Chapter 85: Serving as a god
·
Chen Ai Ting
Chapter 85: Serving as a god
Games with free plus in-app purchases often have a certain lag in terms of revenue generation.
Just like Angry Birds, this game is charged for downloading, and occasionally it is free for a limited time or releases a free version, so their biggest income comes from the player's payment and advertising revenue when downloading.
Although Yang Huan placed high hopes on this game of cutting the rope, he never thought of making a lot of money from this game.
The reason is simple, this is not like a game that can make a lot of money.
Moreover, Yang Huan didn't like to add advertisements to the game, so in the two months before the release of the whole game, the income can be said to be bleak, and it doesn't even match the reputation.
If calculated according to the current number of downloads, 1000 million downloads and a minimum consumption of 99 cents, that is an income of 90 million US dollars, but it is also ridiculous to say that cutting the rope has brought tens of thousands of dollars to WeChat.
But Yang Huan still didn't take it to heart, the reason is very simple, the game itself is free and in-app purchases are a way of catching up from behind.
If you make a lot of money from the beginning, it may not be a good thing.
Just like the performance on the list, apart from the initial publicity and promotion, the official WeChat company has hardly done anything to create momentum. At best, it invites some evaluation websites to conduct evaluations, and relies more on word-of-mouth from players for development.
The reason is simple. Most of the users attracted by the campaign are here to join in the fun, not to play games.
So in September and October, cutting the rope looks very popular, but in fact the income is not high.
"Our income in October has greatly improved than before, exceeding our previous estimate of 50 pounds, which can basically reach 70 pounds. After deducting Apple's share, we can get 50 pounds."
Zhu Liangcheng admired this very much.
Because from the beginning to the end of this game, all the ideas were provided by Yang Huan, and even the details and testing of the game were checked by Yang Huan himself, and they only followed Yang Huan's requirements.
As a result, this game is really popular!
Now everyone in the entire WeChat company mentions Yang Huan like a god.
At the beginning Yang Huan said that he wanted to create WeChat, and everyone, including Zhu Liangcheng and Wang Lin, thought it was not worthwhile, but Yang Huan decided to do it, and now the total number of WeChat users is growing at an extremely fast speed.
Later, when Yang Huan said that he wanted to make a game, Zhu Liangcheng, Wang Lin and others didn't know how to do it. Yang Huan made the decision and made the rope cutting. As a result, this game became a huge hit all over the world, and the limelight even overwhelmed that angry bird.
"The outside world now evaluates us very well, thinking that our development is very stable, and we may enter the top ten revenue list in December, so we plan to release a new version on Halloween this month, and then release a Christmas version on Christmas. By the way, we will do some activities to boost our momentum."
Yang Huan nodded, "It's better to be steady. After finally rising to the top of the free list, you can't fall down easily."
This ranking itself is the strongest and most powerful advertising promotion.
"In terms of revenue, you don't need to think about it for the time being. You should increase your efforts to develop and retain users."
Zhu Liangcheng also thinks so, "We now have about 500 million daily active users, which is amazing."
This is why those authoritative media and websites are so optimistic about this game, the retention rate is amazing.
For a game with free plus in-app purchases, the retention rate often represents a huge income.
"By the way, how are you preparing for the new version of WeChat for Christmas?" Yang Huan asked concerned.
In this new version, Yang Huan decided to add an innovative function to WeChat, which is to check the people nearby.
In Yang Huan's view, this is undoubtedly a very interesting feature, because everyone has the desire to spy, even if you understand that when you are spying on others, others are also spying on you, that feeling is very wonderful.
Therefore, he placed high hopes on this function, hoping to increase the number of users again.
"Basically, it's almost there, and I just contacted Ms. Zhang, and it may be updated in Asia at that time."
Speaking of which, WeChat updates are very diligent. In less than three months, multiple versions have been updated.
And what's even more rare is that every update can always introduce some fresh features.
There is no doubt that these functions come from Yang Huan's head.
"Okay, you can figure out these things."
Yang Huan doesn't really like to interfere in this kind of thing, just like Andres Ihaen who came to the door to sell gift cards before, Yang Huan gave him money, gave him an office space, and then left him alone.
So far I don't know how it's going.
"I'll go to the game group to have a look, don't bother me if you have nothing to do, especially Sun Yue, just say I'm in retreat!"
Yang Huan knew that Aston Martin would definitely come to his door, and they would definitely lose this lawsuit. If he didn't want to lose face, he had better come to his door to apologize and seek a settlement.
There is also Sunseeker Yachting, which may also come to your door.
However, he didn't plan to meet them until Kesh Harris' information came out.
…………
…………
Ulrich Bates is very respected in the automotive field, because he successively held important positions in Ferrari, Ford and other companies. He was also the first technical director of BMW and designed many classic models for BMW.
More importantly, he is not just the CEO of Aston Martin, he is also a scholar with high academic attainments, the author and subject researcher of more than 40 authoritative scientific publications.
But such a highly respected car expert now has to face the mess of Aston Martin.
Even, in order to avoid a lawsuit that would embarrass Aston Martin, he had to humbly come to apologize.
The problem is, people don't even let you meet.
"Mr. Bates."
When Sun Yue walked into the reception room, Ulrich Bates, a gray-haired Mediterranean old man, was staring blankly at the front, wondering what question was in his mind.
After hearing Sun Yue's shout, Ulrich Bates suddenly woke up and stood up, "Mr. Sun, do you have any news?"
"Sorry, Mr. Bates, I just called. Mr. Yang's assistant said that after Mr. Yang rushed back to Southampton from Poole the day before yesterday, he went to one of our Internet companies to deal with some urgent matters. He has been busy for the past two days."
Speaking of this, Sun Yue apologized and explained: "Our Mr. Yang is not only a boss, but he is also a very creative and thoughtful engineer. You should know us. Wechat and that game are all Mr. Yang's ideas."
He was a good car guy, and he had a lot of respect for Ulrich Bates, and he couldn't speak cold words to him.
Ulrich Bates was also mentally prepared, "Then when will I be able to see him?"
"I can't guarantee that." Sun Yue said apologetically.
Seeing that Ulrich Bates was a little disappointed, Sun Yue recalled what Yang Huan had said before, and added, "Maybe it will be tomorrow."
"tomorrow?"
"Yes, Mr. Yang is a die-hard fan. Tomorrow at St. Mary's Stadium, Southampton will face Brighton, the most powerful opponent of the season. Mr. Yang will definitely be there in person. He will never miss any Southampton game."
It turned out that he was still such an avid football fan!
Ulrich Bates was born in Germany, a country that almost regards football as a religion, so he is also a football fan. Knowing Yang Huan's interest in this, he can be considered to have gained something.
"I heard that Manuel Neuer, the goalkeeper of our German national team, is in your team." Ulrich Bates relaxed a lot. Since he can see him tomorrow, he is not in a hurry.
"Yes, Mr. Bates, perhaps we can arrange for you to see him to-morrow."
"Okay, I'll definitely come!" Ulrich Bates showed his first smiling face in the past few days.
It's just that my heart is still full of apprehension. I don't know if I can negotiate with that wealthy Chinese young master tomorrow.
…………
…………
South coast of England, Poole.
Robert Braithwaite finally persuaded the banks in the City of London, who agreed to postpone the repayment period again.
But only give him three days.
He must make a final decision within three days, otherwise...
After hanging up the phone, Blaise White sighed deeply.
His hard work of more than [-] years, I really didn't expect it to come to this day.
He once thought that, as the top yacht brand in the world, they could stand on the ocean of this blue planet for a long time, but when a financial tsunami hit, all his good fantasies disappeared.
He now sees all this clearly.
In the final analysis, any world famous brand or Rolls-Royce at sea, in the final analysis, are all capital operations.
"How?" Stillwald McIntyre asked hastily.
He has also worked in this company for 30 years, has feelings, and does not want to see this company go bankrupt.
Unlike Bryce White, he is more concerned with the interests of the company, while Bryce White also has to consider his own interests.
"Three days, we only have three days left." Blaise White said helplessly.
McEntire has no choice. He has tens of thousands of pounds, but he has no millions, tens of millions, or even hundreds of millions.
"Maybe we should talk to the Irish again," McIntyre suggested.
It was the acquirer who had talked with Sunseeker the longest and was also the most sincere.
But they are private equity. After the acquisition, they must do everything possible to improve the company's performance, and then sell it to earn the difference.
"Stewold, do you really think it's appropriate to sell to those Irishmen?" Bryce White asked with concern.
McEntire spread his hands with a wry smile, "We don't have a choice, do we?"
"That Chinese..."
"Of course he is better than private equity, but we don't know how strong his willingness to acquire is, and in terms of price, we must make a lot of concessions."
This will definitely harm the interests of the Bryce White family, after all, this yacht company is their family business.
Bryce White stood up and walked to the window of the office. From the window, he could see the backwater channel of Upton Inland Lake on the opposite side. The row of buildings on the shore were the shipbuilding workshop of Sunseeker Yachting Company.
"The times are different, we are all old, too old to keep up with the times!"
Bryce White's lamenting words resonated with McEntire.
They are about the same age and have fought side by side for more than 30 years.
"Come to Southampton with me tomorrow!" Bryce White gritted his teeth and made a decision.
(End of this chapter)
Games with free plus in-app purchases often have a certain lag in terms of revenue generation.
Just like Angry Birds, this game is charged for downloading, and occasionally it is free for a limited time or releases a free version, so their biggest income comes from the player's payment and advertising revenue when downloading.
Although Yang Huan placed high hopes on this game of cutting the rope, he never thought of making a lot of money from this game.
The reason is simple, this is not like a game that can make a lot of money.
Moreover, Yang Huan didn't like to add advertisements to the game, so in the two months before the release of the whole game, the income can be said to be bleak, and it doesn't even match the reputation.
If calculated according to the current number of downloads, 1000 million downloads and a minimum consumption of 99 cents, that is an income of 90 million US dollars, but it is also ridiculous to say that cutting the rope has brought tens of thousands of dollars to WeChat.
But Yang Huan still didn't take it to heart, the reason is very simple, the game itself is free and in-app purchases are a way of catching up from behind.
If you make a lot of money from the beginning, it may not be a good thing.
Just like the performance on the list, apart from the initial publicity and promotion, the official WeChat company has hardly done anything to create momentum. At best, it invites some evaluation websites to conduct evaluations, and relies more on word-of-mouth from players for development.
The reason is simple. Most of the users attracted by the campaign are here to join in the fun, not to play games.
So in September and October, cutting the rope looks very popular, but in fact the income is not high.
"Our income in October has greatly improved than before, exceeding our previous estimate of 50 pounds, which can basically reach 70 pounds. After deducting Apple's share, we can get 50 pounds."
Zhu Liangcheng admired this very much.
Because from the beginning to the end of this game, all the ideas were provided by Yang Huan, and even the details and testing of the game were checked by Yang Huan himself, and they only followed Yang Huan's requirements.
As a result, this game is really popular!
Now everyone in the entire WeChat company mentions Yang Huan like a god.
At the beginning Yang Huan said that he wanted to create WeChat, and everyone, including Zhu Liangcheng and Wang Lin, thought it was not worthwhile, but Yang Huan decided to do it, and now the total number of WeChat users is growing at an extremely fast speed.
Later, when Yang Huan said that he wanted to make a game, Zhu Liangcheng, Wang Lin and others didn't know how to do it. Yang Huan made the decision and made the rope cutting. As a result, this game became a huge hit all over the world, and the limelight even overwhelmed that angry bird.
"The outside world now evaluates us very well, thinking that our development is very stable, and we may enter the top ten revenue list in December, so we plan to release a new version on Halloween this month, and then release a Christmas version on Christmas. By the way, we will do some activities to boost our momentum."
Yang Huan nodded, "It's better to be steady. After finally rising to the top of the free list, you can't fall down easily."
This ranking itself is the strongest and most powerful advertising promotion.
"In terms of revenue, you don't need to think about it for the time being. You should increase your efforts to develop and retain users."
Zhu Liangcheng also thinks so, "We now have about 500 million daily active users, which is amazing."
This is why those authoritative media and websites are so optimistic about this game, the retention rate is amazing.
For a game with free plus in-app purchases, the retention rate often represents a huge income.
"By the way, how are you preparing for the new version of WeChat for Christmas?" Yang Huan asked concerned.
In this new version, Yang Huan decided to add an innovative function to WeChat, which is to check the people nearby.
In Yang Huan's view, this is undoubtedly a very interesting feature, because everyone has the desire to spy, even if you understand that when you are spying on others, others are also spying on you, that feeling is very wonderful.
Therefore, he placed high hopes on this function, hoping to increase the number of users again.
"Basically, it's almost there, and I just contacted Ms. Zhang, and it may be updated in Asia at that time."
Speaking of which, WeChat updates are very diligent. In less than three months, multiple versions have been updated.
And what's even more rare is that every update can always introduce some fresh features.
There is no doubt that these functions come from Yang Huan's head.
"Okay, you can figure out these things."
Yang Huan doesn't really like to interfere in this kind of thing, just like Andres Ihaen who came to the door to sell gift cards before, Yang Huan gave him money, gave him an office space, and then left him alone.
So far I don't know how it's going.
"I'll go to the game group to have a look, don't bother me if you have nothing to do, especially Sun Yue, just say I'm in retreat!"
Yang Huan knew that Aston Martin would definitely come to his door, and they would definitely lose this lawsuit. If he didn't want to lose face, he had better come to his door to apologize and seek a settlement.
There is also Sunseeker Yachting, which may also come to your door.
However, he didn't plan to meet them until Kesh Harris' information came out.
…………
…………
Ulrich Bates is very respected in the automotive field, because he successively held important positions in Ferrari, Ford and other companies. He was also the first technical director of BMW and designed many classic models for BMW.
More importantly, he is not just the CEO of Aston Martin, he is also a scholar with high academic attainments, the author and subject researcher of more than 40 authoritative scientific publications.
But such a highly respected car expert now has to face the mess of Aston Martin.
Even, in order to avoid a lawsuit that would embarrass Aston Martin, he had to humbly come to apologize.
The problem is, people don't even let you meet.
"Mr. Bates."
When Sun Yue walked into the reception room, Ulrich Bates, a gray-haired Mediterranean old man, was staring blankly at the front, wondering what question was in his mind.
After hearing Sun Yue's shout, Ulrich Bates suddenly woke up and stood up, "Mr. Sun, do you have any news?"
"Sorry, Mr. Bates, I just called. Mr. Yang's assistant said that after Mr. Yang rushed back to Southampton from Poole the day before yesterday, he went to one of our Internet companies to deal with some urgent matters. He has been busy for the past two days."
Speaking of this, Sun Yue apologized and explained: "Our Mr. Yang is not only a boss, but he is also a very creative and thoughtful engineer. You should know us. Wechat and that game are all Mr. Yang's ideas."
He was a good car guy, and he had a lot of respect for Ulrich Bates, and he couldn't speak cold words to him.
Ulrich Bates was also mentally prepared, "Then when will I be able to see him?"
"I can't guarantee that." Sun Yue said apologetically.
Seeing that Ulrich Bates was a little disappointed, Sun Yue recalled what Yang Huan had said before, and added, "Maybe it will be tomorrow."
"tomorrow?"
"Yes, Mr. Yang is a die-hard fan. Tomorrow at St. Mary's Stadium, Southampton will face Brighton, the most powerful opponent of the season. Mr. Yang will definitely be there in person. He will never miss any Southampton game."
It turned out that he was still such an avid football fan!
Ulrich Bates was born in Germany, a country that almost regards football as a religion, so he is also a football fan. Knowing Yang Huan's interest in this, he can be considered to have gained something.
"I heard that Manuel Neuer, the goalkeeper of our German national team, is in your team." Ulrich Bates relaxed a lot. Since he can see him tomorrow, he is not in a hurry.
"Yes, Mr. Bates, perhaps we can arrange for you to see him to-morrow."
"Okay, I'll definitely come!" Ulrich Bates showed his first smiling face in the past few days.
It's just that my heart is still full of apprehension. I don't know if I can negotiate with that wealthy Chinese young master tomorrow.
…………
…………
South coast of England, Poole.
Robert Braithwaite finally persuaded the banks in the City of London, who agreed to postpone the repayment period again.
But only give him three days.
He must make a final decision within three days, otherwise...
After hanging up the phone, Blaise White sighed deeply.
His hard work of more than [-] years, I really didn't expect it to come to this day.
He once thought that, as the top yacht brand in the world, they could stand on the ocean of this blue planet for a long time, but when a financial tsunami hit, all his good fantasies disappeared.
He now sees all this clearly.
In the final analysis, any world famous brand or Rolls-Royce at sea, in the final analysis, are all capital operations.
"How?" Stillwald McIntyre asked hastily.
He has also worked in this company for 30 years, has feelings, and does not want to see this company go bankrupt.
Unlike Bryce White, he is more concerned with the interests of the company, while Bryce White also has to consider his own interests.
"Three days, we only have three days left." Blaise White said helplessly.
McEntire has no choice. He has tens of thousands of pounds, but he has no millions, tens of millions, or even hundreds of millions.
"Maybe we should talk to the Irish again," McIntyre suggested.
It was the acquirer who had talked with Sunseeker the longest and was also the most sincere.
But they are private equity. After the acquisition, they must do everything possible to improve the company's performance, and then sell it to earn the difference.
"Stewold, do you really think it's appropriate to sell to those Irishmen?" Bryce White asked with concern.
McEntire spread his hands with a wry smile, "We don't have a choice, do we?"
"That Chinese..."
"Of course he is better than private equity, but we don't know how strong his willingness to acquire is, and in terms of price, we must make a lot of concessions."
This will definitely harm the interests of the Bryce White family, after all, this yacht company is their family business.
Bryce White stood up and walked to the window of the office. From the window, he could see the backwater channel of Upton Inland Lake on the opposite side. The row of buildings on the shore were the shipbuilding workshop of Sunseeker Yachting Company.
"The times are different, we are all old, too old to keep up with the times!"
Bryce White's lamenting words resonated with McEntire.
They are about the same age and have fought side by side for more than 30 years.
"Come to Southampton with me tomorrow!" Bryce White gritted his teeth and made a decision.
(End of this chapter)
