Chapter 165: Planning ahead for the layout of the animation industry
Chapter 165 Planning for the layout of the animation industry
Dunn is very concerned about the animation industry, not only to attack Disney's core industry, but also for the future layout of Dunn Pictures.
Who would have imagined that in 2004, the NBC Group, a subsidiary of General Electric, acquired Universal Pictures at a total cost of only $4 billion. At that time, the market value of Pixar had exceeded 4 billion US dollars!
The animation department is definitely the most scarce baby in Hollywood!
Animated movies are by no means like live-action movies, which can be made with money, connections, and resources.
Talent is needed!
Not only technical talents, but also creativity, modeling, painting, simulation, dubbing, etc. This is an exclusive option for animated movies that even the sunglasses system cannot provide.
The animation department of Twentieth Century Fox had been working for more than ten years, and finally had to be cut off and replaced by the acquisition of Blue Sky Studio. As for the animation departments of film companies such as Universal, Columbia, Paramount, etc., it is even more empty.
Dunn knew that animated films were difficult, so he started with simplicity. He planned to launch a series of children's cartoons in conjunction with Nickelodeon Channel, a subsidiary of Viacom Group.
But now, things don't seem so good.
Bill McNick saw the solemnity of Dunn's face and stretched out three fingers, "Three aspects. The first, and the point I care most about, is the soul of the animation department, Chris Mellor Dandley. ."
"He doesn't want to come?" Dunn understood what he meant.
Bill McNick sighed, "Chris is now the top director of Fox Animation, and is currently working with Blue Sky Studio to launch the first computer-generated 3D animated film "Ice Age". Chris is devoted to this film After a lot of hard work, he is not willing to leave at this time of failure."
Ice Age, Blue Sky Studio's famous animated series, was indeed a huge success.
Dunn is a little disappointed, Chris Mellor Dandley, but the real **** of animation industry, can be compared with Jeffrey Katzenberg of DreamWorks, John Rust of Pixar.
It can be said irresponsibly that in today's Hollywood, apart from these three people, no one can hold up the banner of animated films!
Jeffrey Katzenberg served as the chairman of Disney Animation from 1984 to 1994, which was the second golden age of Disney Animation, and successively launched "The Little Mermaid", "Beauty and the Beast", "Beauty and the Beast". Classic animations such as Aladdin and The Lion King.
But in 1994, a major power change took place within Disney, and a large number of executives left, including Bill McNick, Jeffrey Katzenberg and others.
As a result, the Disney animation department, which lacked the soul of Jeffrey Katzenberg, went straight to the ground. In the next ten years, the Hollywood animation market has become a three-country confrontation between Pixar Animation, DreamWorks Animation, and Blue Sky Animation.
It was not until later that Disney acquired Pixar and let Pixar's great **** John Rust lead the Disney animation department, which turned the defeat and launched many excellent animated films such as "Frozen", "Invincible Destruction King", "Zootopia" and so on. .
Now, Dunn has not been able to dig out Chris Mellor Dandley, and he has basically cut off his idea of cultivating animation talents on his own.
"What about the second?" Tang En froze his forehead with some headache.
Bill McNick said: "Your idea of taking a stake in Nickelodeon was rejected by Viacom."
"what?"
Dunn couldn't believe his ears.
With Comcast's matchmaking, Dunn's content guarantee, and strong pressure from the outside world of Disney Children's Channel, how could Viacom refuse to cooperate?
"It's not that we refuse to cooperate. Viacom just doesn't want our hands to stretch too long. It's impossible to defeat a tiger outside and attract a jackal at home, right?"
Bill McNick's words get to the heart of the matter.
Viacom is a media group, and it is true that it is a competitor with Disney. Similarly, it has a lot of competition with Dunn Pictures.
Paramount, a subsidiary of Viacom, needless to say, as long as it is a film company, there is competition.
Now hbo's biggest competitor is Viacom's professional cable TV station. Dunn Pictures has now acquired starz TV station and has also entered into the same market, which will definitely threaten it in the future.
Viacom will never allow Dunn Pictures to complete the layout of the cable network.
Dunn sneered a little, his face full of disdain and ridicule.
It is no wonder that Viacom quickly degenerated, and its industries kept splitting, from a large company with a market value of nearly 100 billion US dollars to a market value of only more than 10 billion US dollars.
Vision is too low!
Sumner Redstone may be old and confused, or he may be too busy to cut off the father-son relationship with his son, and has forgotten how to manage the business and strategic layout.
Typical short-sighted!
Cooperating with Dunn Pictures, at least half of the equity can be retained. If you don't cooperate and wait for the Disney Channel to sweep the world, there will be no **** left.
"An old-fashioned family business, Viacom has this ability!" Dunn sneered rudely.
Bill McNick shook his head. "Nick Rodin has his own animation studio, and maybe they don't think it's time to hang on."
Tang En raised his brows, "What? Don't they even want to accept our cartoons?"
Bill McNick said: "That's not true, Nickelodeon is very happy to have a superhero cartoon, but on the Marvel side, it's a bit different."
"How is it?"
"Marvel Entertainment and Marvel Studios do not agree with your idea of adapting Marvel's superheroes into young cartoons, especially Nina, who is very firm, and she believes that this will seriously affect the high-quality image of Marvel movies. And what Kevin said, I think makes a lot of sense."
"Kevin?"
"That's right, Kevin Feige, the assistant to the president of Marvel Studios." Bill McNicke paused, "He said that since the 'Avengers' series is going to be formed, there must be a consistent The main style, humorous mass entertainment is the best choice. So don’t worry that there is no children’s market for Marvel movies, and more and more children will enter the cinema in the future.”
"Makes sense!"
Dunn nodded in agreement, "If that's the case, then seal up those mainstream superheroes, and you can shoot the Fantastic Four cartoons."
The "Fantastic Four" movie is difficult to make, not only because of the special effects, but also the setting of the four protagonists. At least for a short time, Dunn has no idea of starting the "Fantastic Four" project.
It can be made into a cartoon and played on Nickelodeon.
After more than ten years, the special effects are mature, and after the Marvel movie has swept Hollywood, and then the "Fantastic Four" movie is launched, the impact of the inferior cartoons is now minimal.
Although Viacom refused to cooperate, Dunn had to make cartoons. Because in his PR crisis, Viacom contributed a lot.
Taking out the copyright of "Fantastic Four" to shoot cartoons is enough to repay the favor.
"By the way, Bill, how is your relationship with Jeffrey Katzenberg?" Dunn sighed for a while, then suddenly spoke.
Bill McNick glanced at him in surprise, "It was fine when I worked at Disney, but when he came out to start a business, the relationship faded."
Tang En looked at him expectantly, "Bill, how about I buy the DreamWorks Animation Department?"
The animation industry must be indispensable. Since Chris Melardandley has no plans to leave Fox, Dunn turned his attention to another animation god.
"what?"
Bill McNick was taken aback.
Dunn was a little excited, "Bill, DreamWorks is in a very bad situation right now. The publishing, games, internet and other departments have been sold one after another. The music department has been losing money year after year, and the animation department is even worse. Last year's "Prince of Egypt" had no box office. With the expected success, the "Brave Golden City" released this year can be described as a fiasco!"
"Brave into the Golden City" is an animation released at the end of March this year, with a total investment of 95 million US dollars. It has now been two months, and the global box office is only 43 million US dollars. According to authoritative media predictions, the total box office will not exceed 80 million US dollars!
Even if the surrounding industries of cartoons are strong~www.wuxiaspot.com~, the surrounding areas are often driven by the influence of the box office.
The fiasco at the box office of "Brave in the Golden City" is doomed to be a serious loss-making film.
As early as a month ago, Hollywood had already spread the news that DreamWorks Animation was going bankrupt.
"I'm afraid this is difficult." Bill McNick was not optimistic about Dunn's idea. "Jeffrey is the founder of DreamWorks, and he is in charge of the animation department. He can't agree to sell the animation department. It's like the continuous music department. Losing money for many years, but because David Geffen is in charge, it has never been abolished or sold."
Tang En didn't give up, "Bill, this matter, I have to trouble you to make more trips. Tang En Films must have an animation department. If you can't do it today, then tomorrow, if you can't tomorrow, then the day after tomorrow! Animated movies, we are determined to win!"
Hollywood's window marketing business model was gradually established in the 1990s.
The animation industry is still too avant-garde.
Its huge prospects are now clearly seen by Jobs and the foresight Dian Mianen, and many large companies have abandoned the animation department.
Including Bill McNick.
He is an older generation of filmmakers with slightly conservative thinking, and his views on the animation industry are far less scorching than Dunn's.
However, seeing that Dunn was so interested in animated films, Bill McNick could only act according to the boss's intention, "Okay, I will communicate with DreamWorks, but Dunn, if you are really interested in animated films, I will I hope you can prepare more."
Dunn smiled and nodded, "I know."
Besides Blue Sky Studio, DreamWorks Animation, what else?
Pixar!
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Chapter 165 Planning for the layout of the animation industry
