Chapter 272 Investing in Nike (2)

When Li Zetian looked at Phil Knight, he rolled his eyes and smiled: "Mr. Phil Knight, let's go in and talk!"

Jordan is a Bulls player, and his endorsement is handled by the company.

"Okay!" Phil Knight nodded.

The two parties immediately came to an office.

Li Zetian said: "First of all, on behalf of the Bulls and Jordan, I am very happy that Nike can choose him as its spokesperson!"

"Mr. Li, you mean there is no problem with endorsement?" Phil Knight asked.

"Yes, of course there is no problem! However, I want to talk to Mr. Phil Knight about another thing before talking about Jordan's endorsement!" Li Zetian said with a smile.

"Mr. Li, please speak!"

"Well, okay, let me get straight to the point! May I ask Mr. Phil Knight, does Nike need a strategic investment?"

Phil Knight immediately understood that this was Li Zetian's desire to invest in Nike and thought: "Chronos Li owns multiple TV networks, Disney movie studios, teams, stadiums, etc. It will be of great help to Nike." If we can get his strategic investment, Nike will be able to grow rapidly and even beat Adidas!!!"

At this time, Phil Knight was ecstatic. He never expected that by negotiating an endorsement cooperation, he would be able to attract investment from Chronos Li!

Right now, Nike's turnover has not exceeded US$200 million and its profit is less than US$10 million. The size of the company is far inferior to that of Adidas.

"Of course I do. This is the honor of Nike, Mr. Li!!!" Phil Knight said excitedly.

Li Zetian smiled when he heard this and said, "What if I want more than 50% of the shares?"

Upon hearing this, Phil Knight hesitated. After thinking for a long time, he gritted his teeth and replied: "Mr. Li, if you really want 50% of the shares, it's not impossible! But you have to promise that you will do your best." I will do my best to help Nike grow and develop! In addition, leave the running rights of the company to me!"

Very few shareholders in American companies own more than 50% of the shares, even the founders. Naturally, Phil Knight does not own 50% of the shares, but his voting rights exceed 50%. Therefore, the company still has the final say, but if Li Zetian invests 50% of the shares, then Phil Knight's shares can no longer guarantee that he can control the company, and he must get Li Zetian's support.

Li Zetian smiled and said: "It seems that you are really courageous. There is a reason why Nike can develop! Okay, I can assure you that I will use my resources to help Nike! Moreover, the company can also let you Management. Haha, in fact, there is no more suitable candidate than you! You know, I have so many companies under my name, it is impossible for me to do everything!"

After reaching a consensus, Phil Knight felt happy and laughed. Although his shares will be diluted due to Li Zetian's investment, the shares will become more valuable. With Li Zetian's investment, it will not cause an uproar in the industry! Moreover, Li Zetian is a superstar himself and will definitely attract countless young Americans...

Agreeing to Li Zetian's investment in such a short period of time undoubtedly showed Phil Knight's shrewdness and determination!

At the same time, Li Zetian also has more confidence in Phil Knight and Nike!

Next, the two put Jordan's endorsement aside and talked about investment first.

After an afternoon of discussion, Li Zetian finally invested US$100 million to hold 50% of Nike's shares, while Phil Knight's shares were diluted to 14.5%. Li Zetian serves as the company's chairman, and Phil Knight serves as the company's executive director and CEO!

As for Jordan's endorsement, it's easier to talk about. It's all owned by his own company, and it's just a matter of left hand and right hand. Of course, Jordan will not suffer a loss, but he is not famous yet and is just a rookie in the NBA, so the endorsement fee is not high, $6 million in three years. Three years later, the contract was modified and Nike had priority endorsement rights.

For Jordan, it is very satisfying for a rookie to get a corporate endorsement company as soon as he enters the NBA. The contract period is not long and the price is very suitable. In addition, Li Zetian also promised that as long as he becomes an NBA superstar, he will give him a sky-high contract.

Li Zetian's acquisition of Nike was an unexpected surprise. It was completely planned by Nike itself.

From now on, there will be a supplier for the running shoes at home.

In the early years, I also invested in the Italian company Armani, so I don’t need to buy clothes outside.

After Phil Knight formally signed the contract with Li Zetian, he immediately held a press conference when he returned to the company. He also specially invited Adidas to attend the press conference, which made them angry.

At the press conference, Phil Knight was high-spirited and energetic!

"Hello everyone, welcome to Nike's press conference! At the press conference, I will announce a very important news for Nike!"

Phil Knight deliberately paused at this time and glanced at everyone.

The representative sent by Adidas looked disdainful and said coldly: "It's all mysterious!"

At present, Nike and Adidas are the biggest competitors. Nike sending an invitation letter to Adidas naturally makes the other party feel very unhappy.

Phil Knight glanced at the Adidas representative calmly. Seeing his unruly attitude, he couldn't help but smile inwardly. He thought to himself, don't be shocked when you hear the news I announce later!

At this time, everyone's curiosity was attracted by Phil Knight. Phil Knight finally spoke, and he loudly said excitedly: "The richest man in the history of the United States invested US$100 million in Nike and became the largest shareholder of Nike!!!"

Upon hearing this, the press conference seemed to be in a state of chaos and chaos!

"Is this talking about Chronos Li?"

"Who else could he be? I didn't expect that Nike would actually get his investment. It seems that Nike is about to rise!"

"Nike is a great company, how did it get this investment? As we all know, Chronos Li doesn't invest easily. Once he invests, he will definitely be a company with great development prospects!"

"..."

Everyone was talking a lot.

The Adidas representative's face was pale, with an expression of disbelief, and his buttocks couldn't help but sink behind the chair, while the people sitting next to him looked at him with a playful expression.

"With the rise of Nike, doesn't that mean that Adidas will be driven out? It seems that Adidas' dominance of the sports operation brand is no longer guaranteed!"

"Isn't that right! Since Chronos Li has invested in Nike, he must bring down Adidas! With Li Zetian's means and financial resources, dealing with a small Adidas is just a joke!"

"..."

On the press conference stage, Phil Knight smiled with satisfaction.

A person's name, a tree's shadow, Li Zetian's influence is really shocking!

Not long after, the press conference was over.

Nike immediately became news in major media.

"Wall Street Journal": "The world's richest man becomes Nike's largest shareholder, and Adidas' stock price plummets!"