Chapter 162 Building a super IP plan!

Nolan Bushnell nodded and said: "Okay, let him try it!"

Li Zetian smiled and nodded. Miyamoto Shigeru's game design talent is unparalleled and has influenced generations of people.

At present, although "Super Mario" has been developed by other development teams, "The Legend of Zelda" has not yet been developed. This series is one of the highest-rated game series in history, and Nintendo's Mario series and Pocket Music series have not yet been developed. The Yokai series are considered the company's signature works.

At this time, Li Zetian said: "Call Miyamoto Shigeru and Yokoi Gunpei over, let me get to know them."

Nolan Bushnell smiled and said, "Yeah, okay." After saying that, he stood up and walked outside the office, called a female secretary over, and then told her to call Miyamoto Shigeru and Yokoi Gunpei to the office. Come here.

After a while, Shigeru Miyamoto and Gunpei Yokoi knocked on the door and walked into Nolan Bushnell's office.

When they discovered that Li Zetian was also there, they were slightly surprised and immediately stepped forward to say hello, "Hello, Mr. Li!"

Li Zetian smiled and nodded towards the two of them. The young man in his twenties was Miyamoto Shigeru, and the one in his forties was Miyamoto Shigeru's teacher Yokoi Gunpei.

"Are you surprised when I invite you two here?" Li Zetian asked.

"Hmm..." The two looked at each other and nodded.

Li Zetian continued: "I have seen the design of the Flamingo TV game console, which is very good. In view of your outstanding performance, I decided to give you greater development opportunities and set up two new game development teams to let you two Everyone is responsible for one!”

As soon as the words fell, Yokoi Gunpei and Miyamoto Shigeru were immediately excited, especially Miyamoto Shigeru, who was eager to try.

"I also designed two games, one called "Metroid" and one called "Hyrule Fantasy - The Legend of Zelda", and both of these games can be developed into series of games! I plan to let Yokoi Gunpei be in charge of "Galaxy" Warrior", Shigeru Miyamoto is responsible for "Hyrule Fantasy - The Legend of Zelda"."

Li Zetian smiled and continued the introduction slowly, "Now, I will briefly introduce these two games to you, and then I will have someone send you a detailed game design information.

"Metroid" tells the story of the Galactic Federation's scientific research ship discovering a mysterious life form - Metroid on the planet SR388 in the year 20X5 of the cosmic calendar. After capturing it, the spacecraft will bring the sample back to the Galactic Federation headquarters for research. However, the spacecraft was attacked by space pirates on the way, and the Metroid sample was stolen by the space pirates and taken to their base camp ZEBES. In order to eliminate the space pirates, the Galactic Federation had no choice but to invite Samus Alan, the strongest warrior in the universe. After receiving the order, Samus sneaked into the planet ZEBES alone. She not only had to fight against the space pirates, but also against the Metroid legions they had cultivated. In the end, Samus completed her mission by destroying the "Mother Brain", the leader of the space pirates, in the depths of ZEBES.

The story of "Hyrule Fantasy - The Legend of Zelda" describes the demon king Ganon who wants to collect the Holy Triangle to destroy the world, and Zelda's wet nurse Impa handed over the important task to a young man named Link, and Link's The mission is to collect the Triforce and defeat Ganon. The innovations of The Legend of Zelda include a variety of different items to use and a vast world filled with secrets and exploration. "

Having said this, Li Zetian paused, then raised his voice by a few decibels and warned: "Excellent games need to be carefully crafted, and you can't be in a hurry. Do you understand?"

The two nodded heavily.

"Mr. Li, don't worry! We have always kept in mind the company slogan of "Flamingo products must be high-quality"!!!" Shigeru Miyamoto said.

"Well, you go out and do your work first. Bushnell will notify the personnel department later and issue the latest appointments to you."

"Yeah." The two agreed and left the office.

Li Zetian then turned to Nolan Bushnell and said, "I have some new ideas now!"

Bushnell nodded and motioned for Li Zetian to continue. He was all ears.

Li Zetian organized his language and said: "I think simply selling games is not a smart way!"

Bushnell was full of surprise, "Mr. Li, if a game company doesn't sell games, then why do they sell them?"

"Build a super IP..." Li Zetian said lightly.

Bushnell was obviously confused again and had never heard of the word IP.

Li Zetian did not blame the other party for being ignorant. After all, few people know this word now. He explained: "IP is the abbreviation of Intellectual-Property, which refers to intellectual property. Super IP simply means that it has super high Intellectual property rights for cross-media content operations with popularity, long-term vitality and commercial value. For example, "Super Mario Bros." is very popular, so games, novels, comics, animation, film and television, theme parks, video tapes, toys, stationery, Licensing game character images, etc. can make the company a lot of money. Games may not be the company’s biggest profit point, but peripheral income is!!!”

Bushnell was obviously shocked and murmured: "If Flamingo Company does not develop games for the purpose, but for the purpose of creating super IP and carefully produces each game, then Flamingo Company will definitely make money. There are much more than expected. On the other hand, although Sunbird Company produces many games, they are all worthless games and make very little profit..."

Li Zetian nodded and said with a smile: "That's right!"

Then, he said: "In addition to games, novels, comics and animations are also important ways to create super IP. Flamingo Company can release novels, comics and animations at the same time when releasing games, go hand in hand and vigorously Promote! In this way, it is not difficult to create a super IP!"

Li Zetian thought for a while and then said: "The cost of animation may be relatively high. Not every game must be made into animation immediately, but novels and comics must be available. And I think a good novel or comic is beneficial to Our game designers understand the game better and produce better work."

Bushnell nodded, agreeing very much with this, and said: "If game designers, novel writers, and cartoonists work together and work together at the same time, I believe that such a work will be even better!"

Li Zetian smiled and said: "The most important things in a game are creativity and content. From this aspect, a good writer or cartoonist can actually be regarded as an excellent game designer!"

"Mr. Li, as you said, Flamingo Company needs to recruit some writers and cartoonists?"

"Yes, in this way, the creative content of our games will be greatly improved."

"Well, then I will start setting up the novel department and comic department later. As for the animation... Mr. Li, I think we will consider it after the Flamingo Company becomes stronger. For the time being, we can cooperate with some animation production companies. Collaboration,” said Nolan Bushnell.

"Just do as you say!"

Not long after, Li Zetian left Nolan Bushnell's office, and then he returned home and began designing "Metroid" and "The Legend of Zelda." Li Zetian added some more mature game elements and stories from later generations to make the game more interesting. In fact, a game like "Metroid" can be adapted into a movie and put on the screen. Just hearing the name is already amazing. If the movie is well-made, it may be a super IP, just like "Star Wars" "Same. And "The Legend of Zelda" may be the next "Lord of the Rings"...