Chapter 270 Commercial Olympics
Sai Kung District is located on the eastern coast of Hong Kong, with a total area of 12,680 hectares, including the southern Sai Kung Peninsula, Clear Water Bay Peninsula, Tseung Kwan O New Town and more than 70 islands in the eastern waters. It is the fifth largest district among the 18 districts in Hong Kong. share. 95% of the population is concentrated in Tseung Kwan O New Town. In the process of rapid urbanization, the countryside of Sai Kung rarely retains its beautiful natural scenery, and is known as the "Back Garden of Hong Kong".
The industrial estate in Tseung Kwan O is the third industrial estate in Hong Kong after Tai Po Industrial Estate and Yuen Long Industrial Estate, and the Science and Technology Park is located here. Hong Kong Aircraft Engineering, Next Media and TVB Wireless Television all established factories here.
Intel's "wafer foundry" factory will also be built in the industrial estate in Tseung Kwan O.
On the morning of July 15, Zhang Zhongmou took a plane to Hong Kong. After that, he will stay there for a long time.
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As we all know, the cost of the Olympic Games is huge, especially in recent years. For example, in 1972, Munich spent 1 billion US dollars; in 1976, Montreal spent more than 2 billion; and in 1980, Moscow spent more than 9 billion 100 million US dollars, which is simply jaw-dropping! As a result, in 1984, only one city in the world, Los Angeles, applied to host the Olympic Games.
However, the 1984 Los Angeles Olympics was unique. It was the first time in the world to host the Olympics in a private way. As far as Li Zetian knows, this Olympics reversed the huge losses of previous Olympics and made hundreds of millions of dollars, which became the history of the Olympics. With this turning point, the Olympic Games is no longer a hot potato, but a pearl that everyone is fighting for!
The specific time of the Los Angeles Olympics is July 28-August 12, which is coming soon. Li Zetian is still one of the leaders of the torch relay.
In addition, Li Zetian's company has contracted almost more than a quarter of the advertising for this Olympics, and also has television broadcast rights.
Taking this opportunity, Li Zetian asked Dongfang Yuqin to acquire the ESPN television network for less than US$240 million. The full name of ESPN is the Entertainment and Sports Television Network. It was launched on September 7, 1979. It is an American cable television network that specializes in broadcasting sports programs 24 hours a day. ESPN initially also broadcast entertainment programs, and later developed sports programs. For the Los Angeles Olympics, ESPN grabbed the exclusive broadcast rights from ABC TV at a cost of US$250 million. This Olympics will be a turning point for ESPN to develop from a small television network into a sports television network giant!
Whether you say Li Zetian is far-sighted or a cheater, he is just so awesome anyway.
In addition, it is worth noting that this Olympics is also the first time that the Chinese mainland delegation has participated in the Olympics. If nothing else, it will also achieve very good results!
The Olympic torch traveled from Greece to New York City in the United States on May 8, 1984, and then traveled through 1,500 towns to Los Angeles, a total distance of 19,000 kilometers. However, what is criticized is that there are 10,000 kilometers of torch relay, and the organizing committee must pay US$3,000 for each kilometer passed. In the end, the Olympic Organizing Committee raised US$30 million through this method.
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Time flies so fast, July 28, 1984 is here in a blink of an eye!
At 4:15 pm local time, the conference officially opened at the Los Angeles Memorial Stadium. Li Zetian, dressed in costume, lit up the event with the granddaughter of Owens (the greatest athlete in modern Olympic history, known as the "best track and field athlete of this century"). torch!
In the stands, 100,000 spectators in brightly colored uniforms cheered loudly!
"Chronos!!!"
"Chronos!!!"
"..."
Yes, many people shouted Li Zetian's name, and the sound resounded throughout the Los Angeles Memorial Coliseum.
Li Zetian smiled faintly, now he would be proud of the Chinese!
The status of the Chinese has since risen.
The host of this Olympic Games was the famous Hollywood director Dai Wolpa. Then under his auspices, scenes of songs and dances with American national characteristics began to appear one after another. It was very fascinating and turned the opening ceremony into an exciting art event. !
The entire opening ceremony lasted for several hours. When the setting sun had finished its afterglow, colorful fireworks rose in the twilight sky above the stadium. It was beautiful and spectacular! Then, more than 2,000 Los Angeles citizens dressed in national costumes from all over the world sang and danced wildly to Beethoven's "Ode to Joy", pushing the festive atmosphere of the opening ceremony to a climax again.
At 7:15, US President Ronald Reagan suddenly appeared at the opening ceremony, causing a huge sensation. This is the first time in the history of the United States that a president has attended the opening ceremony in person, which is of great significance!
Li Zetian's face was full of smiles. The more successful the Olympics, the better the advertising effect!
Wells Fargo Financial Management, CD-Walkman, iMac, Flamingo second generation game console and many games, Windows system, Word, Excel, GalaxyNet network card, Galaxy router, Anima clothing, Gene Technology products, Starbucks, Rolls-Royce Cars, Disney…
The amount of ads is mind-numbing!
As soon as you walk into the Los Angeles Memorial Coliseum, you feel like you have entered the world of advertising.
"Chronos Li is so good at taking advantage of the situation. Advertisements for his company can be seen at the Olympics!"
“Treating the Olympics as a business operation, and being so ambitious, only Chronos Li has such courage!”
"I never expected that the Los Angeles Olympics would be such a sensation, and the ratings must be very high. Chronos Li's crazy advertising is so profitable!!!"
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Li Zetian knew that the Olympic Games would be very successful, so he asked the company to carefully prepare some unique and creative advertising videos, which were either heartwarming, funny, with a twist, or with a hint of public welfare.
The Olympic Games lasted for 16 days. Many people not only remember the Olympic Games deeply, but also remember a lot of advertising content.
During this period, the products of the company under Li Zetian's name were very popular, and the performance soared, several times or even more than ten times that of usual times.
ESPN has the exclusive broadcast rights. During the Olympic Games, the global audience exceeded 100 million, which is an astonishing result.
With the help of Li Zetian, the 1984 Los Angeles Olympic Games was extremely successful. Instead of losing money, it actually made US$500 million, which shocked all countries! More importantly, after the Olympic Games, the international image of Los Angeles was shown to the world and the economy of the entire city was boosted. For example, countless tourists poured into Los Angeles for consumption, accommodation, dining, entertainment, shopping, etc. Why shouldn't the GDP skyrocket?
But many economists believe that the most successful one is actually Li Zetian. He used the Olympics to advertise his company crazily and became the biggest winner behind it! ! !
The Olympic Games will be broadcast in countries around the world, which will undoubtedly greatly increase product brand awareness and help develop the international market!
There are different opinions, but the result is that just after the Los Angeles Olympics, various countries and companies are already eyeing the Olympics and regard it as a machine to make money! The competition for the organizers of the next Olympic Games must be extremely fierce, and advertising costs will also increase exponentially...
Not long after the Olympics ended, the NBA draft started again, and "Flying Man" Jordan was about to make his debut!
Li Zetian likes to play basketball very much and would practice at home whenever he has nothing to do.
Jordan, Yao Ming, Kobe, James and others are all his favorite basketball players.
Jordan should probably be drafted by the Chicago Bulls like he was in his previous life.
Li Zetian thought that ESPN Sports Network needed more sports programs. If it acquired a basketball team, it would ensure that it would have enough basketball game programs.
Thinking of this, Li Zetian immediately launched an acquisition of the Chicago Bulls.
The Bulls have struggled over the years. In the 1982-83 season, the Bulls often struggled during the season. They lost all seven games on their first long-term road trip in the season, and the team once again suffered a seven-game losing streak; in the 1983-84 season, Kevin Lockery took over as the head coach. With the team's new head coach, the Bulls only managed 27 wins and 55 losses, the second-worst record in team history.
Teams with poor records have higher draft rankings, so the Bulls have the opportunity to bring Jordan under their wing!
In addition, a poor record also means that it is not worth much.
Within a few days, Li Zetian bought the entire team from the Bulls owner for only $50 million. As for the identity of the buyer, Li Zetian has not announced it yet to avoid causing shock!
It's true that Chicago is quite far from Los Angeles, but it doesn't matter. We can move the entire team to Los Angeles.
It is common for teams to change locations. For example, the Clippers moved to Los Angeles this year.
Li Zetian suddenly had a whim and murmured: "One day, call Tian Shuai, Zhang Han, Wei Xiuping, Steve Jobs, Wozniak, Bill Gates and others to play basketball with the Bulls to stretch their muscles. Sitting in the office all the time is not good for your health..."
