Chapter 396 Fangs
On the second day after "A Bite of China" was broadcast, many customers were welcomed at the door of Panda Express restaurants across the United States. From a distance, it looked like a long queue.
"Damn, there are so many people!!" A young man who had just arrived couldn't help but yelled in shock when he saw so many people lining up.
"Hey, brother, if you want to eat the food at Panda Express, hurry up and queue up. There will be more people later!" a middle-aged uncle said.
"Uh, well, in order to eat Chinese food, I have no choice but to queue up!" The young man sighed slightly and walked to the back of the queue.
…
Beverly Hills, Lee's mansion.
Yu Jingqiu is answering the phone.
"Dad, how is the business of Panda Express? "A Bite of China" was broadcast last night. Did it help Panda Express's business?"
A strong, deep voice came from the other end of the phone.
"Haha, business is so good!" Yu Jingshan laughed, "The store is extremely busy now, and there are sixty or seventy people lining up outside the door!"
"Really?!" Yu Jingqiu was overjoyed.
"Well, really! This documentary "A Bite of China" is really helpful to us. When customers come to the store, they specify that they want to eat the food on the show. Fortunately, we have already designed and prepared this kind of food! I wonder, if The business will still be so booming in the future, I plan to open more branches, surpassing KFC and McDonald's!" Yu Jingshan said with a hearty laugh.
"OK!"
…
At this time, many people in the United States are talking about "A Bite of China" and praising it. The media also reported on it, further increasing the influence of "A Bite of China"!
School.
"Is the food documentary "A Bite of China" really that good? I see everyone is talking about it!"
"It's really good to watch. I'm so hungry after watching it. I really want to taste the food in the show!"
"Haha, there is a Panda Express near my home. They have the Chinese food in the show. I went there early in the morning for breakfast. Hey, don't tell me, the food there is so delicious. It's so delicious. Endless aftertaste! Fortunately, I went early today, but you don’t know, the queue at the door is terrifying, there are more than a hundred people!”
"Really? Although I haven't seen this program yet, after hearing what you said, I was immediately very interested in this food documentary! When it's noon, I'm going to go to Panda Express to taste the Chinese food you mentioned. Go home in the evening and watch last night’s video!”
"I'm going too, let's go to Panda Express together!"
"good!"
"good!!"
…
…
"A Bite of China" spread by word of mouth and became popular in the United States.
By Saturday of the second week, the ratings of "A Bite of China" increased by 4% year-on-year, shocking the industry and the media!
And a food documentary can actually become popular, which can't help but make everyone stunned.
Program production companies and TV stations are all thinking about why the documentary "A Bite of China" is so popular. No one paid attention to previous documentaries!
Many university professors have even begun to study "A Bite of China" as a topic.
At this time, someone has noticed that among the producers of "A Bite of China", there is actually Chronos Li among others, and his name is still ranked first.
This news immediately aroused heated discussion on the Internet, and Li Zetian was shocked.
“Holy crap, A Bite of China was actually designed by Chronos Li! No wonder it’s so popular!!!”
"If you don't tell me, I still don't know why... Chronos Li is so awesome. Even such an unpopular documentary can become a popular program. It's really amazing!"
"It's really awesome, it makes those professionals feel ashamed!"
"A layman is better than an expert, it's really shameful!"
"..."
"A Bite of China" will soon be broadcast in mainland China, Hong Kong, Taiwan, Southeast Asia, Europe and other places. Chinese food and Chinese culture are like a hurricane, sweeping the world. This has played a huge role in spreading Chinese culture.
Seeing how popular "A Bite of China" is, it has become a phenomenon-level program.
At this time, many food documentaries began to follow the trend, and even the producers of the American Broadcasting Corporation (ABC) expressed their intention to take advantage of this opportunity to create a food variety show.
In this regard, Li Zetian had to praise the producer for his intelligence.
In fact, if a food variety show is done well, the ratings will still be very good. There were many food variety shows in the previous life, such as "Chinese Restaurant", "King of Chefs", "Star Chef Arrives", "Please Help the Refrigerator", etc. Wait, it’s all very popular!
Li Zetian gave some ideas to the American Broadcasting Company (ABC), and then told his father-in-law Yu Jingshan that ABC planned to produce a food variety show so that Panda Express could win the title of the show.
This time, Panda Express benefited a lot from "A Bite of China".
Yu Jingshan tasted the sweetness. When he heard that ABC was going to produce a food program again, he immediately contacted the company. The two parties hit it off and Panda Express invested US$8 million to win the naming rights of the program. This time the program is called "Star Chef Arrives". ABC is a subsidiary of Disney Company and has huge resources of Hollywood stars. Every time we make a program, we can guarantee to invite popular A-list celebrities to participate!
With this kind of advantage, it would be a pity not to host "Star Chef Arrives".
Li Zetian proposed to make "The Star Chef Arrives" an outdoor program instead of an indoor program.
Outdoor programs can show more aspects of celebrities, especially the various ways of torturing celebrities, which is what the audience loves to watch. In addition, there are pleasant scenery in various places, which are also very attractive. Indoor programs, on the other hand, give people a sense of sameness and low expectations.
Of course, Li Zetian said a few words casually, but it also shocked the ABC program producers, as if he was enlightened.
It turns out that variety shows can still do this!
For a moment, these program producers looked at Li Zetian as if they were looking at a peerless beauty, their eyes were shining~~~ This made Li Zetian speechless for a while.
While "A Bite of China" was still a hit, Li Zetian was already preparing for other things.
Lucini Pate compiled a piece of information about the daily chemical company and passed it on to Li Zetian.
The list includes: Procter \u0026 Gamble, Unilever, L'Oreal, Colgate, Henkel, RB Kao, RB Senior Hall...
Among them, Procter \u0026 Gamble is naturally the largest daily chemical company. Its revenue in the daily chemical sector is more than the four companies of Unilever, L'Oreal, Colgate, and Henkel combined!
"This Procter \u0026 Gamble company is too awesome..."
After reading the information, Li Zetian was filled with emotion. At the same time, he also identified the targets he planned to acquire: Colgate and Henkel of Germany.
Colgate provides the public with high-quality consumer products in oral care, personal care, home care and pet food. Many of them are world-renowned brands that are familiar to consumers, such as Colgate, Palmolive, Ajax, etc., especially in the oral cavity. Skin care, liquid soap and underarm care fields, it has obvious advantages in the world.
As for the German company Henkel, few people may know it, but it is one of the world's top 500 companies. Henkel has three major business areas: detergents and home care, cosmetics/beauty products, and adhesive technology.
The most well-known brands are:
1. Persil laundry detergent has the largest market share in Germany!
2. Schwarzkopf. In 1995, Henkel had just acquired Hans Schwarzkopf, one of the world's three largest hair care and cosmetics brands. Its product lines include hair dyes, hair care series, soaps, bath gels, skin care products and oral hygiene products, among which The most well-known and household brand - Schwarzkopf! (The other two major hair care and cosmetics brands are KéRASTASE owned by France’s L’Oréal and Wella owned by Procter \u0026 Gamble)
3. Henkel Black \u0026 Decker Adhesives, one of the most powerful global strategic brands of Germany's Henkel, have a history of nearly 60 years and are widely used around the world!
The business overlap of Colgate and Henkel with Meizu and Estee Lauder is not high. The acquisition of these two companies can enrich Cronos Daily Chemical Company's products.
"Lucini Pate, I have decided to acquire Colgate and Henkel!" Li Zetian called Lucini Pate and said.
"yes!!!"
"Oh, by the way, you can ask Unilever if they are willing to sell Chinese toothpaste to us!" At this point, Li Zetian was very annoyed. China's number one toothpaste brand was lost to Unilever in 1994. passed.
"Okay, Mr. Li, I will try my best to buy the Chinese toothpaste!" Lucini Pate nodded.
After Li Zetian gave the order, Lucini Pate took action immediately.
In fact, she was already ready, waiting for Li Zetian's order.
The next day, Cronos Daily Chemical Company showed its sharp fangs and launched an acquisition offer to Colgate and Henkel of Germany!
As soon as the news came out, it quickly caused a sensation!
