Chapter 409 Independent Series Lee

Li Qing has shown excellent condition in training, and head coach Southgate sees the possibility that this team will achieve a major breakthrough under his leadership.

As the opening game of the World Cup approaches, more and more Chinese fans are pouring into Russia, already exceeding 100,000. And as time goes by, the Chinese fans who come to Russia have faintly surpassed the Mi Jian fans, becoming the largest number of foreign fans pouring into Russia. .

If you include Chinese people working and studying in Russia, Chinese fans are the best in the world.

Speaking of which, Li Qing found many of the best in China disclosed by the Chinese media laughable. In summary, except that the Chinese men's football team did not participate in the World Cup, everything went to Russia.

There were six flag bearers from China at the opening ceremony of the World Cup in Russia, which was the first time in the history of the World Cup.

It is worth mentioning that all game balls are produced by Tianchao Guancheng, and the essential mascots, special products and commemorative coins are produced by Zhejiang Province and Jinling Mint Company respectively.

Arena advertising is basically monopolized by Wanda, Mengniu, Hisense, Vivo and other companies. If you are a foodie, you will definitely notice that the crayfish sold in all Russian bars are tightly controlled by Hubei Province. More than 100,000 crayfish are transported by rail to Russia.

What makes Li Qing feel a little incredible is that the national flags and uniforms of the 32 World Cup participating teams are also produced in China. Among the group stage tickets purchased through online channels, Chinese fans accounted for 43,000, the most tickets purchased by any foreign country. s country.

According to big data statistics, China has sponsored a total of 5.315 billion Tianchao coins for the Russian World Cup, which is still No.1 in the world.

As a result, some Chinese fans mocked themselves and said: "Chinese football is not good, but the Chinese people are very good at it!"

The teams participating in the World Cup are fully preparing for the World Cup, which is about to start soon. Major businesses are working hard to promote their products, such as Nike, Vacheron Constantin, Armani, Warwick Mobile, Mengniu, Anping Insurance, Pepsi Cola, Xuanmai chewing gum, endorsed by Li Qing. Merchants such as Liji Automobile and Nanling Airlines have begun to attract traffic.

A number of Chinese domestic companies have become official sponsors of England to help England compete in the World Cup.

As the archrival of Adidas, the official top sports equipment supplier of the World Cup, Nike will definitely increase its exposure on the World Cup stage through various eye-catching methods.

In addition to one of the most exciting matches in the first round of the World Cup in Russia between England and Argentina, Nike, which Li Qing signed, used the pre-World Cup focus to promote a pair of sneakers specially developed for Li Qing.

Lee series sneakers.

As we all know, Nike football only has four series, namely assassin, legend, ghost card and poisonous bee.

Even the cr7 Nike football shoes worn by Cristiano Ronaldo are a branch of the Mercurial series, and the Lee series specially developed by Nike for Li Qing is equivalent to an independent new series of sneakers, just like Nike's AJ, so it is destined to cause an uproar.

It is easy to understand if this kind of treatment is applied to Ronaldo. Ronaldo has cooperated with Nike for many years, so it would be logical to create a new series of sneakers. However, Li Qing signed a contract with Nike after the Champions League final.

Li Qing did perform amazingly in the 2017-2018 season, but it gave people a somewhat unreliable feeling, as if he had just woken up from a dream, and the content was very empty.

It is precisely for this reason that Nike's public relations war is an expected success!

Ten thousand pairs of sneakers launched worldwide were sold out instantly.

This Lee series of football shoes endorsed by Li Qing brings together the core speed and dexterity of the Assassin and the Venomous Bee, and also allows players to maintain the most primitive control of the football. It is equivalent to the Lee series of football shoes that brings together the core speed and dexterity of the Assassin, the Venomous Bee and the Advantages of ghost cards.

Of course, there is no perfect sneaker in the world, and the same is true for the Lee series. Li Qing is the most aware of the shortcomings that have not been disclosed by the official. In order to ensure that fast and agile players can handle the ball quickly enough, the materials used in the upper are all It is relatively light, and the inevitable result of lightness is that the upper is thinner and lacks effective protection, thereby increasing the pain when being shoveled.

Obviously, no one in this world will take the initiative to expose the shortcomings of a product, because it is often the advantages that impress people, and the same is true for Nike.

Li Qing became the brand spokesperson of Mengniu, and now he is covered in advertisements.

"I am Li Qing. I was once not favored. Facing the huge pressure of victory and defeat, as well as merciless opponents, I have been disappointed, and... I still feel the innate strength in my heart, asking me to rise up. , move forward bravely, I am not born strong, I am born to be strong..."

As a spokesperson, Li Qing has naturally seen the finished product. Compared with the past when he saw Mengniu commercials shot by Messi as a fan, seeing his own commercials feels more exciting and expectant.

In addition, Li Qing is of Chinese descent from England. China Channel 5, which has the rights to broadcast the World Cup, filmed an album of the England team before the opening game of the World Cup.

To say it is the whole England team is actually just a rhetoric. China 5 mainly focuses on the player Li Qing.

The Football Association has had a very good cooperation experience with China 5 in the past, so it will naturally not refuse China 5’s player interviews and collective recordings without affecting the training of the England team.

As the most loyal overseas partner of the Premier League, the Football Association has to give some face.

So, the day before the opening game of the World Cup, China Channel 5’s interview and filming team entered England’s training base in Moscow, which is also the training base of the first team of the Russian Super League team Spartak Moscow.

The team was led by He Wei, China Channel 5’s top football commentator. Li Qing and He Wei had dealt with each other many times, and this was not the first time they were interviewed in front of the camera. The two of them worked together very well, and it took almost only half a day. That’s all for one day’s shooting.

Before China 5's filming and interview team left the training base, He Wei gave Li Qing a thumbs up: "I want to help the European China team win the World Cup!"

"Do your best."

Li Qing nodded lightly.

At three o'clock in the afternoon the next day, the opening ceremony of the 2018 Russia World Cup kicked off at the Luzhniki Stadium in Moscow. Since the England team's first group match was in Moscow, many players went to Luzhniki without affecting the team's training. Watch the opening ceremony at Ziniki Stadium.

Before the opening ceremony, a speech by the Russian leader is indispensable. Unlike the opening ceremony of the Olympic Games, which lasted for several hours, the Russian World Cup, like previous World Cups, limited the opening ceremony to half an hour, so the first brother spoke briefly and The theme is clear.

Football is the theme of this gluttonous feast.

The content of the opening ceremony was exactly the same as the performance in Li Qing's memory, starting with the alien Ronaldo and ending with the classic middle finger gesture from British singer Robbie Williams.

In less than ten minutes, the opening ceremony came to an end. The staff was very efficient. In just a few minutes, the opening ceremony accessories arranged in the stadium were cleared, and then the players from both sides entered the stadium to warm up.

The result of the game was exactly the same as what Li Qing saw before he traveled through the world. The host country, Russia, defeated Saudi Arabia 5-0, which was said to have not eaten before the game.

With the end of the opening game, the 2018 World Cup in Russia was officially announced.