Chapter 393 All-out war!
At 8 o'clock in the evening on November 20, Meizu held a product launch conference, and everyone saw what Meizu's skin care products looked like for the first time.
Li Zetian and his wife attended the press conference, which caused a sensation.
Immediately afterwards, advertisements for Meizu skin care products began to be broadcast on TV stations.
"Wow, this is Meizu skin care product. If nothing else, the crystal glass bottle is very high-end and classy!"
"Mrs. Li's skin is moist and smooth, with a porcelain-like luster. It's so alluring!"
"Mrs. Li is so beautiful. Chronos Li is so lucky to have such a beautiful wife. It is really enviable and jealous!"
"..."
The viewers in front of the TV were all surprised by Jingqiu's stunning appearance.
On the screen, Yu Jingqiu, who has been carefully dressed up, does not look like a mortal, but a fairy.
Female stars all pale in comparison to her.
The comment area on Meizu's official website exploded, with countless netizens praising Yu Jingqiu's beauty.
"There is a beautiful woman in the north, peerless and independent. Once you look at Qingren City, then look at Qingren Country!"
"Chronos Li's wife has a look that is as good as a fish or a wild goose. She is really enviable to others!"
"Everyone, this is a mess, this is a mess! This is a review section for Meizu skin care products. Why are they all talking about Chronos·Li's wife?"
"Damn, those beautiful legs make me unable to move my eyes!"
“Not only does my skin look amazing, but my figure is also amazing. I don’t look like someone who is in their thirties and has given birth to a child!”
"..."
In the backstage area of Meizu's official website, several staff looked at the company's CEO Lucini Pate with a wry smile and said: "President Pate, what do you think we should do? We can't guide you~ Netizens are discussing Mrs. Li."
Lucini Pate smiled and said: "It's okay, this is a good thing. Mrs. Li is our company's product spokesperson. The more people talk about her, the more people will buy our company's products! What's more, these comments are Positive comments! Oh, by the way, any comments that slander and insult Mrs. Li will be deleted. Don’t make Mr. Li and Mrs. Li unhappy!!”
"Yes!!!" Several staff members nodded in unison.
…
Meizu skin care products are completely popular. Although they are expensive, there is an endless stream of buyers.
When it comes to Christmas shopping in December, the sales of other skin care products have plummeted, but Meizu skin care products have taken the lead!
In just over a month, Meizu skin care products became the number one brand in the skin care industry!
Next, Meizu began to develop more abundant products.
Lucini Pate called and said: "Mr. Li, it would be great if I could get your support to acquire the Estee Lauder Company in the United States!"
Li Zetian knows the brand Estee Lauder, but doesn’t know much about it.
“Send Estee Lauder’s information and let me take a look!”
"Okay, after I organize the information, I will send it directly to your email."
"Um."
…
That night, Li Zetian opened his email, found the email sent to him by Lucini Pate, and immediately opened it and read it.
The Estée Lauder Companies is the Estée Lauder Group founded in 1946 by Estée Lauder and Joseph Lauder. It is a leader in the world's cosmetics industry and produces and markets high-quality skin care, makeup, perfume and hair care products. Its products are sold throughout the world. In more than 130 countries and regions around the world, the company owns many well-known brands: Estée Lauder, Clinique, LA MER, Origins, Labseries, Bobbi Brown, M·A·C There are dozens of brands such as Mei Ke, and the products are very rich!
In terms of sales channels, in addition to high-end department stores, specialty stores, high-end perfume stores and pharmacies, it also has self-operated stores and supply cabinets, shops on cruise ships, airplanes, and duty-free shops in airports and cities.
Estee Lauder has always been in a leading position in product research and development, with 395 first-class chemists, biologists, microbiologists and physicists! Of course, this number pales in comparison to Gene Technology's one or two hundred thousand.
After reading the information, Li Zetian then responded to Lucini Pate with an email, writing the word "ke" plus an exclamation point "!"
Therefore, at the end of 1995, Gene Technology, the parent company of Meizu Company, launched an acquisition of Estee Lauder Company.
Since Meizu is still small in scale, it is naturally unable to acquire an international group as large as Estee Lauder, so it was acquired by Gene Technology Company.
Not long after, the news spread that Genetech was acquiring the Estee Lauder Company, which quickly caused an uproar in the industry.
International giants such as Procter \u0026 Gamble, Unilever, and L'Oreal are extremely concerned and even plan to stop it.
However, Genetech, with its strong financial resources, overcame the rest and quickly reached an agreement with Estée Lauder. Genetech paid US$7 billion to acquire 62.5% of the Estée Lauder Company. On the one hand, Estee Lauder Company received a huge amount of funds, and on the other hand, it also received powerful technical support from Gene Technology Company.
In addition, the rise of Meizu Company made Estee Lauder deeply feel the sense of crisis, and clearly realized that the technical level of Gene Technology Company is too powerful, coupled with Li Zetian's huge funds and channels, it is enough to change the industry structure. Rather than fighting with Meizu, Gene Technology, and Li Zetian, it is better to hold on to each other and maybe get more. Therefore, Estee Lauder agreed simply!
On December 29, just a few days after Christmas, Genetech signed an agreement with Estee Lauder, and then held a press conference to announce the matter.
As soon as the news came out, everyone felt that it was "too fast"!
Genetech acquired Estee Lauder almost so quickly that it was hard for anyone to react.
Companies such as Procter \u0026 Gamble, Unilever, L'Oréal, Suitangdo, etc. are all confused.
"Oh, damn, it was so easy for Gene Technology to acquire Estee Lauder. This is very detrimental to our company Procter \u0026 Gamble!!!" The CEO of Procter \u0026 Gamble frowned deeply, his face covered with dark clouds.
As the industry leader, Procter \u0026 Gamble ranks in the top 50 of the Fortune 500. Although Meizu's skin care products are great, the product variety is too small, and Procter \u0026 Gamble can still tolerate it. However, if Genetech acquired Estee Lauder, that would be a big problem. Estee Lauder is involved in many products, which naturally creates more competition with Procter \u0026 Gamble. If Estee Lauder receives technical support from Gene Technology, P\u0026G will face unprecedented challenges!
Gene technology companies are so abnormal. They invest 40 to 50 billion US dollars in R\u0026D every year, and they are still adding up crazily every year. And what about Procter \u0026 Gamble? It’s just a few billion dollars in R\u0026D investment, what a huge difference!
When the outside world was still discussing the acquisition of Estee Lauder by Gene Technology Company, Li Zetian asked Dongfang Yuqin to establish Chronos Daily Chemical Company, and then listed Meizu Company and Estee Lauder Company under the name of Chronos Daily Chemical Company. Ronos Daily Chemical Company is the parent company of Gene Technology Company.
In this way, in the future, the management of daily chemical companies of all sizes will be handed over to Cronos Daily Chemical Company, while Gene Technology Company will focus on scientific research to avoid distractions.
Of course, the establishment of Cronos Daily Chemical Company cannot be hidden from other people. When Procter \u0026 Gamble and Unilever heard this name, their hearts suddenly beat faster!
Oh, daily chemicals! ! !
Skin care, cosmetics, shampoo, shower gel, perfume, toilet water, toothpaste, washing powder and other daily necessities and luxuries are all daily chemical products!
This is the time for an all-out war! ! !
PS: There are three updates today, and there will be more tomorrow to make up for what was owed before.
