Chapter 313 The LCD Battle

The next day, Li Zetian and Dongfang Yuqin came to Wang An Computer Company again and announced the company's transformation plan. At the same time, they renamed the company "House of Excellence". In addition, US$200 million was invested for development.

The company's LOGO was changed into a gorgeous, shining sword, very cool!

On this morning, Li Zetian had been discussing the company's specific development with the senior management of Excellence Home, and specially selected a talent from among them to be the CEO. This person is none other than John Chambers, the man who led Cisco into a market capitalization of US$600 billion in his previous life! !

With him as the CEO of Excellence House, Li Zetian feels much more confident about this company.

Before leaving, Li Zetian patted John Chambers on the shoulder, smiled and said: "Do a good job!"

John Chambers nodded heavily, feeling very moved. He was only a regional manager at Wang An Computer Company, and there were more than twenty people with higher status than him. However, Li Zetian chose him.

"Mr. Li, don't worry, I will definitely work hard and develop the House of Excellence!" he said.

"Yeah!" Li Zetian smiled and nodded.

In Li Zetian's plan, Excellence Home will develop into a company integrating product research and development, production and sales.

Joyo is a product brand, and Joyo Home is an electrical appliances mall similar to Suning and American Appliances.

The media paid great attention to the situation of Wang An Computer Company. Three days later, Excellence Home Company held a press conference to announce the company's transformation and personnel appointments.

As soon as the news came out, the major media were really shocked.

"Wang An Computer Company not only changed its name, but also transformed into home appliances. Doesn't Mr. Li know that the current home appliance market is occupied by Japanese manufacturers?"

People were very confused.

Soon, experts and professors came out to explain that Wangan Computer Company lagged behind other companies in the computer industry. In addition, Chronos·Li already had Apple, Mango Computer, and Sun Microsystems, and there was no need for Excellence Home Company to produce the same computer. products to compete with. Since Joyo House has excellent capabilities in the research and development of electronic products, it is also possible to transform into home appliances. Moreover, Chronos·Li does not have a home appliance company under his name, so he will not let this piece of fat go uneaten! ! !

As soon as the experts explained it, everyone understood.

In Japan, Sony, Panasonic, Hitachi and other companies all held meetings to discuss how to deal with the House of Excellence. After all, Li Zetian has strong financial resources. With his support, Zhuo Zhuo House is coming fiercely and has to be guarded against.

"I'm just planning to enter the home appliance market. Why are Sony, Panasonic and other companies so scared because they are all under attack?" Li Zetian said with a smile, with a hint of ridicule in his tone, clearly looking down on these companies.

Putting down the information in his hand, Li Zetian poured a glass of water to drink, but he was not as optimistic as he appeared on the surface. It was not easy for Japanese home appliances to dominate the world in the 1980s and 1990s. Even with the support of Li Zetian, Excellence House may not be able to defeat them!

However, there is still a chance!

Li Zetian decided to invest all his chips in the development of LCD TVs.

The LCD panel is the most expensive part of the LCD TV. Regarding this piece, Li Zetian must take it into his own hands.

Whether it is televisions, desktop computers, notebooks, tablets, PDAs, mobile phones, ATMs, Gameboys and other electronic devices, they all need to use LCD panels. As long as the scale is expanded, production costs can be greatly reduced! !

It's only 1986 now. It was in the late 1980s and early 1990s that Japanese companies mastered STN-LCD and TFT-LCD production technology, and the LCD industry began to develop rapidly. Since then, Japanese LCD panels have occupied more than 90% of the global market.

Therefore, Li Zetian can compete in the LCD panel market! He doesn't want to buy all LCD panels from Japanese companies in the future!

The transformation of Wang An Computer Company made Li Zetian think that he must seize the LCD panel market. After returning to Los Angeles from New York, he had someone register an overseas offshore company called Chronos Industrial Company with a registered capital of US$500 million. , specializes in R\u0026D and production of LCD panels. Subsequently, R\u0026D centers were established in Japan and the United States, and efforts were made to recruit R\u0026D personnel.

"The top talents in LED, no matter what, must be hired by me to come to Cronos Industrial Company!!!" Li Zetian gave a fatal order!

Little Japan, I have to be the first to develop LCD panel production technology!

Li Zetian secretly thought that with so many companies under his name in need of LCD panels, the products would be enough to develop Cronos Industrial Company without fear of not being sold. At the same time, it also suppressed Japanese companies.

Ha ha……

Li Zetian smiled proudly in his heart.

In November, Cronos Industries was like a whirlwind, blowing up a hurricane in the United States and Japan!

A large number of LCD technology talents were poached to the company, which shocked many companies.

"Is LCD so promising? It actually caused Chronos Li to poach people like crazy?!"

For a time, tens of thousands of companies around the world were ready to recruit LCD technical talents.

"Mr. Li, aren't you worried that Chronos Industries is so blatantly poaching liquid crystal technology talents like crazy?" Dongfang Yuqin frowned.

Yu Jingqiu agreed: "Yes, I should have kept a low profile earlier to recruit people."

Li Zetian was not worried at all and instead laughed, "Haha, low-key development is too slow. I just want to be high-profile and let everyone notice that I want to vigorously develop LCD technology. After they learn the news, they will definitely pay attention to LCD technology. In this way, it will surely promote the development and popularization of LCD technology!"

Li Zetian paused and said with a smile: "However, in the early stages of the development of LCD technology, the technology was immature and the scale was small. LCD panels were definitely expensive, and there were not many companies that could afford LCD panels. As a result, many LCD manufacturers were bound to go bankrupt. It will end up being merged and become the nourishment of other companies. But I am not afraid. All companies under my name can use LCD panels. The greater the demand, the larger the scale. The larger the scale, the lower the production cost. Cronos The LCD panels of industrial companies are definitely much cheaper than those of other companies. They have a huge price advantage, which attracts other companies to use Cronos Industrial's products. Such a cycle of conscience is like the 'Matthew Effect' , the strong will get stronger, the weak will get weaker, and in the end, Cronos Industries will definitely dominate the LCD panel market!!!"

Hearing Li Zetian's explanation, the two women's faces lit up, thinking that Li Zetian was too smart.

Li Zetian raised the corners of his mouth and smiled slightly. He had no choice but to control too many resources. It was equivalent to cheating. How could other companies compete with him?

At this moment, Sony, Panasonic, Hitachi and other companies are all speechless.

I didn't expect that after Li Zetian decided to enter the home appliance market, he would cause such a big incident, which was very disturbing. Right now, they have to follow up on LCD panel technology research and development.

"Tell me, does this Chronos Li specifically want to go against our Sony company? We have not developed CRT picture tube technology for a long time. We wanted to sell it for a few more years, but now we are suddenly making LCD TVs! You think, we are Should we follow, or should we not follow? If we don’t follow, our TV sets may be eliminated; but if we follow, our lead in CRT technology will be gone!”

"Sigh, LCD TVs are indeed better than CRT picture tube TVs, but LCD panels are so expensive. The cost of developing an LCD TV must be very high. How many users will buy it...?"

"Chronos Li has a lot of money. I guess he probably didn't care about whether the company could make money at the beginning. He would rather lose money at a low price to occupy the TV market."

"Yes, it is very likely to be the case. In the early days of Microsoft's development, the price of the company's operating system was very low, even several times lower than the operating systems of other companies at the time. However, through the low-price strategy, Microsoft's operations The system quickly occupied the market and formed a monopoly advantage. If you look at Microsoft today, you will know how correct the strategy was at that time! Also, the game console launched by Flamingo Company is also very low-priced... Examples like this, Chronos·Li has used it many times. It can be seen that in the TV market, he will also use a low-price strategy to occupy the market first, and then find ways to make money!"

Sony executives nodded.

Everyone knows that LCD TVs are many times better than CRT tube TVs. If the price of LCD TVs is only a little higher than that of CRT TVs, there will definitely be a crushing situation.

After discussion, Sony finally decided to fully develop LCD panel technology.

At the same time, TV giants such as Panasonic and Hitachi have made the same decision.

However, what made Li Zetian angry was that it didn't take long for these Japanese companies to unite and announce the joint development of liquid crystal technology.

"They actually joined forces?! Okay, Japanese companies are indeed targeting the outside world with all their guns! It's just that Samsung has beaten you to death, am I still afraid? Look, I can take down all of Japan by myself!! !" Li Zetian said mockingly and disdainfully.

Even if you are one person, even if you are the enemy of thousands of Japanese companies, what should you fear? ! !

Li Zetian was very motivated and invested another US$300 million in Cronos Industries, and then established R\u0026D centers in the United Kingdom, France, Hong Kong, and Taiwan. At the same time, people were sent to build a very large LCD panel production factory in Shenzhen.

Make trouble!

Let's see who is more awesome!

These actions of Chronos Industries were known to the media and then reported.

The media all exclaimed: "Oh, God, Japanese companies are working together to develop LCDs, and Chronos Li is fighting alone. It's really a fortress!"

The reporters couldn't help but be shocked by this domineering attitude and squatted at the door of Li Zetian's house every day.

As soon as I saw him come out, I wanted to interview him.

Li Zetian was annoyed and said: "Although Japanese companies are powerful, I am not afraid of them. I will invest US$1 billion in them next year!" After a pause, Li Zetian said calmly, "I have too much money and I am losing money." Billions of dollars and I don’t even take it seriously!”

ah? ! !

Everyone's mouths were open and their faces were full of shock.

Among the reporters were Sony spies. When they heard this, they felt even more bitter.

They have too much money, and they don’t take it seriously when they lose billions of dollars. How can they do this?

That night, news reports about the interview with Li Zetian came out.

Americans have expressed that Li Zetian is domineering. Japan has been too arrogant during this period, waving checks to buy land and buildings in the United States. Many Japanese also laugh at Americans for being too poor.

"Haha, Chronos Li is still domineering. Last time I met a fat Japanese man, he actually showed off his wealth in front of me, saying how much land he bought in Hawaii, and said that Hawaii will become Japanese. What the hell? I get angry when I hear this. The Japanese are rich, right? Do they dare to compare with our richest man in the world?"

"Not to mention billions of dollars, our world's richest man lost ten billion dollars, and he didn't even take it seriously!"

"..."

When the news reached Japan, Japanese manufacturers such as Sony and Panasonic looked at each other and were speechless.

However, they also knew that Li Zetian said those words deliberately to force them to retreat.

"Chronos Li just pretends to be cool when he has some money. When he loses to us in the LCD panel market, I wonder if he can still laugh!!!" A Sony executive said very unhappily.

…

Before I knew it, another month had passed.

The cold wind was blowing, and people put on cotton-padded clothes to keep out the cold.

The turmoil in Kronos Industries began to fade away, and in December, people were preparing for Christmas.

There is heating in the study, and Li Zetian is sitting at the desk reading in a single coat.

At this time, the phone rang, and Li Zetian answered the phone. On the other end of the phone was Oracle CEO Larry Ellison.

"What's the matter, Larry Ellison?" Li Zetian asked with a smile.

"Mr. Li, I have discussed with other shareholders and are preparing to list Oracle for financing and further accelerate the company's development! Once the company is listed, employees who hold shares will be more motivated to work!!"

Li Zetian was stunned for a moment. He himself was too rich, so he didn't care whether the company was listed or not. But for ordinary employees, if the company was not listed, although there would be option rewards, they would be useless. Therefore, the boss is not anxious, but the employees are. If the company does not go public for a long time, the employees' work attitude will inevitably become negative.

Li Zetian said: "It has been more than nine years since Oracle was established in 1977. It is time to go public! Ellison, I support the company's listing, preferably in the first half of this year!"

"Well, okay!!" Ellison was delighted and responded quickly. He knew that Li Zetian also acquired German SAP, which is Oracle's main competitor. Since being acquired by Li Zetian, it has developed rapidly and has a vague tendency to catch up with Oracle. Ellison was a little anxious, hoping to let Oracle go public for financing and accelerate the company's development after obtaining the funds!

Li Zetian asked: "Is there anything else?"

"there is none left!"

"Well, then you go prepare for the company's listing. I have other things to do here." Li Zetian said when he saw Yu Jingqiu knocking on the door and walking in.

"Okay, Mr. Li, I won't disturb you anymore!"

Yu Jingqiu walked up to Li Zetian and asked casually: "Which company is going to be listed again?"

"Oracle."

"Oh," Yu Jingqiu responded, not surprised, or in other words, she was used to it. "Dear, lunch is ready, come out to eat!" she said softly.

"Okay!!" Li Zetian stood up, put his arm around her waist, and walked to the restaurant together. But Li Zetian was thinking that Oracle's listing was extraordinary.