Chapter 66 Face to face with IBM

Although Wal-Mart is a budget store and is somewhat inconsistent with Apple-ll's positioning of high-end electronic products, it is not unable to sell Apple-ll. Wal-Mart can set up some relatively high-end counters at the entrance of the supermarket, and this method is also one of the future development trends of supermarkets to attract popularity!

In fact, this is a win-win marketing model!

Apple can also promote its brand and products through supermarkets with huge traffic!

There is no doubt that if Li Zetian tells Wal-Mart his idea, it will be adopted. Of course, the premise is that Li Zetian will tell them that if the investment in Wal-Mart fails, then forget it...

Li Zetian and Tian Shuai did not stay long in San Antonio, Texas. After lunch, the two took a plane and left this city full of Indian cultural sentiments.

In the evening, the two returned to San Jose.

After obtaining the authorization for the Unix operating system, Li Zetian immediately informed Jobs, allowing him to develop Mac computers with peace of mind. Perhaps it's because Apple was not founded by Jobs, and he was just an ordinary employee in the company, so his character has become much more restrained, and he is not as irritable and unruly as in his previous life. However, his attitude towards perfection has not changed at all! Of course, because of his pursuit of perfection, he has almost harsh requirements for the members of the Mac Lab. In private, people call him a "tyrant". However, it was Jobs's strict requirements that inspired the potential of every Mac Lab member and turned the impossible into possible!

In Steve Jobs's management philosophy, calling people "trash", "idiot" and "good for nothing" is the most common, but it still works!

However, Li Zetian cannot learn from Steve Jobs's management philosophy. He treats others with humility and likes to motivate others through encouragement. Steve Jobs may be the most unusual business manager...

When Li Zetian came out of the Mac laboratory, it was already time to get off work, but Apple's top executives did not leave. Li Zetian ordered them to stay for a meeting.

After the company has obtained a loan from the bank, there are many things to do next.

At 6 o'clock, the meeting officially started.

The meeting was chaired by CEO Tian Shuai, with Li Zetian sitting next to him as the company's chief engineer.

Tian Shuai said: "First Intercontinental Bank has loaned $10 million to Apple, and there are two main things to do next!

First: Expanding the factory, including building a new factory, purchasing production equipment, recruiting and training new workers, purchasing computer accessories, etc. The relevant person in charge of the company must be responsible.

Second, build a flagship store!

The first flagship store must be built before Apple-ll is launched. A series of things such as selecting a location, negotiating rent, hiring designers for decoration design, hiring a construction team, recruiting waiters, store managers, and related training, etc. are also Without delay! The company currently has no one in charge of this area, so..."

Tian Shuai glanced at everyone, feeling like he was provoking troops.

The idea of ​​the flagship store was originally proposed by Li Zetian, and he had seen the design and decoration of Apple's flagship store in his previous life and thought it was very good, so he took the initiative and said, "I will be responsible for this."

The company boss has spoken, who dares to object?

Tian Shuai then summarized the company's situation during this period, then looked forward to the future, and finally announced the end of the meeting.

The next day, Li Zetian was going on a business trip again, and he decided to open his first flagship store in Los Angeles. Los Angeles is the largest city in California and the second most populous city in the United States after New York. The reason why I didn't choose New York is because Silicon Valley is in California, and there are more computer enthusiasts in Los Angeles than in New York.

When Li Zetian came to Los Angeles, he first chose a hotel and settled in, and then started looking for a store.

After running around for two days and one night, Li Zetian settled on a 450-square-meter storefront located in the center of Los Angeles with a large flow of people, but the price was very expensive, with an annual rent of US$200,000. What also made Li Zetian a little hesitant was that opposite the store was an IBM store.

Let me go, should I rent it or not?

If we rent, Apple will open its stores across from IBM, which is tantamount to a blatant provocation to IBM!

But if you don’t rent it, the location in other locations is not as good!

Li Zetian thought about it again and decided to rent it!

Once Apple-ll is released, the sensation will be far greater than in previous generations, and IBM cannot remain indifferent.

Since we will have to fight sooner or later, why be afraid of it! ! !

"Damn it, what if I just open the flagship store opposite the IBM store? After planning for so long, I still don't believe that I can't defeat IBM!"

Li Zetian shouted in his heart and made a decision immediately!

Subsequently, Li Zetian reluctantly signed a three-year contract with the developer and agreed to have priority in renewing the lease. Then I found a well-known local architectural design firm, told them my requirements, and asked them to design drawings.

Li Zetian is recruiting flagship store employees while waiting for the drawings designed by the architectural design firm.

In this era, the general public basically does not know how to use computers, so the employees recruited must have some computer knowledge. And because Apple will build many flagship stores in the future, Li Zetian plans to recruit local employees and then send them to Apple headquarters for unified training to make them familiar with the operation of Apple-ll and Excel. Otherwise, users will ask questions. It will be embarrassing to ask three questions without knowing it, and it will seriously damage the company's image!

Within three days, Li Zetian interviewed hundreds of people and finally selected six people, a store manager, a cashier, three waiters, and a technician. They all have three things in common: they know a lot about computers, they have a very enthusiastic service attitude, and their looks are worthy of the audience! Except for the technician who is male, the other five are all female!

The woman is eye-catching and approachable!

The design drawings of the flagship store were also completed at this time. After Li Zetian read them, he made partial modifications.

The final design of the Apple flagship store is to remove all the walls in front of the store and replace them with transparent glass, with a large silver glittering Apple LOGO in the middle. The interior decoration is like a university library, with many long sheets placed. There is an Apple-ll or Apple-l on the table, the surrounding walls are painted white, and the middle is covered with exquisite promotional wallpapers.

The design is very fashionable and simple, and apart from the relatively expensive glass windows, the interior decoration cost is very low!

If Apple-ll sells well, passers-by outside can see the conditions inside through the glass windows and will definitely be attracted to it.

After the design drawings were completed, Li Zetian immediately hired a reputable and capable decoration company to outsource the entire project.

Afterwards, Li Zetian returned to Apple's headquarters with the employees he recruited for the flagship store.

When Tian Shuai learned that Li Zetian had chosen the location of his flagship store opposite the IBM store, he immediately couldn't laugh or cry.

"Mr.li, are we officially declaring war on IBM?" Tian Shuai said.

"No, in fact, since the day Apple was founded, it has declared war on IBM!!!" Li Zetian shook his head and said, then he patted Tian Shuai on the shoulder and continued, "Don't worry, what is supposed to come will come sooner or later, hide. We can’t hide, we have to be warriors and face IBM head on!!!”

After all, IBM is the industry leader, and it is natural for Tian Shuai to be very wary of it before. But at this moment, after listening to Li Zetian's words, Tian Shuai suddenly became determined, "! Yes, what we have to do is to be a warrior and face IBM!!"

PS: Brothers, it’s the third update. Please support me. There will be another update at 12 o’clock in the evening.

PS: Brothers, it’s the third update. Please support me. There will be another update at 12 o’clock in the evening.