Chapter 365: So popular that countless people follow suit!
In the following three days, Kronos Airlines conducted a detailed internal study of the reform plan proposed by Li Zetian and further optimized and perfected it!
One month later, in the fiercely competitive aviation market, Kronos Airlines achieved proud results, with performance increasing by more than 60%, causing a sensation in the industry and attracting global attention!
Major airlines in the world were dumbfounded and held meetings one after another to analyze the secret of the success of Kronos Airlines!
The media was also extremely shocked!
"Chronos Airlines implements low-price strategy to become the dominant airline in the United States!" 》
"Chronos Airlines is the originator of the "low-cost airline" business model in the civil aviation industry, and other airlines have followed suit! 》
"After Chronos·Li acquired United Airlines and American Airlines, it was determined to reform, found a new way in the sluggish US aviation market, and successfully created a low-price market! ! ! 》
…
For a time, Kronos Airlines became known as the "low-cost airline".
John Bob, an economics critic at Harvard University, couldn't help but comment on a certain program: "Chronos Li is indeed a super genius. A small initiative saved the U.S. aviation industry and broke the long-standing trend in the U.S. aviation industry. The high fare rule and its low price policy make the aircraft a fast and comfortable 'airbus' between cities in the true sense!!!"
"Even...the price of air tickets on Chronos Airlines can compete with the price of long-distance buses!"
Kronos Airlines’ low-price policy has truly benefited the people, so the American people applauded it!
"Chronos·Li is doing a great job. The price of air tickets is so low. For people like me who travel for long periods of time, it saves a lot of money!"
"Although Chronos Airlines' ticket prices are low, the service quality has not fallen behind at all. Chronos·Li has done a good thing for us Americans!"
"Support Chronos·Li, support Chronos Airlines!"
…
At the beginning, many people questioned Li Zetian, saying that if he cross-border acquisitions of airlines and laymen guide experts, Kronos Airlines would definitely be doomed. However, I never expected that Li Zetian could break the US aviation market so quickly and create a new model of aviation operations!
At this moment, inside Chronos Airlines.
Li Zetian was talking to the company's CEO Rich Arthur.
"Mr. Li, the official website of Kronos has been built, and users can book tickets online. In addition, we have also reached cooperation with the TripAdvisor travel website, and users there can book tickets directly on the TripAdvisor website." Rich Arthur said .
"Yeah." Li Zetian nodded.
Rich Arthur continued: "According to your request, Kronos Airlines has invited many powerful airlines around the world to jointly establish the 'Star Alliance', integrating route network, VIP lounges, Check-in, ticketing and other services all rolled into one!!! Enhance your customers’ travel experience no matter where they are in the world!”
As Rich Arthur spoke, he looked at Li Zetian with admiration in his eyes.
Rich Arthur was shocked when Li Zetian first proposed the Star Alliance. This was to create the world's first global airline alliance. Rich Arthur had never thought about it before.
As soon as the low-fare policy came out, the outside world and even Rich Arthur thought that Chronos Airlines seemed to have given up international flights!
wrong!
Big mistake!
We have not given up at all, but we have to establish Star Alliance and cooperate with aviation giants from other countries to not only reduce costs, but also develop more users!
"At present, Lufthansa and Air Canada have made it clear that they are willing to join the Star Alliance!" Rich Arthur said.
"What about China?"
"I have sent invitations to China Southern Airlines, China Eastern Airlines, and Hong Kong Cathay Pacific, but they have not responded yet."
Li Zetian nodded and hasn't replied yet. It doesn't mean that they won't join, maybe they are still considering it. However, this kind of alliance is beneficial to everyone, so we should not reject it.
"Oh, Mr. Arthur, Hong Kong Cathay Pacific is the largest airline in Hong Kong, right?" Li Zetian suddenly asked.
"Yes, Mr. Li." Rich Arthur nodded and replied, "Cathay Pacific uses Hong Kong International Airport as its hub. It also has subsidiaries, including Dragonair and China Airlines, and basically monopolizes Hong Kong Airlines. market."
"If you talk to the major shareholders of Cathay Pacific, they will say that Cronos wants to buy a stake in Cathay Pacific!!" Although this was a temporary idea, Li Zetian thought that Hong Kong is also one of his bases. If he can control Hong Kong's aviation The company is still very beneficial to itself. Furthermore, Hong Kong is very prosperous and is the financial center of Asia. The aviation industry is very developed. Investing in airlines will ensure you make money without losing money!
"Okay, Mr. Li, how many shares do you plan to control?" Rich Arthur asked.
“The majority shareholder of Cathay Pacific is the Swire Group?”
"Yes."
Li Zetian frowned slightly and thought about it carefully. Historically, Swire, Jardine, Hutchison, and Wheelock were once known as the "four major foreign banks in Hong Kong." However, Swire is different from the other three foreign banks. It is very low-key. It is more like A secretive business tycoon with great strength.
Cathay Pacific monopolizes the Hong Kong aviation market! As we all know, any description of market monopoly refers to high profits. Naturally, the Swire Group will not sell Cathay Pacific Airways.
"You don't have to have absolute control, just have a certain right to speak!" Li Zetian said after a while.
If the Swire Group is smart, it will definitely be willing to accept such conditions. If Li Zetian is one of the major shareholders of Cathay Pacific, the help he can provide is beyond imagination, including connections, resources, various cooperation, etc.
Who in the world doesn’t know that the Space Exploration Company was founded by Li Zetian and that the company is developing a new type of civil aviation aircraft. If Li Zetian was one of the major shareholders of Cathay Pacific, the purchase price of its new aircraft would definitely be much cheaper!
In addition, Swire Group is also afraid that after rejecting Li Zetian, he will support other Hong Kong airlines and compete with Cathay Pacific!
Sure enough, just two days later, Cathay Pacific accepted the acquisition of Kronos Airlines and was willing to sell 30% of its shares for an investment of only HK$4 billion.
"Mr. Li, you still have a lot of face!!! As far as I know, other companies have expressed their interest in buying shares in Cathay Pacific and proposed higher prices, but they were all rejected. The price we offered does not count. High, but the other party agreed and was willing to transfer 30% of the shares!" Rich Arthur said on the phone.
The corners of Li Zetian's mouth raised slightly, and he smiled lightly and said, "Okay, I understand."
Just kidding, who is this guy? The world’s richest man, a giant in the aerospace industry, Hong Kong’s technology overlord, a real estate tycoon... I won’t go into details. If I stamp my foot, Hong Kong will tremble. Can the Swire Group not give me face?
After hanging up the phone, Li Zetian called Bill Gates and Buffett respectively to discuss the launch of the TripAdvisor website.
At present, hotels and airlines are basically settled, and the TripAdvisor travel website can be officially launched!
During this period of time, TripAdvisor's business personnel have spread all over the world. In addition to the hotels and airlines under Li Zetian's name, there are actually more hotels and airlines that have become TripAdvisor's partners. In addition, some attraction management companies have also become partners of TripAdvisor, and users can book attraction tickets on the TripAdvisor website.
As the saying goes, everything is difficult at the beginning.
But when TripAdvisor's sales staff took cooperation contracts with companies such as Kronos Airlines, Hilton Hotels, and Intercontinental Hotels to negotiate business with other companies, the difficulty instantly eased. In addition, these companies cooperate with TripAdvisor. In fact, TripAdvisor is soliciting business for them. There is no harm in it, so why not agree?
…
On Children's Day, June 1, TripAdvisor was officially launched. At the same time, a press conference was held at around 10 o'clock in the morning.
Bill Gates and Buffett attended the conference.
As for Li Zetian?
He doesn't dare to go. If he goes, the global media will not go crazy, and the businessmen around the world will not get excited!
Wow, Chronos·Li has established another company, and it is an Internet company. Everyone is going to plagiarize and fuck, let’s also open a travel website company!
The company has just opened, and it doesn’t even have a single user yet, but it’s already facing countless competitors. Do you think it’s stressful? !
However, considering that TripAdvisor needs to attract the attention of the media and the industry after its release without causing too much plagiarism, Bill Gates and Buffett were asked to attend the press conference. Having the two of them in charge is enough to demonstrate the strength of TripAdvisor, thus allowing more potential partners to proactively contact TripAdvisor. The world is so big, how busy are TripAdvisor salespeople? If you want to expand your business, you don't have to take the initiative to negotiate, but your customers should take the initiative to come to negotiate.
After the press conference, Li Zetian watched the live broadcast on TV at home.
The scene was sensational and the guests were stunned!
Although Bill Gates and Buffett are not as famous as Li Zetian in the United States, they are still extremely famous!
Let’s just talk about Bill Gates. At a young age, only in his thirties, because he holds more than 12.5% of the shares of Microsoft, he is worth between 10 and 20 billion U.S. dollars and has become one of the top ten richest people in the world. He is also the leader of countless young people in the United States. idol, the darling of the media!
Buffett is not simple either. Countless investment myths have created a Berkshire Hathaway company that is almost approaching hundreds of billions of dollars. It is really a mess!
The reporters were so excited that their faces turned red. The CEO of Microsoft and the CEO of Berkshire Hathaway joined forces to create the TripAdvisor travel website. This is simply explosive news! Well, fortunately, these reporters didn't know that Li Zetian was also involved...
Once TripAdvisor was released, Li Zetian began to use his own resources to make full efforts.
on-line:
1. Sprint Internet dial-up software pop-up advertisements.
2. Pop-up advertisements in Microsoft’s Netscape browser.
3. Yahoo website homepage promotion.
4. Amazon website homepage promotion.
5. Google search keyword promotion. When searching for tourist attractions, hotels, restaurants, flights and other travel-related words, TripAdvisor must be ranked in the first three lines on the search page.
6. Promotion on the home page of the official websites of major hotels, airlines, restaurants, and scenic spots.
7. Various soft articles.
8.Hotmail email marketing promotion.
…
The intensity of online promotion is terrifying, but for promotion, you still have to charge money. Anyway, TripAdvisor has a registered capital of US$110 million.
As for offline promotion, it is much simpler. All partner hotels have printed flyers and placed them in every room.
In fact, online promotion is already pervasive. As long as you go online, you will definitely come into contact with TripAdvisor advertisements.
That afternoon, TripAdvisor went viral!
At least millions of netizens have clicked on the TripAdvisor website. Photos of scenic spots, luxury hotels, and specialty restaurants all attract people.
"Wow, it's so beautiful here. I didn't know there was such a beautiful place in the world. My dear, how about we go on vacation here~~?"
"good!"
"Then hurry up and book tickets for attractions! Oh, you can also book air tickets and hotels on the TripAdvisor website, and Bill Gates and Buffett endorse the TripAdvisor website, so it will definitely not lie!"
…
The next day, TripAdvisor caused a heated discussion around the world!
TripAdvisor has basically dominated the headlines in mainstream media around the world.
"On June 1st, the TripAdvisor website was launched, immediately creating a global tourism storm! ! ! 》
"Shock! Shock! Shock! The transaction volume of the TripAdvisor travel website exceeded US$2.5 million on the first day it was launched, with more than 10,000 users! 》
…
June 2, Beverly Hills.
Bill Gates, Buffett and Li Zetian were sitting together drinking.
Buffett looked in disbelief, took a sip of red wine, and said in surprise: "I didn't expect TripAdvisor to be so popular!!!"
Li Zetian was much calmer and said slowly: "We have made so many preparations before, and it is certainly not in vain. It is right for TripAdvisor to achieve such great results. We take a 10% commission, which is 250,000 US dollars, which is okay!"
Buffett shouted in astonishment: "It's okay?! No, Mr. Li, this is great! In the future, as the number of Internet users increases, TripAdvisor will be a huge money tree!!!"
"Calm down, Buffett," Bill Gates said with a smile, "Haha, for Chronos, it's naturally okay. You don't know how much wealth he has! He is acquiring hotels and airlines. Now, TripAdvisor When it becomes popular, hotels and airlines make more money. You know, most of the hotel companies that work with TripAdvisor are his properties."
"That's right, we can't compete with him! Comparing people with each other is so annoying!" Buffett laughed.
When Li Zetian heard this, he smiled bitterly. Are there any of you who would bury people like this?
Li Zetian picked up the glass, took a big sip, and then said seriously: "TripAdvisor has become popular, and there will definitely be companies that will follow suit. We can't relax! We have to think of more ways to increase user stickiness in the future!"
Bill Gates nodded and frowned slightly: "Travel websites do have poor user stickiness. Whichever travel website has cheaper prices will probably be more likely to attract users!"
"Price war is inevitable!" Li Zetian said very firmly, "But let's fight, no one is afraid of who! But, in addition, there must be something to retain users!"
…
While Li Zetian and the three were discussing here, someone had already started to register a company and develop a travel website similar to TripAdvisor. Uh, this is only the second day, the second day! ! !
