our income is nearly 5000 million euros less than that of Bayern Munich. We simply cannot afford such a heavy salary burden."
Peter Peters was a little excited, "On the other hand, the interest owed for the renovation of the stadium at the beginning is enough to cause us a headache. The British Scheckert Investment Bank has asked us to use the ticket revenue as collateral to raise funds from the society to repay the debt."
When talking about this, Peter Peeters stared at Clemens Tennis and said word by word.
"We have no choice!"
This summer, in order to save salary, Schalke 04 has let go of Westerman, Rafinha, Kuranyi, Asamoah and other main stars successively, and the superstar Raul introduced for free is because Real Madrid helped advance salary.
But this can only reduce expenditure, but this season the team has entered the Champions League. If you want to make a difference, get more Champions League bonuses, and ease the team's financial pressure, you must sign in to strengthen the team's overall strength.
The premise of being able to sign in is to sell people!
"Neuer?" The only thing Tenis could think of was the team's current most valuable player.
Manuel Neuer.
Pettus nodded, "We need to sell him in exchange for cash flow."
"But you should be very clear that Bayern Munich also know our needs. They refused to offer a reasonable price, and the price offered by Manchester United has been hovering around 500 million euros, and they cannot be sold at a high price."
Tenis is not that kind of pedantic person. He is very clear that the team's most urgent need is funds. If Neuer can be sold in exchange for a considerable amount of funds, then he will agree without hesitation.
But the problem is that the two teams interested in Neuer, Bayern Munich and Manchester United, are not in a hurry. They are waiting for Schalke 04 to come to them when they can't hold on, so as to take the opportunity to lower the price.
Therefore, selling Neuer at this time is undoubtedly a very disadvantageous deal.
"Actually, we still have a potential customer."
"Who?" Tennis asked curiously.
"Southampton!"
"The League One team?"
Peters nodded, "I received news that they now want a goalkeeper, and at a price of 150 million euros, they introduced the teenager Courtois from the Belgian Genk team, but this player lacks experience in the game."
When Tennis heard this, he immediately understood what Peters meant.
"You mean, we took the initiative to sell Neuer door-to-door?"
Thanks to the book friends [Mr. Phoke]'s tip!
(End of this chapter)
"I want to do Internet gift cards."
When Andres Ihaan expressed his thoughts, he was still a little excited.
Yang Huan knows that gift cards are shopping cards or vouchers that are very popular in China, but this industry is not new. There are already many websites that make gift cards, especially in the United States.
It is said that the US gift card market may reach 500 billion US dollars this year, and it is expected to exceed 1000 billion US dollars by [-], so this market is indeed very large, but the problem is that the competition is too fierce.
"What I want to do is not the kind of gift card sales or transactions." Andres Ihaan shook his head vigorously.
Yang Huan was surprised, "Then what do you want to do?"
"Gifts."
"Gift?" Yang Huan was a little confused.
"Now that social networks are so developed, whether it's Facebook or Twitter, there are hundreds of millions of users, and the connection between users is getting closer and closer, but I don't know if you have noticed a problem. There are almost no online gift-giving services."
When Andres Ihaan said this, he showed a little excitement, "We all know that giving a gift is more exciting than buying a gift, so my idea is not to do a gift card transaction or consumption, but to give it away."
Yang Huan remembered that in China, the giving of shopping cards and gift cards is indeed very popular, especially in reality, it is an important channel for accepting bribes that the government is determined to crack down on.
It can be delivered on the Internet, this...
"According to the analysis data I got, in the United States, among the gifts that women are most eager to receive, gift cards rank first, and men rank third. In Europe, gift cards are also the gifts that everyone most desires to receive, which is why gift card trading websites have become so popular in recent years."
Although Yang Huan didn't know the details, it sounded reasonable.
This man has worked hard on this.
"My idea is to get a friend's birthday and other important or celebratory information through social networks such as Facebook and Twitter, and then choose a suitable gift card to give to a friend and write a message."
Yang Huan listened calmly, "This is a bit like the concept of an Internet greeting card."
"Yes, that's right, but what's interesting is that after this gift card is given out, it will be temporarily stored and kept secret. The recipient of the gift card will not see the specific information on the gift card. He will not receive a reminder and learn the details of the gift card until the preset memorable day."
interesting!
It's a bit like trying to surprise the recipient.
"However, other than the recipient, other people can see the details of the gift card, and if they also want to give this recipient a gift, everyone can add an amount to it. The available spending amount in the gift card received by the recipient is the sum of the amount added by all friends."
After hearing this, Yang Huan felt that the concept was a bit like group buying, but this time it was a group buying gift.
"And then?" Yang Huan felt that it was not enough.
What Andres? Ihaan said is only on the side of users and recipients, but what about the channel of gift cards?
"You know, many brands are reluctant to engage in discount promotions nowadays. They think it will damage the brand's reputation, but everyone knows that the lower the price, the more competitive the advantage, so we use the gift card method to carry out a disguised discount. For consumers, when they walk into a physical store with a gift card, they will not feel that it is a discount promotion, but that it is a gift carefully prepared for him by a friend."
"For brands, they can sell their products cheaper without affecting their brand reputation, so I believe that there will be many brands willing to provide some free or low-priced gift cards for this purpose."
Yang Huan feels that this idea sounds really good. At first glance, it seems to be a group purchase, but it is actually more interesting than a group purchase.
In his previous life, he had seen some reports that the biggest problem with group buying websites was that users were not sticky enough.
Merchants publish preferential information on group buying websites, and users flock to them. After enjoying the low-price discounts, they never return.
But Andres? Ihaan's idea can effectively solve this problem.
At the very least, this gift-giving gimmick works well.
There is a saying that it is better to give than to receive.
Giving gifts to others is more fulfilling and proud than receiving gifts from others.
In addition, the gift card market is indeed quite large, and over the years, countless people have been groping and looking for how to break through the barriers between online and offline.
Now it seems that this is an opportunity worth trying.
Seeing that Yang Huan was lost in thought, Andres Ihaen smiled awkwardly, "This is a relatively primitive idea of mine, but I think this model has great prospects for development, especially your WeChat. All users are users in the mobile phone address book, and the connection between each other is closer than Facebook and Twitter."
Generally, people who give gifts are those who are close to each other, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between the two users.
It is estimated that this is the reason why he approached Yang Huan.
"It's interesting!" Yang Huan praised with a smile after hearing this.
He has always felt that free is the ultimate killer on the Internet, as long as anything is free, it will immediately become popular.
But free is also a double-edged sword. If you use it well, you will win, and if you don’t use it well, you will be finished.
From the current point of view, Andres Ihaan's whole idea is relatively complete.
And he feels that with this app, it is bound to be able to attract users on Facebook and Twitter to WeChat as much as possible.
"I can promise you right now, I am willing to invest in this project!" Yang Huan made a decision on the spot.
It doesn't take much money to invest in this kind of project, and it is even more painless for him.
After all, Dad had just been blackmailed for £3000 million.
"Now, I solemnly invite you to join my company and work for me. The annual salary is 20 pounds, and there are no shares. But I will give you the space to play freely, equip you with a research and development team, and provide 200 million pounds of research and development funds. As long as you do a good job, I will definitely give you a salary increase."
"20 pounds?" Andres Ihaan was a little dumbfounded.
This is more than five times his salary in Sweden, and even at Google, which claims to have the best salary, the salary of senior technicians is similar to this level.
He didn't expect that Yang Huan would be so generous when he made a move.
200 million pounds of research and development funding is enough to stun him.
In fact, Yang Huan searched for Sound Potron from his mobile phone. This company is not small, and being able to serve as the chief technology officer of a company like Sound Potron at least proves that Andres Ihaan is very capable.
"Think about it." Yang Huan was not in a hurry.
People have come to the door on their own initiative, why are you so anxious?
Are you still afraid that he will fail to escape?
Even if he runs away, Yang Huan can organize his staff immediately and do it himself according to this idea.
"Don't think about it, I'll follow you!" Andres Ihaan nodded without hesitation.
People go to high places, and water flows to low places. Of course, he will not be so stupid as to give up his high salary and continue back to Stockholm.
Yang Huan nodded in praise, "You won't regret today's decision!"
Swedish Internet innovation companies have always been outstanding. For example, Skype was acquired by eBay at a high price, and Yang Huan was acquired by Microsoft for US$85 billion in [-].
The current performance of Shengpotian is also quite good, and has been favored by many investors.
Sweden also has a lot of game development and software development talents, what Yang Huan is most scarce now is talents.
So his calculation is to retain people first, find opportunities to use him, and attract more Swedish talents to join his team. After all, talents are the primary productive force.
…………
…………
Germany, Gelsenkirchen.
Clemens Tennis was sitting in the office. On the desk in front of him was a financial statement that had just been delivered to him. On the opposite side of the desk was the team's newly appointed general manager Peter Peters.
Since the retirement of the chairman of the board of directors Joseph Schnussenberg this summer, Tenis has become the sole person in charge of Schalke 04 as the chairman of the supervisory board. At the same time, he has also taken over the huge debt of Schalke 04 from his predecessor.
"At present, our debt is as high as 7000 million euros, and the annual interest that needs to be paid is nearly 500 million euros. If we cannot solve these problems as soon as possible and reduce the team's debt burden, even if we successfully enter the Champions League this season, in the end, we will be overwhelmed by debts and even go bankrupt."
Peter Peters used to be the sports editor of WAZ magazine. This time he was invited to take over Schalke 04 to help Tenis improve the team's management, but after taking over, he found that the situation was much worse than expected.
It can be said that what Joseph Schnussenberg left for them was not just a mess.
"The team's current salary expenditure is more than 7000 million euros, which is only a little less than that of Bayern Munich, but our income is nearly 5000 million euros less than that of Bayern Munich. We simply cannot afford such a heavy salary burden."
Peter Peters was a little excited, "On the other hand, the interest owed for the renovation of the stadium at the beginning is enough to cause us a headache. The British Scheckert Investment Bank has asked us to use the ticket revenue as collateral to raise funds from the society to repay the debt."
When talking about this, Peter Peeters stared at Clemens Tennis and said word by word.
"We have no choice!"
This summer, in order to save salary, Schalke 04 has let go of Westerman, Rafinha, Kuranyi, Asamoah and other main stars successively, and the superstar Raul introduced for free is because Real Madrid helped advance salary.
But this can only reduce expenditure, but this season the team has entered the Champions League. If you want to make a difference, get more Champions League bonuses, and ease the team's financial pressure, you must sign in to strengthen the team's overall strength.
The premise of being able to sign in is to sell people!
"Neuer?" The only thing Tenis could think of was the team's current most valuable player.
Manuel Neuer.
Pettus nodded, "We need to sell him in exchange for cash flow."
"But you should be very clear that Bayern Munich also know our needs. They refused to offer a reasonable price, and the price offered by Manchester United has been hovering around 500 million euros, and they cannot be sold at a high price."
Tenis is not that kind of pedantic person. He is very clear that the team's most urgent need is funds. If Neuer can be sold in exchange for a considerable amount of funds, then he will agree without hesitation.
But the problem is that the two teams interested in Neuer, Bayern Munich and Manchester United, are not in a hurry. They are waiting for Schalke 04 to come to them when they can't hold on, so as to take the opportunity to lower the price.
Therefore, selling Neuer at this time is undoubtedly a very disadvantageous deal.
"Actually, we still have a potential customer."
"Who?" Tennis asked curiously.
"Southampton!"
"The League One team?"
Peters nodded, "I received news that they now want a goalkeeper, and at a price of 150 million euros, they introduced the teenager Courtois from the Belgian Genk team, but this player lacks experience in the game."
When Tennis heard this, he immediately understood what Peters meant.
"You mean, we took the initiative to sell Neuer door-to-door?"
Thanks to the book friends [Mr. Phoke]'s tip!
(End of this chapter)
